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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotion: Funxtion

Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player

Published in Health Club Management 2021 issue 11
Virtual Player content is delivered via multiple screens in the gym, which are supplied by Fuxtion / PHOTO: FUNXTION/LIFEFIT GROUP
Virtual Player content is delivered via multiple screens in the gym, which are supplied by Fuxtion / PHOTO: FUNXTION/LIFEFIT GROUP

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes.

Multiple screens (provided for Fitness First Germany by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience.

Constant visual excitement
The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts and logo.

“Digital instruction is the next phase of evolution in gym floor training,” says Martin Seibold, CEO of LifeFit Group, the owner of Fitness First Germany. “Providing our members with access to high-quality, digitally-streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards an individual goal.

“We’re constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members,” says Seibold, “while also maintaining our position as one of the sector’s innovation frontrunners.

“Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

Rolling out the tech
The rollout, which began during lockdown at the end of 2020, gives all the brand’s members access to the new experience across 50+ clubs.

Ernst De Neef, CEO of Funxtion, says: “Fitness First has been sharing our content via its member app for a while, so all the exercise demonstrations displayed by the multi-screens in its clubs will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to the ongoing enhancement of their experience.”

Seibold concludes: “Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago.

“In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all of which can be custom-branded, so the partnership makes perfect sense.”

• To find out more about Funxtion’s Multiscreen Virtual Player solutions, visit www.HCMmag.com/funxtionvirtual

PHOTO: FUNXTION/LIFEFIT GROUP

"This upgrade highlights to members the commitment to the ongoing enhancement of their experience," –  Ernst De Neef, CEO, Funxtion

PHOTO: FUNXTION/LIFEFIT GROUP

"Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago," –  Martin Seibold, CEO, LifeFit Group

Staff control the digital content via a dashboard / photo: PHOTO: FUNXTION/LIFEFIT GROUP
Staff control the digital content via a dashboard / photo: PHOTO: FUNXTION/LIFEFIT GROUP
https://www.leisureopportunities.co.uk/images/2021/681654_220146.jpg
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
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features

Promotion: Funxtion

Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player

Published in Health Club Management 2021 issue 11
Virtual Player content is delivered via multiple screens in the gym, which are supplied by Fuxtion / PHOTO: FUNXTION/LIFEFIT GROUP
Virtual Player content is delivered via multiple screens in the gym, which are supplied by Fuxtion / PHOTO: FUNXTION/LIFEFIT GROUP

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes.

Multiple screens (provided for Fitness First Germany by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience.

Constant visual excitement
The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts and logo.

“Digital instruction is the next phase of evolution in gym floor training,” says Martin Seibold, CEO of LifeFit Group, the owner of Fitness First Germany. “Providing our members with access to high-quality, digitally-streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards an individual goal.

“We’re constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members,” says Seibold, “while also maintaining our position as one of the sector’s innovation frontrunners.

“Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

Rolling out the tech
The rollout, which began during lockdown at the end of 2020, gives all the brand’s members access to the new experience across 50+ clubs.

Ernst De Neef, CEO of Funxtion, says: “Fitness First has been sharing our content via its member app for a while, so all the exercise demonstrations displayed by the multi-screens in its clubs will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to the ongoing enhancement of their experience.”

Seibold concludes: “Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago.

“In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all of which can be custom-branded, so the partnership makes perfect sense.”

• To find out more about Funxtion’s Multiscreen Virtual Player solutions, visit www.HCMmag.com/funxtionvirtual

PHOTO: FUNXTION/LIFEFIT GROUP

"This upgrade highlights to members the commitment to the ongoing enhancement of their experience," –  Ernst De Neef, CEO, Funxtion

PHOTO: FUNXTION/LIFEFIT GROUP

"Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago," –  Martin Seibold, CEO, LifeFit Group

Staff control the digital content via a dashboard / photo: PHOTO: FUNXTION/LIFEFIT GROUP
Staff control the digital content via a dashboard / photo: PHOTO: FUNXTION/LIFEFIT GROUP
https://www.leisureopportunities.co.uk/images/2021/681654_220146.jpg
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
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The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
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The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
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Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
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Following a history of supporting US military and service members, F45 has announced a new ...
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The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured supplier news
Featured supplier news: UK health clubs hit by rising cost of energy
Health clubs across the UK are facing huge rises in business energy bills which are forcing difficult decisions.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Company profiles
Company profile: Power Plate
Power Plate’s whole body and targeted vibration training and therapy helps users feel better by ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
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Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
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International SPA Association - iSPA: trade associations
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Diary dates
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Diary dates
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