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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: Technogym - Build New Training Experiences with Technogym in 2020

Fusing great kit with tailored workouts and cutting edge technology, Technogym products create peak experiences for members

Published in Health Club Management 2020 issue 1

At the heart of any successful fitness community is a brand that truly understands its people’s goals.

Club 4.0, which Technogym launched at IHRSA, helps operators innovate, with compelling content and all-new classes.

Combining exciting equipment, digital innovation and training programmes, Club 4.0 helps operators provide a different fitness experience for each customer.

Club 4.0 training formats
Technogym offers a range of training formats through Club 4.0, including Skillrow, Skillbike and Skillmill HIIT, as well as Biocircuit, Skillrun Class and Bootcamp.

Trainers benefit from Club 4.0, too, as the user-friendly app means they can quickly set up classes, and manage logistics, including scheduling classes and selecting music.

Club 4.0 formats focus on the needs of the end user, by helping you make more of your available staff, space and time to create programmes which resonate.

One of the unique aspects of Club 4.0 is its use of digital. Technogym utilise the mywellness cloud digital platform to offer class formats that connect all products and programmes seamlessly.

Evolution of the gym floor
Personalised training experiences are still a key way to attract and retain customers, but they now also provide a crucial opportunity to drive revenue streams and build strong communities.

Savvy operators are using Club 4.0 formats to transform the gym floor experience. The technology can help you create a dedicated space in your facility, or develop a standalone studio to maximise the use of your square footage.

This flexibility means you can deliver personalised fitness experiences aligned with your business objectives.

Make an impact with Club 4.0 from Technogym
Market competition from boutique operators mean we all need to think outside the box to differentiate our offering. Club 4.0 formats does this by focusing first on the needs of your end user, then helping you make more of your staff, space, and time.

Ready to launch a successful new club format?
Technogym provides support during the roll-out of any new format, so you can maximise its implementation and success.

To find out more about the many ways you could deliver a Club 4.0 experience, to your members, contact Technogym today on 01344 300236 or email [email protected]

CASE STUDY 1
Skillrow and Skillbike classes at Your Space

Your Space has transformed its offering at three of the clubs in its portfolio – Pontefract, Metrodome and Hoyland leisure centres. “We wanted to create a format around two core pieces of equipment that are non-intimidating and innovative," says head of fitness, Tom Galvin.

"The Skill Line meets this criteria perfectly, as the athletic training capability means members are pushed to develop their skills and technique."

"Skillrow Class gives members the chance to row and compete together, while the gamification element offers enjoyment and enables training in a more interactive way.

"By creating a small group exercise format, we encourage community and being part of a team, while dedicated social areas bring out people's inner athlete, enabling them to perform a great workout on a piece of equipment they feel comfortable on in a fun, lively space."

Your Space has embraced the Technogym 4.0 offering
CASE STUDY 2
Macclesfield Leisure Centre

Biocircuit at Macclesfield Leisure Centre was one of the first UK sites to launch Biocircuit, introducing a workout that challenges and engages all members.

“Everybody at Macclesfield Leisure Centre is thrilled about the launch of Biocircuit," says Paul Winrow, director of sport and operations at Everybody Sport and Recreation. "The introduction of this new product has allowed us to offer something new and exciting to our members. "As a charity, our aim is to continuously provide new and innovative fitness technology alongside our key mission, 'Leisure for Life'”, he explains.

"Biocircuit is evidence of this, as whatever the goal of our members – from athletes looking to enhance their training, to people on our health and wellbeing programmes who are looking for a safe way to stay fit and active – Biocircuit has benefits for everyone and as a result, is proving to be hugely popular, right across the board."

Macclesfield Leisure Centre, run by Everyone Sport and Recreation, has introduced Biocircuit from Technogym
CASE STUDY 3
Skill Line Classes at Odyssey Health Club

Odyssey Health Club has undergone a gym floor transformation with the introduction of classes and gym floor zones, including, Skillbike Class, Skillrun Class and Skillrow Class.

"By creating pockets of activity around particular zones of equipment, we increased engagement for different demographics and member goals," says Ian Richards, director at Odyssey. "The introduction of Skill Line has also prompted us to change the way we deliver inductions and feedback shows people appreciate knowing how much they can do on the equipment.

For example, Skillbike Class we run three different class types on the gym floor: Climb for strength and stamina, Intervals for high intensity and Race for competition. With Skill Line zones we can host classes, engage and demystify exercises, so more members give things a go.”

Odyssey has had great takeup from members
https://www.leisureopportunities.co.uk/images/imagesX/869787_528237.jpg
Build new training experiences with Technogym in 2020
Technogym,Technogym, Skillbike, Skillrow, Biocircuit, Skillrun
People
Our pre-sale deal is AED99 a month and if you join up on that rate you keep it for a lifetime
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
Overall, it’s about creating something a little less efficient, a little more fun. Somewhere you can lose yourself for a couple of hours
Features
Editor's letter
A study in the US found that restaurant attendance was the only factor which correlated with testing positive for the virus
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
Features
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Featured supplier news
Featured supplier: GymPraaktis develops AI Exercise Engine software to revolutionise at-home fitness
Health and wellness software company, GymPraaktis, is launching its new Exercise Engine software for gyms and members looking to improve their fitness routines from home.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
TRX Training: Fitness equipment
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Software
Volution.fit: Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Management software
fibodo Limited: Management software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Promotional feature: Technogym - Build New Training Experiences with Technogym in 2020

Fusing great kit with tailored workouts and cutting edge technology, Technogym products create peak experiences for members

Published in Health Club Management 2020 issue 1

At the heart of any successful fitness community is a brand that truly understands its people’s goals.

