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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: Physical Company

Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains

Published in Health Club Management 2020 issue 3
Physical Company's James Anderson says it's time to get more ambitious with fitness area design
Physical Company's James Anderson says it's time to get more ambitious with fitness area design

What are the trends shaping fitness and your business in 2020?
The way people are choosing to train has changed dramatically. Exercisers are increasingly seeking activities that give a sense of community and engagement; and deliver a fresh, fun, varied experience; and crucially, give them the results they want.

This is reflected in the ACSM’s Worldwide Survey of Fitness Trends for 2020, which shines the spotlight on activities such as group training, functional training, training with free weights, bodyweight training, HIIT and circuit training.

These are the styles of workout end users are now looking for, both in terms of the results they deliver and the varied, engaging training experiences they provide. They’re also the areas in which Physical Company has decades of expertise.

How has this shaped your new mission statement: First For Fitness Solutions?
We believe the growing demand for effective yet social fitness experiences demands a new approach to facility design – where gyms’ primary focus has tended to be mapping the layout of cardio and strength stations, operators are now prioritising the spaces that can’t be crowbarred in at the end of a design dominated by rows of large equipment – spaces where precedence can be given to group exercise, free weights, functional and small group training.

This brings our expertise into the spotlight. Starting with an empty space is what we do best, working from the ground up to create unique playgrounds where results and fun combine to create an exceptional training experience – workout areas that surprise and delight and make fitness more inspiring.

We specialise in everything today’s fitness spaces should be built around and we thrive on working together with our customers to develop areas that bring their vision to life, with their target audiences at the heart of our solutions.

This is why ‘First for fitness solutions’ is our mission statement – because operators should consider Physical Company as their go-to, their first phone call.

However large or small the fitness space, we’re here to ensure it exceeds expectations, harnessing the expertise of our team and our broad portfolio of world-class brands.

What's new in your portfolio
As anyone who's looked through our catalogue will tell you, our product portfolio is extensive, and we’re continuing to further develop and enhance our offering.

Physical Company-branded products offer good value and high quality. Products are designed to be robust, reliable and enjoyable to use and we continually develop the collection, refining and redesigning to ensure every item is not only great quality, but also functionally excellent.

New launches include redesigned kettlebells, a premium yoga mat and an enhanced version of the multi-functional EVO Bench. We’re also expanding our custom-branded offering, giving customers the option to add their logo to personalise equipment.

We’re delighted to announce ZIVA as the latest brand to be distributed by Physical Company in the UK and Ireland.

ZIVA is a well-respected, global brand that offers strong, functional training products of exceptional quality and detail.

ZIVA complements the other ranges Physical Company has available, as well as offering wall-to-wall training solutions.

The team at Physical Company is often asked for unique products to differentiate a section of the gym floor, or to introduce more variety in training techniques, and Reaxing® meets that brief: fascinating, innovative products that allow gyms to offer something genuinely different to their members.

Reaxing’s unpredictable, neuromuscular training incorporates reaction, balance and function to challenge exercisers and boost their performance. The products are used by numerous top athletes, including Juventus and AC Milan football clubs, motor racing teams, extreme sports pros…and myself (!)

Physical Company is also very proud to partner with AIREX®, a world leader in mats and balance pads, to provide optimum cushioned solutions whatever your training concept, whether that’s yoga, Pilates, fitness, physiotherapy or rehabilitation.

Merrithew™ Pilates reformers are getting a lot of interest at the moment, including from professional sports people who are using Pilates to enhance their performance and protect their bodies from injury.

Ecore™ Athletic products allow us to offer performance flooring that’s second-to-none. We’re seeing a growing recognition among customers of the vital importance of high-quality flooring to the workout experience – that this is, in fact, as important as the equipment they install – and we’re becoming leading experts in this field.

Complementing this, across the board, our approach is always to partner with best-in-class manufacturers, including the likes of suppliers BOSU® and Hyperwear® and Custom Turf.

How do you approach each new project?
We don’t believe in a cookie-cutter approach to gym design. With such a broad range of products, not to mention 30 years' expertise, we work with every client to build a facility that meets their brief, while being focused on results and experience.

As a family-owned company, we believe in delivering a personal touch to every client, and ensure everyone we work with receives seamless, friendly service.

Creating inspiring gym designs, coupled with the ideal equipment choices for the target audience, allows Physical Company to help our clients to provide incredible training experiences which spur their members to love their gym!

