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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Sam UnadkatWE11: founder

WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them

Published in Health Club Management 2019 issue 9
Sam Unadkat
Sam Unadkat

What is the concept of WE11?
WE11 offers a network of luxury co-working studios for elite freelance wellness professionals. Our vision is to inspire and support the growth of freelance wellness professionals through the provision of affordable, flexible, community-driven, co-working studios across prime central London sites.

Our flagship site has fully equipped gym spaces, two treatment rooms, luxury changing rooms and the WE11 Lounge, which is at the centre of our wellness community. It is a place to grab a bite to eat, or a coffee, a waiting area until the next client arrives, or can be used as an office away from home. Most importantly, it is a place where wellness professionals can network and collaborate with like-minded professionals.

With no monthly fixed fees, no commitment and affordable pricing (PTs pay between £20 and £30 per hour to rent the space), we’re disrupting the way in which conventional gyms operate. We aim to facilitate the transition of those who are being tied down by establishments and allow PTs and therapists to operate in an unconventional way, without inflated monthly rent.

We’re currently working with a range of wellness professionals, including PTs, running and cycling coaches, yoga and pilates instructors, massage therapists, physiotherapists and osteopaths. The facility can accommodate 20 PT sessions and two therapy sessions per hour and as we’re open 15 hours a day, we have good capacity.

It’s a win-win for both the PTs and the end-users. The PTs get to keep most of what they charge and the end users don’t have to pay gym fees in order to work with their favourite PT. We want to create a community of wellness professionals, and a space where they can network and collaborate. However, it is a disruptive model and it is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them.

Do you get involved with the end user at all?
No, we look after the PTs and they look after their clients, we don’t get involved with their bookings or pricing. We tell them that they are their own brands and they are not required to wear a uniform or represent us in any way.

However, we do vet and approve all of the PTs we work with and ask them to respect the establishment, which they do. Although we don’t commit to generating any work for them, as we are getting an increasing amount of leads and walk-ins, we do refer these on.

How did the idea come about?
It came about through my frustrations as a gym user and consumer in the fitness space. I was previously a member of Virgin, but when my PT decided to go freelance I wasn’t able to find another trainer at Virgin which suited me. I spent a year chasing my first PT – we trained in the park, I snuck him back into Virgin and I even toyed with the idea of building a gym at home. Finally, we ended up in a rough and ready freelance space in central London, but it had none of the luxuries and was heaving and over subscribed.

The price that I – and others – were paying for our training was not reflected in the surroundings and so I realised there was a huge opportunity to capitalise on the gap in the market for premium, flexible space. I thought about the idea for a long time before acting on it.

When I decided to launch the business, I brought the award-winning architects Bergman on board to create a luxurious, aesthetically pleasing space. The right site was also important: we are on Great Portland Street, right in the heart of loads of operators – Psycle, Frame, F45, Define.

Were you previously involved with the fitness industry?
No, I run care homes, which is still my main business, although this is taking up an increasing amount of my time.

What has been the response?
I realised there was demand for PT, but didn’t expect it to be this insane! It has been so much more popular than I anticipated. We are working with more than 70 PTs, with lots of them going freelance now that they have the platform to do so.

We’re giving people what they want: the modern gym goer no longer wants to be committed to one class or concept. They desire the ability to exercise in a variety of concepts which offer them flexibility and no commitment, which suits their busy lifestyles. As a consequence, the appetite for pay-as-you-go is growing, while the traditional 12 month memberships are becoming less desirable.

PTs are also moving away from the restrictions imposed by gyms and are moving towards becoming freelance. The massive shift in wellness and fitness has also increased demand for different concepts.

What are your plans for the future, will there be more sites?
We’re currently working on a strategy of how to expand. There is lots of potential for sites in west and central London, as well as affluent cities and even Europe.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The facility can accommodate up to 20 personal training sessions at one time, and is open 15 hours a day
The facility can accommodate up to 20 personal training sessions at one time, and is open 15 hours a day
PTs pay £20-30 per hour to rent the space, and typically charge clients £80-100 for a session
PTs pay £20-30 per hour to rent the space, and typically charge clients £80-100 for a session
Clients can train with their favourite PT without having to be a member of a particular gym
Clients can train with their favourite PT without having to be a member of a particular gym
The space was designed to be luxurious and aesthetically pleasing, with all the latest kit
The space was designed to be luxurious and aesthetically pleasing, with all the latest kit
https://www.leisureopportunities.co.uk/images/imagesX/556336_263332.jpg
Sam Unadkat, WE11 founder and CEO, tells us about creating a group of luxury co-working studios for elite freelance wellness professionals. The concept focuses on supporting the growth of a network of likeminded fitness professionals and ensuring PTs get a fair deal.
Sam Unadkat, WE11 CEO and founder,Sam Unadkat, WE11, PT
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Click on a catalogue to view it online
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Management software
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Sam UnadkatWE11: founder

WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them

Published in Health Club Management 2019 issue 9
Sam Unadkat
Sam Unadkat

What is the concept of WE11?
WE11 offers a network of luxury co-working studios for elite freelance wellness professionals. Our vision is to inspire and support the growth of freelance wellness professionals through the provision of affordable, flexible, community-driven, co-working studios across prime central London sites.