Club 4.0, which Technogym launched at IHRSA, helps operators innovate, with compelling content and all-new classes.

Combining exciting equipment, digital innovation and training programmes, Club 4.0 helps operators provide a different fitness experience for each customer.

Club 4.0 training formats
Technogym offers a range of training formats through Club 4.0, including Skillrow, Skillbike and Skillmill HIIT, as well as Biocircuit, Skillrun Class and Bootcamp.

Trainers benefit from Club 4.0, too, as the user-friendly app means they can quickly set up classes, and manage logistics, including scheduling classes and selecting music.

Club 4.0 formats focus on the needs of the end user, by helping you make more of your available staff, space and time to create programmes which resonate.

One of the unique aspects of Club 4.0 is its use of digital. Technogym utilise the mywellness cloud digital platform to offer class formats that connect all products and programmes seamlessly.

Evolution of the gym floor
Personalised training experiences are still a key way to attract and retain customers, but they now also provide a crucial opportunity to drive revenue streams and build strong communities.

Savvy operators are using Club 4.0 formats to transform the gym floor experience. The technology can help you create a dedicated space in your facility, or develop a standalone studio to maximise the use of your square footage.

This flexibility means you can deliver personalised fitness experiences aligned with your business objectives.

Make an impact with Club 4.0 from Technogym
Market competition from boutique operators mean we all need to think outside the box to differentiate our offering. Club 4.0 formats does this by focusing first on the needs of your end user, then helping you make more of your staff, space, and time.

Ready to launch a successful new club format?
Technogym provides support during the roll-out of any new format, so you can maximise its implementation and success.

To find out more about the many ways you could deliver a Club 4.0 experience, to your members, contact Technogym today on 01344 300236 or email [email protected]

CASE STUDY 1
Skillrow and Skillbike classes at Your Space

Your Space has transformed its offering at three of the clubs in its portfolio – Pontefract, Metrodome and Hoyland leisure centres. “We wanted to create a format around two core pieces of equipment that are non-intimidating and innovative," says head of fitness, Tom Galvin.

"The Skill Line meets this criteria perfectly, as the athletic training capability means members are pushed to develop their skills and technique."

"Skillrow Class gives members the chance to row and compete together, while the gamification element offers enjoyment and enables training in a more interactive way.

"By creating a small group exercise format, we encourage community and being part of a team, while dedicated social areas bring out people's inner athlete, enabling them to perform a great workout on a piece of equipment they feel comfortable on in a fun, lively space."

Your Space has embraced the Technogym 4.0 offering
CASE STUDY 2
Macclesfield Leisure Centre

Biocircuit at Macclesfield Leisure Centre was one of the first UK sites to launch Biocircuit, introducing a workout that challenges and engages all members.

“Everybody at Macclesfield Leisure Centre is thrilled about the launch of Biocircuit," says Paul Winrow, director of sport and operations at Everybody Sport and Recreation. "The introduction of this new product has allowed us to offer something new and exciting to our members. "As a charity, our aim is to continuously provide new and innovative fitness technology alongside our key mission, 'Leisure for Life'”, he explains.

"Biocircuit is evidence of this, as whatever the goal of our members – from athletes looking to enhance their training, to people on our health and wellbeing programmes who are looking for a safe way to stay fit and active – Biocircuit has benefits for everyone and as a result, is proving to be hugely popular, right across the board."

Macclesfield Leisure Centre, run by Everyone Sport and Recreation, has introduced Biocircuit from Technogym
CASE STUDY 3
Skill Line Classes at Odyssey Health Club

Odyssey Health Club has undergone a gym floor transformation with the introduction of classes and gym floor zones, including, Skillbike Class, Skillrun Class and Skillrow Class.

"By creating pockets of activity around particular zones of equipment, we increased engagement for different demographics and member goals," says Ian Richards, director at Odyssey. "The introduction of Skill Line has also prompted us to change the way we deliver inductions and feedback shows people appreciate knowing how much they can do on the equipment.

For example, Skillbike Class we run three different class types on the gym floor: Climb for strength and stamina, Intervals for high intensity and Race for competition. With Skill Line zones we can host classes, engage and demystify exercises, so more members give things a go.”

Odyssey has had great takeup from members
https://www.leisureopportunities.co.uk/images/imagesX/869787_528237.jpg
Build new training experiences with Technogym in 2020
Technogym,Technogym, Skillbike, Skillrow, Biocircuit, Skillrun
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Latest News
Electronics giant LG has entered the fitness and wellness market with the launch of a ...
Latest News
Exercise has been voted the number one way the public can help the NHS – ...
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Featured supplier news
Featured supplier: GymPraaktis develops AI Exercise Engine software to revolutionise at-home fitness
Health and wellness software company, GymPraaktis, is launching its new Exercise Engine software for gyms and members looking to improve their fitness routines from home.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
TRX Training: Fitness equipment
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Software
Volution.fit: Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Management software
fibodo Limited: Management software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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