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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: eGym - Feed into Fitness

eGym helps clubs create effective feedback loops and boost members' performance in the gym

Published in Health Club Management 2016 issue 9
eGym users can gain rewards
eGym users can gain rewards
eGym has helped my members to manage their own workouts and removed a lot of the hurdles that instructors have with progressing individual training programmes in the right way. eGym really manages the customers better and for customers it's perfect because it's proving and showing their success and motivating them to keep working hard - Dan Morgan, Director at Blue Leisure Management, Oakwood Sports Centre

Despite best intentions, it can sometimes be difficult to produce results for the majority of gym members. In fact, we barely ‘touch’ a significant proportion of them. Understanding how effective digital tools can be more proactive in providing positive feedback is a key factor that will help increase training performance and improve member retention.

FEEDBACK
In a way, it’s the fault of human behaviour. Most of us are just not very good at keeping to what we say we’re going to do. Even when we look at science, our success has been very limited. Part of the problem is that we have ingrained feedback loops that perpetuate less than ideal behaviours (that last piece of cake is very difficult to resist). At eGym, we recognise the key to keeping customers and producing better fitness results is driven by ease of use and meaningful feedback.

To be effective, feedback loops need to meet certain criteria. Firstly, a specific behaviour has to be captured (in as near to real time as possible), measured and stored. That information needs to be given to the individual in an appropriate and relevant manner and must highlight one or more possible responses and actions. And finally there is an opportunity for the individual to make a choice and act. This last action can be measured and the process continues with every action stimulating new behaviours that move the individual closer to their goals.

Tracking activity is not new and the original pedometers pre-date the noughties. But like the ‘Quantified Self’ movement, they never had mass appeal.

The NikeFuel band was really the first tracking device to engage the weekend athlete - but Nike buried it in 2013. The Achilles heal of most of these devices is still the question of accuracy and valid data.

CHANGING BEHAVIOUR
The breakthrough for the fitness sector is that it's now possible to automate data capture, digitise it, transform it and deliver it back to the gym user in a way that stimulates and reinforces the new behaviour.
eGym uses a number of automated processes invisible to the user to optimise their performance, such as automated progression and visual cues to ensure proper form. The process starts with pre-set loads based on an initial strength test. Performances against targets are immediately available via a front-facing display and recorded to the eGym cloud. It is also important to note that workout intensity is automatically set at a level to enable on-going progression for members.

GAMIFICATION
A members workout data is accessed directly via the eGym Fitness App, which is easily shared to the gym’s trainers – who can then choose to interact immediately, providing encouragement in-situ or remotely. A popular feature of the Fitness app that provides immediate visual feedback, simple challenges and rewards for your workout is the eGym activity points. It's a great gamification element that is proven to motivate members. When members regularly work out they'll climb up the activity rankings and may even pass their friends on the points leaderboard, this in itself generates a sense of internal satisfaction.

The most used elements of the eGym Fitness app is the ‘Biological Age’ feature. Based on the maximum strength calculation, the biological age provides an on-going assessment of the members current age of muscle groups; so members can continue to compare to their actual age and see improvements in their results.

Jochen Michaelis, managing director UK at eGym states: “There’s a lot of science and solution-driven considerations that goes on behind the scenes of our app, which the member never sees.

"That’s how we like it. The eGym habit is proving to get members hooked. Our customers are now interacting better with their members and are seeing them attend more often”

Challenge eGym to a Strength Test

Join us on stand D20 at LIW 2016 and take part in our eGym 'Strength test challenge'. Can you beat the best?
Plus, experience the connection between the eGym Fitness app, Trainer app and fitness equipment.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Members access valuable data via the eGym Fitness App
Members access valuable data via the eGym Fitness App
https://www.leisureopportunities.co.uk/images/38055_554297.jpg
eGym helps clubs create effective feedback loops and boost members' performance in the gym
eGym, eGym, effective feedback loops, members' performance, gym
People
Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
People
HCM people

Dr Darshan Shah

Next Health: co-founder
Our vision is that health is not the absence of disease but the abundance of vitality
Features
feature
A like or a share on Instagram has never paid the rent. MZ-Remote has allowed me to continue revenue streams during Covid-19 that covered my operating expenses and effectively kept my business open
Features
feature
Bristol University has commited to embracing body positivity, creating more inclusive physical activity environments, rejecting diet culture and raising awareness of eating disorders across its sports and fitness provision. Should the rest of the fitness sector follow suit? Kath Hudson reports
Features
feature
Hussle is offering operators the opportunity to take part in a pilot for its new MAP service to enable them to secure new members without upfront costs. Hussle’s Jamie Owens tells us more about the insights that drove this initiative
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Member feedback software
AskNicely: Member feedback software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness Software
FunXtion International BV: Fitness Software
Management software
fibodo Limited: Management software
Locking solutions
Monster Padlocks: Locking solutions
Fitness equipment
TRX Training: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: eGym - Feed into Fitness

eGym helps clubs create effective feedback loops and boost members' performance in the gym

