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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Premier Software

Operations Manager Leonie Wileman explains how the CORE by Premier software solution meets the growing needs of your health and fitness business

Published in Health Club Management 2015 issue 6
CORE can help build profitability and manage daily operations
CORE can help build profitability and manage daily operations
We’re aware that the key trends in the health, fi tness and spa market are improving the customer experience and ensuring value for money

When was Premier Software established?
Since 1994, Premier Software has been the centre of the spa and leisure industry, providing professional solutions to independent and group establishments across the globe.

What is the mission of the company?
Our mission statement is: To create software people want to use and respond positively to our clients’ needs.

What are your key products?
Our flagship product, CORE by Premier gives a 360° view of your business, helping to build profitability and manage day-to-day operations. It covers all business areas from front desk to back office operations, including call centre and multi-location administration.

What are your most recent software innovations?
Premier is continuously striving to improve our products by listening to our clients changing needs. Premier’s quarterly software release saw some exciting development with new payment integration to Single Euro Payment Area (SEPA) for membership transactions outside the UK. Premier also enhanced its portfolio partnering with Gantner Technologies, to provide proximity access control for members and day guests.

What do you offer health clubs?
CORE by Premier is remarkably flexible. It provides health and leisure clubs with all the functionality and flexibility needed to run multiple membership schemes, increase membership numbers
and promote revenue growth. Operators can validate and track usage of their members upon entry, taking into consideration date of expiry, membership types and payments. Members can be issued with a card or their details can be entered manually. CORE integrates with access control enabling members to self swipe for fast track entry at reception, via a physical barrier or external locking device.

The members’ database allows you to analyse the profifle of an individual member and membership category. Retention and attrition ratings can also be monitored, along with memberships on hold and new member listings. CORE provides the ability to capitalise on captured client data, all enquiries can be tracked and personal correspondence can be generated for each type of enquiry, such as a membership or package information. Online membership and sign up also removes the need for paperwork and the signing of Direct Debits.

Why else should clients choose you?
CORE by Premier provides a complete solution for all leisure and spa requirements, from scheduling services and stock control to marketing. The flexible design and single database structure can be tailored to meet the requirements of a multi-site group or stand alone site. CORE offers a comprehensive online suite including web booking, online membership and registration. Our fully integrated mobile suite allows trainers to deliver first class services, booking clients for their next appointment away from reception.

What support do you offer?
Our dedicated UK based support team are vital to the ongoing relationship with our clients. They provide help and advice with the day-to-day operation of the software. If a ‘worst case scenario’ arises, our team are there to assist. The support service also includes regular updates of the software, ensuring your system always has the latest functionality available.

Tell us about your new premises. What will be on offer there?
We’ve recently moved to Cannock’s prestigious Heritage Park, and have doubled the size of our office space, meaning we can now offer a dedicated training facility for all of our clients. The large modern training area will allow Premier’s customers to leave their busy health club or spa to be trained on how to effectively use Premier Software.

What do you see as the key trends in the health, fitness and spa market and how is Premier meeting those developing needs?
From speaking with our clients, we are aware that the key trends in the health, fitness and spa market are improving the customer experience and ensuring value for money. Premier Software meets these developing needs by providing a flexible design and single database structure that can be tailored to meet the requirements of a multi-site group or stand alone location. Our bespoke package allows our clients to have a suite of online products that help to build profitability and manage day-to-day operations, providing the best service for their members.

Case Study

Spa Naturel Fitness

Spa Naturel Fitness, part of the Mercure Hotel group, offers a range of treatments from massages to manicures, leisure and gym memberships to suit all needs. Across their collection of health clubs and spas, they have created a space to escape the every day and find relaxation, helping their members to unwind, de-stress and feel totally refreshed.

