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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Active IQ: Lessons from lockdown

Active IQ optimised lockdown to create new opportunities for students and stakeholders

Published in Health Club Management 2020 issue 9
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff

Once the extensive activity that was required to respond to lockdown subsided, the opportunity to use the time to take stock, update, improve and future-proof services became apparent. As did the true value of collaborating with like-minded, open-minded organisations and individuals.

Active IQ pivoted quickly to meet the new demands, working closely with other awarding organisations, the Federation of Awarding Bodies, CIMSPA, Ofqual and the Institute of Apprenticeships and Technical Education, in the best interest of its many training partners, learners and leisure employers.

Far from creating policies to ‘just get through’ lockdown, some of the adaptations and ideas brought improvements that are here to stay.

Versatility of virtual
The irony – and opportunity – that many students had more time to study and prepare while working from home or on furlough, was not lost on Active IQ.

The team moved quickly to introduce assessment adaptations for its Level 2 Gym Instructor and Level 3 Personal Trainer core qualifications to keep learners on track. Online theory assessment, outdoor or home-filmed practical assessments and professional competency assessor interviews enabled learners to demonstrate their knowledge, skills and competence.

“The COVID-19 lockdown proved that digital learning and assessment can be highly effective,” says Jenny Patrickson, MD of Active IQ. “Remote and adapted assessment models for our centres, learners and apprentices worked well. We were also pleasantly surprised to find the format of our virtual meetings with training providers yielded great new business opportunities, as everyone was thinking more quickly, clearly and innovatively than before.

“Taking everything online enabled us to recruit learners from across the UK,” says Ben Tomlin at UK Sports Training. “We recruited people who couldn’t previously commit to fully face-to-face delivery, as they could fit the virtual sessions around their needs. We were bold in our decision making and backed by Active IQ whose confidence allowed us to be flexible in our delivery.” 

Digital delivery
Most training providers and students were already using a degree of digital delivery and learning, but with lockdown came full reliance on e-learning, e-manuals, proctored exams, online assessments and digital certificates.

“Digital learning allows for individual pacing, enabling people to take longer over more tricky aspects and make swift progress in areas that come more easily,” says Patrickson. “This can be better than classroom learning, where the pre-ordained pace and simultaneous targets can see some people pushed on too fast, while others are held back.”

Trying new tactics
Early in lockdown Active IQ offered its online Skills Hub CPD and Chief Medical Advisor training resources free to all fitness professionals, enabling them to maximise their enforced break. Sign-ups rose by 103 per cent as fitpros took the opportunity to learn new skills and broaden their knowledge, ready to return in a stronger position.

Another first for Active IQ was launching its Level 3 Diploma in Working with Clients with Long-Term Conditions, online as well as in-person.

Personal trainers were looking to upskill ahead of clients returning to the gym post-COVID, while fresh impetus from the Government’s obesity strategy, combined with people struggling with health conditions that went unaddressed during lockdown, made this launch well-timed.

“Knowing people had more time for online learning, we tried a five-week ‘fast track’ timetable,” says Luke Johnson, CEO at the Personal Trainer Collective. “Setting times for live group tutoring on Zoom, with units/videos to watch, Active IQ manual sections and worksheets to complete and regular theory exams focused everybody. This supportive/intensive learning model boosted business and is now here to stay.”

Being agile, alert and open to new ideas and possibilities has seen Active IQ and many of its partners learn valuable lessons in lockdown. Some concepts will naturally end when the pandemic ends: but others will remain, making business practice all the better.

More: www.activeIQ.co.uk

"The COVID-19 lockdown proved that digital learning and assessment can be highly effective"
– Jenny Patrickson

#DoingOurBit

As the nation stepped up to support the NHS, Active IQ was approached by key worker and amateur powerlifter, Julie Davis, whose #DoingOurBit idea to offer free workouts to her local NHS colleagues was snapped up by The Royal Wolverhampton NHS Trust for its 10,000 staff. Active IQ joined forces with Study Active and fibodo to create a platform of over 40 free, bespoke online fitness sessions for NHS staff, donated by 28 PTs. Every minute of every workout was verified to ensure quality, safety and integrity.

So far, over 60 NHS trusts have signed up, giving more than 450,000 NHS staff access to the sessions, and it’s still growing. #DoingOurBit has just been officially endorsed by the ‘United by Birmingham 2022’ programme which recognises grassroots projects having a positive impact on the community.

Some of the innovations created in response to the pandemic are here to stay
Some of the innovations created in response to the pandemic are here to stay
https://www.leisureopportunities.co.uk/images/2020/828216_445282.jpg
Active IQ optimised lockdown to create new opportunities for students and stakeholders
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A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
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Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
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Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Featured supplier news
Featured supplier news: iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
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Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Management software
Premier Software Solutions: Management software
Uniforms
Service Sport: Uniforms
Skincare
Sothys: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Active IQ: Lessons from lockdown

Active IQ optimised lockdown to create new opportunities for students and stakeholders

Published in Health Club Management 2020 issue 9
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff

Once the extensive activity that was required to respond to lockdown subsided, the opportunity to use the time to take stock, update, improve and future-proof services became apparent. As did the true value of collaborating with like-minded, open-minded organisations and individuals.

