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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Clare StobartFounder, CPASE

Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness

Published in Health Club Management 2020 issue 9
Clare Stobart is a member of the Eddie Stobart logistics family
Clare Stobart is a member of the Eddie Stobart logistics family
I wanted to create a destination where members could escape from reality

When Clare Stobart was developing the concept for her boutique health club, she had a strong guiding vision: to provide the best member experience of any boutique club in the UK.

The result is CPASE (Clare’s Space Boutique Health Club – pronounced ‘space’), an adult-only, five-star boutique health club in the Cheshire countryside, which opened on 1 October.

The club, which features pumped oxygen-enriched air, has a 500sq m gym, studios, a spa and casual dining offerings, as well as a crane and tube slide for interval training with a twist.

Stobart is no stranger to business – as well as having a degree in business, she’s part of the family behind logistics giant Eddie Stobart – and she understands what it takes to create a commercial offering with a strong brand. “The Clare’s Space story started when I acquired the Cheshire Health Club, where I’d worked as an instructor and PT,” she explains. “I wanted to create a destination where members could escape from reality. That vision of providing a sanctuary has become more important than I could ever have imagined.”

Stobart set about designing a boutique club that offers a mind, body and lifestyle experience with every detail – from its instructors and interiors, to its equipment and fitness class offerings – designed to be world class.

“Our facility isn’t for everyone,” she says, “In daring to be different we’re attracting people willing to commit to a fresh way of approaching health and fitness.”

CPASE has capped its membership at 800 to ensure every member gets the desired experience at every touchpoint.

“We want members to feel the club is theirs,” says Stobart. “Our choice of design and equipment plays a big part in creating a personable atmosphere within the club.”

Working out
The club has a functional training area, cardio zone, free weight and dedicated strength space, as well as a dedicated female training zone, while a team of PTs offer one-to-one training and meal planning.

The gym floor is equipped with strength and cardio kit from Technogym’s Artis range which integrates with the Mywellness app, so members can access personalised training programmes, move freely between equipment and track and log their workout data using the Mywellness Band.

“For members, this set-up provides everything in one place – from class bookings and challenges in the gym, to programmes to follow, says Stobart. “For our team, the platform pairs with the equipment on the gym floor and in our studios, and enables members to access our facilities through the speed lane, access lockers and use the Tanita body analysis machine.

“It also helps us see how members are using the club and gives us data so we can personalise their experience even further,” she explains.

The studios
CPASE has three studio spaces, including Cyclone, the biggest Technogym Skillbike studio in the world, with tiered flooring and a rotating central podium. The bikes simulate hill climbs by using real gear shifts, so members can boost their cycling efficiency.

This studio also features a full-size screen and bespoke lighting that matches the beat of the music, providing members with an immersive experience.

“We plan to use this studio to host regular races for our members, so they can compete against each other for prizes and to win a yellow jersey!” says Stobart.

The Inferno studio is a specialised bootcamp area that hosts CPASE bespoke classes – designed by Stobart and based around four key pillars of performance, agility, speed, stamina and power. The studio is kitted out with Technogym Skillrun treadmills and Skillbenches.

The Oxygen wellness studio is home to concept classes including trapeze yoga, paddleboard yoga, land, sea and sky yoga, vinyasa and yin yoga, meditation classes and Pilates classes.

“This building is very earthy and relaxing,” explains Stobart. “It feels very spiritual and was the obvious choice of location for our wellness classes. We’ll also use it for talks and seminars to add more value to the member experience.”

A casual dining offering called April’s Kitchen at CPASE, has ‘cosy meets chic’ interiors, providing members with a place to recharge and refuel and a menu that takes inspiration from around the world, while the WS No7 Private Room offers “table service in a richly decorated, multifunctional space, designed to be a haven for members wanting to escape the outside world.”

April’s also serves refreshments on the poolside for members using the heated loungers after a swim.

Spa and wellness
The wellness area – Recharge at CPASE revolves around a series of pools, which offer hydrotherapy and built-in underwater loungers.

Also on offer is a cryosauna in the Stasis Suite, a Light Therapy machine from Dr Muller and a crystal-lined salt steamroom – the overall focus is on regeneration and renewal for mind, body and spirit.

Find out more: www.cpase.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Cryotherapy in the Stasis suite
Cryotherapy in the Stasis suite
Mywellness bands
Mywellness bands
Dr Muller light therapy
Dr Muller light therapy
The hydrotherapy pool
The hydrotherapy pool
Stobart leads a class at CPASE, which opened on 1 October
Stobart leads a class at CPASE, which opened on 1 October
https://www.leisureopportunities.co.uk/images/2020/70795_834555.jpg
Clare Stobart tells HCM about CPACE, an adult-only, five-star boutique health club in the Cheshire countryside
Clare Stobart, CPACE, Clare’s Space Boutique Health Club,fitness, gym, boutique gym
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features

HCM People: Clare StobartFounder, CPASE

Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness

Published in Health Club Management 2020 issue 9
Clare Stobart is a member of the Eddie Stobart logistics family
Clare Stobart is a member of the Eddie Stobart logistics family
I wanted to create a destination where members could escape from reality

When Clare Stobart was developing the concept for her boutique health club, she had a strong guiding vision: to provide the best member experience of any boutique club in the UK.

