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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Reopening: Great outdoors

David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports

Published in Health Club Management 2020 issue 5
David Lloyd Leisure has reopened 50 of its clubs for outdoor exercise
David Lloyd Leisure has reopened 50 of its clubs for outdoor exercise

David Lloyd Leisure (DLL) has reopened 50 of its clubs for socially distanced outdoor exercise.

The creative move comes as the operator reveals the first iteration of its new blended offer, which combines club-based classes and activities with virtual content delivered via its [email protected] service.

DLL has also signalled its position in relation to its virtual offering by making [email protected] subject to a free 14-day trial, indicating it intends to begin charging across the board for digital. The time-limited free offer is also set to work as a lead generator for memberships.

The programme of new outdoor class offerings take advantage of DLL’s extensive outdoor spaces, which are being used for a wide range of activities, such as outdoor group exercise, including Blaze and HIIT workouts, and outdoor cycle and mind-body classes such as yoga and Pilates in spa garden and poolside areas.

Individual pre-bookable workout zones are allocated, so members can exercise safely in their own space, and classes will be limited to five members per session in England and nine in Ireland and Northern Ireland, while timetabling allows for deep cleaning between classes.

Outdoor cycling studios have been set up using DLL’s Stages bikes. These are offering Stages Power, Rhythm and group cycling sessions in size-limited classes with bikes spaced at 2m apart or more.

Members are also being offered DLL’s On-Demand Rhythm classes via their app as part of the cycling programme, as well as specialist Pilates and yoga sessions for cyclists.

The operator has used the lockdown to incubate an upgrade to its outdoor workout concept, Battlebox, which is now available at selected clubs. Battlebox combines full-body fitness training, high energy challenges, teamwork and fresh air, in 45- and 55-minute classes suitable for “participants of all abilities and levels of fitness”.

The instructor-led classes come in four flavours, ‘Athletic’ for speed, strength, power, agility and general cardio fitness; ‘Strong’ for power and muscle-building; ‘Warrior’ for a full-body workout and ‘Play’ for a family workout suitable for families with children over eight-years-old.

DLL is going hardcore with the weather and says all outdoor activities will continue regardless of conditions (so long as they’re safe), saying: “We intend to run all classes regardless of the weather, with adaptations made to ensure members remain safe at all times. For example, cycling classes will take place beneath large ‘jumbrellas’, while yoga and Pilates classes will be made more dynamic to ensure members keep moving and stay warm.”

Members are encouraged to bring suitable clothing “for whatever the weather throws at them.”

Glenn Earlam, CEO of DLL told HCM: “Regardless of the lockdown we’re excited to be introducing a whole new range of dynamic and functional classes using the outdoor spaces in our clubs. We’re confident members will love these new activities, and that they’ll appeal to a very wide group of interests and abilities.

“None of these new activities is weather dependent, and we plan to continue running them into the future.”

Outdoor exercise trend
In its Fitness Trends 2020 report (HCMhandbook.com/trends), HCM tipped outdoor exercise as a major trend and Earlam confirmed its importance, saying, “More and more exercise is going outside and we firmly believe the ‘new normal’ in exercising will be all about embracing the ‘great outdoors’.

“Our priority is to continue to provide high-quality, fun and challenging facilities and activities, as we move back to a more full and normal way of life, and beyond, in order to help us maintain and improve both physical and mental wellbeing.”

DLL also reopened for tennis on 16 May and this option is still available to members with a racquets membership.

The operator has recently launched a virtual running club and is encouraging members to log their run and share it on social media.

DLL is engaging members in the run-up to reopening, which the UK fitness sector hopes will be in early July if talks between Public Health England and ukactive prove fruitful.

Read our interview with DLL CEO, Glenn Earlam on desktop and mobile

"We’re excited to be introducing a whole new range of dynamic and functional classes using the outdoor spaces in our clubs" – Glenn Earlam, CEO of DLL
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A moment in time: social distancing is being maintained during exercise
A moment in time: social distancing is being maintained during exercise
Timetabling allows for deep cleaning between classes
Timetabling allows for deep cleaning between classes
Outdoor workouts will go ahead in all weathers
Outdoor workouts will go ahead in all weathers
Outdoor exercise is set to become a major trend in 2020
Outdoor exercise is set to become a major trend in 2020
http://www.leisureopportunities.com/images/2020/469793_319844.jpg
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept...
David Lloyd Leisure, Glenn Earlam,COVID 19, outdoor fitness
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features

Reopening: Great outdoors

David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports

Published in Health Club Management 2020 issue 5
David Lloyd Leisure has reopened 50 of its clubs for outdoor exercise
David Lloyd Leisure has reopened 50 of its clubs for outdoor exercise

David Lloyd Leisure (DLL) has reopened 50 of its clubs for socially distanced outdoor exercise.

