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British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Rachael BlumbergPlatefit: creator and founder

People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world

Published in Health Club Management 2019 issue 10
Blumberg is passionate about educating people on the benefits of vibration training
Blumberg is passionate about educating people on the benefits of vibration training

What’s the concept?
Platefit is a premium vibration wellness brand, based in Los Angeles. We offer a wide range of 27-minute workouts centered around Power Plate machines, a medical grade device which uses harmonic vibration. The plates are always moving in three directions – left to right, front to back and up and down - which activate muscles, making them contract 30 to 40 times per second.

We use the science of vibration to wake up cells, increase circulation, drain and detoxify the lymphatic system, reduce inflammation and accelerate recovery time. The body’s response to vibration increases serotonin and HGH and reduces cortisol.

How did you come up with the idea?
Fourteen years ago, when I was 26 years old, I went to the gym with a friend and saw a vibrating platform in the corner. I asked the fitness instructor what it was, and they didn’t really know how to use it, or show any interest. I had a go for 30 seconds, which changed my life! Intuitively I knew it was amazing and great for the body and I wanted to know more.

That night I went home and started my research, finding out that pro-athletes were using vibration technology, as well as doctors, chiropractors and a range of other health professionals for different applications, including to help fine motor skills and treat Parkinsons. It’s great for increasing power, as well as circulation, range of motion and stretching.

After six sessions I saw a huge difference in my body: I felt leaner, tighter and stronger. I was sold. Shortly afterwards, I quit my job to open a studio. I had the vision of hundreds of studios and making vibration technology available for everybody. I quickly realised that a lot of people didn’t know what it was, so it became another passion project of mine to educate people on its benefits and bring it to the masses.

How did you bring the idea to fruition?
Shortly after quitting my job, I started training Cher on her Power Plate and we decided to open a studio together. Four months in, she decided it wasn’t for her and we closed the studio, but she let me lease the machines really cheaply.

I struck out on my own and found a 200sq ft studio in West Hollywood with very cheap rent, and room for five plates. I painted it myself and brought in a boombox. There was a really affluent school opposite and I started marketing myself there and grew my customer base via word of mouth among the moms.

How has it grown since then?
I met my husband four years ago and got pregnant really quickly and at that point we made the decision for me to teach less and build and expand the brand. He believed my concept was much bigger than ‘the corner of a gym.’ Platefit was born was from that point.

We invested some money in creating a cool brand, formalised a seven day training course, found some instructors and launched the second studio in Brentwood. This was followed a year later by Studio City. We will launch Sycamore in October and are looking to expand by three or four more studios in the next year. Each studio is slightly larger than the last; the upcoming studio is 1,200sq ft and will have 15 Plates.

We have plans to grow across the US and globally. People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world. At the moment we are growing the chain ourselves, but further down the line we may look for financial backing, or franchise the concept.

Who are your customers?
In the early morning we get the young working men and women, and these are followed later on by moms. We also get high school athletes who are competing in sports and want to get stronger, as well as older people. We recommend that people come three or four times a week to get the best results.

How much do you charge?
It is $27 for one class, but we also have packages and memberships and we’re on ClassPass.

Is LA a difficult market to launch health and fitness concepts?
It’s probably the most competitive market in the world for health and fitness, but there are also lots of people who are willing to try new concepts. I think that if Platefit can survive and thrive here then it could work anywhere.
There are some copycat concepts, who have come to our classes and replicated what we do and launched in other places, so they’re doing our research for us.

Class rundown

• AbFIT: focused on building core through exercises and props.

• BarreFIT: Blends elements of Pilates, dance, ballet and barre workouts, with additional emphasis on the core.

• BootcampFIT: High intensity, full body workout.

• Barre/DanceFIT: Involves easy-to-follow dance moves with plyometrics, weights, sculpting and toning exercises.

• Deep Stretch/CelluliteFIT: uses low therapeutic vibrations to enhance a deep stretch, ending with relaxation and a deep tissue massage.

Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
http://www.leisureopportunities.com/images/imagesX/415509_150621.jpg
LA-based Platefit offers group workouts on Power Plate machines. We chat to founder Rachael Blumberg, who is dedicated to educated the masses on the benefits of vibration training...
Rachael Blumberg, Platefit, Power Plate,vibration training, Platefit, Rachael Blumberg,
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
We have one club in Madrid with 27,500 customers and 20,000 people on a two year waiting list
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
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Many people will use the gym to release tension and cabin fever, but some may target a tough workout to punish themselves – trained staff should be alert to this and have the confidence to check in with them
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Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
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Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
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Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
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BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
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Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
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Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Spa software
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Zynk Design Consultants: Design consultants
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
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21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
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ExCeL London, London, United Kingdom
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Pinggu, Beijing, China
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27-30 Oct 2020
Messe Stuttgart, Germany
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30-31 Oct 2020
NEC, Birmingham, United Kingdom
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates

features

HCM People: Rachael BlumbergPlatefit: creator and founder

People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world

Published in Health Club Management 2019 issue 10
Blumberg is passionate about educating people on the benefits of vibration training
Blumberg is passionate about educating people on the benefits of vibration training

What’s the concept?
Platefit is a premium vibration wellness brand, based in Los Angeles. We offer a wide range of 27-minute workouts centered around Power Plate machines, a medical grade device which uses harmonic vibration. The plates are always moving in three directions – left to right, front to back and up and down - which activate muscles, making them contract 30 to 40 times per second.