The result is CPASE (Clare’s Space Boutique Health Club – pronounced ‘space’), an adult-only, five-star boutique health club in the Cheshire countryside, which opened on 1 October.

The club, which features pumped oxygen-enriched air, has a 500sq m gym, studios, a spa and casual dining offerings, as well as a crane and tube slide for interval training with a twist.

Stobart is no stranger to business – as well as having a degree in business, she’s part of the family behind logistics giant Eddie Stobart – and she understands what it takes to create a commercial offering with a strong brand. “The Clare’s Space story started when I acquired the Cheshire Health Club, where I’d worked as an instructor and PT,” she explains. “I wanted to create a destination where members could escape from reality. That vision of providing a sanctuary has become more important than I could ever have imagined.”

Stobart set about designing a boutique club that offers a mind, body and lifestyle experience with every detail – from its instructors and interiors, to its equipment and fitness class offerings – designed to be world class.

“Our facility isn’t for everyone,” she says, “In daring to be different we’re attracting people willing to commit to a fresh way of approaching health and fitness.”

CPASE has capped its membership at 800 to ensure every member gets the desired experience at every touchpoint.

“We want members to feel the club is theirs,” says Stobart. “Our choice of design and equipment plays a big part in creating a personable atmosphere within the club.”

Working out
The club has a functional training area, cardio zone, free weight and dedicated strength space, as well as a dedicated female training zone, while a team of PTs offer one-to-one training and meal planning.

The gym floor is equipped with strength and cardio kit from Technogym’s Artis range which integrates with the Mywellness app, so members can access personalised training programmes, move freely between equipment and track and log their workout data using the Mywellness Band.

“For members, this set-up provides everything in one place – from class bookings and challenges in the gym, to programmes to follow, says Stobart. “For our team, the platform pairs with the equipment on the gym floor and in our studios, and enables members to access our facilities through the speed lane, access lockers and use the Tanita body analysis machine.

“It also helps us see how members are using the club and gives us data so we can personalise their experience even further,” she explains.

The studios
CPASE has three studio spaces, including Cyclone, the biggest Technogym Skillbike studio in the world, with tiered flooring and a rotating central podium. The bikes simulate hill climbs by using real gear shifts, so members can boost their cycling efficiency.

This studio also features a full-size screen and bespoke lighting that matches the beat of the music, providing members with an immersive experience.

“We plan to use this studio to host regular races for our members, so they can compete against each other for prizes and to win a yellow jersey!” says Stobart.

The Inferno studio is a specialised bootcamp area that hosts CPASE bespoke classes – designed by Stobart and based around four key pillars of performance, agility, speed, stamina and power. The studio is kitted out with Technogym Skillrun treadmills and Skillbenches.

The Oxygen wellness studio is home to concept classes including trapeze yoga, paddleboard yoga, land, sea and sky yoga, vinyasa and yin yoga, meditation classes and Pilates classes.

“This building is very earthy and relaxing,” explains Stobart. “It feels very spiritual and was the obvious choice of location for our wellness classes. We’ll also use it for talks and seminars to add more value to the member experience.”

A casual dining offering called April’s Kitchen at CPASE, has ‘cosy meets chic’ interiors, providing members with a place to recharge and refuel and a menu that takes inspiration from around the world, while the WS No7 Private Room offers “table service in a richly decorated, multifunctional space, designed to be a haven for members wanting to escape the outside world.”

April’s also serves refreshments on the poolside for members using the heated loungers after a swim.

Spa and wellness
The wellness area – Recharge at CPASE revolves around a series of pools, which offer hydrotherapy and built-in underwater loungers.

Also on offer is a cryosauna in the Stasis Suite, a Light Therapy machine from Dr Muller and a crystal-lined salt steamroom – the overall focus is on regeneration and renewal for mind, body and spirit.

Find out more: www.cpase.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Cryotherapy in the Stasis suite
Cryotherapy in the Stasis suite
Mywellness bands
Mywellness bands
Dr Muller light therapy
Dr Muller light therapy
The hydrotherapy pool
The hydrotherapy pool
Stobart leads a class at CPASE, which opened on 1 October
Stobart leads a class at CPASE, which opened on 1 October
https://www.leisureopportunities.co.uk/images/2020/70795_834555.jpg
Clare Stobart tells HCM about CPACE, an adult-only, five-star boutique health club in the Cheshire countryside
Clare Stobart, CPACE, Clare’s Space Boutique Health Club,fitness, gym, boutique gym
Latest News
Gym and health club members in England have flocked back to fitness facilities in droves ...
Latest News
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership ...
Latest News
Gyms, health clubs, leisure centres and fitness studios in England are back in business today ...
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
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To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
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Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Opinion
promotion
Jetts Fitness CEO, Elaine Jobson has adapted and simplified Maslow’s Hierarchy of Needs to better fit the company – built on a foundation of company vision, purpose, and values; which Elaine believes should permeate through everything Jetts does.
Opinion: Jetts Fitness – Brilliant Basics, Maslow’s Hierarchy of Needs, and Net Promoter Score®
Featured supplier news
Featured supplier: The Shredquarters partners with Physical Company to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Featured supplier news
Featured supplier: Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness Software
FunXtion International BV: Fitness Software
Software
Volution.fit: Software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Power Plate: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Member feedback software
AskNicely: Member feedback software
Skincare
Sothys: Skincare
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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