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Ready for IHRSA 2016?

Kristen Walsh looks ahead to the 35th IHRSA Annual International Convention & Trade Show

By Kristen Walsh, IHRSA | Published in Health Club Management 2015 issue 11
Florida will host the IHRSA convention for the first time in 2016
Florida will host the IHRSA convention for the first time in 2016

In just four months’ time – on March 21-24 – IHRSA will for the first time ever host its annual convention and trade show in Orlando, Florida.

“It’s always exciting to introduce attendees to a new city,” says Joe Moore, president and CEO of IHRSA. “People around the globe suggested Orlando as a site because of its size, climate and the fact that, for many attendees, it represented a quicker, easier and more affordable trip than to the West Coast.”

Alongside the trade show – which, with 2.1 million square feet of available exhibition space promises to be bigger and better than ever – attendees can look forward to more than 150 educational sessions, panel discussions, receptions and networking events.

Among the highlights will be the 20th Annual IHRSA Financial Panel, the seventh Annual Women’s Leadership Summit, a Fast Track continental breakfast focusing on best practices, and the popular Ignite session of five-minute insights. Select educational sessions will be simultaneously translated into Spanish, Russian, Chinese and Japanese.

There will also be a series of high quality keynote speeches, all of which will be translated into Spanish and Russian. Here, we offer a sneak preview of the expertise the keynote speakers will share in their sessions.

JAY BAER, Author, and founder of Convince & Convert

‘Youtility: Smart marketing is about help, not hype’
Monday 21 March

JAY BAER
JAY BAER

If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. Because you’re not only competing for attention against other similar products – you’re also competing against your customers’ friends and family and viral videos and cute puppies.

To win attention these days, you must ask a different question: “How can we help?” If you sell something, you make a customer today – but if you genuinely help someone, you create a customer for life.

In his keynote presentation at IHRSA 16, Jay Baer will highlight a new approach that cuts through the clutter: marketing that’s truly, inherently useful. Offering dozens of real-world examples, Baer will fundamentally change the way that you think about your business.

Baer is a business strategist, active venture capitalist, keynote speaker and New York Times bestselling author of four books. He’s also the founder of Convince & Convert, a consulting firm that helps prominent companies gain – and keep – more customers through the smart intersection of technology, social media and customer service. He has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 31 of the Fortune 500.

He’s also an avid tequila collector.

GREG McKEOWN, Author, and CEO of THIS, Inc

‘Leadership Essentials’
Tuesday 22 March

GREG McKEOWN
GREG McKEOWN

Greg McKeown has dedicated his career to discovering why some people break through to the next level while others fail to progress. In his keynote presentation, he will demonstrate why leading as an essentialist is critical for taking teams to the next level and producing breakthroughs in results and innovation.

He will teach five key principles, providing examples of how teams and companies can be killed by their own success – and what to do instead. Using evocative stories, hard questions and thought-provoking exercises, this will be an interactive keynote session.

The definitive treatment of this issue is addressed in his latest project: the New York Times and Wall Street Journal bestseller, Essentialism: The disciplined pursuit of less. This book challenges core assumptions about achievement to get to the essence of what really drives success.

McKeown is the CEO of THIS, Inc – a leadership and strategy design agency based in Silicon Valley whose clients include Airbnb, Apple, Google, Facebook, Pixar, Symantec, Salesforce.com, Twitter, VMware and Yahoo.

His writings have appeared in, or have been covered by, Entrepreneur, Fast Company, Fortune, The Huffington Post, Politico, and Inc. Magazine. He’s among the most popular bloggers for the Harvard Business Review and LinkedIn’s Influencers Group, averaging a million views a month.

RANDI ZUCKERBERG, Author, and founder/CEO of Zuckerberg Media

‘It’s Dot Complicated: Exciting trends impacting your business right now’
Wednesday 23 March

RANDI ZUCKERBERG
RANDI ZUCKERBERG

In this entertaining talk, which feels as much a one-woman show as a keynote – complete with musical performance and audience interaction – Randi Zuckerberg takes you through 10 of the most exciting trends in tech/business/leadership/entrepreneurship that you can’t ignore if you want to build successful, sustainable businesses.

Zuckerberg is the founder and CEO of Zuckerberg Media, a boutique marketing firm and production company working with high profile organisations and Fortune 500 companies such as The Clinton Global Initiative, Cirque du Soleil, Condé Nast and PayPal.

She’s the author of The New York Times bestseller Dot Complicated, in which she discusses her personal journey on the front lines of Facebook and her thoughts on how technology has transformed our lives. She’s also the author of Dot, a children’s picture book that features an energetic little girl who learns to find balance between her gadgets and playing outside with her friends. The Jim Henson Production Company recently optioned the television rights for Dot.

