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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Build back fairer

The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 5
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
New research by Nuffield Health found people in lower income groups face higher barriers to exercise

As the industry steps up to the task of rebuilding and adapting to post-lockdown realities, many are asking how we can learn, re-set and work towards a better future than the one we were originally destined for – in the days before anyone had even heard of COVID-19.

Significant parts of the sector are off and flying, with consumers flocking back to gyms, studios and health clubs and new investment coming into the market, which is fantastic news, however, the pandemic has exacerbated levels of social inequality and so it’s clear these benefits are not being universally enjoyed.

Too many people are still barred from staying active and new research by healthcare charity and health club operator, Nuffield Health – The Nuffield Health Healthier Nation Index – found people in lower-income groups face higher barriers to exercise.

Although cost was a factor, they were also more likely to say they were embarrassed, didn’t know where to start when it came to getting active, struggled with motivation, or didn’t have time.

People in the lowest income groups also scored at the bottom of the scale when reporting the status of their health, with 20 per cent on the bottom score compared with 11.5 per cent in higher-income groups.

Enabling opportunity for the less well off has traditionally fallen to the public sector rather than the private, but this clear-cut divide is increasingly blurry and today it’s just as likely that public sector offerings will be beyond the pocket of people in less well off social groups, while low-cost commercial offerings or those provided by voluntary organisations may actually be more accessible.

In this issue we’ve invited thought leader Martyn Allison (page 78), to share his views on how the public and trusts sectors can respond to the call for better and fairer access to both facilities and opportunities.

He highlights the fact that in 2019, ‘cost-recovery’ for the UK’s leisure centres stood at 107 per cent – up from 91 per cent in 2014 – meaning 62 per cent of facilities had moved to a position of making a ‘surplus’.

The flipside, however, was that use by people in the bottom two socio-economic groups fell from 62 per cent in 2014 to only 39 per cent in 2019. Effectively, austerity and changing models of provision have shut down options for many of those who need them most and made them more vulnerable to COVID-19 as a result.

So as we rebuild, there’s an opportunity for everyone working in the sector to find ways to welcome people from across our communities into our facilities – in a way that works for them – so the new world we build as we recover from the pandemic is more equal and we not only build back better, we ‘build back fairer’ as well.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/436777_630955.jpg
As we rebuild, there's an opportunity to find ways to welcome all communities into our facilities, says HCM editor Liz Terry
HCM magazine
When we questioned our customers on what they liked about The Claremont Club, they all mentioned that we were helping people who were in dire need
HCM magazine
Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM magazine
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
HCM Magazine
HCM people
People train for one of two reasons – they love their body or they hate their body
HCM Magazine
Sponsored
Come join the party!
HCM Magazine
Supplier showcase
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
HCM Magazine
Editor's letter
The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
HCM Magazine
Talking Point
Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
HCM Magazine
Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
HCM Magazine
Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
fibodo Limited: Management software
Salt therapy products
Saltability: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Build back fairer

The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 5
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
New research by Nuffield Health found people in lower income groups face higher barriers to exercise

As the industry steps up to the task of rebuilding and adapting to post-lockdown realities, many are asking how we can learn, re-set and work towards a better future than the one we were originally destined for – in the days before anyone had even heard of COVID-19.

Significant parts of the sector are off and flying, with consumers flocking back to gyms, studios and health clubs and new investment coming into the market, which is fantastic news, however, the pandemic has exacerbated levels of social inequality and so it’s clear these benefits are not being universally enjoyed.

Too many people are still barred from staying active and new research by healthcare charity and health club operator, Nuffield Health – The Nuffield Health Healthier Nation Index – found people in lower-income groups face higher barriers to exercise.

Although cost was a factor, they were also more likely to say they were embarrassed, didn’t know where to start when it came to getting active, struggled with motivation, or didn’t have time.

People in the lowest income groups also scored at the bottom of the scale when reporting the status of their health, with 20 per cent on the bottom score compared with 11.5 per cent in higher-income groups.

Enabling opportunity for the less well off has traditionally fallen to the public sector rather than the private, but this clear-cut divide is increasingly blurry and today it’s just as likely that public sector offerings will be beyond the pocket of people in less well off social groups, while low-cost commercial offerings or those provided by voluntary organisations may actually be more accessible.

In this issue we’ve invited thought leader Martyn Allison (page 78), to share his views on how the public and trusts sectors can respond to the call for better and fairer access to both facilities and opportunities.

He highlights the fact that in 2019, ‘cost-recovery’ for the UK’s leisure centres stood at 107 per cent – up from 91 per cent in 2014 – meaning 62 per cent of facilities had moved to a position of making a ‘surplus’.

The flipside, however, was that use by people in the bottom two socio-economic groups fell from 62 per cent in 2014 to only 39 per cent in 2019. Effectively, austerity and changing models of provision have shut down options for many of those who need them most and made them more vulnerable to COVID-19 as a result.

So as we rebuild, there’s an opportunity for everyone working in the sector to find ways to welcome people from across our communities into our facilities – in a way that works for them – so the new world we build as we recover from the pandemic is more equal and we not only build back better, we ‘build back fairer’ as well.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/436777_630955.jpg
As we rebuild, there's an opportunity to find ways to welcome all communities into our facilities, says HCM editor Liz Terry
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Latest News
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
Latest News
The government needs to urgently set out its plans to support physical activity and fitness ...
Latest News
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
fibodo Limited: Management software
Salt therapy products
Saltability: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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