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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Recent health and fitness installations from leading companies

We take a look at recent projects from Precor, Xn Leisure and Technogym

Published in Health Club Management 2013 issue 7

MOTIVATING MEMBERS

Client: Anytime Fitness, Edgbaston, UK
Supplier: Precor

Anytime Fitness is the world’s largest and fastest growing fitness club chain and prides itself on providing members with convenient, affordable fitness featuring top-quality equipment.

Having worked in the fitness industry for over 20 years, and as director of European operations for Anytime Fitness for the last two years, Diane Vesey decided that she wanted to be more immersed in the brand. In February 2013, she opened her first Anytime Fitness club in Edgbaston. She says: “The existing Anytime Fitness clubs in the UK are doing extremely well, and opening my own club while continuing in my current role was a way to further support our master franchisors in Europe.”

Working with leading fitness equipment manufacturer and supplier Precor, Vesey transformed what was originally an office building into a 510sq m (5,500sq ft) gym. Featuring Precor equipment and showcasing the brand’s latest innovation – the AMT with Open Stride – the gym provides state-of-the-art exercise facilities. The AMT with Open Stride provides the ability to change a workout in mid-stride, offering exercisers even more freedom of motion by allowing them to dynamically change their stride both horizontally and vertically.

All cardiovascular equipment also features Precor’s latest technological solution, Preva® networked fitness software, which is compatible with P80 touchscreen consoles. The cloud-based system offers a suite of tools designed to banish dull workouts and help attract, engage, motivate and support members. “It’s ideal for the Anytime Fitness 24/7 brand, as the sites are not always staffed,” says Vesey.

Preva Net offers access to a wide variety of internet content, while Preva Personal Accounts enables users to set personal weekly workout goals, choose targets – distance, calories or duration – and select an individual long-term focus, like losing weight or toning up.

“As everyone lives on the web nowadays, Preva plays well to that strength, offering support to our members whether or not the club is staffed. They can set weekly targets, track their progress, and if they miss a session it automatically recalculates remaining workouts so members can still reach their goal.

“I really like the new Preva mobile app too, as members can upload activities outside of the gym, all of which counts towards their weekly goal,” adds Vesey, who is also a fan of the recognition rewards that pop up to celebrate user milestones.

Users can save workouts so their ‘favourite’ last session is waiting next time they log in, from anywhere in the world – something Vesey says the Anytime Fitness personal trainers love, as they can create targeted workouts with members without the need for programme cards or print-outs.

For more information: www.precor.com

 The new club in Edgbaston was converted from a former office building
The new club in Edgbaston was converted from a former office building
Members benefit from Precor’s networked fitness software
Members benefit from Precor’s networked fitness software

A SPORTING DECISION

Client: The University of York, UK
Supplier: XN Leisure

When the University of York was planning the York Sport Village, the decision was made to procure a new leisure management solution. Three companies responded and Xn Leisure – based in Abingdon, Oxfordshire – submitted the winning bid.

Paul Baker, Xn Leisure business development manager, explains: “The brief was to install a membership management system in time for the opening of the new sports facility, in both the new build and the existing site, without impacting on the original software system. The two systems were operated in tandem until Xn Leisure and the University of York had prepared for the switchover.”

The Xn Leisure solution offered its Dimension system, access control, online bookings and Fast Track Kiosk – all modules that the University of York needed to successfully manage its facilities and expand its membership. “We knew our new facility would be driven by memberships, which would generate new income streams, so we were pleased to partner with a provider whose system allowed for easy communication with existing and prospective members,” comments Ashley Smith, York Sport operations manager.

York Sport previously offered two sports halls, an 80-station fitness suite, four squash courts, three indoor five-a-side pitches, six outdoor tennis courts, an outdoor pitch and 47 acres of grass fields. The new facilities include a 25-metre swimming pool, a 16-metre training pool, a 120-station fitness suite, three studios, a health suite and two outdoor 3G football pitches. The £9m funding for this ambitious expansion came from three sources: the university, the City of York Council and Sport England.
Xn Leisure and the University of York formed a close-knit team to plan the installation and commissioning of the system, which would enable the two sites – almost two miles apart – to effectively communicate management and membership information and allow members to book courts, pitches, sessions and courses.

Smith continues: “Our working in partnership was crucial to the success of the project. Xn Leisure’s training programme was outstanding and we were confident, when the system went live in July 2012, that our staff would be proficient with the system by the time we opened on 31 August.”

