GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Supplier showcase: Bannatyne digital workouts delivered by Les Mills on Demand

Bannatyne has driven member engagement with Les Mills during the lockdown

Published in Health Club Management 2020 issue 5
Bannatyne members now have access to Les Mills on Demand workouts
Bannatyne members now have access to Les Mills on Demand workouts

As gyms closed across the country, Bannatyne Health Clubs joined an increasing number of operators pivoting to digital with the launch of live and on-demand group exercise classes from Les Mills, the group fitness expert behind classes such as Bodypump and Bodycombat.

Through the Bannatyne Health Club app, more than 200,000 members across 72 clubs can now access Les Mills on Demand free for 60 days. This includes more than 1,000 Les Mills workouts, alongside fitness and goal tracking capabilities.

Les Mills on Demand enables users to stream or download world-leading workouts at home or on-the-go, presented by the world’s best instructors and supported by expert training guides.

“We’ve been blown away by the support from the Les Mills team during this unprecedented time,” says Peter Wilkinson, national sales and marketing manager at The Bannatyne Group. “Our goal is to keep members moving, and Les Mills on Demand plays a key part in that. Within a matter of weeks, we were able to completely update our app with Les Mills on Demand and communicate the 60-day offer to members.

“The production quality of the content is second-to-none and as close as you can get to an in-person experience. So far, member feedback has been phenomenal, both from regular group exercisers and also from those that have never done it before. It’s given them the confidence to come and try a live class when we reopen.

“Les Mills digital will continue to play a part going forward, to complement the fantastic range of fitness equipment and classes within our health clubs.“

Alongside Les Mills on Demand, Bannatyne has also launched a live timetable of group exercise classes, including Les Mills programmes, via its YouTube channel, led by qualified Les Mills instructors.

Themed days, such as the recent ‘Les Mills Lockdown’, also generated significant member engagement, with thousands watching the replays afterwards.

“Supporting our club partners and instructors during this time remains our number one priority,” says Martin Franklin, CEO, Les Mills Europe.

“We’re working with each club to provide vital support during the lockdown and we’re thrilled to see the response from Bannatyne members.

“We believe people will be back at the gym for live workouts as soon as the lockdown is lifted. But the shift to digital fitness is helping to break down barriers to fitness for people you might not typically see in the gym, and that’s really exciting. With this expanded member reach, we’ll continue to support Bannatyne members through their fitness journey, now and once they reopen.”

All Les Mills club partners have the option of providing their members with a free 60-day trial of Les Mills on Demand. To further help club partners, Les Mills has created a weekly club support webinar series and a new Re-set Hub to support club’s reopening plans. In addition to the LMOD offer and webinar series, the company has also provided instructors with access to more than 25 royalty-free workouts that can be live-streamed to members from home.

• To find out more, visit: lesmills.com
and follow the COVID-19 option.

Peter Wilkinson, The Bannatyne Group

"We’ve been blown away by the support from the Les Mills team during this unprecedented time"

Martin Franklin, Les Mills Europe

"People will be back at the gym for live workouts as soon as the lockdown is lifted... we’ll support Bannatyne members through their fitness journey now and once they reopen"

http://www.leisureopportunities.com/images/2020/957753_917420.jpg
Bannatyne has driven member engagement with Les Mills during the lockdown...
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
People
During lockdown, 40% of all spend on live streamed and pre-recorded workouts went to businesses those individuals had never physically visited
Features
Sponsored briefing
Active IQ has partnered with leading experts at Nuffield Health who, alongside its chief medical advisor, Dr Dane Vishnubala, have created a new Level 3 Diploma in Working with People with Long-term Conditions
Features
Editor's letter
The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power
Features
US stats
New research from the US shows Millennials and Gen Z may be slow to return to gyms, while women are more hesitant than men. Club Intel’s Steve Tharrett reports
Features
Accessibility
Sport England has teamed up with 15 health and social care charities to find ways to support people living with 10 different health conditions to be physically active. Kath Hudson finds out more
Features
FIBO Awards
Although the show has been rescheduled, the six winners of the FIBO Innovation and Trend Awards 2020 have still been announced. We take a look at the companies whose developments help motivate people to live healthier lives
Features
Supplier showcase
University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
Features
Supplier showcase
Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex
Features
Latest News
In-home personal training brand GymGuyz has entered the UK market after selling its first two ...
Latest News
The fitness sector has been left "without answers or evidence" on why gyms and leisure ...
Latest News
Boutique operator Digme Fitness will open two new studios in London over the next two ...
Latest News
A government investment of £1.75bn – to pay 50 per cent of rents across the ...
Latest News
Health clubs and gyms in Catalonia have reopened their doors once for a second time, ...
Latest News
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five ...
Latest News
Today (10 August) is the last day for companies to enter the follow-up survey to ...
Latest News
A significant proportion of leisure facilities in England have not reopened since lockdown measures were ...
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Video Gallery
THROWDOWN
Core Health & Fitness
Throwdown® creates opportunities to push boundaries by enabling everyone to reach their peak performance. Read more
More videos:
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Software
Volution.fit: Software
Direct debit solutions
Harlands Group: Direct debit solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Supplier showcase: Bannatyne digital workouts delivered by Les Mills on Demand

