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Health Club Management

Health Club Management

features

Showcase

Projects from Pavigym and Matrix

Published in Health Club Management 2018 issue 10

Fabulous family fun

David Lloyd Leisure is working with PAVIGYM to create a new generation of experiential spaces

Steve Shaw, Sales Director UK & Ireland, Pavigym
Steve Shaw, Sales Director UK & Ireland, Pavigym

David Lloyd Leisure (DLL) operates 98 clubs in the UK and a further 13 across Europe, specialising in family fitness.

As part of its growth over the last two years, DLL has opened new facilities where multi-purpose activity spaces can be adapted for use by kids and adults.

The goal was providing solutions for group activities by combining a stunning design with innovative tools to provide a complete workout for everyone.

DLL has built its business on the basis of the importance of family time and making all its health clubs seem like a welcoming home away from home.

With successful openings under its belt in Kensington, Bushey, Port Solent, Acton Park and Beckenham, DLL has recently opened a new club in Bolton.

In addition to the classic David Lloyd activities on offer, such as beautiful outdoor swimming pools and tennis courts, DLL has now committed to installing PRAMA, an exciting new concept created by PAVIGYM, where the room becomes an experiential space with lights, music, interactive technology and a software system to control workouts and guide users during the training session.

The installation at David Lloyd Bolton was especially unusual, as the challenge was to refurbish two old squash courts – where the maximum number of people using the space had been four an hour – into a new, optimised and innovative space.

This was an ideal application for PRAMA, and by installing it, the club has changed from four users an hour (two on each court) to a space where up to 24 people can participate in a group class.

Perfect for all ages
In addition to these kinds of optimisation advantages, the PRAMA concept includes training programmes which have been developed by fitness professionals and adapted to meet different training objectives, such as strength or varying target markets, such as seniors or kids.

That’s why PRAMA’s Kids & Families training programme was perfect for DLL.

Thanks to PRAMA, kids and parents can train together, while having real fun and the sessions are packed as a result!

“We’re so pleased to have a PRAMA studio coming to our club,” says Christine Burgess from David Lloyd Bolton. “It’s the newest and most fun way to work out as a family.”

“Once they see the fantastic PRAMA area, members and their families will want to jump right into a class. To the kids, PRAMA looks and feels like a giant dance mat, with flashing lights and an interactive floor and walls to inspire energetic moves.

“But it’s not just a workout for kids – our family classes offer a full-body workout for parents too, plus it’s team-building and a great concept for all ages!”, she concludes.

With PAVIGYM’s 3D design service, DLL can adapt the design and optimise space in each club. The company also manages the installation and provides staff training and marketing tools for launching the new activity rooms.

PRAMA and David Lloyd are without doubt, creating the most stunning and innovative family fitness centres in the UK.

Find out more at www.pavigym.com

“PRAMA is the ideal choice as it gives the flexibility for kids to have fun together or for families to spend quality time together while being active” - Steve Shaw, Sales Director UK & Ireland, Pavigym

Kids and adults are drawn to play in PRAMA rooms which are being installed at David Lloyd clubs
Kids and adults are drawn to play in PRAMA rooms which are being installed at David Lloyd clubs

Snap to it

Matrix Fitness helps Snap Fitness exceed member targets in new Leeds sites

Matthew Williamson, Snap Fitness
Matthew Williamson, Snap Fitness

Two new Snap Fitness sites in Leeds are off to a flying start, exceeding their first year membership targets thanks to Matrix Fitness kit and its unique MX4 group training programming.

Franchisee Exero Lifestyle chose Matrix to supply its Leeds sites at Wellington Street and Oakwood at the end of 2017.

24/7 environment
They wanted a supplier who could provide innovative equipment that looks great, is easy to use and performs to an elite level.

Exero Lifestyle chose equipment from the Matrix 7xi cardio range, which comes complete with touch screen, wi-fi, Netflix and social media access. The machines also enable members to access the Matrix Fitness’ Sprint 8®, a 20-minute high-intensity interval training programme, scientifically proven to boost energy, reduce body fat and promote muscle.

This means members can access a great workout round the clock, even when instructors aren’t available.

Small group training
Key to the Snap Fitness offering is the unique Matrix MX4 small group training solution which is based on the four pillars of fitness: cardio, strength, power and endurance. Developed and owned by Matrix Fitness, MX4 combines at least two different modalities of Matrix-exclusive equipment and original programming.

Led by a trained MX4 coach, it offers 156 ready-made 30-minute workouts.

To ensure it offers progressive workout options, Exero Lifestyle selected the Matrix S-Drive Performance Trainer, a Matrix Rower, its Krank Cycle and the Connexus functional training rig.

Matrix has also installed key pieces from its Ultra strength line and streamlined the members’ workout experience by choosing kit that includes an easily-accessible integrated system that tracks reps, activity time and rest periods.

Matrix created functional training spaces at both sites, kitting these out with dumbbells, Swiss balls, adjustable benches and other items from its ZIVA range.

