Active IQ
Active IQ
Active IQ
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Interview: Rasmus & Dr Mouna

Health and fitness entrepreneur Rasmus Ingerslev and television neuroscientist Dr Mouna Esmaeilzadeh combine to make a formidable and inspirational wellness couple. Liz Terry and Kath Hudson get the inside track on their past achievements and future plans

By Kath Hudson | Published in Health Club Management 2019 issue 7
Rasmus Ingerslev and Dr Mouna Esmaeilzadeh
Rasmus Ingerslev and Dr Mouna Esmaeilzadeh
My dream is for our industry to have a much more significant impact on global health; there is still so much more we can do - Rasmus Ingerslev

Rasmus Ingerslev has a track record of spotting a niche and blazing a trail. Among his many successes he’s created Denmark’s first chain of low-cost clubs; built the global virtual fitness technology company, Wexer, and has introduced boutique fitness to Stockholm and Gothenburg with Barry’s Bootcamp.

Although this visionary entrepreneurialism has led to him becoming a big hitter in the industry, it hasn’t always made for plain sailing – on occasion he’s been too far ahead of the curve and has had to wait for the industry to catch up.

Wexer is a case in point. After selling his first company, fitness dk, and leaving altogether in 2008 to pursue his brain wave of creating an online gym, Ingerslev was hit by the global financial crisis and found himself with a company that was ahead of its time.

“I lost 95 per cent of my fitness dk earnings in the crash and was left with a company that wasn’t flying,” says Ingerslev. “I felt the idea of an online gym overcame many of the reasons why people don’t go to gyms – solving all the issues of intimidating environments, lack of time and lack of money. I planned to make it cheap and convenient to exercise at home and fund it by banner advertising, but in 2008 the market wasn’t quite ready for this concept.”

Never give up
The chips might have been down, but Ingerslev’s resolve and dogged persistence – honed through years of competitive karate at elite level in Denmark – were undiminished. “I never give up! It’s not how many times you fall, it’s how many times you get up that is important,” he says. “What I learned from karate, that I’ve been able to take into business, is that you need to be a humble and likeable person, so that people will invest in you, either with their time, their advice or their money. I lost my money, but I knew I hadn’t lost the knowledge I had gathered making that money, so I could use the knowledge to make the money again.”

Four years of working without a salary followed, while Ingerslev threw himself into the creation of two businesses. Knowing that Wexer was a good concept that would work one day, he kept it bubbling along. And, being a health club operator at heart, he launched his second chain of clubs.

“I’m part of a round table group of industry professionals who meet up quarterly and discuss new concepts, and a few of them were getting into low cost gyms,” he says. “I identified a gap in the market in Denmark and created Fresh Fitness in 2010.”

Fresh Fitness had the right timing: the concept worked and by 2014 the chain had grown to 22 clubs and 75,000 members. At this point, Ingerslev’s life was looking very different. Wexer had also taken off, so he had two thriving businesses, he had married Mouna Esmaeilzadeh and their first child, Isabel, was born.

Applying the same commitment to fatherhood as he does to his work, Ingerslev opted to dial back his business interests to spend time with his daughter. He sold Fresh Fitness to Fitness World and recruited Paul Bowman as CEO of Wexer, stepping back to executive vice chair. Now 11 years old, Wexer continues to grow: it has offices in Denmark, Amsterdam, New York and London and 4,000 installations in around 60 countries, working with 18 of the top 25 global health and fitness groups.

The third chain
While fatherhood was wonderful, Ingerslev soon found he missed being a health club operator. It was time to call up some old colleagues and start a new chain.

This time round, he spotted a niche for an urban millennial brand. This was the birth of Repeat. It now has four clubs in Denmark and one in Sweden, with further expansion on the cards for this year. “I’m always building clubs, it’s my true passion,” he says. “I called it Repeat because it was the third time I had built a chain and because workouts are based on repetitions. We have replicated the nightclub and restaurant environments that 22- to 35-year-olds like to hang out in.”

With two health and fitness businesses already on the go, Ingerslev then came across Barry’s Bootcamp on a round table trip to Miami. Immediately hooked, he invested to become the master franchisor for Denmark, Sweden and Finland, seeing potential for 10 to 15 clubs across the three countries. The first two have now launched in Sweden.

