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Core Health & Fitness
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: ViveFitness the founder’s story

HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP

Published in Health Club Management 2020 issue 2
miha bodytec supplied equipment for ViveFitness
miha bodytec supplied equipment for ViveFitness

ViveFitness is the latest EMS (Electro Muscle Stimulation) training facility to open in the UK. Perfectly positioned in the buzzing city of Westminster, London, the studio aims to capitalise on the high footfall of busy working professionals, seeking an effective and time-efficient solution to keep on top of their health and fitness goals.

Fraser Smith is the co-founder and COO of ViveFitness. With a longstanding career in the fitness industry, Smith knows the key to attracting new members, providing a results-driven service and creating an enjoyable experience for which people will continue to return.

In light of the launch of ViveFitness, we caught up with Smith to understand more about his background, the opportunities he sees with EMS and where he wants to take his business.

Tell us about your history in the fitness industry
I’ve been fortunate enough to work with some great fitness professionals over the years. I started my career in Premier League Football, with a highly enjoyable and successful spell with Blackburn Rovers. I then moved into International Football with the Welsh FA, before starting my fitness business in London.

I’ve since enjoyed mentoring new trainers and working with a variety of individuals with a wide range of fitness goals, ranging from the general to the highly specific. These include stars from West End musicals, actors, world champion athletes and those recovering from injury. With the foundations of sport science and nutrition degrees, combined with experience in professional sport, I’ve been lucky enough to receive great exposure to most forms of training modalities on the market.

When did you hear about EMS and what were your thoughts?
I first heard about EMS when I was in China. Initially, I was sceptical, yet intrigued – it’s definitely something you can’t get your head around just by watching it.

After some in-depth research, and more importantly, giving it a go for myself, it made instant sense in terms of the efficiency, the effectiveness and the science behind it all.

I started to explore the market, discovering who the training was aimed at and saw the opportunity to bring a unique form of fitness to the masses. I knew it had great business potential.

What about EMS inspired you to set up ViveFitness?
It’s always been a dream of mine to set up my own fitness business. To have the creative input to grow my own company provides a thrilling challenge.

For me, the most important focus is to create a fitness environment where members benefit from both the training and the whole experience. EMS makes that simple. The miha bodytec device provides a time-efficient and safe training experience for those that don’t have the time or desire to exercise in a loud and hectic gym.

As sessions are run in a bespoke, personalised training environment, the whole experience is far less intimidating and more enjoyable.

What’s more, whilst the EMS market is growing in the UK, there are currently few providers offering the service. It’s a great solution to stand out as a studio, offering something different to members. It gives us a strong USP.

What are the benefits of EMS training for you as a trainer and also for your clients?
The benefits of EMS for the user are well established. Numerous scientific research papers show that training with an EMS stimulus increases the percentage of muscles stimulated, and the velocity at which they're stimulated, thus improving strength and tone. It also shows a reduction in lower back pain, increased lean mass and reduced joint pain. It’s an efficient way to help clients achieve their goals faster.

For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout the session.

What sort of clients are you looking to attract to ViveFitness?
EMS is for everyone! This is something we promote at ViveFitness. The key is in understanding the needs of each member.

Whether it be weight loss and toning, or elite sports performance, EMS has a place in everyone’s training plan. It can be used as a standalone workout or incorporated into a weekly programme.

Athletes or regular gym users will also get numerous benefits from EMS training alongside other forms of fitness.

Are you planning to offer any further services at ViveFitness?
At ViveFitness is it all about the experience. We’ve thoughtfully designed the studio to ensure members enjoy their time with us from entrance to exit.

We provide all equipment and clothing on site, with high quality amenities, towels, shower facilities and selected nutritional supplements for all our members. I’ve been fortunate to build a great team of experienced trainers and friendly staff here too.

We’ll also be offering nutritional advice in order to maximise results. Whether you train to lose weight, gain mass, or as part of living a healthy lifestyle, understanding the benefits of correct nutrition are essential.

Long-term, the plan is to have an on-site physiotherapist. EMS is widely used by my colleagues in professional sport as part of rehab processes for athletes and this is a service we want to bring to the general public as well.

What are your goals for the future with ViveFitness?
I have high ambitions for ViveFitness. I want us to be available to everyone, so we plan to expand. However, we won’t get ahead of ourselves. Our focus is to maximise what we offer to our members here at our flagship studio in Westminster, then push on with plans to grow.

We’re really excited about the journey ahead and are looking forward to welcoming all comers to ViveFitness.

■ If you’re looking for more information about ViveFitness or want to understand more about EMS training and the opportunities available within your business, visit the website below.

Fraser Smith
"For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout" - Fraser Smith
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fraser Smith takes clients through an EMS workout at ViveFitness
Fraser Smith takes clients through an EMS workout at ViveFitness
https://www.leisureopportunities.co.uk/images/imagesX/838344_981484.jpg
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Fraser Smith, miha bodytec,Fraser Smith, miha bodytec, EMS training
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Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
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Research
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
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Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
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Consultation
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Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
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To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
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Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
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The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
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Gyms are right near the bottom of the list in terms of places people have ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
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L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
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Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Fitness Software
FunXtion International BV: Fitness Software
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: ViveFitness the founder’s story

HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP

Published in Health Club Management 2020 issue 2
miha bodytec supplied equipment for ViveFitness
miha bodytec supplied equipment for ViveFitness

ViveFitness is the latest EMS (Electro Muscle Stimulation) training facility to open in the UK. Perfectly positioned in the buzzing city of Westminster, London, the studio aims to capitalise on the high footfall of busy working professionals, seeking an effective and time-efficient solution to keep on top of their health and fitness goals.

