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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: miha bodytec

Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more

Published in Health Club Management 2019 issue 11
Awareness and coverage of EMS in the UK has increased in the past year
Awareness and coverage of EMS in the UK has increased in the past year
"This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened" - Mark Holland, Master franchisor Bodystreet

Bodystreet, global EMS market leader, launched with a single micro-studio in Munich in Germany in 2007, and after two years of proving the concept, expanded as a franchise system.

Now, the number of studios has grown to almost 300 across Germany, Austria, Italy and the UK, training more than 40,000 people every week.

In the UK, Bodystreet has gone from strength to strength, under the watchful eye of master franchisor Mark Holland. With eight existing sites in Milton Keynes, Sutton Coldfield, Edinburgh and Bristol, Holland is confident of reaching 200 locations by 2025.

We caught up with him to find out more about the successes Bodystreet has seen throughout 2019 and to understand more about his and the company’s plans for the year ahead.

Holland explains, “This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened. We’ve seen real growth in the EMS category – in terms of awareness and coverage – and our businesses have reaped the rewards. Our Gibraltar location, for example, has seen a 40 per cent growth in members since November 2018 and membership across the eight sites has grown consistently month on month, with membership increasing by 25 per cent in January 2019 alone.

Much of this uplift is down to the procedures and practices we have in place. Every client that engages with us knows exactly the level and quality of service they'll receive – right from our booking systems down to the workout structure. This keeps them coming back for more, as they enjoy the simplicity and effectiveness of the whole Bodystreet experience. Similarly, every new start-up business owner is supplied with financial backing, business support and pre-prepared marketing materials. Essentially, they're walking a path previously walked – and successfully too – so there's a clear and effective way to manage the facility from the offset. They can trust in the fact that the model works, and they'll see positive results if they follow the guidelines in place.”

Plans for the future
“Since we opened the first EMS studio in Scotland back in March this year, the site has grown its membership base rapidly. Considering the speed and enthusiasm with which locals have engaged with the service, we’ve been keen to explore the opportunities available in other major Scottish cities. With this in mind, we’ve recently partnered with AiA, dedicated property professionals in the area, to help locate affordable spaces throughout Glasgow. Together, we're looking to establish new locations, and find potential trainers. We already have one location primed and ready to go, committing to a further 19 studios in the next five years.

"Establishing ourselves in London is paramount to our continued growth. To date, the biggest challenge to this has been finding affordable and appropriate property. We’ve been looking at ways to overcome this and are currently working with one of the big operators with multiple venues across the capital, to collaborate on a viable solution. We’re extremely positive and confident about the potential here and excited to progress conversations and see what's possible into 2020. Stay tuned for what’s to come!”

● If you’re looking for more information on the business opportunities available within the Bodystreet franchise, visit www.bodystreet.co.uk/home

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Clients that engage with Bodystreet know they'll receive top quality service
Clients that engage with Bodystreet know they'll receive top quality service
https://www.leisureopportunities.co.uk/images/imagesX/310499_242134.jpg
Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more
miha, Electro Muscle Stimulation training, Mark Holland
HCM magazine
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
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Insight
Class occupancy has reached 120% of pre-pandemic levels in markets where capacity restrictions have been lifted
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Statistics
This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
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Policy
As the UK government’s social prescribing initiative gains momentum, Kenny Butler calls on the sector to step up and get involved
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Active ageing
David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
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Editor's letter
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
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Interview
David Lloyd Leisure has not only regained its pre-pandemic member numbers, it’s also seeking acquisitions, going hard on digital and continuing to upgrade its portfolio. Its CEO talks to Kate Cracknell
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Sponsored
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Catalogue Gallery
Click on a catalogue to view it online
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: miha bodytec

Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more

Published in Health Club Management 2019 issue 11
Awareness and coverage of EMS in the UK has increased in the past year
Awareness and coverage of EMS in the UK has increased in the past year
"This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened" - Mark Holland, Master franchisor Bodystreet

Bodystreet, global EMS market leader, launched with a single micro-studio in Munich in Germany in 2007, and after two years of proving the concept, expanded as a franchise system.

Now, the number of studios has grown to almost 300 across Germany, Austria, Italy and the UK, training more than 40,000 people every week.

In the UK, Bodystreet has gone from strength to strength, under the watchful eye of master franchisor Mark Holland. With eight existing sites in Milton Keynes, Sutton Coldfield, Edinburgh and Bristol, Holland is confident of reaching 200 locations by 2025.

We caught up with him to find out more about the successes Bodystreet has seen throughout 2019 and to understand more about his and the company’s plans for the year ahead.

Holland explains, “This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened. We’ve seen real growth in the EMS category – in terms of awareness and coverage – and our businesses have reaped the rewards. Our Gibraltar location, for example, has seen a 40 per cent growth in members since November 2018 and membership across the eight sites has grown consistently month on month, with membership increasing by 25 per cent in January 2019 alone.

Much of this uplift is down to the procedures and practices we have in place. Every client that engages with us knows exactly the level and quality of service they'll receive – right from our booking systems down to the workout structure. This keeps them coming back for more, as they enjoy the simplicity and effectiveness of the whole Bodystreet experience. Similarly, every new start-up business owner is supplied with financial backing, business support and pre-prepared marketing materials. Essentially, they're walking a path previously walked – and successfully too – so there's a clear and effective way to manage the facility from the offset. They can trust in the fact that the model works, and they'll see positive results if they follow the guidelines in place.”

Plans for the future
“Since we opened the first EMS studio in Scotland back in March this year, the site has grown its membership base rapidly. Considering the speed and enthusiasm with which locals have engaged with the service, we’ve been keen to explore the opportunities available in other major Scottish cities. With this in mind, we’ve recently partnered with AiA, dedicated property professionals in the area, to help locate affordable spaces throughout Glasgow. Together, we're looking to establish new locations, and find potential trainers. We already have one location primed and ready to go, committing to a further 19 studios in the next five years.

"Establishing ourselves in London is paramount to our continued growth. To date, the biggest challenge to this has been finding affordable and appropriate property. We’ve been looking at ways to overcome this and are currently working with one of the big operators with multiple venues across the capital, to collaborate on a viable solution. We’re extremely positive and confident about the potential here and excited to progress conversations and see what's possible into 2020. Stay tuned for what’s to come!”

● If you’re looking for more information on the business opportunities available within the Bodystreet franchise, visit www.bodystreet.co.uk/home

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Clients that engage with Bodystreet know they'll receive top quality service
Clients that engage with Bodystreet know they'll receive top quality service
https://www.leisureopportunities.co.uk/images/imagesX/310499_242134.jpg
Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more
miha, Electro Muscle Stimulation training, Mark Holland
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
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Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
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Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Company profiles
Company profile: Freemotion Fitness
With science and innovation at its core, Freemotion questions how we work out and then ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Fitness equipment
Precor: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
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