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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: ViveFitness the founder’s story

HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP

Published in Health Club Management 2020 issue 2
miha bodytec supplied equipment for ViveFitness
miha bodytec supplied equipment for ViveFitness

ViveFitness is the latest EMS (Electro Muscle Stimulation) training facility to open in the UK. Perfectly positioned in the buzzing city of Westminster, London, the studio aims to capitalise on the high footfall of busy working professionals, seeking an effective and time-efficient solution to keep on top of their health and fitness goals.

Fraser Smith is the co-founder and COO of ViveFitness. With a longstanding career in the fitness industry, Smith knows the key to attracting new members, providing a results-driven service and creating an enjoyable experience for which people will continue to return.

In light of the launch of ViveFitness, we caught up with Smith to understand more about his background, the opportunities he sees with EMS and where he wants to take his business.

Tell us about your history in the fitness industry
I’ve been fortunate enough to work with some great fitness professionals over the years. I started my career in Premier League Football, with a highly enjoyable and successful spell with Blackburn Rovers. I then moved into International Football with the Welsh FA, before starting my fitness business in London.

I’ve since enjoyed mentoring new trainers and working with a variety of individuals with a wide range of fitness goals, ranging from the general to the highly specific. These include stars from West End musicals, actors, world champion athletes and those recovering from injury. With the foundations of sport science and nutrition degrees, combined with experience in professional sport, I’ve been lucky enough to receive great exposure to most forms of training modalities on the market.

When did you hear about EMS and what were your thoughts?
I first heard about EMS when I was in China. Initially, I was sceptical, yet intrigued – it’s definitely something you can’t get your head around just by watching it.

After some in-depth research, and more importantly, giving it a go for myself, it made instant sense in terms of the efficiency, the effectiveness and the science behind it all.

I started to explore the market, discovering who the training was aimed at and saw the opportunity to bring a unique form of fitness to the masses. I knew it had great business potential.

What about EMS inspired you to set up ViveFitness?
It’s always been a dream of mine to set up my own fitness business. To have the creative input to grow my own company provides a thrilling challenge.

For me, the most important focus is to create a fitness environment where members benefit from both the training and the whole experience. EMS makes that simple. The miha bodytec device provides a time-efficient and safe training experience for those that don’t have the time or desire to exercise in a loud and hectic gym.

As sessions are run in a bespoke, personalised training environment, the whole experience is far less intimidating and more enjoyable.

What’s more, whilst the EMS market is growing in the UK, there are currently few providers offering the service. It’s a great solution to stand out as a studio, offering something different to members. It gives us a strong USP.

What are the benefits of EMS training for you as a trainer and also for your clients?
The benefits of EMS for the user are well established. Numerous scientific research papers show that training with an EMS stimulus increases the percentage of muscles stimulated, and the velocity at which they're stimulated, thus improving strength and tone. It also shows a reduction in lower back pain, increased lean mass and reduced joint pain. It’s an efficient way to help clients achieve their goals faster.

For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout the session.

What sort of clients are you looking to attract to ViveFitness?
EMS is for everyone! This is something we promote at ViveFitness. The key is in understanding the needs of each member.

Whether it be weight loss and toning, or elite sports performance, EMS has a place in everyone’s training plan. It can be used as a standalone workout or incorporated into a weekly programme.

Athletes or regular gym users will also get numerous benefits from EMS training alongside other forms of fitness.

Are you planning to offer any further services at ViveFitness?
At ViveFitness is it all about the experience. We’ve thoughtfully designed the studio to ensure members enjoy their time with us from entrance to exit.

We provide all equipment and clothing on site, with high quality amenities, towels, shower facilities and selected nutritional supplements for all our members. I’ve been fortunate to build a great team of experienced trainers and friendly staff here too.

We’ll also be offering nutritional advice in order to maximise results. Whether you train to lose weight, gain mass, or as part of living a healthy lifestyle, understanding the benefits of correct nutrition are essential.

Long-term, the plan is to have an on-site physiotherapist. EMS is widely used by my colleagues in professional sport as part of rehab processes for athletes and this is a service we want to bring to the general public as well.

What are your goals for the future with ViveFitness?
I have high ambitions for ViveFitness. I want us to be available to everyone, so we plan to expand. However, we won’t get ahead of ourselves. Our focus is to maximise what we offer to our members here at our flagship studio in Westminster, then push on with plans to grow.

We’re really excited about the journey ahead and are looking forward to welcoming all comers to ViveFitness.

■ If you’re looking for more information about ViveFitness or want to understand more about EMS training and the opportunities available within your business, visit the website below.

Fraser Smith
"For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout" - Fraser Smith
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fraser Smith takes clients through an EMS workout at ViveFitness
Fraser Smith takes clients through an EMS workout at ViveFitness
https://www.leisureopportunities.co.uk/images/imagesX/838344_981484.jpg
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Fraser Smith, miha bodytec,Fraser Smith, miha bodytec, EMS training
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features

Promotional feature: ViveFitness the founder’s story

HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP

Published in Health Club Management 2020 issue 2
miha bodytec supplied equipment for ViveFitness
miha bodytec supplied equipment for ViveFitness

ViveFitness is the latest EMS (Electro Muscle Stimulation) training facility to open in the UK. Perfectly positioned in the buzzing city of Westminster, London, the studio aims to capitalise on the high footfall of busy working professionals, seeking an effective and time-efficient solution to keep on top of their health and fitness goals.