Mercure Hotels chose CORE by Premier as it offered a single solution that could be rolled out across their multiple locations. This allows the staff to manage all of their memberships and day-today treatments in one place, as well as providing detailed reporting systems that allow for easy tracking of performance and finances. Being able to keep everything organised with specific policies allows the team at Spa Naturel Fitness to communicate and interact with customers clearly and effi ciently throughout their stay. “CORE is able to highlight specific areas that need developing – from tracking traffic to prompting a staff member about a customer’s birthday!” says Anthony Betteridge.

When asked how CORE has helped with member retention, Betteridge advocated that the system has allowed for an even greater personal connection with their use of the e-mail and SMS options direct from the software.

“Swift communication using multiple different areas of the software is extremely useful when identifying what a customer needs. We can create a letter en masse about events, recommended products for customers to use, and much more,” he says.

The system further enables Betteridge and his team to set targets and manage customers by providing reports that can be used repeatedly each day. From tracking new sales and cancellations, to treatments and revenue generated, Spa Naturel Fitness is able to analyse trends and set appropriate goals as a direct result of these reports. “We get everything we need from CORE,” he says.

Finally, when asked what aspect of the software they have found to work really well for their business, Betteridge explains that “CORE in itself is what works well for us – to identify any individual portion of CORE as better than the rest is a difficult task. It’s a well rounded tool that allows for a great many improvements within a business”.

Mercure Hotels were
looking for a solution
that could be rolled out
across multiple sites
Mercure Hotels were looking for a solution that could be rolled out across multiple sites

TEL +44 (0)1543 466580
WEB www.premiersoftware.co.uk
www.facebook.com/PremierSoftwareSolutions
@PREMIERSOFTWARE

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/235777_744918.jpg
The CORE by Premier software solution meets the growing needs of your health and fitness business
Operations manager Leonie Wileman,Premier software
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features

Promotional feature: Premier Software

Operations Manager Leonie Wileman explains how the CORE by Premier software solution meets the growing needs of your health and fitness business

Published in Health Club Management 2015 issue 6
CORE can help build profitability and manage daily operations
CORE can help build profitability and manage daily operations
We’re aware that the key trends in the health, fi tness and spa market are improving the customer experience and ensuring value for money

When was Premier Software established?
Since 1994, Premier Software has been the centre of the spa and leisure industry, providing professional solutions to independent and group establishments across the globe.

What is the mission of the company?
Our mission statement is: To create software people want to use and respond positively to our clients’ needs.

What are your key products?
Our flagship product, CORE by Premier gives a 360° view of your business, helping to build profitability and manage day-to-day operations. It covers all business areas from front desk to back office operations, including call centre and multi-location administration.

What are your most recent software innovations?
Premier is continuously striving to improve our products by listening to our clients changing needs. Premier’s quarterly software release saw some exciting development with new payment integration to Single Euro Payment Area (SEPA) for membership transactions outside the UK. Premier also enhanced its portfolio partnering with Gantner Technologies, to provide proximity access control for members and day guests.

What do you offer health clubs?
CORE by Premier is remarkably flexible. It provides health and leisure clubs with all the functionality and flexibility needed to run multiple membership schemes, increase membership numbers
and promote revenue growth. Operators can validate and track usage of their members upon entry, taking into consideration date of expiry, membership types and payments. Members can be issued with a card or their details can be entered manually. CORE integrates with access control enabling members to self swipe for fast track entry at reception, via a physical barrier or external locking device.

The members’ database allows you to analyse the profifle of an individual member and membership category. Retention and attrition ratings can also be monitored, along with memberships on hold and new member listings. CORE provides the ability to capitalise on captured client data, all enquiries can be tracked and personal correspondence can be generated for each type of enquiry, such as a membership or package information. Online membership and sign up also removes the need for paperwork and the signing of Direct Debits.

Why else should clients choose you?
CORE by Premier provides a complete solution for all leisure and spa requirements, from scheduling services and stock control to marketing. The flexible design and single database structure can be tailored to meet the requirements of a multi-site group or stand alone site. CORE offers a comprehensive online suite including web booking, online membership and registration. Our fully integrated mobile suite allows trainers to deliver first class services, booking clients for their next appointment away from reception.

