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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Supporting our personal trainers

Gympass added personal training to its platform during the lockdown and has now delivered 30,000 sessions globally

Published in Health Club Management 2020 issue 9
The services were trialed in Brazil and the US before launching in the UK
The services were trialed in Brazil and the US before launching in the UK

As the COVID-19 lockdown forced the temporary closure of businesses across the country, the future for companies supplying services to corporate partners looked precarious. Among them was Gympass – the world’s largest corporate wellness platform – whose business model moved to zero on the day office and gym doors shut.

Prior to lockdown, the Gympass model gave employee members access to over 2,200 fitness facilities across the UK. When gyms closed, Gympass tackled the challenge head on and swiftly pivoted its business model to deliver physical activity and mental health solutions remotely.

As part of the solution, Gympass also wanted to support personal trainers whose workload had fallen away and – following a successful trial in Brazil and the US – added personal training services to its UK platform.

The new service was specifically introduced to support personal trainers who had been forced to move their businesses online by the COVID-19 pandemic by allowing them to work with Gympass users and access its entire network.

Gympass clients in the UK can enjoy up to eight online PT sessions a month as part of their membership.

“When coronavirus forced the lockdown of gyms, we had to pivot in order to operate effectively,” says Eamon Lloyd, senior director – head of partnerships for UK and IE at Gympass. “We looked closely at our consumer base to understand how we could best support them and, through the provision of PT, we’ve provided a practical solution to meet their changing needs.

Since launching in the UK, more than 1,500 PTs have signed up to Gympass to provide their services and 78 per cent have already received bookings. Globally since launching, over 30,000 PT sessions have been completed.

“Private personal training can be unaffordable and intimidating, so by providing access to this level of support and education, we are enabling an option that many may otherwise not have been able to use,” added Lloyd.

“One-to-one training is a great way to find motivation and encouragement for those who may be worried about joining a group class or going to a gym and so as we focus primarily on getting inactive people started on their fitness journey, it’s very fitting that we should bring personal training within their reach. People want to stay active in different ways and the addition of PT completes our suite of services to help fulfil our mission of defeating inactivity.”

“As Gympass focuses primarily on getting inactive people started on their fitness journey, it’s very fitting that we should bring personal training within their reach”
– Eamon Lloyd

Vital revenue for new PT
Tommy Router

One personal trainer who has seen great success since signing up is Tommy Router, who had just qualified as a PT in January of this year.

“Becoming a PT was something I thought long and hard about over the past couple of years but it was only when I had an opportunity to join a newly-opened F45 Studio in London that I decided to obtain my Level 2 and Level 3 Personal Trainer qualifications, knowing I had a job lined up,” says Router.

Things were going well and then of course coronavirus hit! As a new PT, that worried me,” he says. “But with F45 already working in partnership with Gympass, I was really lucky. I was one of the first to sign up to the Gympass PT service.

“I hadn’t really given much thought to online training prior to this, as I had always preferred in-person interaction with a client but I couldn’t be more wrong. The service has been great to use and the team has been brilliant in helping me get started.

“Ultimately, this is a brand new revenue stream I never had before, so it’s amazing to be able to dial up or dial down my availability if I feel I need more or fewer shifts.

“With Gympass’ personal training service I’m in control of my workload and can fit it around working at F45, plus it’s given me access to a whole new client base which is fantastic.”

“Ultimately, this is a brand new revenue stream I never had before, so it’s amazing to be able to dial up or dial down my availability”
https://www.leisureopportunities.co.uk/images/2020/14406_203667.jpg
Gympass added personal training to its platform during lockdown and has now delivered 30,000 sessions globally
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With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
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Featured supplier: Converting members in January has never been so simple with Volution’s new Lead Generation tool
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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 Red Light Rising: Red Light Therapy
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ExCeL London, London, United Kingdom
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tbc, Dunedin, New Zealand
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features

Supplier showcase: Supporting our personal trainers

Gympass added personal training to its platform during the lockdown and has now delivered 30,000 sessions globally

Published in Health Club Management 2020 issue 9
The services were trialed in Brazil and the US before launching in the UK
The services were trialed in Brazil and the US before launching in the UK

As the COVID-19 lockdown forced the temporary closure of businesses across the country, the future for companies supplying services to corporate partners looked precarious. Among them was Gympass – the world’s largest corporate wellness platform – whose business model moved to zero on the day office and gym doors shut.

Prior to lockdown, the Gympass model gave employee members access to over 2,200 fitness facilities across the UK. When gyms closed, Gympass tackled the challenge head on and swiftly pivoted its business model to deliver physical activity and mental health solutions remotely.

As part of the solution, Gympass also wanted to support personal trainers whose workload had fallen away and – following a successful trial in Brazil and the US – added personal training services to its UK platform.

The new service was specifically introduced to support personal trainers who had been forced to move their businesses online by the COVID-19 pandemic by allowing them to work with Gympass users and access its entire network.

Gympass clients in the UK can enjoy up to eight online PT sessions a month as part of their membership.

“When coronavirus forced the lockdown of gyms, we had to pivot in order to operate effectively,” says Eamon Lloyd, senior director – head of partnerships for UK and IE at Gympass. “We looked closely at our consumer base to understand how we could best support them and, through the provision of PT, we’ve provided a practical solution to meet their changing needs.

Since launching in the UK, more than 1,500 PTs have signed up to Gympass to provide their services and 78 per cent have already received bookings. Globally since launching, over 30,000 PT sessions have been completed.

“Private personal training can be unaffordable and intimidating, so by providing access to this level of support and education, we are enabling an option that many may otherwise not have been able to use,” added Lloyd.

“One-to-one training is a great way to find motivation and encouragement for those who may be worried about joining a group class or going to a gym and so as we focus primarily on getting inactive people started on their fitness journey, it’s very fitting that we should bring personal training within their reach. People want to stay active in different ways and the addition of PT completes our suite of services to help fulfil our mission of defeating inactivity.”

“As Gympass focuses primarily on getting inactive people started on their fitness journey, it’s very fitting that we should bring personal training within their reach”
– Eamon Lloyd

Vital revenue for new PT
Tommy Router

One personal trainer who has seen great success since signing up is Tommy Router, who had just qualified as a PT in January of this year.

“Becoming a PT was something I thought long and hard about over the past couple of years but it was only when I had an opportunity to join a newly-opened F45 Studio in London that I decided to obtain my Level 2 and Level 3 Personal Trainer qualifications, knowing I had a job lined up,” says Router.

Things were going well and then of course coronavirus hit! As a new PT, that worried me,” he says. “But with F45 already working in partnership with Gympass, I was really lucky. I was one of the first to sign up to the Gympass PT service.

“I hadn’t really given much thought to online training prior to this, as I had always preferred in-person interaction with a client but I couldn’t be more wrong. The service has been great to use and the team has been brilliant in helping me get started.

“Ultimately, this is a brand new revenue stream I never had before, so it’s amazing to be able to dial up or dial down my availability if I feel I need more or fewer shifts.

“With Gympass’ personal training service I’m in control of my workload and can fit it around working at F45, plus it’s given me access to a whole new client base which is fantastic.”

“Ultimately, this is a brand new revenue stream I never had before, so it’s amazing to be able to dial up or dial down my availability”
https://www.leisureopportunities.co.uk/images/2020/14406_203667.jpg
Gympass added personal training to its platform during lockdown and has now delivered 30,000 sessions globally
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
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Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Company profiles
Company profile: Harlands Group
Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Supplier Showcases
Supplier showcase - Powering through
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
TRX Training: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
Technogym: Exercise equipment
Member feedback software
AskNicely: Member feedback software
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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