Fraser Smith is the co-founder and COO of ViveFitness. With a longstanding career in the fitness industry, Smith knows the key to attracting new members, providing a results-driven service and creating an enjoyable experience for which people will continue to return.

In light of the launch of ViveFitness, we caught up with Smith to understand more about his background, the opportunities he sees with EMS and where he wants to take his business.

Tell us about your history in the fitness industry
I’ve been fortunate enough to work with some great fitness professionals over the years. I started my career in Premier League Football, with a highly enjoyable and successful spell with Blackburn Rovers. I then moved into International Football with the Welsh FA, before starting my fitness business in London.

I’ve since enjoyed mentoring new trainers and working with a variety of individuals with a wide range of fitness goals, ranging from the general to the highly specific. These include stars from West End musicals, actors, world champion athletes and those recovering from injury. With the foundations of sport science and nutrition degrees, combined with experience in professional sport, I’ve been lucky enough to receive great exposure to most forms of training modalities on the market.

When did you hear about EMS and what were your thoughts?
I first heard about EMS when I was in China. Initially, I was sceptical, yet intrigued – it’s definitely something you can’t get your head around just by watching it.

After some in-depth research, and more importantly, giving it a go for myself, it made instant sense in terms of the efficiency, the effectiveness and the science behind it all.

I started to explore the market, discovering who the training was aimed at and saw the opportunity to bring a unique form of fitness to the masses. I knew it had great business potential.

What about EMS inspired you to set up ViveFitness?
It’s always been a dream of mine to set up my own fitness business. To have the creative input to grow my own company provides a thrilling challenge.

For me, the most important focus is to create a fitness environment where members benefit from both the training and the whole experience. EMS makes that simple. The miha bodytec device provides a time-efficient and safe training experience for those that don’t have the time or desire to exercise in a loud and hectic gym.

As sessions are run in a bespoke, personalised training environment, the whole experience is far less intimidating and more enjoyable.

What’s more, whilst the EMS market is growing in the UK, there are currently few providers offering the service. It’s a great solution to stand out as a studio, offering something different to members. It gives us a strong USP.

What are the benefits of EMS training for you as a trainer and also for your clients?
The benefits of EMS for the user are well established. Numerous scientific research papers show that training with an EMS stimulus increases the percentage of muscles stimulated, and the velocity at which they're stimulated, thus improving strength and tone. It also shows a reduction in lower back pain, increased lean mass and reduced joint pain. It’s an efficient way to help clients achieve their goals faster.

For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout the session.

What sort of clients are you looking to attract to ViveFitness?
EMS is for everyone! This is something we promote at ViveFitness. The key is in understanding the needs of each member.

Whether it be weight loss and toning, or elite sports performance, EMS has a place in everyone’s training plan. It can be used as a standalone workout or incorporated into a weekly programme.

Athletes or regular gym users will also get numerous benefits from EMS training alongside other forms of fitness.

Are you planning to offer any further services at ViveFitness?
At ViveFitness is it all about the experience. We’ve thoughtfully designed the studio to ensure members enjoy their time with us from entrance to exit.

We provide all equipment and clothing on site, with high quality amenities, towels, shower facilities and selected nutritional supplements for all our members. I’ve been fortunate to build a great team of experienced trainers and friendly staff here too.

We’ll also be offering nutritional advice in order to maximise results. Whether you train to lose weight, gain mass, or as part of living a healthy lifestyle, understanding the benefits of correct nutrition are essential.

Long-term, the plan is to have an on-site physiotherapist. EMS is widely used by my colleagues in professional sport as part of rehab processes for athletes and this is a service we want to bring to the general public as well.

What are your goals for the future with ViveFitness?
I have high ambitions for ViveFitness. I want us to be available to everyone, so we plan to expand. However, we won’t get ahead of ourselves. Our focus is to maximise what we offer to our members here at our flagship studio in Westminster, then push on with plans to grow.

We’re really excited about the journey ahead and are looking forward to welcoming all comers to ViveFitness.

■ If you’re looking for more information about ViveFitness or want to understand more about EMS training and the opportunities available within your business, visit the website below.

Fraser Smith
"For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout" - Fraser Smith
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fraser Smith takes clients through an EMS workout at ViveFitness
Fraser Smith takes clients through an EMS workout at ViveFitness
https://www.leisureopportunities.co.uk/images/imagesX/838344_981484.jpg
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Fraser Smith, miha bodytec,Fraser Smith, miha bodytec, EMS training
Latest News
Fitness tech firm JaxJox will accelerate the launch of its connected home fitness solution, InteractiveStudio, ...
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Snap Fitness has ended its agreement with its master franchisee for the UK and Ireland ...
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The UK government has provided a lengthy response to a petition which demanded that gyms ...
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Gym and health club operators in Germany are believed to be considering joint legal action ...
Latest News
The latest study into the infection rates recorded at gyms has shown that the average ...
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A new mobile fitness platform delivers personal training sessions to people at home by combining ...
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Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months ...
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Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
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Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Supplier Showcases
Supplier showcase - Digital gym floor
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Power Plate: Exercise equipment
Fitness Software
FunXtion International BV: Fitness Software
Wearable technology solutions
MyZone: Wearable technology solutions
Member feedback software
AskNicely: Member feedback software
Design consultants
Zynk Design Consultants: Design consultants
Software
Volution.fit: Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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