GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

HCM People: Silke Frank & Florian BrauerFIBO

FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry

Published in Health Club Management 2020 issue 7
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
Silke Frank
Event director, FIBO Köln

Tell us about the virtual FIBO Köln
Back to Business – that’s what it’s all about. Especially in the current situation, which has hit our industry worldwide in a particular way and with particular severity, it’s vital we exchange ideas and share experiences.

With [email protected], we want to give momentum to a new start for the industry. This is of fundamental importance right now – it’s about showing new perspectives, about innovation, new concepts and business cases that are relevant for the industry.

In this virtual format, FIBO also aims to have a critical function as a lead generator.

We all have to leave behind the zero hour that was the lockdown and move forward.

What will the experience be like for visitors?
[email protected] and [email protected] – which is aimed specifically at consumers – are part of the new normal. They’re not emergency solutions.

They’ll set a new benchmark for ensuring that virtual event formats and live trade fairs evolve into a hybrid model in the future. The delivery of both events this year will define a future-oriented format that opens a new chapter in the trade fair industry.

[email protected] will include numerous international forums, congresses and formats for trade visitors, such as streaming, webinars and product presentations. For consumers, FIBOHome will have a virtual event format of its own that will bring emotions into homes.

The focus of [email protected] will be on fitness, health, physiotherapy, prevention and company health management. The global character of FIBO will also be reflected in the digital trade show.

The European Health & Fitness Forum (EHFF) will kick off on 30 September. This year’s event will be held as a hybrid event – online and on-site with numerous top speakers.

We need a rapidly recovering fitness industry to be the basis for FIBO 2021

Other partners of [email protected] are, among others, the German University for Prevention and Health Management with its Advancement Congress, the Fittech Summit with top trends and future topics from the fitness and health industry and global media partner, HCM magazine.

What commercial opportunities are available for exhibitors?
The digital reach of FIBO is considerable compared to many trade fairs, this is a strength which is to the benefit of our customers.

We had already significantly expanded the digital business segment in the past, this year we will supplement this range of digital marketing formats with additional offers, such as product innovation videos and a range of sponsorships.

COVID-19 has accelerated an important process of change throughout the entire exhibition industry and with the investments we’re making, we’re living up to our responsibility for the health and fitness industry. This is what we must be concerned about, because we need a rapidly recovering fitness industry to be the basis for FIBO 2021.

FIBO has always aimed to stand for return on investment, how will you deliver ROI with FIBO virtual?
ROI is king. [email protected] is being primarily designed as a business platform.

We developed a matchmaking tool, which is used by exhibitors and trade visitors. Uptake of this tool has been excellent. In addition, we’ll be offering drop-in meetings and speed networking sessions. They will help our customers to generate leads that are in a healthy proportion to the costs that will be incurred.

What support will be available to help exhibitors excel at the virtual FIBO 2020?
Digitisation has taken a huge leap forward in recent months: in business and in our private lives.

Many of our customers have made a great leap into digital business. That is why there is a willingness to get involved with [email protected]

Every exhibitor will be briefed about the options involved with using the fair by their contact on the FIBO team.

Continuous support will also be provided by FIBO’s IT service provider, with whom we have set up the highly intuitive platform.

The EHFF will take place on 30 September. What can delegates look forward to?
As explained, due to the current health situation, the European Health & Fitness Forum will be held as a hybrid event, being both online and on-site.

As usual, many of the top industry stakeholders have shown a strong commitment to the event.

FIBO’s global trade fairs will take place virtually or as hybrid events this year / Shutterstock
Florian Brauer
Global brand manager FIBO

What are your global plans?
Some of FIBO’s key global events are going virtual during the pandemic, opening up opportunities for exhibitors to reach new markets they could not normally afford to travel to.

Each global FIBO event will have its own online event to serve the ‘local’ market and community, with the content specifically adapted to the respective market conditions.

All our global events are connected, so suppliers can meet the respective local buyers

All our global events are connected, so suppliers can meet the respective local buyers – global connections are the key to success.

What are your plans for FIBO’s global events?
We remain deeply committed to the global fitness industry. In Mexico and the USA, we will serve the industry with virtual formats and content.In China we’re planning a two-day hybrid event with local people on-site and international content to be streamed virtually.

For 2021 we aim to organise on-site events accompanied by strong virtual offerings. These will have content and matchmaking components.

How will FIBO’s cycle of global events help to unite the world of fitness?

We bring together companies, personalities, products and ideas from all parts of the fitness world. We offer the platform for business and for new contacts. We also offer the opportunity for exchange: this is our contribution to strengthening the industry.

FIBO KÖLN FAST FACTS

Will buyers have to pay to attend?
No, attendance is free of charge

How much does it cost to promote at FIBO?
Between €400 and €35,000

What types of sponsorship opportunities are available?
FIBO TV, social media, newsletter, website

What time does [email protected]
event take place? 8am – 8pm on 1 and 2 October

Where do people go to attend?
www.FIBO.com

Where can I see the matchmaking software?
www.reed-matchmaking.com/en/fibo

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/532508_827870.jpg
FIBO event director Silke Frank and brand manager Florian Brauer tell us how these trade shows will begin to blend virtual and live events
Fibo, [email protected], [email protected], Silke Frank, Florian Brauer,fitness, sport, trade show, virtual event
HCM magazine
With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
HCM magazine
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM magazine
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM Magazine
Interview
We’re creating a health club environment where physical, digital and human systems come together to create an enhanced user experience
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
HCM People
Having someone just feeling comfortable walking into the gym is important
HCM Magazine
Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
Opinion
Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Member feedback software
AskNicely: Member feedback software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Management software
fibodo Limited: Management software
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Silke Frank & Florian BrauerFIBO

FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry

Published in Health Club Management 2020 issue 7
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
Silke Frank
Event director, FIBO Köln

Tell us about the virtual FIBO Köln
Back to Business – that’s what it’s all about. Especially in the current situation, which has hit our industry worldwide in a particular way and with particular severity, it’s vital we exchange ideas and share experiences.