The creative move comes as the operator reveals the first iteration of its new blended offer, which combines club-based classes and activities with virtual content delivered via its [email protected] service.

DLL has also signalled its position in relation to its virtual offering by making [email protected] subject to a free 14-day trial, indicating it intends to begin charging across the board for digital. The time-limited free offer is also set to work as a lead generator for memberships.

The programme of new outdoor class offerings take advantage of DLL’s extensive outdoor spaces, which are being used for a wide range of activities, such as outdoor group exercise, including Blaze and HIIT workouts, and outdoor cycle and mind-body classes such as yoga and Pilates in spa garden and poolside areas.

Individual pre-bookable workout zones are allocated, so members can exercise safely in their own space, and classes will be limited to five members per session in England and nine in Ireland and Northern Ireland, while timetabling allows for deep cleaning between classes.

Outdoor cycling studios have been set up using DLL’s Stages bikes. These are offering Stages Power, Rhythm and group cycling sessions in size-limited classes with bikes spaced at 2m apart or more.

Members are also being offered DLL’s On-Demand Rhythm classes via their app as part of the cycling programme, as well as specialist Pilates and yoga sessions for cyclists.

The operator has used the lockdown to incubate an upgrade to its outdoor workout concept, Battlebox, which is now available at selected clubs. Battlebox combines full-body fitness training, high energy challenges, teamwork and fresh air, in 45- and 55-minute classes suitable for “participants of all abilities and levels of fitness”.

The instructor-led classes come in four flavours, ‘Athletic’ for speed, strength, power, agility and general cardio fitness; ‘Strong’ for power and muscle-building; ‘Warrior’ for a full-body workout and ‘Play’ for a family workout suitable for families with children over eight-years-old.

DLL is going hardcore with the weather and says all outdoor activities will continue regardless of conditions (so long as they’re safe), saying: “We intend to run all classes regardless of the weather, with adaptations made to ensure members remain safe at all times. For example, cycling classes will take place beneath large ‘jumbrellas’, while yoga and Pilates classes will be made more dynamic to ensure members keep moving and stay warm.”

Members are encouraged to bring suitable clothing “for whatever the weather throws at them.”

Glenn Earlam, CEO of DLL told HCM: “Regardless of the lockdown we’re excited to be introducing a whole new range of dynamic and functional classes using the outdoor spaces in our clubs. We’re confident members will love these new activities, and that they’ll appeal to a very wide group of interests and abilities.

“None of these new activities is weather dependent, and we plan to continue running them into the future.”

Outdoor exercise trend
In its Fitness Trends 2020 report (HCMhandbook.com/trends), HCM tipped outdoor exercise as a major trend and Earlam confirmed its importance, saying, “More and more exercise is going outside and we firmly believe the ‘new normal’ in exercising will be all about embracing the ‘great outdoors’.

“Our priority is to continue to provide high-quality, fun and challenging facilities and activities, as we move back to a more full and normal way of life, and beyond, in order to help us maintain and improve both physical and mental wellbeing.”

DLL also reopened for tennis on 16 May and this option is still available to members with a racquets membership.

The operator has recently launched a virtual running club and is encouraging members to log their run and share it on social media.

DLL is engaging members in the run-up to reopening, which the UK fitness sector hopes will be in early July if talks between Public Health England and ukactive prove fruitful.

Read our interview with DLL CEO, Glenn Earlam on desktop and mobile

"We’re excited to be introducing a whole new range of dynamic and functional classes using the outdoor spaces in our clubs" – Glenn Earlam, CEO of DLL
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A moment in time: social distancing is being maintained during exercise
A moment in time: social distancing is being maintained during exercise
Timetabling allows for deep cleaning between classes
Timetabling allows for deep cleaning between classes
Outdoor workouts will go ahead in all weathers
Outdoor workouts will go ahead in all weathers
Outdoor exercise is set to become a major trend in 2020
Outdoor exercise is set to become a major trend in 2020
http://www.leisureopportunities.com/images/2020/469793_319844.jpg
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept...
David Lloyd Leisure, Glenn Earlam,COVID 19, outdoor fitness
Latest News
Health clubs and gyms in Catalonia have reopened their doors once for a second time, ...
Latest News
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five ...
Latest News
Today (10 August) is the last day for companies to enter the follow-up survey to ...
Latest News
A significant proportion of leisure facilities in England have not reopened since lockdown measures were ...
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
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Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
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Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
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Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Locking solutions
Monster Padlocks: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Fitness equipment
TRX Training: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Design consultants
Zynk Design Consultants: Design consultants
Management software
Fisikal: Management software
Fitness software
Go Do.Fitness: Fitness software
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
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Diary dates
03-06 Jun 2021
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Diary dates
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Diary dates
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