Exero Lifestyle aimed to reach 50 per cent capacity at its Snap Fitness site within its first six months. Both Leeds sites exceeded the target, achieving full membership within a year of opening.

“Matrix Fitness has proven to be a reliable partner to us throughout this project,” says Matthew Williamson, national sales manager for Exero Lifestyle.

“Its equipment range and additional programming has blown us away. The equipment is right at the top of industry innovation, particularly pieces like the S-Force, which is genuinely challenging and great for members who want to take their training up a gear.

“We’re equally impressed by the MX4 training system, as it gives members a wealth of possibilities for group training.

“Matrix enables us to offer a combination of powerful programming and quality equipment and this has really made us stand out within the local area.

“I have no doubt the quick uptake of membership at both our Leeds sites is thanks to the Matrix Fitness team.”

“Matrix has enabled us to offer a combination of unique programming and quality equipment and this has really made us stand out within the local area” - Matthew Williamson, Snap Fitness

Snap locations with Matrix installed have sold out memberships in a year
Snap locations with Matrix installed have sold out memberships in a year
http://www.leisureopportunities.com/images/HCM2018_10showcase.jpg
Projects from Pavigym and Matrix 
People
HCM people

Elodie Garamond

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Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania. And after seeing first hand the impact that cooler temperatures made on the fitness experience, we both realized that we were truly onto something much bigger than what we had anticipated - Johnny Adamic, co-founder of Brrrn
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Empowering our instructors is our next big task. This is an incredibly dedicated, loyal group of people and there’s a big opportunity to do something very special with them
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Now in its eighth year, Myzone has established itself as a key player in the fitness industry. We chat to Myzone's global marketing director, Gemma Bonnett-Kolakowska, about how the brand continues to develop and evolve
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: The secrets to designing a stand-out fitness studio
The design and construction of a group fitness or exercise studio can have a big impact on the success of your gym.
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Video Gallery
Optimum Nutrition for Health and Performance.
Optimum Nutrition
Optimum Nutrition for Health and Performance is an Association for Nutrition (AfN) certified nutrition course & approved for CPD points from REPs and CIMSPA. Read more
More videos:
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Member access schemes
Move GB: Member access schemes
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Audio visual
Hutchison Technologies: Audio visual
Governing body
EMD UK: Governing body
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates

features

Showcase

Projects from Pavigym and Matrix

Published in Health Club Management 2018 issue 10

Fabulous family fun

David Lloyd Leisure is working with PAVIGYM to create a new generation of experiential spaces

Steve Shaw, Sales Director UK & Ireland, Pavigym
Steve Shaw, Sales Director UK & Ireland, Pavigym

David Lloyd Leisure (DLL) operates 98 clubs in the UK and a further 13 across Europe, specialising in family fitness.

As part of its growth over the last two years, DLL has opened new facilities where multi-purpose activity spaces can be adapted for use by kids and adults.

The goal was providing solutions for group activities by combining a stunning design with innovative tools to provide a complete workout for everyone.

DLL has built its business on the basis of the importance of family time and making all its health clubs seem like a welcoming home away from home.

With successful openings under its belt in Kensington, Bushey, Port Solent, Acton Park and Beckenham, DLL has recently opened a new club in Bolton.

In addition to the classic David Lloyd activities on offer, such as beautiful outdoor swimming pools and tennis courts, DLL has now committed to installing PRAMA, an exciting new concept created by PAVIGYM, where the room becomes an experiential space with lights, music, interactive technology and a software system to control workouts and guide users during the training session.

The installation at David Lloyd Bolton was especially unusual, as the challenge was to refurbish two old squash courts – where the maximum number of people using the space had been four an hour – into a new, optimised and innovative space.

This was an ideal application for PRAMA, and by installing it, the club has changed from four users an hour (two on each court) to a space where up to 24 people can participate in a group class.

Perfect for all ages
In addition to these kinds of optimisation advantages, the PRAMA concept includes training programmes which have been developed by fitness professionals and adapted to meet different training objectives, such as strength or varying target markets, such as seniors or kids.

That’s why PRAMA’s Kids & Families training programme was perfect for DLL.

Thanks to PRAMA, kids and parents can train together, while having real fun and the sessions are packed as a result!

“We’re so pleased to have a PRAMA studio coming to our club,” says Christine Burgess from David Lloyd Bolton. “It’s the newest and most fun way to work out as a family.”

“Once they see the fantastic PRAMA area, members and their families will want to jump right into a class. To the kids, PRAMA looks and feels like a giant dance mat, with flashing lights and an interactive floor and walls to inspire energetic moves.

“But it’s not just a workout for kids – our family classes offer a full-body workout for parents too, plus it’s team-building and a great concept for all ages!”, she concludes.

With PAVIGYM’s 3D design service, DLL can adapt the design and optimise space in each club. The company also manages the installation and provides staff training and marketing tools for launching the new activity rooms.

