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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Show preview: LIW 2015

Leisure Industry Week (LIW) relaunches under new management this month, having been acquired by BodyPower – the company behind the BodyPower Expo series in the UK, Ireland and India. We look ahead to LIW 2015

Published in Health Club Management 2015 issue 9
Featuring a plethora of well-known names, the Keynote Theatre will 
be a headline act at 
this year’s LIW -Ben Cohen / PRESS ASSOCIATION
Featuring a plethora of well-known names, the Keynote Theatre will be a headline act at this year’s LIW -Ben Cohen / PRESS ASSOCIATION
We’re delighted by the response we’ve had to our acquisition of LIW. Our philosophy and fresh thinking have created an added air of anticipation for this year’s LIW - Nick Orton

An all-new LIW will open its doors at the NEC Birmingham in September, led by a team that has a remit to build on the positives of previous years. The aim: to deliver a world-class trade show and networking event to key associations, brands and decision-makers, and provide an educational programme that brings valuable knowledge and insight to leisure professionals.

LIW CEO Nick Orton says: “We’re delighted by the response we’ve had to our acquisition of LIW. Our philosophy, innovative approach and fresh thinking seem to have been embraced by key personnel and organisations within the leisure sector, and it has created an added air of anticipation before this year’s event.”

Education
Feedback from thousands of previous LIW attendees was collated during mid-2015, with the aim of ensuring that the free LIW educational programme delivered the kind of knowledge and practical insights that could be applied by a wide range of employees, from personal trainers to managing directors.

Featuring a plethora of well-known names, the Keynote Theatre will therefore be a headline act at Leisure Industry Week 2015.

Delegates will be treated to a comprehensive programme featuring the likes of Rugby World Cup winner Ben Cohen, former chief of UK Athletics David Moorcroft, the ECB’s most successful chair of selectors Geoff Miller, former England football international and Under 21’s manager Stuart Pearce, and boxing promoter Kellie Maloney – who managed Lennox Lewis to become the undisputed heavyweight champion of the world. This line-up will be complemented by fitness industry heavyweights such as IHRSA director of Europe Hans Muench and Ray Algar, MD of Oxygen Consulting, which specialises in the fitness sector.

High profile names aside, organisers have gone to great lengths to ensure the education at LIW has received a thorough shake-up. Beyond the Keynote Theatre are two areas dedicated to tackling the most prevalent issues in the leisure industry head-on.

The Operators Conference will be specifically aimed at industry operators looking to increase their knowledge and skills in a wide range of topics, from digital marketing to wearable technology. CIMSPA CEO Tara Dillon, Jaguar Land Rover and Rolex digital expert Chris Woods, and former ukactive CEO Dave Stalker will be among those delivering sessions on wellness, retention, marketing and operations. Meanwhile, for those in a hurry – or with a full schedule of meetings – the quick-fire Industry Theatre will be an interesting prospect. Covering the entire spectrum of leisure, these 30-minute talks will be sector-specific and will deal with issues, trends and future-proofing for all sectors, including wet leisure, play, sport and physical activity, facilities management and much more – all in a slightly less formal environment.

There will also be a dedicated conference for independent operators, as well as a conference solely targeted at personal trainers.

In addition, delegates will be able to tap in to the Fitness and Nutrition stream of educational sessions, which will offer training and nutrition knowledge designed to boost professional development. This will include cutting-edge training information and a balanced mix of ideologies and views surrounding the complex topic of nutrition, training and fat loss. These seminars will be delivered by leading fitness professionals including Mark Coles, Jamie Alderton, GB Weightlifting coach Sam Dovey, Commonwealth champion Zoe Smith and many more.

Demonstration areas
This year’s show will include a number of demonstration areas – including the Jordan Fitness Functional Zone – that will put a spotlight on the latest trends in group training and functional fitness.
Featuring live workouts and interactive ‘have-a-go’ sessions encompassing the latest techniques, equipment and trends in functional training, Jordan Fitness will deliver a high-energy programme designed to highlight ways in which leisure operators can maximise the revenue from their fitness classes – and indeed use functional fitness as a secondary spend opportunity.

The LIW pool will take centre stage once again, with a number of live swimming, aquatic, lifesaving and pool plant demonstrations. This year’s sessions will include demonstrations from Adam Walker – the first Briton to swim the toughest seven oceans in the world – and Simone Benhayon, former ASA swim teacher of the year.

All sessions are designed to show leisure operators how they can increase participation and swimming frequency to cost-effectively maximise the revenue from their pool facility.

Networking
Given the prominence of LIW as a world-class meeting place for trade professionals in the leisure sector, networking retains huge importance in the revitalised programme. LIW will offer a number of networking events over the two days, including the ukactive VIP Connect programme, featuring a hosted lunch on the ukactive stand, speed networking and a reception on Tuesday 22 September.

LIW will also be running the VIP 1000 Club, sponsored by XN Leisure, which offers exhibitors the chance to register their key clients and accounts for free refreshments and a comfortable meeting lounge off the show floor.

