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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Lisa SmosarskiEditor in chief – Stylist magazine

We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp

Published in Health Club Management 2019 issue 7
Lisa Smosarski
Lisa Smosarski
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space

Women’s fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio in London’s affluent Mayfair district.

The studio will be operated under a new lifestyle brand, Stylist Strong, which the magazine hopes to develop into a leading women’s fitness line.

The Stylist Strong studio will specialise in class-based strength training specifically tailored for women. It will also host classes, events, talks and panel discussions on fitness and strength-training.

Classes have been designed to build both physical and mental strength in a “smart and informed way”, with trainers having been educated to help women optimise their workouts – from aligning training with their menstrual cycles to taking into account individual lifestyles.

A tailored training programme, created by Nike Global Master Trainer Joslyn Thompson Rule, will also be available.

Lisa Smosarski, editor-in-chief at Stylist, said: “We watch trends closely at Stylist and we have seen a real growth in women strength training – for body, for mind and as a way of reclaiming a traditionally male space.

“This trend challenges the idea of exercising for a specific body shape but instead embraces exercise for general health and wellness as well as boosting confidence and mental health.”

Master trainer Thompson Rule added: “I am both honoured and incredibly excited to be part of Stylist Strong; they have given me a platform to spread my passion – getting women unapologetically stronger.

“Women’s training is undergoing a refreshing and much-needed reboot on every level, this is just the beginning.

“I spend a lot of my time educating women on the importance of strength training for every aspect of their lives, but the educational piece can still be limited in terms of delivery and there is still a little stigma around lifting weights.”

The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
http://www.leisureopportunities.com/images/imagesX/881846_972213.jpg
'We watch trends closely at Stylist Magazine and we've seen a real growth in women doing strength training as a way of reclaiming a traditionally male space' – editor in chief Lisa Smosarski on the publisher's new female-only studio...
Lisa Smosarski, Editor in chief – Stylist magazine,Lisa Smosarski, Stylist magazine, boutique studio, Stylist Strong
People
We have a new flagship location in Bangkok called Icon Siam – which is spread over three floors, with an infinity pool and the country’s first dedicated Lagree Pilates studio. We’ve also opened The F Zone in Bangkok, which is a heart rate training, athletic performance club
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features

HCM People: Lisa SmosarskiEditor in chief – Stylist magazine

We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp

Published in Health Club Management 2019 issue 7
Lisa Smosarski
Lisa Smosarski
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space

Women’s fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio in London’s affluent Mayfair district.

The studio will be operated under a new lifestyle brand, Stylist Strong, which the magazine hopes to develop into a leading women’s fitness line.

The Stylist Strong studio will specialise in class-based strength training specifically tailored for women. It will also host classes, events, talks and panel discussions on fitness and strength-training.

Classes have been designed to build both physical and mental strength in a “smart and informed way”, with trainers having been educated to help women optimise their workouts – from aligning training with their menstrual cycles to taking into account individual lifestyles.

A tailored training programme, created by Nike Global Master Trainer Joslyn Thompson Rule, will also be available.

Lisa Smosarski, editor-in-chief at Stylist, said: “We watch trends closely at Stylist and we have seen a real growth in women strength training – for body, for mind and as a way of reclaiming a traditionally male space.

“This trend challenges the idea of exercising for a specific body shape but instead embraces exercise for general health and wellness as well as boosting confidence and mental health.”

Master trainer Thompson Rule added: “I am both honoured and incredibly excited to be part of Stylist Strong; they have given me a platform to spread my passion – getting women unapologetically stronger.

“Women’s training is undergoing a refreshing and much-needed reboot on every level, this is just the beginning.

“I spend a lot of my time educating women on the importance of strength training for every aspect of their lives, but the educational piece can still be limited in terms of delivery and there is still a little stigma around lifting weights.”

The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
http://www.leisureopportunities.com/images/imagesX/881846_972213.jpg
'We watch trends closely at Stylist Magazine and we've seen a real growth in women doing strength training as a way of reclaiming a traditionally male space' – editor in chief Lisa Smosarski on the publisher's new female-only studio...
Lisa Smosarski, Editor in chief – Stylist magazine,Lisa Smosarski, Stylist magazine, boutique studio, Stylist Strong
Latest News
Health-tech brand hero has acquired Revitalise London – a preventative health and vitality specialist – ...
Latest News
Wellness tech platform Mindbody has signed a five-year partnership deal with fitness franchise F45. The ...
Latest News
Luxury resort Coco Bodu Hithi has revealed plans to launch the first "floating yoga studio" ...
Latest News
Tech giant Apple is venturing further into the wellness space by launching a new Apple ...
Latest News
Bells + Whistles have designed a "social wellness club" in Los Angeles that has been ...
Latest News
Sheffield Hallam University’s Advanced Wellbeing Research Centre (AWRC) will officially open on 24 January. The ...
Latest News
Snap Fitness has made international expansion its priority for 2020, with plans to enter new ...
Latest News
Action PR have created a new studio design for Everyone Active 's Fortis Powered by ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: active-net unveils Gen Z-themed agenda
Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event, which takes place next month.
Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: Harlands Group
Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Professional services
Deloitte UK: Professional services
Trade associations
International SPA Association - iSPA: Trade associations
Direct debit solutions
Harlands Group: Direct debit solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Fitness software
Go Do.Fitness: Fitness software
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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