“Barry’s Bootcamp is doing really well in Stockholm, which is home to a lot of ex-pats and people who travel and know the concept, but it has taken longer to gain traction in Gothenburg,” he says. “No brand exists in suburbia – it’s hard to be the trail blazer, as you have to do the education. Boutiques are still a big city phenomenon, where they fly from day one, but the return on investment is very different in secondary cities, where it takes 12 to 24 months to establish boutiques.”

New opportunities
Added to these commitments, Ingerslev has also recently become involved with two more companies, which approached him for his expertise. One is Playbook, an inspirational tool that allows people to follow the workouts of celebrities and PTs.

The second, which Ingerslev is very enthusiastic about, is Lenus: an ehealth company allowing PTs and dieticians to create intelligent diet plans, based on a detailed questionnaire. The technology allows the PTs to take on many more clients than if they worked out the diet plans manually, and they also get the lion’s share of the fee.

“The software does most of the legwork, leaving the PTs to do the tweaks and customer interaction,” says Ingerslev. “For the end user, it’s a way of helping them reach their goals. Many people work really hard in the gym without seeing the full benefits, because they don’t realise that half the battle is won in the kitchen.”

Ingerslev predicts technology will continue to be a defining force, which the health and fitness industry should embrace: “My dream is for our industry to have a much more significant impact on global health; there is still so much more we can do to offer a better service – to attract and retain more people, and to enable them to workout anywhere.

“What we supply should be like a piece of Lego – where the service the club is offering can easily connect to another service or system. This requires a shift in the mentality for both clubs and IT providers, to have open systems so they can be easily integrated and allow the member to personalise their fitness experience. Trying to own the information and the entire customer journey does not offer the best experience to the consumer.”

Dr Mouna’s popular science
Early adoption of technology has also been a defining factor in Esmaeilzadeh’s career. With degrees in both medicine and philosophy, she has spent her working years at the cutting edge of medicine. Prior to relocating to Spain in 2018, she ran a medical clinic in Stockholm, which used the latest technology and scientific methods to predict, and avoid, disease.
Following the sale of her clinic and the family’s relocation, Esmaeilzadeh’s work now revolves around her speaking engagements and board work. She has a regular slot on Swedish television, with the programme Popular Science with Dr Mouna, and also sits on a mind and wellbeing panel. On top of this, she’s about to take up board positions with two global med tech companies.

Prior to our interview, Esmaeilzadeh had just addressed a conference at the O2 Arena in London, discussing Future Hope. This is the formative idea of the new company she’s in the process of setting up, which aims to be an antidote to our fake news and clickbait- dominated world.

Spreading hope
“People think we live in terrible times, but actually the world has never been in a better state,” she says. “There are fewer starving children than there have ever been and within 30 years starvation won’t exist. In the last 200 years we have seen a massive reduction in poverty and doubled our life expectancy. In the last 25 years we’ve seen cancer mortality decrease by 25 per cent.

“But all this is nothing compared to what could happen in the near future. We have so many opportunities open to us. Scientific developments are moving so fast and we’re becoming so empowered, that there will be so many opportunities for good. People should really not be feeling afraid.”

Esmaeilzadeh concedes that changing peoples’ mindsets is not an easy task, because the people she is targeting are not aware they even have a problem: “Media consumption has changed massively. People used to get their news from the media, which was written based on facts. Now people tend to get their news from social media, which is full of click bait, filter bubbles and fake news and frequently leads to populism, hatred and a cynical world view. Without realising it, people become caught in a bubble. We may not be able to burst their bubble, but we can at least try to expand it.”

Full details of the project are still under wraps, but Esmaeilzadeh will use engaging content, infotainment, social media channels and celebrities to get her positive messages across: “I want to use science to dispel the myths, and spread hope by democratising facts and knowledge. Scientists make science boring – we need to make it sexy, so the brain’s reward system seeks more! My challenge is to make science more interesting than Kim Kardashian’s backside!”

Changing mindsets
A refugee from Iran, Esmaeilzadeh’s family fled the regime when she was three and settled in Sweden, an opportunity for which she is eternally grateful. She says she doesn’t want her children to grow up in a world full of hatred, and believes hatred comes through fear and not having the correct facts: “Hatred comes from ignorance, so without fear people tend to be kinder. I believe we can create hope for the future through increased knowledge based on scientific facts.

People generally want to do good things, they just need the tools to be able to do so and to be empowered. It’s important for people to feel they can be part of making the world a better place.”

Esmaeilzadeh says we need a brain upgrade, which we can achieve by learning to question our perceptions, thoughts and assumptions, rather than unquestioningly going with our first impulses. “It’s in our make up to be drawn to negativity,” she explains. “Our brains have not developed much in 50,000 years: we’re still very much like a caveman, and wired to look for threats and dangers. While it served the caveman well to be on the lookout for a lion, rather than admiring a sunrise, we’re not in that situation anymore.”

Looking at the sunrise is a very good place for this brain rewiring process to start: what better hope for the future than a new dawn?

Esmaeilzadeh and Ingerslev start each day by appreciating the spectacular sunrise from their hilltop villa in Marbella and despite all their achievements – and the opportunities their work has given to others – they say it’s the grounding aspects of nature, love and family they hold most dear.

Ingerslev started his online gym concept in 2008. Despite being slow to take off, the company now works with 17 of the top 25 global health and fitness groups
Ingerslev started his online gym concept in 2008. Despite being slow to take off, the company now works with 17 of the top 25 global health and fitness groups
Ingerslev started his online gym concept in 2008. Despite being slow to take off, the company now works with 17 of the top 25 global health and fitness groups
Ingerslev started his online gym concept in 2008. Despite being slow to take off, the company now works with 17 of the top 25 global health and fitness groups
Rasmus Ingerslev
Rasmus Ingerslev
Ingerslev has always had a passion for health and fitness, and has dedicated his life to helping nurture this passion in others
Ingerslev has always had a passion for health and fitness, and has dedicated his life to helping nurture this passion in others
Ingerslev is the master franchisor for Barry’s Bootcamp in Denmark, Sweden and Finland, and says he sees potential for 10 to 15 clubs across the three countries
Ingerslev is the master franchisor for Barry’s Bootcamp in Denmark, Sweden and Finland, and says he sees potential for 10 to 15 clubs across the three countries
Ingerslev is the master franchisor for Barry’s Bootcamp in Denmark, Sweden and Finland, and says he sees potential for 10 to 15 clubs across the three countries
Ingerslev is the master franchisor for Barry’s Bootcamp in Denmark, Sweden and Finland, and says he sees potential for 10 to 15 clubs across the three countries
Dr Mouna Esmaeilzadeh has degrees in both medicine and philosophy and is currently setting up a new company, which aims to be an antidote to the current environment of fake news and clickbait
Dr Mouna Esmaeilzadeh has degrees in both medicine and philosophy and is currently setting up a new company, which aims to be an antidote to the current environment of fake news and clickbait
Ingerslev and Esmaeilzadeh are both committed to having a significant and positive impact on global health. They can be followed at @doctormouna and 
@ringerslev
Ingerslev and Esmaeilzadeh are both committed to having a significant and positive impact on global health. They can be followed at @doctormouna and @ringerslev
http://www.leisureopportunities.com/images/imagesX/887455_962013.jpg
'My dream is for our industry to have a much more significant impact on global health; there is still so much more we can do' – we chat to Rasmus Ingerslev and wife Dr Mouna about their ambitious goals...
Rasmus Ingerslev, Health and fitness entrepreneur Dr Mouna Esmaeilzadeh, television neuroscientist,Rasmus Ingerslev, Health and fitness entrepreneur, Dr Mouna Esmaeilzadeh, television neuroscientist, wellness,
People
HCM people

Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
There are more opportunities in the UK than we thought – If glasgow can support five clubs, why shouldn’t we have three in leeds and sheffield?
Features
Research
A new study by Decathlon looks at the most popular types of physical activity by region and time of year, revealing some interesting insights into the health and fitness industry
Features
Policy
CIMSPA and UK Coaching are combining REPs and the CIMSPA Exercise and Fitness Directory. Tara Dillon, CEO of CIMSPA and Mark Gannon, CEO of UK Coaching, explain what it means for exercise professionals and employers
Features
Supplier showcase
DW Fitness First and Gympass have extended their partnership to attract more corporate customers
Features
Supplier showcase
Pulse Fitness has collaborated with luxury health club operator Third Space to supply state-the-art strength equipment to its new site in London
Features
Body scanning
Body scanning has become a major fitness trend, offering both operators and members alike insight into their body composition, muscle mass and fat percentage. Operators offering body scanning share their experiences
Features
New Opening
Dubbed Ireland’s priciest health club, the new Eden One in Dublin fuses fitness and wellness with a boutique vibe. MD Charlie Bourne explains the vision
Features
Ask the experts
Is the health and fitness industry more geared up to meet the needs of extroverts and overlooking more introverted customers? Kath Hudson investigates
Features
Latest News
1Rebel, the London-based boutique studio operator, has announced a new initiative to help support its ...
Latest News
One of the factors that has made the coronavirus outbreak so severe across the globe ...
Latest News
Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety ...
Latest News
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently ...
Latest News
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers ...
Latest News
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge ...
Latest News
The US government has passed a motion that will see gig workers, independent contractors and ...
Latest News
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with a RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
Technogym: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Stages Cycling: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Fisikal: Management software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

features

Interview: Rasmus & Dr Mouna

Health and fitness entrepreneur Rasmus Ingerslev and television neuroscientist Dr Mouna Esmaeilzadeh combine to make a formidable and inspirational wellness couple. Liz Terry and Kath Hudson get the inside track on their past achievements and future plans

By Kath Hudson | Published in Health Club Management 2019 issue 7
Rasmus Ingerslev and Dr Mouna Esmaeilzadeh
Rasmus Ingerslev and Dr Mouna Esmaeilzadeh
My dream is for our industry to have a much more significant impact on global health; there is still so much more we can do - Rasmus Ingerslev

Rasmus Ingerslev has a track record of spotting a niche and blazing a trail. Among his many successes he’s created Denmark’s first chain of low-cost clubs; built the global virtual fitness technology company, Wexer, and has introduced boutique fitness to Stockholm and Gothenburg with Barry’s Bootcamp.

Although this visionary entrepreneurialism has led to him becoming a big hitter in the industry, it hasn’t always made for plain sailing – on occasion he’s been too far ahead of the curve and has had to wait for the industry to catch up.

Wexer is a case in point. After selling his first company, fitness dk, and leaving altogether in 2008 to pursue his brain wave of creating an online gym, Ingerslev was hit by the global financial crisis and found himself with a company that was ahead of its time.

“I lost 95 per cent of my fitness dk earnings in the crash and was left with a company that wasn’t flying,” says Ingerslev. “I felt the idea of an online gym overcame many of the reasons why people don’t go to gyms – solving all the issues of intimidating environments, lack of time and lack of money. I planned to make it cheap and convenient to exercise at home and fund it by banner advertising, but in 2008 the market wasn’t quite ready for this concept.”

Never give up
The chips might have been down, but Ingerslev’s resolve and dogged persistence – honed through years of competitive karate at elite level in Denmark – were undiminished. “I never give up! It’s not how many times you fall, it’s how many times you get up that is important,” he says. “What I learned from karate, that I’ve been able to take into business, is that you need to be a humble and likeable person, so that people will invest in you, either with their time, their advice or their money. I lost my money, but I knew I hadn’t lost the knowledge I had gathered making that money, so I could use the knowledge to make the money again.”

Four years of working without a salary followed, while Ingerslev threw himself into the creation of two businesses. Knowing that Wexer was a good concept that would work one day, he kept it bubbling along. And, being a health club operator at heart, he launched his second chain of clubs.

“I’m part of a round table group of industry professionals who meet up quarterly and discuss new concepts, and a few of them were getting into low cost gyms,” he says. “I identified a gap in the market in Denmark and created Fresh Fitness in 2010.”

Fresh Fitness had the right timing: the concept worked and by 2014 the chain had grown to 22 clubs and 75,000 members. At this point, Ingerslev’s life was looking very different. Wexer had also taken off, so he had two thriving businesses, he had married Mouna Esmaeilzadeh and their first child, Isabel, was born.

Applying the same commitment to fatherhood as he does to his work, Ingerslev opted to dial back his business interests to spend time with his daughter. He sold Fresh Fitness to Fitness World and recruited Paul Bowman as CEO of Wexer, stepping back to executive vice chair. Now 11 years old, Wexer continues to grow: it has offices in Denmark, Amsterdam, New York and London and 4,000 installations in around 60 countries, working with 18 of the top 25 global health and fitness groups.

The third chain
While fatherhood was wonderful, Ingerslev soon found he missed being a health club operator. It was time to call up some old colleagues and start a new chain.

This time round, he spotted a niche for an urban millennial brand. This was the birth of Repeat. It now has four clubs in Denmark and one in Sweden, with further expansion on the cards for this year. “I’m always building clubs, it’s my true passion,” he says. “I called it Repeat because it was the third time I had built a chain and because workouts are based on repetitions. We have replicated the nightclub and restaurant environments that 22- to 35-year-olds like to hang out in.”