The VIP Lounge is part of a two-day programme run by sponsors Leisure-net Solutions, Right Directions, Bigwave media and Lifetime Training. Leisure-net and Bigwave will also run a seminar for marketing professionals and customer insight specialists, and Right Directions will run a Quest training session.

On Wednesday, the VIP lounge will host an active-net pop-up networking lunch for invited delegates, followed by a quick-fire networking programme consisting of five 10-minute meetings.

Visiting LIW

Venue: Hall 4, NEC, Birmingham, UK
Dates: Tuesday 22 and Wednesday 23 September 2015
Opening times: 09:00 – 17:00
Registration: Pre-register for the show for free before 7 September, at
liw.online-registration.co.uk
Website: www.liw.co.uk
Get involved using #LIW2015
and by following @L_I_W

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Featuring a plethora of well-known names, the Keynote Theatre will be a headline act at 
this year’s LIW - Geoff Miller / PRESS ASSOCIATION
Featuring a plethora of well-known names, the Keynote Theatre will be a headline act at this year’s LIW - Geoff Miller / PRESS ASSOCIATION
David Moorcroft / PRESS ASSOCIATION
David Moorcroft / PRESS ASSOCIATION
Kellie Maloney / PRESS ASSOCIATION
Kellie Maloney / PRESS ASSOCIATION
The 2015 trade show will run for two days / PRESS ASSOCIATION
The 2015 trade show will run for two days / PRESS ASSOCIATION
The LIW pool: At the heart of the show floor / PRESS ASSOCIATION
The LIW pool: At the heart of the show floor / PRESS ASSOCIATION
Visit the demo areas for new class concepts / PRESS ASSOCIATION
Visit the demo areas for new class concepts / PRESS ASSOCIATION
Delegates can view the latest products / PRESS ASSOCIATION
Delegates can view the latest products / PRESS ASSOCIATION
https://www.leisureopportunities.co.uk/images/637764_101703.jpg
Leisure Industry Week relaunches this month having been acquired by BodyPower. We look ahead to what’s on offer this year
LIW,LIW SHOW PREVIEW
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23-26 Feb 2021
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features

Show preview: LIW 2015

Leisure Industry Week (LIW) relaunches under new management this month, having been acquired by BodyPower – the company behind the BodyPower Expo series in the UK, Ireland and India. We look ahead to LIW 2015

Published in Health Club Management 2015 issue 9
Featuring a plethora of well-known names, the Keynote Theatre will 
be a headline act at 
this year’s LIW -Ben Cohen / PRESS ASSOCIATION
Featuring a plethora of well-known names, the Keynote Theatre will be a headline act at this year’s LIW -Ben Cohen / PRESS ASSOCIATION
We’re delighted by the response we’ve had to our acquisition of LIW. Our philosophy and fresh thinking have created an added air of anticipation for this year’s LIW - Nick Orton

An all-new LIW will open its doors at the NEC Birmingham in September, led by a team that has a remit to build on the positives of previous years. The aim: to deliver a world-class trade show and networking event to key associations, brands and decision-makers, and provide an educational programme that brings valuable knowledge and insight to leisure professionals.

LIW CEO Nick Orton says: “We’re delighted by the response we’ve had to our acquisition of LIW. Our philosophy, innovative approach and fresh thinking seem to have been embraced by key personnel and organisations within the leisure sector, and it has created an added air of anticipation before this year’s event.”

Education
Feedback from thousands of previous LIW attendees was collated during mid-2015, with the aim of ensuring that the free LIW educational programme delivered the kind of knowledge and practical insights that could be applied by a wide range of employees, from personal trainers to managing directors.

Featuring a plethora of well-known names, the Keynote Theatre will therefore be a headline act at Leisure Industry Week 2015.

Delegates will be treated to a comprehensive programme featuring the likes of Rugby World Cup winner Ben Cohen, former chief of UK Athletics David Moorcroft, the ECB’s most successful chair of selectors Geoff Miller, former England football international and Under 21’s manager Stuart Pearce, and boxing promoter Kellie Maloney – who managed Lennox Lewis to become the undisputed heavyweight champion of the world. This line-up will be complemented by fitness industry heavyweights such as IHRSA director of Europe Hans Muench and Ray Algar, MD of Oxygen Consulting, which specialises in the fitness sector.

High profile names aside, organisers have gone to great lengths to ensure the education at LIW has received a thorough shake-up. Beyond the Keynote Theatre are two areas dedicated to tackling the most prevalent issues in the leisure industry head-on.

The Operators Conference will be specifically aimed at industry operators looking to increase their knowledge and skills in a wide range of topics, from digital marketing to wearable technology. CIMSPA CEO Tara Dillon, Jaguar Land Rover and Rolex digital expert Chris Woods, and former ukactive CEO Dave Stalker will be among those delivering sessions on wellness, retention, marketing and operations. Meanwhile, for those in a hurry – or with a full schedule of meetings – the quick-fire Industry Theatre will be an interesting prospect. Covering the entire spectrum of leisure, these 30-minute talks will be sector-specific and will deal with issues, trends and future-proofing for all sectors, including wet leisure, play, sport and physical activity, facilities management and much more – all in a slightly less formal environment.