We use the science of vibration to wake up cells, increase circulation, drain and detoxify the lymphatic system, reduce inflammation and accelerate recovery time. The body’s response to vibration increases serotonin and HGH and reduces cortisol.

How did you come up with the idea?
Fourteen years ago, when I was 26 years old, I went to the gym with a friend and saw a vibrating platform in the corner. I asked the fitness instructor what it was, and they didn’t really know how to use it, or show any interest. I had a go for 30 seconds, which changed my life! Intuitively I knew it was amazing and great for the body and I wanted to know more.

That night I went home and started my research, finding out that pro-athletes were using vibration technology, as well as doctors, chiropractors and a range of other health professionals for different applications, including to help fine motor skills and treat Parkinsons. It’s great for increasing power, as well as circulation, range of motion and stretching.

After six sessions I saw a huge difference in my body: I felt leaner, tighter and stronger. I was sold. Shortly afterwards, I quit my job to open a studio. I had the vision of hundreds of studios and making vibration technology available for everybody. I quickly realised that a lot of people didn’t know what it was, so it became another passion project of mine to educate people on its benefits and bring it to the masses.

How did you bring the idea to fruition?
Shortly after quitting my job, I started training Cher on her Power Plate and we decided to open a studio together. Four months in, she decided it wasn’t for her and we closed the studio, but she let me lease the machines really cheaply.

I struck out on my own and found a 200sq ft studio in West Hollywood with very cheap rent, and room for five plates. I painted it myself and brought in a boombox. There was a really affluent school opposite and I started marketing myself there and grew my customer base via word of mouth among the moms.

How has it grown since then?
I met my husband four years ago and got pregnant really quickly and at that point we made the decision for me to teach less and build and expand the brand. He believed my concept was much bigger than ‘the corner of a gym.’ Platefit was born was from that point.

We invested some money in creating a cool brand, formalised a seven day training course, found some instructors and launched the second studio in Brentwood. This was followed a year later by Studio City. We will launch Sycamore in October and are looking to expand by three or four more studios in the next year. Each studio is slightly larger than the last; the upcoming studio is 1,200sq ft and will have 15 Plates.

We have plans to grow across the US and globally. People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world. At the moment we are growing the chain ourselves, but further down the line we may look for financial backing, or franchise the concept.

Who are your customers?
In the early morning we get the young working men and women, and these are followed later on by moms. We also get high school athletes who are competing in sports and want to get stronger, as well as older people. We recommend that people come three or four times a week to get the best results.

How much do you charge?
It is $27 for one class, but we also have packages and memberships and we’re on ClassPass.

Is LA a difficult market to launch health and fitness concepts?
It’s probably the most competitive market in the world for health and fitness, but there are also lots of people who are willing to try new concepts. I think that if Platefit can survive and thrive here then it could work anywhere.
There are some copycat concepts, who have come to our classes and replicated what we do and launched in other places, so they’re doing our research for us.

Class rundown

• AbFIT: focused on building core through exercises and props.

• BarreFIT: Blends elements of Pilates, dance, ballet and barre workouts, with additional emphasis on the core.

• BootcampFIT: High intensity, full body workout.

• Barre/DanceFIT: Involves easy-to-follow dance moves with plyometrics, weights, sculpting and toning exercises.

• Deep Stretch/CelluliteFIT: uses low therapeutic vibrations to enhance a deep stretch, ending with relaxation and a deep tissue massage.

Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
http://www.leisureopportunities.com/images/imagesX/415509_150621.jpg
LA-based Platefit offers group workouts on Power Plate machines. We chat to founder Rachael Blumberg, who is dedicated to educated the masses on the benefits of vibration training...
Rachael Blumberg, Platefit, Power Plate,vibration training, Platefit, Rachael Blumberg,
Latest News
Technogym has announced the launch of live and on-demand classes. The new content will be ...
Latest News
Prime Minister Boris Johnson has announced that gyms will be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Latest News
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
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Physical activity levels in England have continued to fall from those recorded at the initial ...
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Franchise operator Club Pilates has shown that there is growing confidence in the US fitness ...
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Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Spa software
SpaBooker: Spa software
Design consultants
Zynk Design Consultants: Design consultants
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Stages Cycling: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
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