Fraser Smith is the co-founder and COO of ViveFitness. With a longstanding career in the fitness industry, Smith knows the key to attracting new members, providing a results-driven service and creating an enjoyable experience for which people will continue to return.

In light of the launch of ViveFitness, we caught up with Smith to understand more about his background, the opportunities he sees with EMS and where he wants to take his business.

Tell us about your history in the fitness industry
I’ve been fortunate enough to work with some great fitness professionals over the years. I started my career in Premier League Football, with a highly enjoyable and successful spell with Blackburn Rovers. I then moved into International Football with the Welsh FA, before starting my fitness business in London.

I’ve since enjoyed mentoring new trainers and working with a variety of individuals with a wide range of fitness goals, ranging from the general to the highly specific. These include stars from West End musicals, actors, world champion athletes and those recovering from injury. With the foundations of sport science and nutrition degrees, combined with experience in professional sport, I’ve been lucky enough to receive great exposure to most forms of training modalities on the market.

When did you hear about EMS and what were your thoughts?
I first heard about EMS when I was in China. Initially, I was sceptical, yet intrigued – it’s definitely something you can’t get your head around just by watching it.

After some in-depth research, and more importantly, giving it a go for myself, it made instant sense in terms of the efficiency, the effectiveness and the science behind it all.

I started to explore the market, discovering who the training was aimed at and saw the opportunity to bring a unique form of fitness to the masses. I knew it had great business potential.

What about EMS inspired you to set up ViveFitness?
It’s always been a dream of mine to set up my own fitness business. To have the creative input to grow my own company provides a thrilling challenge.

For me, the most important focus is to create a fitness environment where members benefit from both the training and the whole experience. EMS makes that simple. The miha bodytec device provides a time-efficient and safe training experience for those that don’t have the time or desire to exercise in a loud and hectic gym.

As sessions are run in a bespoke, personalised training environment, the whole experience is far less intimidating and more enjoyable.

What’s more, whilst the EMS market is growing in the UK, there are currently few providers offering the service. It’s a great solution to stand out as a studio, offering something different to members. It gives us a strong USP.

What are the benefits of EMS training for you as a trainer and also for your clients?
The benefits of EMS for the user are well established. Numerous scientific research papers show that training with an EMS stimulus increases the percentage of muscles stimulated, and the velocity at which they're stimulated, thus improving strength and tone. It also shows a reduction in lower back pain, increased lean mass and reduced joint pain. It’s an efficient way to help clients achieve their goals faster.

For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout the session.

What sort of clients are you looking to attract to ViveFitness?
EMS is for everyone! This is something we promote at ViveFitness. The key is in understanding the needs of each member.

Whether it be weight loss and toning, or elite sports performance, EMS has a place in everyone’s training plan. It can be used as a standalone workout or incorporated into a weekly programme.

Athletes or regular gym users will also get numerous benefits from EMS training alongside other forms of fitness.

Are you planning to offer any further services at ViveFitness?
At ViveFitness is it all about the experience. We’ve thoughtfully designed the studio to ensure members enjoy their time with us from entrance to exit.

We provide all equipment and clothing on site, with high quality amenities, towels, shower facilities and selected nutritional supplements for all our members. I’ve been fortunate to build a great team of experienced trainers and friendly staff here too.

We’ll also be offering nutritional advice in order to maximise results. Whether you train to lose weight, gain mass, or as part of living a healthy lifestyle, understanding the benefits of correct nutrition are essential.

Long-term, the plan is to have an on-site physiotherapist. EMS is widely used by my colleagues in professional sport as part of rehab processes for athletes and this is a service we want to bring to the general public as well.

What are your goals for the future with ViveFitness?
I have high ambitions for ViveFitness. I want us to be available to everyone, so we plan to expand. However, we won’t get ahead of ourselves. Our focus is to maximise what we offer to our members here at our flagship studio in Westminster, then push on with plans to grow.

We’re really excited about the journey ahead and are looking forward to welcoming all comers to ViveFitness.

■ If you’re looking for more information about ViveFitness or want to understand more about EMS training and the opportunities available within your business, visit the website below.

Fraser Smith
"For the trainer, EMS allows you to use a focused approach. You can target specific areas for development, knowing that the users’ muscles are working hard throughout" - Fraser Smith
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fraser Smith takes clients through an EMS workout at ViveFitness
Fraser Smith takes clients through an EMS workout at ViveFitness
https://www.leisureopportunities.co.uk/images/imagesX/838344_981484.jpg
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Fraser Smith, miha bodytec,Fraser Smith, miha bodytec, EMS training
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Latest News
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Fitness Software
FunXtion International BV: Fitness Software
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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