What support do you offer?
Our dedicated UK based support team are vital to the ongoing relationship with our clients. They provide help and advice with the day-to-day operation of the software. If a ‘worst case scenario’ arises, our team are there to assist. The support service also includes regular updates of the software, ensuring your system always has the latest functionality available.

Tell us about your new premises. What will be on offer there?
We’ve recently moved to Cannock’s prestigious Heritage Park, and have doubled the size of our office space, meaning we can now offer a dedicated training facility for all of our clients. The large modern training area will allow Premier’s customers to leave their busy health club or spa to be trained on how to effectively use Premier Software.

What do you see as the key trends in the health, fitness and spa market and how is Premier meeting those developing needs?
From speaking with our clients, we are aware that the key trends in the health, fitness and spa market are improving the customer experience and ensuring value for money. Premier Software meets these developing needs by providing a flexible design and single database structure that can be tailored to meet the requirements of a multi-site group or stand alone location. Our bespoke package allows our clients to have a suite of online products that help to build profitability and manage day-to-day operations, providing the best service for their members.

Case Study

Spa Naturel Fitness

Spa Naturel Fitness, part of the Mercure Hotel group, offers a range of treatments from massages to manicures, leisure and gym memberships to suit all needs. Across their collection of health clubs and spas, they have created a space to escape the every day and find relaxation, helping their members to unwind, de-stress and feel totally refreshed.

Mercure Hotels chose CORE by Premier as it offered a single solution that could be rolled out across their multiple locations. This allows the staff to manage all of their memberships and day-today treatments in one place, as well as providing detailed reporting systems that allow for easy tracking of performance and finances. Being able to keep everything organised with specific policies allows the team at Spa Naturel Fitness to communicate and interact with customers clearly and effi ciently throughout their stay. “CORE is able to highlight specific areas that need developing – from tracking traffic to prompting a staff member about a customer’s birthday!” says Anthony Betteridge.

When asked how CORE has helped with member retention, Betteridge advocated that the system has allowed for an even greater personal connection with their use of the e-mail and SMS options direct from the software.

“Swift communication using multiple different areas of the software is extremely useful when identifying what a customer needs. We can create a letter en masse about events, recommended products for customers to use, and much more,” he says.

The system further enables Betteridge and his team to set targets and manage customers by providing reports that can be used repeatedly each day. From tracking new sales and cancellations, to treatments and revenue generated, Spa Naturel Fitness is able to analyse trends and set appropriate goals as a direct result of these reports. “We get everything we need from CORE,” he says.

Finally, when asked what aspect of the software they have found to work really well for their business, Betteridge explains that “CORE in itself is what works well for us – to identify any individual portion of CORE as better than the rest is a difficult task. It’s a well rounded tool that allows for a great many improvements within a business”.

Mercure Hotels were
looking for a solution
that could be rolled out
across multiple sites
Mercure Hotels were looking for a solution that could be rolled out across multiple sites

TEL +44 (0)1543 466580
WEB www.premiersoftware.co.uk
www.facebook.com/PremierSoftwareSolutions
@PREMIERSOFTWARE

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/235777_744918.jpg
The CORE by Premier software solution meets the growing needs of your health and fitness business
Operations manager Leonie Wileman,Premier software
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
Latest News
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness ...
Latest News
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see ...
Latest News
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles ...
Latest News
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in ...
Latest News
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Edinburgh’s new Meadowbank Sports Centre has opened after a five-year, £47m build which saw the ...
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Mindbody, Inc
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together ...
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: W3Fit announces partnership with ukactive
As W3Fit continues to sign operators and suppliers up to its inaugural event on the beautiful island of Malta, October 4-7, 2022, the company has today, announced, an official partnership with ukactive.
Featured press releases
Featured press releases: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Management software
Premier Software Solutions: Management software
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
On demand
Fitness On Demand: On demand
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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