There are 7,500 members across both sites, which are well used and enjoy excellent retention. In May 2013 alone, 300 new members registered and there were high levels of pay and play, with over 2,000 visits a week to the swimming pool.

Membership can be purchased online. Meanwhile Fast Track Kiosks went live in March 2013, freeing up front-of-house staff and making way for improved customer service. Xn Leisure’s On Course module is scheduled to go live this summer, empowering parents to book sessions online for their children and monitor their progress.

Smith concludes: “The features and functionality of the Xn Leisure solution allow us to generate quality reports with information that enables us to increase efficiency and offer enhanced services to our members and our neighbours.”

For more information: www.xnleisure.com

York Sport Village
York Sport Village
Fast Track kiosks went live in March, freeing up front-of-house staff and enabling better customer service
Fast Track kiosks went live in March, freeing up front-of-house staff and enabling better customer service

BOOSTING MEMBER ENGAGEMENT

Client: Fitness Unlimited
Supplier: Technogym

Hillsborough Leisure Centre is a Fitness Unlimited venue operated by Sheffield International Venues, and is a thriving facility with 20,000 visits to the gym every month. As part of its refurbishment in early 2013, the centre installed internet-enabled Technogym VISIOWEB cardio machines to provide a truly integrated, interactive, personalised training experience for members.

To support this, the site chose Challenge and Communicator, two ready-made solutions that form part of the mywellness cloud, a set of business applications that provide operators with the tools to attract, motivate, inspire and retain members.

The Challenge application allows operators to create, manage and measure effective, interactive challenges for all members, while the Communicator application allows facility managers to communicate with members directly through the consoles on cardio machines. Used together, they provide facilities with an ideal combination of enhanced customer engagement and increased secondary revenue generation.

Peter Clark, corporate health and fitness manager at Sheffield International Venues, says: “We wanted to create a real end-user community at Hillsborough Leisure Centre by adding value to the customer experience. We decided to use Challenge strategically to engage members and grow participation, loyalty and gym usage.”

The centre’s first challenge involved six trainer-led teams burning as many calories as possible within a month. Trainers recruited members into teams, with the challenge publicised through messages and bulletins sent to the cardio machines via the Communicator application and viewed by members on the VISIOWEB screens.

Participants tracked their progress by logging into their personal mywellness cloud accounts on VISIOWEB, at home via www.mywellness.com, and ‘on the go’ through the mywellness iPhone app. All data was automatically collected and synchronised on the mywellness cloud portal by the cardio machines, allowing users and trainers to view their data and their position on the Challenge leader board whenever they liked, through any device with an internet connection.

Within one week, the centre saw more than 200 members signing up to the very first online challenge hosted on the mywellness cloud. At the end of the month, over 129,000 calories had been burnt in total across all groups, and to date more than 400 members have created mywellness cloud accounts to track their personal exercise data.

Sue Emsell, a member of Fitness Unlimited at Hillsborough Leisure Centre, says: “I’ve enjoyed the new spirit of friendly competition that the challenges have brought to the gym. It motivates me to work out more regularly and push myself more every time. I visit the gym more often now.”

Fitness manager Laura Jeffery says: “Feedback has been very positive on mywellness cloud. Not only has it helped to grow emotional engagement, but our users are also embracing the fact that intelligent technology can help them measure results and stay motivated. We’re looking forward to maintaining the momentum by holding new challenges every month to keep our user community engaged and interested.”

For more information: www.technogym.com/mywellnesscloud

The gym ran a challenge involving six trainer-led teams; more than 200 members signed up in the first week
The gym ran a challenge involving six trainer-led teams; more than 200 members signed up in the first week
The gym ran a challenge involving six trainer-led teams; more than 200 members signed up in the first week
The gym ran a challenge involving six trainer-led teams; more than 200 members signed up in the first week
Members can access their personal data via VISIOWEB
Members can access their personal data via VISIOWEB
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We report on a selection of recent health and fitness installations from leading companies Precor, Xn Leisure and Technogym
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features

Recent health and fitness installations from leading companies

We take a look at recent projects from Precor, Xn Leisure and Technogym

Published in Health Club Management 2013 issue 7

MOTIVATING MEMBERS

Client: Anytime Fitness, Edgbaston, UK
Supplier: Precor

Anytime Fitness is the world’s largest and fastest growing fitness club chain and prides itself on providing members with convenient, affordable fitness featuring top-quality equipment.

