GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Uptivo
Uptivo
Uptivo
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Retention is as easy as ABC thanks to FREE* Les Mills classes

Why Les Mills group programming can have a powerful impact on retention

Published in Health Club Management 2014 issue 9

Retaining members is one of the fundamental challenges faced by health club operators. The 2013 IHRSA Health Club Consumer Report highlighted that the combination of a maturing industry and flat growth rates means that the need to prioritise health club operators is critical. Health club operators should look to group exercise for a compelling strategy to retain members. The Nielsen: Les Mills Global Consumer Fitness Survey (2013) revealed that gym attendees list fi tness classes to music as one of the top reasons they attend their current gym, beaten only by location. A total of 49% of group fi tness participants stay at their local gym for more than one year compared to all gym attendees (38%). If group fi tness disappears so too will members, says the report, with 46% of those questioned saying they’d be more likely to cancel their membership or stop attending their gym altogether if their preferred class is cancelled.

Sounds simple, but group fitness users can be your secret sales force and help attract new members. The Nielsen study found they are the group more likely to recommend their current facility and their favourite class to friends and family. Sounds compelling right? If group fi tness programmes are offered in the right way and at the right time and most importantly, in the right frequency, then this could be the difference between hitting and missing your sales forecast. And to support you to achieve your numbers, Les Mills is offering any operator which signs up to a new class before the 31st October the opportunity to get a FREE Les Mills group fitness programme*. With more than 18 group fitness programmes available there is a class for everyone. And what’s more, Les Mills will take 50% off the instructor training costs for the free programme.

Keith Burnet, CEO of Les Mills said: “It’s commonly recognised that membership retention is one of the biggest challenges facing most clubs in the UK. This isn’t a new issue. But group programming can have a positive impact on retention and as the research suggests, can actually be a secret sales tool in your armoury. We work with club partners to ensure their timetable is operating as effi ciently as possible and that’s why we’re pleased to be able to offer these classes for free, to give operators the opportunity to try something new.”

For more information about this offer and how you can claim your free class please contact Les Mills on 0207 264 0200 / [email protected]

Follow Les Mills UK - @lesmillsuk
Like Les Mills UK on Facebook /LesMillsUK
Subscribe to Les Mills UK’s YouTube page /LesMillsUK
Follow Les Mills UK on Instagram – LesMillsUK

*Terms and conditions apply.

Offer valid from August 18th 2014 until October 31st 2014. Operators can chose for following programme for free: SH’BAM™ ~ the fun-loving and insanely addictive dance workout. No dance experience is necessary for the class – just an open mind.

CXWORX™ ~ which is ideal for tightening core and working on the butt as well as improving functional strength and assisting in injury prevention.

The new BODYVIVE ACTIVE™ ~ offering the optimal mix of strength, cardio and core training. It’s one of the safest and most effective workouts around and will leave participants buzzing and fi zzing with energy. This is the perfect class for anyone new to group fi tness and training.

The programme licence will be free for 6 months on a 12 month contract.

To qualify for the free programme a contract must be signed with another Les Mills programme – including: LES MILLS GRIT™, BODYPUMP™, BODYCOMBAT™, BODYBALANCE™, BODYATTACK™, BODYSTEP™, BODYJAM™ and BORN TO MOVE™

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_9les.jpg
Why Les Mills group programming can have a powerful impact on retention
Les Mills group, ,Les Mills group, fitness classes, consumers, gym
HCM magazine
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
HCM magazine
When women train on half-truths and crap science it’s painfully limiting
HCM magazine
Prescribe exercise, not painkillers, to chronic pain sufferers, says the UK’s National Institute for Health and Care Excellence, as Tom Walker reports
HCM Magazine
Everyone’s talking about
For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson
HCM Magazine
Supplier showcase
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
HCM Magazine
Software
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
HCM Magazine
Hospitality
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
Sponsored
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place
HCM Magazine
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Retention is as easy as ABC thanks to FREE* Les Mills classes

Why Les Mills group programming can have a powerful impact on retention

Published in Health Club Management 2014 issue 9

Retaining members is one of the fundamental challenges faced by health club operators. The 2013 IHRSA Health Club Consumer Report highlighted that the combination of a maturing industry and flat growth rates means that the need to prioritise health club operators is critical. Health club operators should look to group exercise for a compelling strategy to retain members. The Nielsen: Les Mills Global Consumer Fitness Survey (2013) revealed that gym attendees list fi tness classes to music as one of the top reasons they attend their current gym, beaten only by location. A total of 49% of group fi tness participants stay at their local gym for more than one year compared to all gym attendees (38%). If group fi tness disappears so too will members, says the report, with 46% of those questioned saying they’d be more likely to cancel their membership or stop attending their gym altogether if their preferred class is cancelled.

Sounds simple, but group fitness users can be your secret sales force and help attract new members. The Nielsen study found they are the group more likely to recommend their current facility and their favourite class to friends and family. Sounds compelling right? If group fi tness programmes are offered in the right way and at the right time and most importantly, in the right frequency, then this could be the difference between hitting and missing your sales forecast. And to support you to achieve your numbers, Les Mills is offering any operator which signs up to a new class before the 31st October the opportunity to get a FREE Les Mills group fitness programme*. With more than 18 group fitness programmes available there is a class for everyone. And what’s more, Les Mills will take 50% off the instructor training costs for the free programme.

Keith Burnet, CEO of Les Mills said: “It’s commonly recognised that membership retention is one of the biggest challenges facing most clubs in the UK. This isn’t a new issue. But group programming can have a positive impact on retention and as the research suggests, can actually be a secret sales tool in your armoury. We work with club partners to ensure their timetable is operating as effi ciently as possible and that’s why we’re pleased to be able to offer these classes for free, to give operators the opportunity to try something new.”

For more information about this offer and how you can claim your free class please contact Les Mills on 0207 264 0200 / [email protected]

Follow Les Mills UK - @lesmillsuk
Like Les Mills UK on Facebook /LesMillsUK
Subscribe to Les Mills UK’s YouTube page /LesMillsUK
Follow Les Mills UK on Instagram – LesMillsUK

*Terms and conditions apply.

Offer valid from August 18th 2014 until October 31st 2014. Operators can chose for following programme for free: SH’BAM™ ~ the fun-loving and insanely addictive dance workout. No dance experience is necessary for the class – just an open mind.

CXWORX™ ~ which is ideal for tightening core and working on the butt as well as improving functional strength and assisting in injury prevention.

The new BODYVIVE ACTIVE™ ~ offering the optimal mix of strength, cardio and core training. It’s one of the safest and most effective workouts around and will leave participants buzzing and fi zzing with energy. This is the perfect class for anyone new to group fi tness and training.

The programme licence will be free for 6 months on a 12 month contract.

To qualify for the free programme a contract must be signed with another Les Mills programme – including: LES MILLS GRIT™, BODYPUMP™, BODYCOMBAT™, BODYBALANCE™, BODYATTACK™, BODYSTEP™, BODYJAM™ and BORN TO MOVE™

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_9les.jpg
Why Les Mills group programming can have a powerful impact on retention
Les Mills group, ,Les Mills group, fitness classes, consumers, gym
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Latest News
Sport England has reported a drop of 710,000 in the number of people classed as ...
Latest News
Independent gyms in the UK have fared better during the pandemic than larger corporate operators ...
Latest News
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Uptivo
Uptivo