With [email protected], we want to give momentum to a new start for the industry. This is of fundamental importance right now – it’s about showing new perspectives, about innovation, new concepts and business cases that are relevant for the industry.

In this virtual format, FIBO also aims to have a critical function as a lead generator.

We all have to leave behind the zero hour that was the lockdown and move forward.

What will the experience be like for visitors?
[email protected] and [email protected] – which is aimed specifically at consumers – are part of the new normal. They’re not emergency solutions.

They’ll set a new benchmark for ensuring that virtual event formats and live trade fairs evolve into a hybrid model in the future. The delivery of both events this year will define a future-oriented format that opens a new chapter in the trade fair industry.

[email protected] will include numerous international forums, congresses and formats for trade visitors, such as streaming, webinars and product presentations. For consumers, FIBOHome will have a virtual event format of its own that will bring emotions into homes.

The focus of [email protected] will be on fitness, health, physiotherapy, prevention and company health management. The global character of FIBO will also be reflected in the digital trade show.

The European Health & Fitness Forum (EHFF) will kick off on 30 September. This year’s event will be held as a hybrid event – online and on-site with numerous top speakers.

We need a rapidly recovering fitness industry to be the basis for FIBO 2021

Other partners of [email protected] are, among others, the German University for Prevention and Health Management with its Advancement Congress, the Fittech Summit with top trends and future topics from the fitness and health industry and global media partner, HCM magazine.

What commercial opportunities are available for exhibitors?
The digital reach of FIBO is considerable compared to many trade fairs, this is a strength which is to the benefit of our customers.

We had already significantly expanded the digital business segment in the past, this year we will supplement this range of digital marketing formats with additional offers, such as product innovation videos and a range of sponsorships.

COVID-19 has accelerated an important process of change throughout the entire exhibition industry and with the investments we’re making, we’re living up to our responsibility for the health and fitness industry. This is what we must be concerned about, because we need a rapidly recovering fitness industry to be the basis for FIBO 2021.

FIBO has always aimed to stand for return on investment, how will you deliver ROI with FIBO virtual?
ROI is king. [email protected] is being primarily designed as a business platform.

We developed a matchmaking tool, which is used by exhibitors and trade visitors. Uptake of this tool has been excellent. In addition, we’ll be offering drop-in meetings and speed networking sessions. They will help our customers to generate leads that are in a healthy proportion to the costs that will be incurred.

What support will be available to help exhibitors excel at the virtual FIBO 2020?
Digitisation has taken a huge leap forward in recent months: in business and in our private lives.

Many of our customers have made a great leap into digital business. That is why there is a willingness to get involved with [email protected]

Every exhibitor will be briefed about the options involved with using the fair by their contact on the FIBO team.

Continuous support will also be provided by FIBO’s IT service provider, with whom we have set up the highly intuitive platform.

The EHFF will take place on 30 September. What can delegates look forward to?
As explained, due to the current health situation, the European Health & Fitness Forum will be held as a hybrid event, being both online and on-site.

As usual, many of the top industry stakeholders have shown a strong commitment to the event.

FIBO’s global trade fairs will take place virtually or as hybrid events this year / Shutterstock
Florian Brauer
Global brand manager FIBO

What are your global plans?
Some of FIBO’s key global events are going virtual during the pandemic, opening up opportunities for exhibitors to reach new markets they could not normally afford to travel to.

Each global FIBO event will have its own online event to serve the ‘local’ market and community, with the content specifically adapted to the respective market conditions.

All our global events are connected, so suppliers can meet the respective local buyers

All our global events are connected, so suppliers can meet the respective local buyers – global connections are the key to success.

What are your plans for FIBO’s global events?
We remain deeply committed to the global fitness industry. In Mexico and the USA, we will serve the industry with virtual formats and content.In China we’re planning a two-day hybrid event with local people on-site and international content to be streamed virtually.

For 2021 we aim to organise on-site events accompanied by strong virtual offerings. These will have content and matchmaking components.

How will FIBO’s cycle of global events help to unite the world of fitness?

We bring together companies, personalities, products and ideas from all parts of the fitness world. We offer the platform for business and for new contacts. We also offer the opportunity for exchange: this is our contribution to strengthening the industry.

FIBO KÖLN FAST FACTS

Will buyers have to pay to attend?
No, attendance is free of charge

How much does it cost to promote at FIBO?
Between €400 and €35,000

What types of sponsorship opportunities are available?
FIBO TV, social media, newsletter, website

What time does [email protected]
event take place? 8am – 8pm on 1 and 2 October

Where do people go to attend?
www.FIBO.com

Where can I see the matchmaking software?
www.reed-matchmaking.com/en/fibo

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/532508_827870.jpg
FIBO event director Silke Frank and brand manager Florian Brauer tell us how these trade shows will begin to blend virtual and live events
Fibo, [email protected], [email protected], Silke Frank, Florian Brauer,fitness, sport, trade show, virtual event
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Latest News
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
Latest News
Leisure management company 3d Leisure is introducing two new services across its corporate division, in ...
Latest News
Thousands of COVID-related deaths could be prevented if successive governments had tackled the country's obesity ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Member feedback software
AskNicely: Member feedback software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Management software
fibodo Limited: Management software
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Core Health & Fitness
Core Health & Fitness