Having worked in the fitness industry for over 20 years, and as director of European operations for Anytime Fitness for the last two years, Diane Vesey decided that she wanted to be more immersed in the brand. In February 2013, she opened her first Anytime Fitness club in Edgbaston. She says: “The existing Anytime Fitness clubs in the UK are doing extremely well, and opening my own club while continuing in my current role was a way to further support our master franchisors in Europe.”

Working with leading fitness equipment manufacturer and supplier Precor, Vesey transformed what was originally an office building into a 510sq m (5,500sq ft) gym. Featuring Precor equipment and showcasing the brand’s latest innovation – the AMT with Open Stride – the gym provides state-of-the-art exercise facilities. The AMT with Open Stride provides the ability to change a workout in mid-stride, offering exercisers even more freedom of motion by allowing them to dynamically change their stride both horizontally and vertically.

All cardiovascular equipment also features Precor’s latest technological solution, Preva® networked fitness software, which is compatible with P80 touchscreen consoles. The cloud-based system offers a suite of tools designed to banish dull workouts and help attract, engage, motivate and support members. “It’s ideal for the Anytime Fitness 24/7 brand, as the sites are not always staffed,” says Vesey.

Preva Net offers access to a wide variety of internet content, while Preva Personal Accounts enables users to set personal weekly workout goals, choose targets – distance, calories or duration – and select an individual long-term focus, like losing weight or toning up.

“As everyone lives on the web nowadays, Preva plays well to that strength, offering support to our members whether or not the club is staffed. They can set weekly targets, track their progress, and if they miss a session it automatically recalculates remaining workouts so members can still reach their goal.

“I really like the new Preva mobile app too, as members can upload activities outside of the gym, all of which counts towards their weekly goal,” adds Vesey, who is also a fan of the recognition rewards that pop up to celebrate user milestones.

Users can save workouts so their ‘favourite’ last session is waiting next time they log in, from anywhere in the world – something Vesey says the Anytime Fitness personal trainers love, as they can create targeted workouts with members without the need for programme cards or print-outs.

For more information: www.precor.com

 The new club in Edgbaston was converted from a former office building
The new club in Edgbaston was converted from a former office building
Members benefit from Precor’s networked fitness software
Members benefit from Precor’s networked fitness software

A SPORTING DECISION

Client: The University of York, UK
Supplier: XN Leisure

When the University of York was planning the York Sport Village, the decision was made to procure a new leisure management solution. Three companies responded and Xn Leisure – based in Abingdon, Oxfordshire – submitted the winning bid.

Paul Baker, Xn Leisure business development manager, explains: “The brief was to install a membership management system in time for the opening of the new sports facility, in both the new build and the existing site, without impacting on the original software system. The two systems were operated in tandem until Xn Leisure and the University of York had prepared for the switchover.”

The Xn Leisure solution offered its Dimension system, access control, online bookings and Fast Track Kiosk – all modules that the University of York needed to successfully manage its facilities and expand its membership. “We knew our new facility would be driven by memberships, which would generate new income streams, so we were pleased to partner with a provider whose system allowed for easy communication with existing and prospective members,” comments Ashley Smith, York Sport operations manager.

York Sport previously offered two sports halls, an 80-station fitness suite, four squash courts, three indoor five-a-side pitches, six outdoor tennis courts, an outdoor pitch and 47 acres of grass fields. The new facilities include a 25-metre swimming pool, a 16-metre training pool, a 120-station fitness suite, three studios, a health suite and two outdoor 3G football pitches. The £9m funding for this ambitious expansion came from three sources: the university, the City of York Council and Sport England.
Xn Leisure and the University of York formed a close-knit team to plan the installation and commissioning of the system, which would enable the two sites – almost two miles apart – to effectively communicate management and membership information and allow members to book courts, pitches, sessions and courses.

Smith continues: “Our working in partnership was crucial to the success of the project. Xn Leisure’s training programme was outstanding and we were confident, when the system went live in July 2012, that our staff would be proficient with the system by the time we opened on 31 August.”

There are 7,500 members across both sites, which are well used and enjoy excellent retention. In May 2013 alone, 300 new members registered and there were high levels of pay and play, with over 2,000 visits a week to the swimming pool.

