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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Insight: Big numbers

Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking

Published in Health Club Management 2020 issue 4
David Minton
launched his new fitNdata global
monitor just in time to see the impact
of the coronavirus on the sector
David Minton launched his new fitNdata global monitor just in time to see the impact of the coronavirus on the sector
The pandemic gives the health and fitness industries a chance to work together to improve the health of the world

Just a few weeks ago I was writing and talking about the ‘golden age’ of fitness. The prelapsarian innocence of fitness, when all sectors across the industry were growing.

Then two decades of growth disappeared in just two weeks when all fitness sites closed.

Trend data, built up over many years of auditing the industry, shows fitness to have been recession-proof, but the immediate impact from the coronavirus is far worse than any recession.

Now is the moment of all moments for the fitness community to outfox the lockdown with innovative ideas, since measures to prevent the spread of COVID-19 closed down society as we know it.

A new service
In December 1999 I contributed to an article in Health Club Management about artificial intelligence. My column – Aye AI Captain – pointed out that data remained the industry’s most underutilised asset.

I used the analogy of the industry looking through the rear-view mirror at where it’s been, rather than looking ahead to where it’s going, when it came to using data.

In Dublin last October, at the IHRSA European Conference, the concept of intelligent crawlers cataloguing fitness sites worldwide had been proposed for the first time and as the contagion of fitness closures began to sweep across the world, a new startup – based in London – was using this technology to monitor the impact of the closures.

Launched by the team here at The Leisure Database Company, which has been auditing the UK fitness industry for the past 20 years, the new platform – called fitNdata – monitors the industry worldwide.

fitNdata is the fitness industry’s first global platform and will change the way we look at data in 2020. For the first time, fitness trends will be monitored and reported in real-time.

fitNdata is being backed by Theo Hendricks in Holland, Barry Walsh in Ireland and Bryan O’Rourke and his partners at Vedere Ventures in the USA.

With the imposition of lockdowns, limitations of movement and the closure of borders and fitness sites, the intelligent crawlers were – irony of ironies – monitoring the closures and not, as we had planned, the continued expansion of the sector.

Impact of COVID
By the end of March 2020 the World Health Organization, a specialised agency of the United Nations responsible for international public health, estimated that 2.6 billion people, or roughly 30 per cent of the world’s population, was living under some form of lockdown.

Now, for the first time, the wider fitness family can see the impact of the first pandemic on the industry and its community. The fitNdata platform has reached over 100 of the most populated countries and identified, validated and collected information on 239,101 fitness sites. The shocking reality is that 64 per cent of these are currently closed. The conservative estimate is that 230 million fitness members are in lockdown and unable to use these fitness sites.

The fitNdata platform, by default, has become the de facto source of global fitness data. The platform has also gathered more data, more often, more quickly than ever expected. Once the intelligent crawler has been trained further, it can be put to work in the cloud to deepen the analytics.

One billion data points will be reached this year, with a new ‘time-series’ database to cope with the daily influx of changes on sites, facilities, classes, internet of (fitness) things and social media activity.

A second golden age
The world’s new buzz words: social distancing, self-isolation, flattening the curve and lockdown are part of the new vocabulary, along with the distressing reports on the number of cases and deaths, coming from health researchers.

These researchers, along with the health workers who receive our applause each Thursday, share the platform with politicians and give public information broadcasts.

In many countries, daily exercise is now part of the government guidelines and fitness researchers, academics, personal trainers and instructors could become the new heroes and help change behaviour and attitude towards personal fitness levels.

The pandemic gives the health and fitness industries a chance to work together to improve the health of the world and fitness has a new force, real time data monitoring, ready to track outcomes as we work toward the next golden age of fitness.

"The conservative estimate is that 230 million fitness members are in lockdown and unable to use their gym"
fitNdata has reached over 100 countries and collected information on 239,101 fitness sites The shocking reality is that 64% are closed
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
230 million people are currently locked out of their gym
230 million people are currently locked out of their gym
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
https://www.leisureopportunities.co.uk/images/2020/311151_222017.jpg
David Minton launched fitNdata just in time to catch the headline numbers for the impact of the coronavirus on the fitness sector.
fitNdata, David Minton,David Minton, Leisure Database Company, fitNdata, coronavirus
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
We have a very mixed demographic, which is something people said would never happen. Someone who earns a minimum wage can be training and socialising alongside a billionaire
People
People in Club V trust me and I want to do the best for them and help them progress
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Featured supplier news
Featured supplier: Speedflex develops new personalised HIIT programme to support the overweight getting into fitness
As the government announced its new obesity strategy to limit the impact of a potential second wave of COVID-19, HIIT specialists, Speedflex are also doing their bit to help tackle the issue.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Fitness software
Go Do.Fitness: Fitness software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Software
Volution.fit: Software
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Insight: Big numbers

Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking

Published in Health Club Management 2020 issue 4
David Minton
launched his new fitNdata global
monitor just in time to see the impact
of the coronavirus on the sector
David Minton launched his new fitNdata global monitor just in time to see the impact of the coronavirus on the sector
The pandemic gives the health and fitness industries a chance to work together to improve the health of the world

Just a few weeks ago I was writing and talking about the ‘golden age’ of fitness. The prelapsarian innocence of fitness, when all sectors across the industry were growing.

