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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Technogym

Technogym is helping Odyssey Health Club launch new gym floor formats that enhance the member experience

Published in Health Club Management 2020 issue 2
With the advice of Technogym, Odyssey has changed its gym layout to improve engagement
With the advice of Technogym, Odyssey has changed its gym layout to improve engagement
It was important we offer a true health club experience by creating a social environment to differentiate us from other leisure facilities - Ian Riches, club director, Odyssey Health Club

Odyssey Health Club’s Stevenage site has been home to a club since the 1970s, but the venue you'll find there today has been thoughtfully developed to offer the true health club experience.

Ian Riches, club director at Odyssey Health Club, tells us how the vision for the business has been brought to life.

“Odyssey Health Club was launched in the late 90s, and I came on board in 2004 to help consolidate the business to focus on the core elements of a health club,” he says. “Although we have a gym and group exercise classes, we’re not just a gym – we offer leisure, relaxation, food, and the spa, which is a huge part of the business.

"It was important that we offer a true health club experience by creating a social environment to differentiate us from other leisure facilities.”

Enhancing the member experience
Last year Riches thought it was time to modernise the gym floor offering to enhance the total customer journey.

Once he started to look at the digital experiences on offer, Ian sought the guidance and support of Technogym and soon discovered how new innovative formats and a change in layout can create more engagement on the gym floor.

“Technogym gives us expert advice on design, layout, and on how to get the most out of the equipment and digital," he explains, “They’re interested in understanding what we need – we feed them ideas, and they give us great advice.”

With the help of Technogym, Odyssey has changed the gym layout to improve uptake of gym floor classes, and to increase staff and member engagement.

“We run small group sessions using the Technogym Skillbike, Skillrun, and Skillrow Classes," says Riches. “The Uptake of group exercise has increased significantly. Having central areas to run classes helps us engage with all members. Having the equipment in the middle of the gym has brought different people into the group element, because they can see what is going on and feel encouraged to have a go.”

Reaching different demographics
Odyssey Health Club has two distinct types of members: what Riches calls the day time and the evening members. He explains how the Technogym digital solutions helped Odyssey connect with all types of members.

“Since installing the new zones we decided to change the way we deliver our inductions, focusing on really showing people what the Skill Line equipment can do,” he says.

“Technogym Skill Line is very different, so we run workshops where we educate members on each element of the equipment, including its features and benefits. Uptake has been great, and feedback shows people really appreciate knowing just how much they can do on the equipment.”

Offering gym floor classes focusing on a specific product is appealing to a wider variety of member. “For example,” says Riches, “we ran summer Skillbike classes which replicated Tour de France hill climbs. These were led by cyclists, and brought in a new group of customers who would usually prefer to exercise outside. We've never had the ability to do this before.”

Pleasing the crowd
The feedback on Odyssey’s recent upgrades show that they continue to strengthen the health club brand.

“We have great communication with our members,” says Riches. “We’ll always question what we do. The quality of our customer experience drives our commercial decisions. Ultimately, we want to be a great health club where people get results, enjoy their visits, and improve their health.”

“We combine listening to our members with watching what’s developing in the industry. We make sure new purchases are future-proofed so they will still deliver value when we make inevitable changes to our gym and studios.

“We never sit still, and with support from Technogym, we know we’ll always offer the best health club experience.”

As Odyssey has discovered, changing the layout of a gym’s space can revolutionise the offering and transform customer engagement, instructor input and the entire member journey.

Partnership with Technogym
This round of investment is the latest in a long relationship between Odyssey Health Club and Technogym.

“We come back to Technogym not just because they develop market-leading equipment, but because of their support and training,” says Riches.

Ready to launch a successful new club format?

Technogym provides support during the roll-out of any new format, so you can maximise its implementation and success.

To find out more about the many ways you could deliver a Club 4.0 experience, to your members, contact Technogym today on 01344 300236 or email [email protected]

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Odyssey offers small group formats using Skillrow
Odyssey offers small group formats using Skillrow
The new layout powered by Technogym has enabled Odyssey to attract a wider range of member demographics
The new layout powered by Technogym has enabled Odyssey to attract a wider range of member demographics
https://www.leisureopportunities.co.uk/images/imagesX/152873_986949.jpg
Technogym is helping Odyssey Health Club launch new gym floor formats that enhance the member experience
Technogym Ian Riches, club director, Odyssey Health Club,Technogym, Odyssey Health Club, Skillrow,
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Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
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Diary dates

features

Promotional feature: Technogym

Technogym is helping Odyssey Health Club launch new gym floor formats that enhance the member experience

Published in Health Club Management 2020 issue 2
With the advice of Technogym, Odyssey has changed its gym layout to improve engagement
With the advice of Technogym, Odyssey has changed its gym layout to improve engagement
It was important we offer a true health club experience by creating a social environment to differentiate us from other leisure facilities - Ian Riches, club director, Odyssey Health Club

Odyssey Health Club’s Stevenage site has been home to a club since the 1970s, but the venue you'll find there today has been thoughtfully developed to offer the true health club experience.

