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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Wellness: The Well - Rebecca Parekh

With everything from a personal trainer gym to a ten room spa, a new type of wellness model has arrived. The Well, a modern membership-based wellness club, has opened in the heart of New York City

Published in Health Club Management 2019 issue 11
Rebecca Parekh
Rebecca Parekh
The Well is the first modern membership-based wellness club of its kind

Like many destination spas, The Well NYC offers the benefits of western medicine with the wisdom of eastern healing.

It has a science-backed ecosystem of wellness where people have access to health coaches, doctors and 50 practitioners specialising in a range of modalities, from fitness and bodywork to food as medicine and mindful movement. Also on offer are Chinese medicine, Ayurveda, vibrational energy healing and emotional wellbeing.

Unlike destination wellness offerings, however, this is all available in the middle of one of the busiest cities in the world – New York.

The Well is a first of its kind, says co-founder and CEO Rebecca Parekh. “Consumers are becoming more conscientious about their health,” she explains, “but with so many different offerings in the health and wellness space, they find themselves running around town and often receiving conflicting advice.” Instead, staff at The Well “work together under one roof to build customised plans to suit each member”.

Parekh is no stranger to the wellness world. For the past five years, she’s been a COO for Deepak Chopra, working to secure federal funding for integrative health research. As a former Deutsche Bank executive, she’s also a shrewd businesswoman.

The idea behind The Well is to help “busy New Yorkers to live healthier, happier, more balanced lives,” she says. And demand is clearly there. Although it’s only been open a few weeks, there are already 400 members and the goal is to ramp this up to 2,000. Each of them pays a US$375 (€334, £302) a month, plus a one-time registration fee of US$500 (€446, £403).

For this, they get a monthly, personalised session with a dedicated health coach, plus support between visits, unlimited yoga and meditation classes and are privy to a variety of classroom programmes. They also have access to the skilled practitioners, but will pay for sessions – a 60 minute, Swedish massage starts at US$180 (€161, £145) for example.

In addition, they can enjoy amenities at the 13,000sq ft club, which include a private training gym, 10-treatment room spa with steam and sauna rooms, an organic restaurant and vitamin bar, reflexology lounge, yoga and meditation studios. “We have something for everyone,” concludes Parekh.


Consumers are becoming more conscientious about their health, but with so many different offerings in the health and wellness space, they often find themselves receiving conflicting advice

The Well’s organic restaurant and vitamin bar.

The idea behind The Well is to help busy New Yorkers to live healthier, happier, more balanced lives


We offer both the benefits of western medicine and the wisdom of eastern healing, within a science-backed ecosystem of wellness


Customers have access to doctors, health coaches and 50 best-in-class practitioners specialising in a range of modalities, from fitness and bodywork to food-as-medicine and mindful movement. Also on offer are Chinese medicine, ayurveda, vibrational energy and emotional wellbeing support

The Well offers a range of fitness and wellbeing services to members 
for £302 a month
The Well offers a range of fitness and wellbeing services to members for £302 a month
The Well includes a private training gym in its offering
The Well includes a private training gym in its offering
The reflexology lounge / PHOTO: Grant Legan
The reflexology lounge / PHOTO: Grant Legan
Founders Kane Sarhan, Rebecca Parekh and Sarrah Hallock opened The Well in summer 2019
Founders Kane Sarhan, Rebecca Parekh and Sarrah Hallock opened The Well in summer 2019
Members pay US$375 a month to access the luxurious club
Members pay US$375 a month to access the luxurious club
http://www.leisureopportunities.com/images/imagesX/40145_429968.jpg
Co-founder and CEO Rebecca Parekh explains The Well, a new membership-based wellness club that’s opened in the heart of New York City, giving access to fitness, health coaches and more
The Well, Rebecca Parekh,wellness centre, The Well, Rebecca Parekh
People
Around 50% of our members are currently continuing to pay full membership, with another 10% taking up virtual-only digital membership
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
Features
feature
Matrix Connected Solutions is more than a collection of hardware, software and connectivity options. It’s a fully integrated digital ecosystem that enhances the way machines are managed, members are motivated and the club brand is promoted
Features
feature
Premier Global NASM has restructured its education offering to create new career pathways to help personal trainers and individuals entering the sector navigate their way to career success. Dan Rees explains the rationale
Features
HCM research
The good news? People are changing their exercise habits in lockdown, becoming more active and spending more time exercising with their children, according to new research
Features
Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
Features
Insight
Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking
Features
Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Features
Supplier showcase
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Features
Latest News
There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
Latest News
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
Latest News
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
Latest News
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The ...
Latest News
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
Latest News
Gympass has launched a new digital platform as a response to the increase in demand ...
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Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
Latest News
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum ...
Job search
POST YOUR JOB
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Fisikal: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Sothys: Skincare
Locking solutions
Monster Padlocks: Locking solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

features

Wellness: The Well - Rebecca Parekh

With everything from a personal trainer gym to a ten room spa, a new type of wellness model has arrived. The Well, a modern membership-based wellness club, has opened in the heart of New York City

Published in Health Club Management 2019 issue 11
Rebecca Parekh
Rebecca Parekh
The Well is the first modern membership-based wellness club of its kind

Like many destination spas, The Well NYC offers the benefits of western medicine with the wisdom of eastern healing.