Membership can be purchased online. Meanwhile Fast Track Kiosks went live in March 2013, freeing up front-of-house staff and making way for improved customer service. Xn Leisure’s On Course module is scheduled to go live this summer, empowering parents to book sessions online for their children and monitor their progress.

Smith concludes: “The features and functionality of the Xn Leisure solution allow us to generate quality reports with information that enables us to increase efficiency and offer enhanced services to our members and our neighbours.”

For more information: www.xnleisure.com

York Sport Village
York Sport Village
Fast Track kiosks went live in March, freeing up front-of-house staff and enabling better customer service
Fast Track kiosks went live in March, freeing up front-of-house staff and enabling better customer service

BOOSTING MEMBER ENGAGEMENT

Client: Fitness Unlimited
Supplier: Technogym

Hillsborough Leisure Centre is a Fitness Unlimited venue operated by Sheffield International Venues, and is a thriving facility with 20,000 visits to the gym every month. As part of its refurbishment in early 2013, the centre installed internet-enabled Technogym VISIOWEB cardio machines to provide a truly integrated, interactive, personalised training experience for members.

To support this, the site chose Challenge and Communicator, two ready-made solutions that form part of the mywellness cloud, a set of business applications that provide operators with the tools to attract, motivate, inspire and retain members.

The Challenge application allows operators to create, manage and measure effective, interactive challenges for all members, while the Communicator application allows facility managers to communicate with members directly through the consoles on cardio machines. Used together, they provide facilities with an ideal combination of enhanced customer engagement and increased secondary revenue generation.

Peter Clark, corporate health and fitness manager at Sheffield International Venues, says: “We wanted to create a real end-user community at Hillsborough Leisure Centre by adding value to the customer experience. We decided to use Challenge strategically to engage members and grow participation, loyalty and gym usage.”

The centre’s first challenge involved six trainer-led teams burning as many calories as possible within a month. Trainers recruited members into teams, with the challenge publicised through messages and bulletins sent to the cardio machines via the Communicator application and viewed by members on the VISIOWEB screens.

Participants tracked their progress by logging into their personal mywellness cloud accounts on VISIOWEB, at home via www.mywellness.com, and ‘on the go’ through the mywellness iPhone app. All data was automatically collected and synchronised on the mywellness cloud portal by the cardio machines, allowing users and trainers to view their data and their position on the Challenge leader board whenever they liked, through any device with an internet connection.

Within one week, the centre saw more than 200 members signing up to the very first online challenge hosted on the mywellness cloud. At the end of the month, over 129,000 calories had been burnt in total across all groups, and to date more than 400 members have created mywellness cloud accounts to track their personal exercise data.

Sue Emsell, a member of Fitness Unlimited at Hillsborough Leisure Centre, says: “I’ve enjoyed the new spirit of friendly competition that the challenges have brought to the gym. It motivates me to work out more regularly and push myself more every time. I visit the gym more often now.”

Fitness manager Laura Jeffery says: “Feedback has been very positive on mywellness cloud. Not only has it helped to grow emotional engagement, but our users are also embracing the fact that intelligent technology can help them measure results and stay motivated. We’re looking forward to maintaining the momentum by holding new challenges every month to keep our user community engaged and interested.”

For more information: www.technogym.com/mywellnesscloud

The gym ran a challenge involving six trainer-led teams; more than 200 members signed up in the first week
The gym ran a challenge involving six trainer-led teams; more than 200 members signed up in the first week
The gym ran a challenge involving six trainer-led teams; more than 200 members signed up in the first week
The gym ran a challenge involving six trainer-led teams; more than 200 members signed up in the first week
Members can access their personal data via VISIOWEB
Members can access their personal data via VISIOWEB
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
http://www.leisureopportunities.com/images/HCM2013_7supplie.gif
We report on a selection of recent health and fitness installations from leading companies Precor, Xn Leisure and Technogym
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
Latest News
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Latest News
Two of the largest health club operators in the US have announced that members and ...
Latest News
If you're a personal trainer working in the UK, you can now get online PT ...
Latest News
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
Latest News
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans ...
Latest News
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after ...
Latest News
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio. ...
Latest News
The American Council on Exercise (ACE) is urging US Congress to pass a new law ...
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Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has ...
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Company profiles
Company profile: Hedgehog Concept Ltd
Ground breaking leisure and fitness club management software. Software that has incisive focus on the ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness equipment
TRX Training: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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