Ian Riches, club director at Odyssey Health Club, tells us how the vision for the business has been brought to life.

“Odyssey Health Club was launched in the late 90s, and I came on board in 2004 to help consolidate the business to focus on the core elements of a health club,” he says. “Although we have a gym and group exercise classes, we’re not just a gym – we offer leisure, relaxation, food, and the spa, which is a huge part of the business.

"It was important that we offer a true health club experience by creating a social environment to differentiate us from other leisure facilities.”

Enhancing the member experience
Last year Riches thought it was time to modernise the gym floor offering to enhance the total customer journey.

Once he started to look at the digital experiences on offer, Ian sought the guidance and support of Technogym and soon discovered how new innovative formats and a change in layout can create more engagement on the gym floor.

“Technogym gives us expert advice on design, layout, and on how to get the most out of the equipment and digital," he explains, “They’re interested in understanding what we need – we feed them ideas, and they give us great advice.”

With the help of Technogym, Odyssey has changed the gym layout to improve uptake of gym floor classes, and to increase staff and member engagement.

“We run small group sessions using the Technogym Skillbike, Skillrun, and Skillrow Classes," says Riches. “The Uptake of group exercise has increased significantly. Having central areas to run classes helps us engage with all members. Having the equipment in the middle of the gym has brought different people into the group element, because they can see what is going on and feel encouraged to have a go.”

Reaching different demographics
Odyssey Health Club has two distinct types of members: what Riches calls the day time and the evening members. He explains how the Technogym digital solutions helped Odyssey connect with all types of members.

“Since installing the new zones we decided to change the way we deliver our inductions, focusing on really showing people what the Skill Line equipment can do,” he says.

“Technogym Skill Line is very different, so we run workshops where we educate members on each element of the equipment, including its features and benefits. Uptake has been great, and feedback shows people really appreciate knowing just how much they can do on the equipment.”

Offering gym floor classes focusing on a specific product is appealing to a wider variety of member. “For example,” says Riches, “we ran summer Skillbike classes which replicated Tour de France hill climbs. These were led by cyclists, and brought in a new group of customers who would usually prefer to exercise outside. We've never had the ability to do this before.”

Pleasing the crowd
The feedback on Odyssey’s recent upgrades show that they continue to strengthen the health club brand.

“We have great communication with our members,” says Riches. “We’ll always question what we do. The quality of our customer experience drives our commercial decisions. Ultimately, we want to be a great health club where people get results, enjoy their visits, and improve their health.”

“We combine listening to our members with watching what’s developing in the industry. We make sure new purchases are future-proofed so they will still deliver value when we make inevitable changes to our gym and studios.

“We never sit still, and with support from Technogym, we know we’ll always offer the best health club experience.”

As Odyssey has discovered, changing the layout of a gym’s space can revolutionise the offering and transform customer engagement, instructor input and the entire member journey.

Partnership with Technogym
This round of investment is the latest in a long relationship between Odyssey Health Club and Technogym.

“We come back to Technogym not just because they develop market-leading equipment, but because of their support and training,” says Riches.

Ready to launch a successful new club format?

Technogym provides support during the roll-out of any new format, so you can maximise its implementation and success.

To find out more about the many ways you could deliver a Club 4.0 experience, to your members, contact Technogym today on 01344 300236 or email [email protected]

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Odyssey offers small group formats using Skillrow
Odyssey offers small group formats using Skillrow
The new layout powered by Technogym has enabled Odyssey to attract a wider range of member demographics
The new layout powered by Technogym has enabled Odyssey to attract a wider range of member demographics
https://www.leisureopportunities.co.uk/images/imagesX/152873_986949.jpg
Technogym is helping Odyssey Health Club launch new gym floor formats that enhance the member experience
Technogym Ian Riches, club director, Odyssey Health Club,Technogym, Odyssey Health Club, Skillrow,
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
Latest News
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
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Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
fibodo Limited: Management software
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Power Plate: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Life Fitness (UK) Ltd
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