There will also be a dedicated conference for independent operators, as well as a conference solely targeted at personal trainers.

In addition, delegates will be able to tap in to the Fitness and Nutrition stream of educational sessions, which will offer training and nutrition knowledge designed to boost professional development. This will include cutting-edge training information and a balanced mix of ideologies and views surrounding the complex topic of nutrition, training and fat loss. These seminars will be delivered by leading fitness professionals including Mark Coles, Jamie Alderton, GB Weightlifting coach Sam Dovey, Commonwealth champion Zoe Smith and many more.

Demonstration areas
This year’s show will include a number of demonstration areas – including the Jordan Fitness Functional Zone – that will put a spotlight on the latest trends in group training and functional fitness.
Featuring live workouts and interactive ‘have-a-go’ sessions encompassing the latest techniques, equipment and trends in functional training, Jordan Fitness will deliver a high-energy programme designed to highlight ways in which leisure operators can maximise the revenue from their fitness classes – and indeed use functional fitness as a secondary spend opportunity.

The LIW pool will take centre stage once again, with a number of live swimming, aquatic, lifesaving and pool plant demonstrations. This year’s sessions will include demonstrations from Adam Walker – the first Briton to swim the toughest seven oceans in the world – and Simone Benhayon, former ASA swim teacher of the year.

All sessions are designed to show leisure operators how they can increase participation and swimming frequency to cost-effectively maximise the revenue from their pool facility.

Networking
Given the prominence of LIW as a world-class meeting place for trade professionals in the leisure sector, networking retains huge importance in the revitalised programme. LIW will offer a number of networking events over the two days, including the ukactive VIP Connect programme, featuring a hosted lunch on the ukactive stand, speed networking and a reception on Tuesday 22 September.

LIW will also be running the VIP 1000 Club, sponsored by XN Leisure, which offers exhibitors the chance to register their key clients and accounts for free refreshments and a comfortable meeting lounge off the show floor.

The VIP Lounge is part of a two-day programme run by sponsors Leisure-net Solutions, Right Directions, Bigwave media and Lifetime Training. Leisure-net and Bigwave will also run a seminar for marketing professionals and customer insight specialists, and Right Directions will run a Quest training session.

On Wednesday, the VIP lounge will host an active-net pop-up networking lunch for invited delegates, followed by a quick-fire networking programme consisting of five 10-minute meetings.

Visiting LIW

Venue: Hall 4, NEC, Birmingham, UK
Dates: Tuesday 22 and Wednesday 23 September 2015
Opening times: 09:00 – 17:00
Registration: Pre-register for the show for free before 7 September, at
liw.online-registration.co.uk
Website: www.liw.co.uk
Get involved using #LIW2015
and by following @L_I_W

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Featuring a plethora of well-known names, the Keynote Theatre will be a headline act at 
this year’s LIW - Geoff Miller / PRESS ASSOCIATION
Featuring a plethora of well-known names, the Keynote Theatre will be a headline act at this year’s LIW - Geoff Miller / PRESS ASSOCIATION
David Moorcroft / PRESS ASSOCIATION
David Moorcroft / PRESS ASSOCIATION
Kellie Maloney / PRESS ASSOCIATION
Kellie Maloney / PRESS ASSOCIATION
The 2015 trade show will run for two days / PRESS ASSOCIATION
The 2015 trade show will run for two days / PRESS ASSOCIATION
The LIW pool: At the heart of the show floor / PRESS ASSOCIATION
The LIW pool: At the heart of the show floor / PRESS ASSOCIATION
Visit the demo areas for new class concepts / PRESS ASSOCIATION
Visit the demo areas for new class concepts / PRESS ASSOCIATION
Delegates can view the latest products / PRESS ASSOCIATION
Delegates can view the latest products / PRESS ASSOCIATION
https://www.leisureopportunities.co.uk/images/637764_101703.jpg
Leisure Industry Week relaunches this month having been acquired by BodyPower. We look ahead to what’s on offer this year
LIW,LIW SHOW PREVIEW
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Latest News
The physical and mental health of women in the UK has been put under unprecedented ...
Latest News
Excess body fat and obesity are likely to have contributed to more deaths in England ...
Latest News
The financial performance of health club operator SATS in the last quarter of 2020 was ...
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FIBO has announced that its Chinese event next month will be held as a hybrid ...
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Placing gyms and leisure centres at the front of the queue for reopening would be ...
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Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Video Gallery
Mywellness App 5.0
Technogym
Mywellness helps you assess customer needs, provide great workouts and programmes, guarantee a training spot on the gym floor, offer group training, track indoor and outdoor workouts - even with 3rd party apps. Read more
More videos:
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Member feedback software
AskNicely: Member feedback software
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Skincare
Sothys: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
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tbc, Dunedin, New Zealand
Diary dates
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