PRAMA and David Lloyd are without doubt, creating the most stunning and innovative family fitness centres in the UK.

Find out more at www.pavigym.com

“PRAMA is the ideal choice as it gives the flexibility for kids to have fun together or for families to spend quality time together while being active” - Steve Shaw, Sales Director UK & Ireland, Pavigym

Kids and adults are drawn to play in PRAMA rooms which are being installed at David Lloyd clubs
Kids and adults are drawn to play in PRAMA rooms which are being installed at David Lloyd clubs

Snap to it

Matrix Fitness helps Snap Fitness exceed member targets in new Leeds sites

Matthew Williamson, Snap Fitness
Matthew Williamson, Snap Fitness

Two new Snap Fitness sites in Leeds are off to a flying start, exceeding their first year membership targets thanks to Matrix Fitness kit and its unique MX4 group training programming.

Franchisee Exero Lifestyle chose Matrix to supply its Leeds sites at Wellington Street and Oakwood at the end of 2017.

24/7 environment
They wanted a supplier who could provide innovative equipment that looks great, is easy to use and performs to an elite level.

Exero Lifestyle chose equipment from the Matrix 7xi cardio range, which comes complete with touch screen, wi-fi, Netflix and social media access. The machines also enable members to access the Matrix Fitness’ Sprint 8®, a 20-minute high-intensity interval training programme, scientifically proven to boost energy, reduce body fat and promote muscle.

This means members can access a great workout round the clock, even when instructors aren’t available.

Small group training
Key to the Snap Fitness offering is the unique Matrix MX4 small group training solution which is based on the four pillars of fitness: cardio, strength, power and endurance. Developed and owned by Matrix Fitness, MX4 combines at least two different modalities of Matrix-exclusive equipment and original programming.

Led by a trained MX4 coach, it offers 156 ready-made 30-minute workouts.

To ensure it offers progressive workout options, Exero Lifestyle selected the Matrix S-Drive Performance Trainer, a Matrix Rower, its Krank Cycle and the Connexus functional training rig.

Matrix has also installed key pieces from its Ultra strength line and streamlined the members’ workout experience by choosing kit that includes an easily-accessible integrated system that tracks reps, activity time and rest periods.

Matrix created functional training spaces at both sites, kitting these out with dumbbells, Swiss balls, adjustable benches and other items from its ZIVA range.

Exero Lifestyle aimed to reach 50 per cent capacity at its Snap Fitness site within its first six months. Both Leeds sites exceeded the target, achieving full membership within a year of opening.

“Matrix Fitness has proven to be a reliable partner to us throughout this project,” says Matthew Williamson, national sales manager for Exero Lifestyle.

“Its equipment range and additional programming has blown us away. The equipment is right at the top of industry innovation, particularly pieces like the S-Force, which is genuinely challenging and great for members who want to take their training up a gear.

“We’re equally impressed by the MX4 training system, as it gives members a wealth of possibilities for group training.

“Matrix enables us to offer a combination of powerful programming and quality equipment and this has really made us stand out within the local area.

“I have no doubt the quick uptake of membership at both our Leeds sites is thanks to the Matrix Fitness team.”

“Matrix has enabled us to offer a combination of unique programming and quality equipment and this has really made us stand out within the local area” - Matthew Williamson, Snap Fitness

Snap locations with Matrix installed have sold out memberships in a year
Snap locations with Matrix installed have sold out memberships in a year
http://www.leisureopportunities.com/images/HCM2018_10showcase.jpg
Projects from Pavigym and Matrix 
Latest News
Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training, ...
Latest News
Physical fitness has been associated with better brain structure and brain functioning in adults. The ...
Latest News
The UK fitness industry should make a concerted effort to highlight the importance of strength ...
Latest News
Saudi Arabia-based Leejam Sports Company has appointed former Bannatyne Group chief executive Justin Musgrove as ...
Latest News
Disability organisation Purple has claimed that health club operators and gyms are losing "millions of ...
Latest News
New Barnet Leisure Centre in North London has become the second new facility to open ...
Latest News
Four Seasons has teamed up with fitness expert and Four Seasons Global Fitness Advisor Harley ...
Latest News
Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – ...
Latest News
A radical ring-shaped aquatic centre with wellness facilities and outdoor green space – designed by ...
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Female-only fitness franchise Vivafit has opened its fifth studio in India – a 110sq m ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: The secrets to designing a stand-out fitness studio
The design and construction of a group fitness or exercise studio can have a big impact on the success of your gym.
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Video Gallery
Optimum Nutrition for Health and Performance.
Optimum Nutrition
Optimum Nutrition for Health and Performance is an Association for Nutrition (AfN) certified nutrition course & approved for CPD points from REPs and CIMSPA. Read more
More videos:
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Member access schemes
Move GB: Member access schemes
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Audio visual
Hutchison Technologies: Audio visual
Governing body
EMD UK: Governing body
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
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