Published in Health Club Management 2016 issue 9
eGym users can gain rewards
eGym users can gain rewards
eGym has helped my members to manage their own workouts and removed a lot of the hurdles that instructors have with progressing individual training programmes in the right way. eGym really manages the customers better and for customers it's perfect because it's proving and showing their success and motivating them to keep working hard - Dan Morgan, Director at Blue Leisure Management, Oakwood Sports Centre

Despite best intentions, it can sometimes be difficult to produce results for the majority of gym members. In fact, we barely ‘touch’ a significant proportion of them. Understanding how effective digital tools can be more proactive in providing positive feedback is a key factor that will help increase training performance and improve member retention.

FEEDBACK
In a way, it’s the fault of human behaviour. Most of us are just not very good at keeping to what we say we’re going to do. Even when we look at science, our success has been very limited. Part of the problem is that we have ingrained feedback loops that perpetuate less than ideal behaviours (that last piece of cake is very difficult to resist). At eGym, we recognise the key to keeping customers and producing better fitness results is driven by ease of use and meaningful feedback.

To be effective, feedback loops need to meet certain criteria. Firstly, a specific behaviour has to be captured (in as near to real time as possible), measured and stored. That information needs to be given to the individual in an appropriate and relevant manner and must highlight one or more possible responses and actions. And finally there is an opportunity for the individual to make a choice and act. This last action can be measured and the process continues with every action stimulating new behaviours that move the individual closer to their goals.

Tracking activity is not new and the original pedometers pre-date the noughties. But like the ‘Quantified Self’ movement, they never had mass appeal.

The NikeFuel band was really the first tracking device to engage the weekend athlete - but Nike buried it in 2013. The Achilles heal of most of these devices is still the question of accuracy and valid data.

CHANGING BEHAVIOUR
The breakthrough for the fitness sector is that it's now possible to automate data capture, digitise it, transform it and deliver it back to the gym user in a way that stimulates and reinforces the new behaviour.
eGym uses a number of automated processes invisible to the user to optimise their performance, such as automated progression and visual cues to ensure proper form. The process starts with pre-set loads based on an initial strength test. Performances against targets are immediately available via a front-facing display and recorded to the eGym cloud. It is also important to note that workout intensity is automatically set at a level to enable on-going progression for members.

GAMIFICATION
A members workout data is accessed directly via the eGym Fitness App, which is easily shared to the gym’s trainers – who can then choose to interact immediately, providing encouragement in-situ or remotely. A popular feature of the Fitness app that provides immediate visual feedback, simple challenges and rewards for your workout is the eGym activity points. It's a great gamification element that is proven to motivate members. When members regularly work out they'll climb up the activity rankings and may even pass their friends on the points leaderboard, this in itself generates a sense of internal satisfaction.

The most used elements of the eGym Fitness app is the ‘Biological Age’ feature. Based on the maximum strength calculation, the biological age provides an on-going assessment of the members current age of muscle groups; so members can continue to compare to their actual age and see improvements in their results.

Jochen Michaelis, managing director UK at eGym states: “There’s a lot of science and solution-driven considerations that goes on behind the scenes of our app, which the member never sees.

"That’s how we like it. The eGym habit is proving to get members hooked. Our customers are now interacting better with their members and are seeing them attend more often”

Challenge eGym to a Strength Test

Join us on stand D20 at LIW 2016 and take part in our eGym 'Strength test challenge'. Can you beat the best?
Plus, experience the connection between the eGym Fitness app, Trainer app and fitness equipment.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Members access valuable data via the eGym Fitness App
Members access valuable data via the eGym Fitness App
https://www.leisureopportunities.co.uk/images/38055_554297.jpg
eGym helps clubs create effective feedback loops and boost members' performance in the gym
eGym, eGym, effective feedback loops, members' performance, gym
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Member feedback software
AskNicely: Member feedback software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness Software
FunXtion International BV: Fitness Software
Management software
fibodo Limited: Management software
Locking solutions
Monster Padlocks: Locking solutions
Fitness equipment
TRX Training: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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