Bannatyne has driven member engagement with Les Mills during the lockdown

Published in Health Club Management 2020 issue 5
Bannatyne members now have access to Les Mills on Demand workouts
Bannatyne members now have access to Les Mills on Demand workouts

As gyms closed across the country, Bannatyne Health Clubs joined an increasing number of operators pivoting to digital with the launch of live and on-demand group exercise classes from Les Mills, the group fitness expert behind classes such as Bodypump and Bodycombat.

Through the Bannatyne Health Club app, more than 200,000 members across 72 clubs can now access Les Mills on Demand free for 60 days. This includes more than 1,000 Les Mills workouts, alongside fitness and goal tracking capabilities.

Les Mills on Demand enables users to stream or download world-leading workouts at home or on-the-go, presented by the world’s best instructors and supported by expert training guides.

“We’ve been blown away by the support from the Les Mills team during this unprecedented time,” says Peter Wilkinson, national sales and marketing manager at The Bannatyne Group. “Our goal is to keep members moving, and Les Mills on Demand plays a key part in that. Within a matter of weeks, we were able to completely update our app with Les Mills on Demand and communicate the 60-day offer to members.

“The production quality of the content is second-to-none and as close as you can get to an in-person experience. So far, member feedback has been phenomenal, both from regular group exercisers and also from those that have never done it before. It’s given them the confidence to come and try a live class when we reopen.

“Les Mills digital will continue to play a part going forward, to complement the fantastic range of fitness equipment and classes within our health clubs.“

Alongside Les Mills on Demand, Bannatyne has also launched a live timetable of group exercise classes, including Les Mills programmes, via its YouTube channel, led by qualified Les Mills instructors.

Themed days, such as the recent ‘Les Mills Lockdown’, also generated significant member engagement, with thousands watching the replays afterwards.

“Supporting our club partners and instructors during this time remains our number one priority,” says Martin Franklin, CEO, Les Mills Europe.

“We’re working with each club to provide vital support during the lockdown and we’re thrilled to see the response from Bannatyne members.

“We believe people will be back at the gym for live workouts as soon as the lockdown is lifted. But the shift to digital fitness is helping to break down barriers to fitness for people you might not typically see in the gym, and that’s really exciting. With this expanded member reach, we’ll continue to support Bannatyne members through their fitness journey, now and once they reopen.”

All Les Mills club partners have the option of providing their members with a free 60-day trial of Les Mills on Demand. To further help club partners, Les Mills has created a weekly club support webinar series and a new Re-set Hub to support club’s reopening plans. In addition to the LMOD offer and webinar series, the company has also provided instructors with access to more than 25 royalty-free workouts that can be live-streamed to members from home.

• To find out more, visit: lesmills.com
and follow the COVID-19 option.

Peter Wilkinson, The Bannatyne Group

"We’ve been blown away by the support from the Les Mills team during this unprecedented time"

Martin Franklin, Les Mills Europe

"People will be back at the gym for live workouts as soon as the lockdown is lifted... we’ll support Bannatyne members through their fitness journey now and once they reopen"

http://www.leisureopportunities.com/images/2020/957753_917420.jpg
Bannatyne has driven member engagement with Les Mills during the lockdown...
Latest News
In-home personal training brand GymGuyz has entered the UK market after selling its first two ...
Latest News
The fitness sector has been left "without answers or evidence" on why gyms and leisure ...
Latest News
Boutique operator Digme Fitness will open two new studios in London over the next two ...
Latest News
A government investment of £1.75bn – to pay 50 per cent of rents across the ...
Latest News
Health clubs and gyms in Catalonia have reopened their doors once for a second time, ...
Latest News
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five ...
Latest News
Today (10 August) is the last day for companies to enter the follow-up survey to ...
Latest News
A significant proportion of leisure facilities in England have not reopened since lockdown measures were ...
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
Latest News
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Video Gallery
THROWDOWN
Core Health & Fitness
Throwdown® creates opportunities to push boundaries by enabling everyone to reach their peak performance. Read more
More videos:
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Software
Volution.fit: Software
Direct debit solutions
Harlands Group: Direct debit solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym