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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM Celebs: George Foreman III

The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’

Published in Health Club Management 2019 issue 7
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020

George Foreman III – son of the heavyweight prizefighter – is overseeing the growth of his boxing gym business through owned-operated locations and national and international franchises. The company has backing from Breakaway Ventures.

“We’re passionate about helping people everywhere realise their health and fitness goals, and very excited to share the EverybodyFights gym concept across the nation and in select international markets,” he said.

Working with his dad
After a degree in business administration, Foreman III managed his dad’s gym business, before training as a professional boxer and opening his own studio.

EverybodyFights, which has locations in Boston, New York, Philadelphia, Chicago, and Lexington, US, is driving a nationwide expansion and aiming to have 20 sites open by 2020.

The facilities combine the grit of a traditional boxing gym with luxury amenities and aesthetics.

Clubs typically house between three and five studios and offer boxing, circuit, running, yoga and recovery, with 130 classes a week and 14-plus class types.

Other features include a steamroom, sports shop, and custom graffiti created by Hailey Loonan (EverybodyFights’ creative director) and Studio Fresh.

Two franchise offerings are available. The EBF BOX, which enables existing gyms to deliver the EverybodyFights boxing fitness classes and EBF Club, a standalone facility which provides access to the full EverybodyFights experience and group class programming.

Creating the concept
Talking to HCM, a spokesperson said the concept for the gyms is the result of a partnership between designers Studio Troika, George Foreman III and real estate developer and EverybodyFights co-founder, Anthony ‘AJ’ Rich.

“George picks out the equipment and lays out the training space,” he explained, “While AJ is responsible for the finer design points, including fixtures, furniture, colour, and materials and also the character pieces that have become defining features of EverybodyFights gyms.”

http://www.leisureopportunities.com/images/imagesX/935248_67530.jpg
George Foreman III – son of the heavyweight prizefighter – is expanding his US-based boxing gym business, and plans to have 20 sites open by 2020
George Foreman III ,George Foreman III, EverybodyFights clubs,
People
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Elodie Garamond

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Diary dates
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Locations worldwide,
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features

HCM Celebs: George Foreman III

The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’

Published in Health Club Management 2019 issue 7
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020

George Foreman III – son of the heavyweight prizefighter – is overseeing the growth of his boxing gym business through owned-operated locations and national and international franchises. The company has backing from Breakaway Ventures.

“We’re passionate about helping people everywhere realise their health and fitness goals, and very excited to share the EverybodyFights gym concept across the nation and in select international markets,” he said.

Working with his dad
After a degree in business administration, Foreman III managed his dad’s gym business, before training as a professional boxer and opening his own studio.

EverybodyFights, which has locations in Boston, New York, Philadelphia, Chicago, and Lexington, US, is driving a nationwide expansion and aiming to have 20 sites open by 2020.

The facilities combine the grit of a traditional boxing gym with luxury amenities and aesthetics.

Clubs typically house between three and five studios and offer boxing, circuit, running, yoga and recovery, with 130 classes a week and 14-plus class types.

Other features include a steamroom, sports shop, and custom graffiti created by Hailey Loonan (EverybodyFights’ creative director) and Studio Fresh.

Two franchise offerings are available. The EBF BOX, which enables existing gyms to deliver the EverybodyFights boxing fitness classes and EBF Club, a standalone facility which provides access to the full EverybodyFights experience and group class programming.

Creating the concept
Talking to HCM, a spokesperson said the concept for the gyms is the result of a partnership between designers Studio Troika, George Foreman III and real estate developer and EverybodyFights co-founder, Anthony ‘AJ’ Rich.

“George picks out the equipment and lays out the training space,” he explained, “While AJ is responsible for the finer design points, including fixtures, furniture, colour, and materials and also the character pieces that have become defining features of EverybodyFights gyms.”

http://www.leisureopportunities.com/images/imagesX/935248_67530.jpg
George Foreman III – son of the heavyweight prizefighter – is expanding his US-based boxing gym business, and plans to have 20 sites open by 2020
George Foreman III ,George Foreman III, EverybodyFights clubs,
Latest News
Healthcare charity Nuffield Health has partnered with equipment giant Technogym to launch a dedicated fitness ...
Latest News
Digme Fitness is expanding its portfolio with the opening of a studio in Ealing, London. ...
Latest News
A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health ...
Latest News
New science has revealed a potential solution to age-related diseases which works on a systemic ...
Latest News
Nightclub-themed boutique boxing studio operator Kobox has opened its third London location in Baker Street, ...
Latest News
A nation divided by Brexit could be united by diverting focus to a "more pressing ...
Latest News
Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training, ...
Latest News
Physical fitness has been associated with better brain structure and brain functioning in adults. The ...
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The UK fitness industry should make a concerted effort to highlight the importance of strength ...
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Saudi Arabia-based Leejam Sports Company has appointed former Bannatyne Group chief executive Justin Musgrove as ...
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Disability organisation Purple has claimed that health club operators and gyms are losing "millions of ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Featured supplier news
Featured supplier: FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Hutchison Technologies: Audio visual
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Locking solutions
Ojmar: Locking solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Professional services
Deloitte UK: Professional services
Spa software
ResortSuite: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Stages Cycling: Fitness equipment
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
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