Our flagship site has fully equipped gym spaces, two treatment rooms, luxury changing rooms and the WE11 Lounge, which is at the centre of our wellness community. It is a place to grab a bite to eat, or a coffee, a waiting area until the next client arrives, or can be used as an office away from home. Most importantly, it is a place where wellness professionals can network and collaborate with like-minded professionals.

With no monthly fixed fees, no commitment and affordable pricing (PTs pay between £20 and £30 per hour to rent the space), we’re disrupting the way in which conventional gyms operate. We aim to facilitate the transition of those who are being tied down by establishments and allow PTs and therapists to operate in an unconventional way, without inflated monthly rent.

We’re currently working with a range of wellness professionals, including PTs, running and cycling coaches, yoga and pilates instructors, massage therapists, physiotherapists and osteopaths. The facility can accommodate 20 PT sessions and two therapy sessions per hour and as we’re open 15 hours a day, we have good capacity.

It’s a win-win for both the PTs and the end-users. The PTs get to keep most of what they charge and the end users don’t have to pay gym fees in order to work with their favourite PT. We want to create a community of wellness professionals, and a space where they can network and collaborate. However, it is a disruptive model and it is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them.

Do you get involved with the end user at all?
No, we look after the PTs and they look after their clients, we don’t get involved with their bookings or pricing. We tell them that they are their own brands and they are not required to wear a uniform or represent us in any way.

However, we do vet and approve all of the PTs we work with and ask them to respect the establishment, which they do. Although we don’t commit to generating any work for them, as we are getting an increasing amount of leads and walk-ins, we do refer these on.

How did the idea come about?
It came about through my frustrations as a gym user and consumer in the fitness space. I was previously a member of Virgin, but when my PT decided to go freelance I wasn’t able to find another trainer at Virgin which suited me. I spent a year chasing my first PT – we trained in the park, I snuck him back into Virgin and I even toyed with the idea of building a gym at home. Finally, we ended up in a rough and ready freelance space in central London, but it had none of the luxuries and was heaving and over subscribed.

The price that I – and others – were paying for our training was not reflected in the surroundings and so I realised there was a huge opportunity to capitalise on the gap in the market for premium, flexible space. I thought about the idea for a long time before acting on it.

When I decided to launch the business, I brought the award-winning architects Bergman on board to create a luxurious, aesthetically pleasing space. The right site was also important: we are on Great Portland Street, right in the heart of loads of operators – Psycle, Frame, F45, Define.

Were you previously involved with the fitness industry?
No, I run care homes, which is still my main business, although this is taking up an increasing amount of my time.

What has been the response?
I realised there was demand for PT, but didn’t expect it to be this insane! It has been so much more popular than I anticipated. We are working with more than 70 PTs, with lots of them going freelance now that they have the platform to do so.

We’re giving people what they want: the modern gym goer no longer wants to be committed to one class or concept. They desire the ability to exercise in a variety of concepts which offer them flexibility and no commitment, which suits their busy lifestyles. As a consequence, the appetite for pay-as-you-go is growing, while the traditional 12 month memberships are becoming less desirable.

PTs are also moving away from the restrictions imposed by gyms and are moving towards becoming freelance. The massive shift in wellness and fitness has also increased demand for different concepts.

What are your plans for the future, will there be more sites?
We’re currently working on a strategy of how to expand. There is lots of potential for sites in west and central London, as well as affluent cities and even Europe.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The facility can accommodate up to 20 personal training sessions at one time, and is open 15 hours a day
The facility can accommodate up to 20 personal training sessions at one time, and is open 15 hours a day
PTs pay £20-30 per hour to rent the space, and typically charge clients £80-100 for a session
PTs pay £20-30 per hour to rent the space, and typically charge clients £80-100 for a session
Clients can train with their favourite PT without having to be a member of a particular gym
Clients can train with their favourite PT without having to be a member of a particular gym
The space was designed to be luxurious and aesthetically pleasing, with all the latest kit
The space was designed to be luxurious and aesthetically pleasing, with all the latest kit
https://www.leisureopportunities.co.uk/images/imagesX/556336_263332.jpg
Sam Unadkat, WE11 founder and CEO, tells us about creating a group of luxury co-working studios for elite freelance wellness professionals. The concept focuses on supporting the growth of a network of likeminded fitness professionals and ensuring PTs get a fair deal.
Sam Unadkat, WE11 CEO and founder,Sam Unadkat, WE11, PT
Latest News
HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in ...
Latest News
The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
Latest News
Les Mills has launched a new digital content solution to support health and fitness operators ...
Latest News
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room ...
Latest News
Nuffield Health has launched a series of free, online classes focused on emotional wellbeing. The ...
Latest News
Resistance training is just as beneficial for men and women over the age of 50, ...
Latest News
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities ...
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A national survey has launched to chart the mental health of the fitness and physical ...
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FREE WEBINAR
promotion
This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
Opinion: 2021 is the year to prioritise global culture
Featured supplier news
Featured supplier: Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
Featured supplier news
Featured supplier: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Member feedback software
AskNicely: Member feedback software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Software
Volution.fit: Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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