Then two decades of growth disappeared in just two weeks when all fitness sites closed.

Trend data, built up over many years of auditing the industry, shows fitness to have been recession-proof, but the immediate impact from the coronavirus is far worse than any recession.

Now is the moment of all moments for the fitness community to outfox the lockdown with innovative ideas, since measures to prevent the spread of COVID-19 closed down society as we know it.

A new service
In December 1999 I contributed to an article in Health Club Management about artificial intelligence. My column – Aye AI Captain – pointed out that data remained the industry’s most underutilised asset.

I used the analogy of the industry looking through the rear-view mirror at where it’s been, rather than looking ahead to where it’s going, when it came to using data.

In Dublin last October, at the IHRSA European Conference, the concept of intelligent crawlers cataloguing fitness sites worldwide had been proposed for the first time and as the contagion of fitness closures began to sweep across the world, a new startup – based in London – was using this technology to monitor the impact of the closures.

Launched by the team here at The Leisure Database Company, which has been auditing the UK fitness industry for the past 20 years, the new platform – called fitNdata – monitors the industry worldwide.

fitNdata is the fitness industry’s first global platform and will change the way we look at data in 2020. For the first time, fitness trends will be monitored and reported in real-time.

fitNdata is being backed by Theo Hendricks in Holland, Barry Walsh in Ireland and Bryan O’Rourke and his partners at Vedere Ventures in the USA.

With the imposition of lockdowns, limitations of movement and the closure of borders and fitness sites, the intelligent crawlers were – irony of ironies – monitoring the closures and not, as we had planned, the continued expansion of the sector.

Impact of COVID
By the end of March 2020 the World Health Organization, a specialised agency of the United Nations responsible for international public health, estimated that 2.6 billion people, or roughly 30 per cent of the world’s population, was living under some form of lockdown.

Now, for the first time, the wider fitness family can see the impact of the first pandemic on the industry and its community. The fitNdata platform has reached over 100 of the most populated countries and identified, validated and collected information on 239,101 fitness sites. The shocking reality is that 64 per cent of these are currently closed. The conservative estimate is that 230 million fitness members are in lockdown and unable to use these fitness sites.

The fitNdata platform, by default, has become the de facto source of global fitness data. The platform has also gathered more data, more often, more quickly than ever expected. Once the intelligent crawler has been trained further, it can be put to work in the cloud to deepen the analytics.

One billion data points will be reached this year, with a new ‘time-series’ database to cope with the daily influx of changes on sites, facilities, classes, internet of (fitness) things and social media activity.

A second golden age
The world’s new buzz words: social distancing, self-isolation, flattening the curve and lockdown are part of the new vocabulary, along with the distressing reports on the number of cases and deaths, coming from health researchers.

These researchers, along with the health workers who receive our applause each Thursday, share the platform with politicians and give public information broadcasts.

In many countries, daily exercise is now part of the government guidelines and fitness researchers, academics, personal trainers and instructors could become the new heroes and help change behaviour and attitude towards personal fitness levels.

The pandemic gives the health and fitness industries a chance to work together to improve the health of the world and fitness has a new force, real time data monitoring, ready to track outcomes as we work toward the next golden age of fitness.

"The conservative estimate is that 230 million fitness members are in lockdown and unable to use their gym"
fitNdata has reached over 100 countries and collected information on 239,101 fitness sites The shocking reality is that 64% are closed
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
230 million people are currently locked out of their gym
230 million people are currently locked out of their gym
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
https://www.leisureopportunities.co.uk/images/2020/311151_222017.jpg
David Minton launched fitNdata just in time to catch the headline numbers for the impact of the coronavirus on the fitness sector.
fitNdata, David Minton,David Minton, Leisure Database Company, fitNdata, coronavirus
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Latest News
Electronics giant LG has entered the fitness and wellness market with the launch of a ...
Latest News
Exercise has been voted the number one way the public can help the NHS – ...
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Featured supplier news
Featured supplier: Speedflex develops new personalised HIIT programme to support the overweight getting into fitness
As the government announced its new obesity strategy to limit the impact of a potential second wave of COVID-19, HIIT specialists, Speedflex are also doing their bit to help tackle the issue.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Fitness software
Go Do.Fitness: Fitness software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Software
Volution.fit: Software
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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