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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM Celebs: George Foreman III

The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’

Published in Health Club Management 2019 issue 7
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020

George Foreman III – son of the heavyweight prizefighter – is overseeing the growth of his boxing gym business through owned-operated locations and national and international franchises. The company has backing from Breakaway Ventures.

“We’re passionate about helping people everywhere realise their health and fitness goals, and very excited to share the EverybodyFights gym concept across the nation and in select international markets,” he said.

Working with his dad
After a degree in business administration, Foreman III managed his dad’s gym business, before training as a professional boxer and opening his own studio.

EverybodyFights, which has locations in Boston, New York, Philadelphia, Chicago, and Lexington, US, is driving a nationwide expansion and aiming to have 20 sites open by 2020.

The facilities combine the grit of a traditional boxing gym with luxury amenities and aesthetics.

Clubs typically house between three and five studios and offer boxing, circuit, running, yoga and recovery, with 130 classes a week and 14-plus class types.

Other features include a steamroom, sports shop, and custom graffiti created by Hailey Loonan (EverybodyFights’ creative director) and Studio Fresh.

Two franchise offerings are available. The EBF BOX, which enables existing gyms to deliver the EverybodyFights boxing fitness classes and EBF Club, a standalone facility which provides access to the full EverybodyFights experience and group class programming.

Creating the concept
Talking to HCM, a spokesperson said the concept for the gyms is the result of a partnership between designers Studio Troika, George Foreman III and real estate developer and EverybodyFights co-founder, Anthony ‘AJ’ Rich.

“George picks out the equipment and lays out the training space,” he explained, “While AJ is responsible for the finer design points, including fixtures, furniture, colour, and materials and also the character pieces that have become defining features of EverybodyFights gyms.”

http://www.leisureopportunities.com/images/imagesX/935248_67530.jpg
George Foreman III – son of the heavyweight prizefighter – is expanding his US-based boxing gym business, and plans to have 20 sites open by 2020
George Foreman III ,George Foreman III, EverybodyFights clubs,
People
Gyrotonic has continued to grow via word of mouth. I quickly had people from all sorts of backgrounds and all kinds of disabilities coming to me who the medical community couldn’t help. As I came across different people with different problems and limitations, I started to adapt the technique
People
HCM people

Amanda Daley

Professor of behavioural medicine, Loughborough University
PACE labelling would be a simple, user-friendly way of informing people, at a glance, of the amount of physical activity required for the food they are considering eating
People
We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
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features

HCM Celebs: George Foreman III

The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’

Published in Health Club Management 2019 issue 7
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020

George Foreman III – son of the heavyweight prizefighter – is overseeing the growth of his boxing gym business through owned-operated locations and national and international franchises. The company has backing from Breakaway Ventures.

“We’re passionate about helping people everywhere realise their health and fitness goals, and very excited to share the EverybodyFights gym concept across the nation and in select international markets,” he said.

Working with his dad
After a degree in business administration, Foreman III managed his dad’s gym business, before training as a professional boxer and opening his own studio.

EverybodyFights, which has locations in Boston, New York, Philadelphia, Chicago, and Lexington, US, is driving a nationwide expansion and aiming to have 20 sites open by 2020.

The facilities combine the grit of a traditional boxing gym with luxury amenities and aesthetics.

Clubs typically house between three and five studios and offer boxing, circuit, running, yoga and recovery, with 130 classes a week and 14-plus class types.

Other features include a steamroom, sports shop, and custom graffiti created by Hailey Loonan (EverybodyFights’ creative director) and Studio Fresh.

Two franchise offerings are available. The EBF BOX, which enables existing gyms to deliver the EverybodyFights boxing fitness classes and EBF Club, a standalone facility which provides access to the full EverybodyFights experience and group class programming.

Creating the concept
Talking to HCM, a spokesperson said the concept for the gyms is the result of a partnership between designers Studio Troika, George Foreman III and real estate developer and EverybodyFights co-founder, Anthony ‘AJ’ Rich.

“George picks out the equipment and lays out the training space,” he explained, “While AJ is responsible for the finer design points, including fixtures, furniture, colour, and materials and also the character pieces that have become defining features of EverybodyFights gyms.”

http://www.leisureopportunities.com/images/imagesX/935248_67530.jpg
George Foreman III – son of the heavyweight prizefighter – is expanding his US-based boxing gym business, and plans to have 20 sites open by 2020
George Foreman III ,George Foreman III, EverybodyFights clubs,
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Food labelling that shows the amount of exercise needed to burn off the calories in ...
Latest News
The team at unusually named studio //3877 has created a boxing gym in Washington, D.C., ...
Latest News
Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a ...
Latest News
Getting fit together could be the secret for a long happy relationship. A new study ...
Latest News
Not-for profit leisure operator Circadian Trust is partnering with NHS GP surgeries in Gloucestershire to ...
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ukactive has launched two major new reports as part of its Business Intelligence service. The ...
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The annual Sweat event kicks off in London today (20 February), offering the UK's fitness ...
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Boutique boxing gym brand BXR London has revealed plans to open its second site at ...
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Rising workplace stress among employees has led companies to increase their investment in incentives as ...
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David Lloyd Leisure is facing prosecution by Leeds Council over alleged health and safety breaches, ...
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Taking part in regular aerobic exercise could decrease the likelihood of developing Alzheimer's disease in ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Management software
Fisikal: Management software
Lockers/interior design
Fitlockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Locking solutions
Ojmar: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Professional services
Deloitte UK: Professional services
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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