Zuckerberg is a TV producer and contributor. In 2011, she was nominated for an Emmy Award for her innovative blend of online/TV coverage of the US mid-term elections. In 2012, she was the executive producer for a TV docu-series, aired on Bravo, about Silicon Valley’s start-up culture, and she regularly appears on camera as a contributor for The Today Show and the Katie Couric Show to discuss life in the digital age. She can currently be heard on the business talk radio show, Dot Complicated, on SiriusXM.

NIR EYAL, Author and entrepreneur

‘Consumer Behaviour: Creating habit-forming products’
Thursday 24 March

NIR EYAL
NIR EYAL

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions and many more by explaining the Hook Model – a four-step process embedded into the products of many successful companies to subtly encourage certain customer behaviours. Through consecutive ‘hook cycles’, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Eyal writes, consults and teaches about the intersection of psychology, technology and business. He has founded two tech companies since 2003 and is also an advisor to several Bay Area start-ups, venture capitalists and incubators.

He’s the author of The Wall Street Journal bestseller Hooked: How to build habit-forming products – named one of Inc. Magazine’s ‘Top 10 Marketing Books of 2014’. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. In addition to blogging at NirAndFar.com, he’s a contributing writer for Forbes, TechCrunch and Psychology Today.

WANT TO ATTEND IHRSA 2016?

Dates: 21–24 March 2016

Venue: Orange County Convention Center, Orlando, Florida, United States

For more information: Visit ihrsa.org/convention for the full agenda, to register for the event, and for hotel information. Registration fees increase after 16 November. If you have any further queries, please contact [email protected]

http://www.leisureopportunities.com/images/207551_582740.jpg
There's a great speaker line-up at IHRSA 2016, including Jay Baer, Greg McKeown, Nir Eyal and Randi Zuckerberg. Will you be there?
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features

Ready for IHRSA 2016?

Kristen Walsh looks ahead to the 35th IHRSA Annual International Convention & Trade Show

By Kristen Walsh, IHRSA | Published in Health Club Management 2015 issue 11
Florida will host the IHRSA convention for the first time in 2016
Florida will host the IHRSA convention for the first time in 2016

In just four months’ time – on March 21-24 – IHRSA will for the first time ever host its annual convention and trade show in Orlando, Florida.

“It’s always exciting to introduce attendees to a new city,” says Joe Moore, president and CEO of IHRSA. “People around the globe suggested Orlando as a site because of its size, climate and the fact that, for many attendees, it represented a quicker, easier and more affordable trip than to the West Coast.”

Alongside the trade show – which, with 2.1 million square feet of available exhibition space promises to be bigger and better than ever – attendees can look forward to more than 150 educational sessions, panel discussions, receptions and networking events.

Among the highlights will be the 20th Annual IHRSA Financial Panel, the seventh Annual Women’s Leadership Summit, a Fast Track continental breakfast focusing on best practices, and the popular Ignite session of five-minute insights. Select educational sessions will be simultaneously translated into Spanish, Russian, Chinese and Japanese.

There will also be a series of high quality keynote speeches, all of which will be translated into Spanish and Russian. Here, we offer a sneak preview of the expertise the keynote speakers will share in their sessions.

JAY BAER, Author, and founder of Convince & Convert

‘Youtility: Smart marketing is about help, not hype’
Monday 21 March

JAY BAER
JAY BAER

If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. Because you’re not only competing for attention against other similar products – you’re also competing against your customers’ friends and family and viral videos and cute puppies.

To win attention these days, you must ask a different question: “How can we help?” If you sell something, you make a customer today – but if you genuinely help someone, you create a customer for life.

In his keynote presentation at IHRSA 16, Jay Baer will highlight a new approach that cuts through the clutter: marketing that’s truly, inherently useful. Offering dozens of real-world examples, Baer will fundamentally change the way that you think about your business.

Baer is a business strategist, active venture capitalist, keynote speaker and New York Times bestselling author of four books. He’s also the founder of Convince & Convert, a consulting firm that helps prominent companies gain – and keep – more customers through the smart intersection of technology, social media and customer service. He has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 31 of the Fortune 500.

He’s also an avid tequila collector.

GREG McKEOWN, Author, and CEO of THIS, Inc

‘Leadership Essentials’
Tuesday 22 March

GREG McKEOWN
GREG McKEOWN

Greg McKeown has dedicated his career to discovering why some people break through to the next level while others fail to progress. In his keynote presentation, he will demonstrate why leading as an essentialist is critical for taking teams to the next level and producing breakthroughs in results and innovation.