With two health and fitness businesses already on the go, Ingerslev then came across Barry’s Bootcamp on a round table trip to Miami. Immediately hooked, he invested to become the master franchisor for Denmark, Sweden and Finland, seeing potential for 10 to 15 clubs across the three countries. The first two have now launched in Sweden.

“Barry’s Bootcamp is doing really well in Stockholm, which is home to a lot of ex-pats and people who travel and know the concept, but it has taken longer to gain traction in Gothenburg,” he says. “No brand exists in suburbia – it’s hard to be the trail blazer, as you have to do the education. Boutiques are still a big city phenomenon, where they fly from day one, but the return on investment is very different in secondary cities, where it takes 12 to 24 months to establish boutiques.”

New opportunities
Added to these commitments, Ingerslev has also recently become involved with two more companies, which approached him for his expertise. One is Playbook, an inspirational tool that allows people to follow the workouts of celebrities and PTs.

The second, which Ingerslev is very enthusiastic about, is Lenus: an ehealth company allowing PTs and dieticians to create intelligent diet plans, based on a detailed questionnaire. The technology allows the PTs to take on many more clients than if they worked out the diet plans manually, and they also get the lion’s share of the fee.

“The software does most of the legwork, leaving the PTs to do the tweaks and customer interaction,” says Ingerslev. “For the end user, it’s a way of helping them reach their goals. Many people work really hard in the gym without seeing the full benefits, because they don’t realise that half the battle is won in the kitchen.”

Ingerslev predicts technology will continue to be a defining force, which the health and fitness industry should embrace: “My dream is for our industry to have a much more significant impact on global health; there is still so much more we can do to offer a better service – to attract and retain more people, and to enable them to workout anywhere.

“What we supply should be like a piece of Lego – where the service the club is offering can easily connect to another service or system. This requires a shift in the mentality for both clubs and IT providers, to have open systems so they can be easily integrated and allow the member to personalise their fitness experience. Trying to own the information and the entire customer journey does not offer the best experience to the consumer.”

Dr Mouna’s popular science
Early adoption of technology has also been a defining factor in Esmaeilzadeh’s career. With degrees in both medicine and philosophy, she has spent her working years at the cutting edge of medicine. Prior to relocating to Spain in 2018, she ran a medical clinic in Stockholm, which used the latest technology and scientific methods to predict, and avoid, disease.
Following the sale of her clinic and the family’s relocation, Esmaeilzadeh’s work now revolves around her speaking engagements and board work. She has a regular slot on Swedish television, with the programme Popular Science with Dr Mouna, and also sits on a mind and wellbeing panel. On top of this, she’s about to take up board positions with two global med tech companies.

Prior to our interview, Esmaeilzadeh had just addressed a conference at the O2 Arena in London, discussing Future Hope. This is the formative idea of the new company she’s in the process of setting up, which aims to be an antidote to our fake news and clickbait- dominated world.

Spreading hope
“People think we live in terrible times, but actually the world has never been in a better state,” she says. “There are fewer starving children than there have ever been and within 30 years starvation won’t exist. In the last 200 years we have seen a massive reduction in poverty and doubled our life expectancy. In the last 25 years we’ve seen cancer mortality decrease by 25 per cent.

“But all this is nothing compared to what could happen in the near future. We have so many opportunities open to us. Scientific developments are moving so fast and we’re becoming so empowered, that there will be so many opportunities for good. People should really not be feeling afraid.”

Esmaeilzadeh concedes that changing peoples’ mindsets is not an easy task, because the people she is targeting are not aware they even have a problem: “Media consumption has changed massively. People used to get their news from the media, which was written based on facts. Now people tend to get their news from social media, which is full of click bait, filter bubbles and fake news and frequently leads to populism, hatred and a cynical world view. Without realising it, people become caught in a bubble. We may not be able to burst their bubble, but we can at least try to expand it.”

Full details of the project are still under wraps, but Esmaeilzadeh will use engaging content, infotainment, social media channels and celebrities to get her positive messages across: “I want to use science to dispel the myths, and spread hope by democratising facts and knowledge. Scientists make science boring – we need to make it sexy, so the brain’s reward system seeks more! My challenge is to make science more interesting than Kim Kardashian’s backside!”