It has a science-backed ecosystem of wellness where people have access to health coaches, doctors and 50 practitioners specialising in a range of modalities, from fitness and bodywork to food as medicine and mindful movement. Also on offer are Chinese medicine, Ayurveda, vibrational energy healing and emotional wellbeing.

Unlike destination wellness offerings, however, this is all available in the middle of one of the busiest cities in the world – New York.

The Well is a first of its kind, says co-founder and CEO Rebecca Parekh. “Consumers are becoming more conscientious about their health,” she explains, “but with so many different offerings in the health and wellness space, they find themselves running around town and often receiving conflicting advice.” Instead, staff at The Well “work together under one roof to build customised plans to suit each member”.

Parekh is no stranger to the wellness world. For the past five years, she’s been a COO for Deepak Chopra, working to secure federal funding for integrative health research. As a former Deutsche Bank executive, she’s also a shrewd businesswoman.

The idea behind The Well is to help “busy New Yorkers to live healthier, happier, more balanced lives,” she says. And demand is clearly there. Although it’s only been open a few weeks, there are already 400 members and the goal is to ramp this up to 2,000. Each of them pays a US$375 (€334, £302) a month, plus a one-time registration fee of US$500 (€446, £403).

For this, they get a monthly, personalised session with a dedicated health coach, plus support between visits, unlimited yoga and meditation classes and are privy to a variety of classroom programmes. They also have access to the skilled practitioners, but will pay for sessions – a 60 minute, Swedish massage starts at US$180 (€161, £145) for example.

In addition, they can enjoy amenities at the 13,000sq ft club, which include a private training gym, 10-treatment room spa with steam and sauna rooms, an organic restaurant and vitamin bar, reflexology lounge, yoga and meditation studios. “We have something for everyone,” concludes Parekh.


Consumers are becoming more conscientious about their health, but with so many different offerings in the health and wellness space, they often find themselves receiving conflicting advice

The Well’s organic restaurant and vitamin bar.

The idea behind The Well is to help busy New Yorkers to live healthier, happier, more balanced lives


We offer both the benefits of western medicine and the wisdom of eastern healing, within a science-backed ecosystem of wellness


Customers have access to doctors, health coaches and 50 best-in-class practitioners specialising in a range of modalities, from fitness and bodywork to food-as-medicine and mindful movement. Also on offer are Chinese medicine, ayurveda, vibrational energy and emotional wellbeing support

The Well offers a range of fitness and wellbeing services to members 
for £302 a month
The Well offers a range of fitness and wellbeing services to members for £302 a month
The Well includes a private training gym in its offering
The Well includes a private training gym in its offering
The reflexology lounge / PHOTO: Grant Legan
The reflexology lounge / PHOTO: Grant Legan
Founders Kane Sarhan, Rebecca Parekh and Sarrah Hallock opened The Well in summer 2019
Founders Kane Sarhan, Rebecca Parekh and Sarrah Hallock opened The Well in summer 2019
Members pay US$375 a month to access the luxurious club
Members pay US$375 a month to access the luxurious club
http://www.leisureopportunities.com/images/imagesX/40145_429968.jpg
Co-founder and CEO Rebecca Parekh explains The Well, a new membership-based wellness club that’s opened in the heart of New York City, giving access to fitness, health coaches and more
The Well, Rebecca Parekh,wellness centre, The Well, Rebecca Parekh
Latest News
There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
Latest News
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
Latest News
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
Latest News
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The ...
Latest News
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
Latest News
Gympass has launched a new digital platform as a response to the increase in demand ...
Latest News
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
Latest News
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum ...
Latest News
The number of people signing up for memberships at Planet Fitness has been at 2019 ...
Latest News
Gyms in England could be open in July if lobbying by the fitness industry comes ...
Latest News
A survey by Savanta ComRes, in partnership with Sport England, has studied the impact of ...
Job search
POST YOUR JOB
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Fisikal: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Sothys: Skincare
Locking solutions
Monster Padlocks: Locking solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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