Active IQ pivoted quickly to meet the new demands, working closely with other awarding organisations, the Federation of Awarding Bodies, CIMSPA, Ofqual and the Institute of Apprenticeships and Technical Education, in the best interest of its many training partners, learners and leisure employers.

Far from creating policies to ‘just get through’ lockdown, some of the adaptations and ideas brought improvements that are here to stay.

Versatility of virtual
The irony – and opportunity – that many students had more time to study and prepare while working from home or on furlough, was not lost on Active IQ.

The team moved quickly to introduce assessment adaptations for its Level 2 Gym Instructor and Level 3 Personal Trainer core qualifications to keep learners on track. Online theory assessment, outdoor or home-filmed practical assessments and professional competency assessor interviews enabled learners to demonstrate their knowledge, skills and competence.

“The COVID-19 lockdown proved that digital learning and assessment can be highly effective,” says Jenny Patrickson, MD of Active IQ. “Remote and adapted assessment models for our centres, learners and apprentices worked well. We were also pleasantly surprised to find the format of our virtual meetings with training providers yielded great new business opportunities, as everyone was thinking more quickly, clearly and innovatively than before.

“Taking everything online enabled us to recruit learners from across the UK,” says Ben Tomlin at UK Sports Training. “We recruited people who couldn’t previously commit to fully face-to-face delivery, as they could fit the virtual sessions around their needs. We were bold in our decision making and backed by Active IQ whose confidence allowed us to be flexible in our delivery.” 

Digital delivery
Most training providers and students were already using a degree of digital delivery and learning, but with lockdown came full reliance on e-learning, e-manuals, proctored exams, online assessments and digital certificates.

“Digital learning allows for individual pacing, enabling people to take longer over more tricky aspects and make swift progress in areas that come more easily,” says Patrickson. “This can be better than classroom learning, where the pre-ordained pace and simultaneous targets can see some people pushed on too fast, while others are held back.”

Trying new tactics
Early in lockdown Active IQ offered its online Skills Hub CPD and Chief Medical Advisor training resources free to all fitness professionals, enabling them to maximise their enforced break. Sign-ups rose by 103 per cent as fitpros took the opportunity to learn new skills and broaden their knowledge, ready to return in a stronger position.

Another first for Active IQ was launching its Level 3 Diploma in Working with Clients with Long-Term Conditions, online as well as in-person.

Personal trainers were looking to upskill ahead of clients returning to the gym post-COVID, while fresh impetus from the Government’s obesity strategy, combined with people struggling with health conditions that went unaddressed during lockdown, made this launch well-timed.

“Knowing people had more time for online learning, we tried a five-week ‘fast track’ timetable,” says Luke Johnson, CEO at the Personal Trainer Collective. “Setting times for live group tutoring on Zoom, with units/videos to watch, Active IQ manual sections and worksheets to complete and regular theory exams focused everybody. This supportive/intensive learning model boosted business and is now here to stay.”

Being agile, alert and open to new ideas and possibilities has seen Active IQ and many of its partners learn valuable lessons in lockdown. Some concepts will naturally end when the pandemic ends: but others will remain, making business practice all the better.

More: www.activeIQ.co.uk

"The COVID-19 lockdown proved that digital learning and assessment can be highly effective"
– Jenny Patrickson

#DoingOurBit

As the nation stepped up to support the NHS, Active IQ was approached by key worker and amateur powerlifter, Julie Davis, whose #DoingOurBit idea to offer free workouts to her local NHS colleagues was snapped up by The Royal Wolverhampton NHS Trust for its 10,000 staff. Active IQ joined forces with Study Active and fibodo to create a platform of over 40 free, bespoke online fitness sessions for NHS staff, donated by 28 PTs. Every minute of every workout was verified to ensure quality, safety and integrity.

So far, over 60 NHS trusts have signed up, giving more than 450,000 NHS staff access to the sessions, and it’s still growing. #DoingOurBit has just been officially endorsed by the ‘United by Birmingham 2022’ programme which recognises grassroots projects having a positive impact on the community.

Some of the innovations created in response to the pandemic are here to stay
Some of the innovations created in response to the pandemic are here to stay
https://www.leisureopportunities.co.uk/images/2020/828216_445282.jpg
Active IQ optimised lockdown to create new opportunities for students and stakeholders
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Latest News
Sport England has reported a drop of 710,000 in the number of people classed as ...
Latest News
Independent gyms in the UK have fared better during the pandemic than larger corporate operators ...
Latest News
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Featured supplier news
Featured supplier news: iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Management software
Premier Software Solutions: Management software
Uniforms
Service Sport: Uniforms
Skincare
Sothys: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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