He will teach five key principles, providing examples of how teams and companies can be killed by their own success – and what to do instead. Using evocative stories, hard questions and thought-provoking exercises, this will be an interactive keynote session.

The definitive treatment of this issue is addressed in his latest project: the New York Times and Wall Street Journal bestseller, Essentialism: The disciplined pursuit of less. This book challenges core assumptions about achievement to get to the essence of what really drives success.

McKeown is the CEO of THIS, Inc – a leadership and strategy design agency based in Silicon Valley whose clients include Airbnb, Apple, Google, Facebook, Pixar, Symantec, Salesforce.com, Twitter, VMware and Yahoo.

His writings have appeared in, or have been covered by, Entrepreneur, Fast Company, Fortune, The Huffington Post, Politico, and Inc. Magazine. He’s among the most popular bloggers for the Harvard Business Review and LinkedIn’s Influencers Group, averaging a million views a month.

RANDI ZUCKERBERG, Author, and founder/CEO of Zuckerberg Media

‘It’s Dot Complicated: Exciting trends impacting your business right now’
Wednesday 23 March

RANDI ZUCKERBERG
RANDI ZUCKERBERG

In this entertaining talk, which feels as much a one-woman show as a keynote – complete with musical performance and audience interaction – Randi Zuckerberg takes you through 10 of the most exciting trends in tech/business/leadership/entrepreneurship that you can’t ignore if you want to build successful, sustainable businesses.

Zuckerberg is the founder and CEO of Zuckerberg Media, a boutique marketing firm and production company working with high profile organisations and Fortune 500 companies such as The Clinton Global Initiative, Cirque du Soleil, Condé Nast and PayPal.

She’s the author of The New York Times bestseller Dot Complicated, in which she discusses her personal journey on the front lines of Facebook and her thoughts on how technology has transformed our lives. She’s also the author of Dot, a children’s picture book that features an energetic little girl who learns to find balance between her gadgets and playing outside with her friends. The Jim Henson Production Company recently optioned the television rights for Dot.

Zuckerberg is a TV producer and contributor. In 2011, she was nominated for an Emmy Award for her innovative blend of online/TV coverage of the US mid-term elections. In 2012, she was the executive producer for a TV docu-series, aired on Bravo, about Silicon Valley’s start-up culture, and she regularly appears on camera as a contributor for The Today Show and the Katie Couric Show to discuss life in the digital age. She can currently be heard on the business talk radio show, Dot Complicated, on SiriusXM.

NIR EYAL, Author and entrepreneur

‘Consumer Behaviour: Creating habit-forming products’
Thursday 24 March

NIR EYAL
NIR EYAL

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions and many more by explaining the Hook Model – a four-step process embedded into the products of many successful companies to subtly encourage certain customer behaviours. Through consecutive ‘hook cycles’, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Eyal writes, consults and teaches about the intersection of psychology, technology and business. He has founded two tech companies since 2003 and is also an advisor to several Bay Area start-ups, venture capitalists and incubators.

He’s the author of The Wall Street Journal bestseller Hooked: How to build habit-forming products – named one of Inc. Magazine’s ‘Top 10 Marketing Books of 2014’. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. In addition to blogging at NirAndFar.com, he’s a contributing writer for Forbes, TechCrunch and Psychology Today.

WANT TO ATTEND IHRSA 2016?

Dates: 21–24 March 2016

Venue: Orange County Convention Center, Orlando, Florida, United States

For more information: Visit ihrsa.org/convention for the full agenda, to register for the event, and for hotel information. Registration fees increase after 16 November. If you have any further queries, please contact [email protected]

http://www.leisureopportunities.com/images/207551_582740.jpg
There's a great speaker line-up at IHRSA 2016, including Jay Baer, Greg McKeown, Nir Eyal and Randi Zuckerberg. Will you be there?
Latest News
A large-scale study on genetics has shown that being more physically active reduces the risk ...
Latest News
The Gym Group has confirmed plans to roll out a new small box format in ...
Latest News
Representatives from the three main political parties have backed the view that physical activity has ...
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
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Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
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Featured supplier: CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020
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Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
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Harlands Group testimonial
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Company profile: Merrithew™ - Leaders in Mindful Movement™
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Company profile: Stages Indoor Cycling
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Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Professional services
Deloitte UK: Professional services
Fitness equipment
FunXtion International BV: Fitness equipment
Management software
Fisikal: Management software
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Comfort Zone - Davines S.p.A: Skincare
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Harlands Group: Direct debit solutions
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Ojmar: Locking solutions
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Diary dates
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tbc, Fort Lauderdale, United States
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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