Changing mindsets
A refugee from Iran, Esmaeilzadeh’s family fled the regime when she was three and settled in Sweden, an opportunity for which she is eternally grateful. She says she doesn’t want her children to grow up in a world full of hatred, and believes hatred comes through fear and not having the correct facts: “Hatred comes from ignorance, so without fear people tend to be kinder. I believe we can create hope for the future through increased knowledge based on scientific facts.

People generally want to do good things, they just need the tools to be able to do so and to be empowered. It’s important for people to feel they can be part of making the world a better place.”

Esmaeilzadeh says we need a brain upgrade, which we can achieve by learning to question our perceptions, thoughts and assumptions, rather than unquestioningly going with our first impulses. “It’s in our make up to be drawn to negativity,” she explains. “Our brains have not developed much in 50,000 years: we’re still very much like a caveman, and wired to look for threats and dangers. While it served the caveman well to be on the lookout for a lion, rather than admiring a sunrise, we’re not in that situation anymore.”

Looking at the sunrise is a very good place for this brain rewiring process to start: what better hope for the future than a new dawn?

Esmaeilzadeh and Ingerslev start each day by appreciating the spectacular sunrise from their hilltop villa in Marbella and despite all their achievements – and the opportunities their work has given to others – they say it’s the grounding aspects of nature, love and family they hold most dear.

Ingerslev started his online gym concept in 2008. Despite being slow to take off, the company now works with 17 of the top 25 global health and fitness groups
Ingerslev started his online gym concept in 2008. Despite being slow to take off, the company now works with 17 of the top 25 global health and fitness groups
Ingerslev started his online gym concept in 2008. Despite being slow to take off, the company now works with 17 of the top 25 global health and fitness groups
Ingerslev started his online gym concept in 2008. Despite being slow to take off, the company now works with 17 of the top 25 global health and fitness groups
Rasmus Ingerslev
Rasmus Ingerslev
Ingerslev has always had a passion for health and fitness, and has dedicated his life to helping nurture this passion in others
Ingerslev has always had a passion for health and fitness, and has dedicated his life to helping nurture this passion in others
Ingerslev is the master franchisor for Barry’s Bootcamp in Denmark, Sweden and Finland, and says he sees potential for 10 to 15 clubs across the three countries
Ingerslev is the master franchisor for Barry’s Bootcamp in Denmark, Sweden and Finland, and says he sees potential for 10 to 15 clubs across the three countries
Ingerslev is the master franchisor for Barry’s Bootcamp in Denmark, Sweden and Finland, and says he sees potential for 10 to 15 clubs across the three countries
Ingerslev is the master franchisor for Barry’s Bootcamp in Denmark, Sweden and Finland, and says he sees potential for 10 to 15 clubs across the three countries
Dr Mouna Esmaeilzadeh has degrees in both medicine and philosophy and is currently setting up a new company, which aims to be an antidote to the current environment of fake news and clickbait
Dr Mouna Esmaeilzadeh has degrees in both medicine and philosophy and is currently setting up a new company, which aims to be an antidote to the current environment of fake news and clickbait
Ingerslev and Esmaeilzadeh are both committed to having a significant and positive impact on global health. They can be followed at @doctormouna and 
@ringerslev
Ingerslev and Esmaeilzadeh are both committed to having a significant and positive impact on global health. They can be followed at @doctormouna and @ringerslev
http://www.leisureopportunities.com/images/imagesX/887455_962013.jpg
'My dream is for our industry to have a much more significant impact on global health; there is still so much more we can do' – we chat to Rasmus Ingerslev and wife Dr Mouna about their ambitious goals...
Rasmus Ingerslev, Health and fitness entrepreneur Dr Mouna Esmaeilzadeh, television neuroscientist,Rasmus Ingerslev, Health and fitness entrepreneur, Dr Mouna Esmaeilzadeh, television neuroscientist, wellness,
Latest News
1Rebel, the London-based boutique studio operator, has announced a new initiative to help support its ...
Latest News
One of the factors that has made the coronavirus outbreak so severe across the globe ...
Latest News
Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety ...
Latest News
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently ...
Latest News
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers ...
Latest News
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge ...
Latest News
The US government has passed a motion that will see gig workers, independent contractors and ...
Latest News
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according ...
Latest News
Joe Wicks, the personal trainer who has become a global star thanks to his daily ...
Latest News
Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers ...
Latest News
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with a RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
Technogym: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Stages Cycling: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Fisikal: Management software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Active IQ
Active IQ