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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

BLK Box

A partnership between Pure Gym and BLK BOX is challenging the low-cost model

Published in Health Club Management 2019 issue 10
Functional Training Zone - PureGym Waterloo
Functional Training Zone - PureGym Waterloo

PureGym is the UK’s leading gym operator and first chain to successfully reach over a million members. The company is now celebrating its 100th Functional Training Zone (FTZ); a radical concept that five years ago would have seemed unachievable.

The unique 1,000sq ft concept was created in collaboration with equipment specialist, BLK BOX, whose challenge was to maintain PureGym’s market leader position by enhancing the space and offering of its low-cost gym model.

Strong partnership
“The partnership between PureGym and BLK BOX has been nothing but positive,” says Richard Annetts, model and equipment manager at PureGym. “The BLK BOX team have been with us every step of the way. Their creativity and superior knowledge have made them a fantastic sounding board as we introduce the new Functional Training Zones across the PureGym estate.”

With close to 250 PureGyms across the UK, the company shows no signs of slowing down. As it continue to disrupt the budget gym market with a bold and innovative strategy, the focus remains on delivering real value to members – an ambition BLK BOX fully supports.

“Working with PureGym has been an extremely exciting challenge for everyone at BLK BOX,” says Miles Canning, the company’s head of product. “We spent a year working on and refining a concept which would differentiate PureGym from its competitors and – more importantly – increase member satisfaction.”

Equipped with the latest functional training equipment, the FTZs are designed to excite PureGym members and inspire personal trainers. The zones are a thoroughly engaging space and are adaptive for one-to-one workouts and group classes.

Positioned prominently, the FTZs vibrant turf, along with custom functional training rigs create a remarkable feature throughout the estate. This is a partnership that’s continuing to thrive and we look forward to seeing what they have in store for next year.

fitness-kit.net keyword: BLK BOX

Miles Canning
"We spent almost a year working on and refining a concept which would differentiate PureGym from its competitors and more importantly, increase member satisfaction" - Miles Canning
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym London Wall
Functional Training Zone - PureGym London Wall
http://www.leisureopportunities.com/images/imagesX/934675_428525.jpg
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Pure Gym, BLK BOX,Pure Gym, BLK BOX
People
In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence
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The Well is the first modern membership-based wellness club of its kind
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people can leave their desks whenever they choose to have a workout. They won’t be judged for staying too long or going too often.
Features
Design focus
We wanted to make the whole experience feel theatrical
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feature
We talk to two high-end operators who've established a valuable USP by offering EMS training
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Corporate wellness
Corporate wellness is getting on to the agenda of a growing number of companies, who appreciate the fact their employees are their number one asset. Kath Hudson reports
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Running
How many of your members pound the treadmill with poor technique, risking injury and hating every leaden-legged second of it? It doesn’t have to be this way according to Danny Dreyer, founder of ChiRunning, who says he can turn anyone into a runner. Kath Hudson discovers how
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Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
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Northumbria University has partnered with Matrix Fitness to fit out its newly refurbished sports centre and gym, using the latest in fitness technology to motivate members
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features

BLK Box

A partnership between Pure Gym and BLK BOX is challenging the low-cost model

Published in Health Club Management 2019 issue 10
Functional Training Zone - PureGym Waterloo
Functional Training Zone - PureGym Waterloo

PureGym is the UK’s leading gym operator and first chain to successfully reach over a million members. The company is now celebrating its 100th Functional Training Zone (FTZ); a radical concept that five years ago would have seemed unachievable.

The unique 1,000sq ft concept was created in collaboration with equipment specialist, BLK BOX, whose challenge was to maintain PureGym’s market leader position by enhancing the space and offering of its low-cost gym model.

Strong partnership
“The partnership between PureGym and BLK BOX has been nothing but positive,” says Richard Annetts, model and equipment manager at PureGym. “The BLK BOX team have been with us every step of the way. Their creativity and superior knowledge have made them a fantastic sounding board as we introduce the new Functional Training Zones across the PureGym estate.”

With close to 250 PureGyms across the UK, the company shows no signs of slowing down. As it continue to disrupt the budget gym market with a bold and innovative strategy, the focus remains on delivering real value to members – an ambition BLK BOX fully supports.

“Working with PureGym has been an extremely exciting challenge for everyone at BLK BOX,” says Miles Canning, the company’s head of product. “We spent a year working on and refining a concept which would differentiate PureGym from its competitors and – more importantly – increase member satisfaction.”

Equipped with the latest functional training equipment, the FTZs are designed to excite PureGym members and inspire personal trainers. The zones are a thoroughly engaging space and are adaptive for one-to-one workouts and group classes.

Positioned prominently, the FTZs vibrant turf, along with custom functional training rigs create a remarkable feature throughout the estate. This is a partnership that’s continuing to thrive and we look forward to seeing what they have in store for next year.

fitness-kit.net keyword: BLK BOX

Miles Canning
"We spent almost a year working on and refining a concept which would differentiate PureGym from its competitors and more importantly, increase member satisfaction" - Miles Canning
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym London Wall
Functional Training Zone - PureGym London Wall
http://www.leisureopportunities.com/images/imagesX/934675_428525.jpg
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Pure Gym, BLK BOX,Pure Gym, BLK BOX
Latest News
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison ...
Latest News
The Gym Group is set to continue its fast pace of growth in 2020, with ...
Latest News
A new product aimed at the ageing population is combining wearable fitness tech with artificial ...
Latest News
A three-year research project will look to provide the physical activity industry with a better ...
Latest News
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its ...
Latest News
The increasing popularity of streaming services and wireless earbuds – along with the introduction of ...
Latest News
Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in ...
Latest News
Digme Fitness has acquired Another Space – the boutique studio arm of premium health club ...
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Looklen Architects have created a stripped back gym in Bangkok, Thailand, that uses steel latticing ...
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A study has offered new evidence of the association between cardiorespiratory fitness and brain health ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Gympass expands in Ireland with flagship operator Gym Plus
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
Featured supplier news
Featured supplier: Your personal invite to SPATEX 2020
Organiser of SPATEX 2020, Michele Bridle cordially invites you to attend the industry’s event of the year.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Audio visual
Hutchison Technologies: Audio visual
Fitness equipment
Stages Cycling: Fitness equipment
Professional services
Deloitte UK: Professional services
Locking solutions
Ojmar: Locking solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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