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Reaxing's neuromuscular training kit enables operators to offer something new
Reaxing's neuromuscular training kit enables operators to offer something new
Physical Company supplies Airex mats and balance pads to provide cushioned solutions
Physical Company supplies Airex mats and balance pads to provide cushioned solutions
ZIVA is the latest brand to join the portfolio
ZIVA is the latest brand to join the portfolio
https://www.leisureopportunities.co.uk/images/2020/633058_661239.jpg
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
James Anderson, Physical Company,James Anderson, Physical Company,
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We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
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Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
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Research
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Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
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HCM People
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
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Latest News
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities ...
Latest News
A national survey has launched to chart the mental health of the fitness and physical ...
Latest News
One of England's highest ranking police officers has called on government ministers to clearly define ...
Latest News
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Featured supplier news
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Video Gallery
Excite Live Experience: Join the party with Technogym
Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Read more
More videos:
Company profiles
Company profile: Volution
Volution uses data to connect the digital with the physical and partners with health and ...
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Software
Volution.fit: Software
Fitness Software
FunXtion International BV: Fitness Software
Management software
fibodo Limited: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Physical Company

Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains

Published in Health Club Management 2020 issue 3
Physical Company's James Anderson says it's time to get more ambitious with fitness area design
Physical Company's James Anderson says it's time to get more ambitious with fitness area design

What are the trends shaping fitness and your business in 2020?
The way people are choosing to train has changed dramatically. Exercisers are increasingly seeking activities that give a sense of community and engagement; and deliver a fresh, fun, varied experience; and crucially, give them the results they want.

This is reflected in the ACSM’s Worldwide Survey of Fitness Trends for 2020, which shines the spotlight on activities such as group training, functional training, training with free weights, bodyweight training, HIIT and circuit training.

These are the styles of workout end users are now looking for, both in terms of the results they deliver and the varied, engaging training experiences they provide. They’re also the areas in which Physical Company has decades of expertise.

How has this shaped your new mission statement: First For Fitness Solutions?
We believe the growing demand for effective yet social fitness experiences demands a new approach to facility design – where gyms’ primary focus has tended to be mapping the layout of cardio and strength stations, operators are now prioritising the spaces that can’t be crowbarred in at the end of a design dominated by rows of large equipment – spaces where precedence can be given to group exercise, free weights, functional and small group training.

This brings our expertise into the spotlight. Starting with an empty space is what we do best, working from the ground up to create unique playgrounds where results and fun combine to create an exceptional training experience – workout areas that surprise and delight and make fitness more inspiring.

We specialise in everything today’s fitness spaces should be built around and we thrive on working together with our customers to develop areas that bring their vision to life, with their target audiences at the heart of our solutions.

This is why ‘First for fitness solutions’ is our mission statement – because operators should consider Physical Company as their go-to, their first phone call.

However large or small the fitness space, we’re here to ensure it exceeds expectations, harnessing the expertise of our team and our broad portfolio of world-class brands.

What's new in your portfolio
As anyone who's looked through our catalogue will tell you, our product portfolio is extensive, and we’re continuing to further develop and enhance our offering.

Physical Company-branded products offer good value and high quality. Products are designed to be robust, reliable and enjoyable to use and we continually develop the collection, refining and redesigning to ensure every item is not only great quality, but also functionally excellent.

New launches include redesigned kettlebells, a premium yoga mat and an enhanced version of the multi-functional EVO Bench. We’re also expanding our custom-branded offering, giving customers the option to add their logo to personalise equipment.

We’re delighted to announce ZIVA as the latest brand to be distributed by Physical Company in the UK and Ireland.

ZIVA is a well-respected, global brand that offers strong, functional training products of exceptional quality and detail.

ZIVA complements the other ranges Physical Company has available, as well as offering wall-to-wall training solutions.

The team at Physical Company is often asked for unique products to differentiate a section of the gym floor, or to introduce more variety in training techniques, and Reaxing® meets that brief: fascinating, innovative products that allow gyms to offer something genuinely different to their members.

Reaxing’s unpredictable, neuromuscular training incorporates reaction, balance and function to challenge exercisers and boost their performance. The products are used by numerous top athletes, including Juventus and AC Milan football clubs, motor racing teams, extreme sports pros…and myself (!)

Physical Company is also very proud to partner with AIREX®, a world leader in mats and balance pads, to provide optimum cushioned solutions whatever your training concept, whether that’s yoga, Pilates, fitness, physiotherapy or rehabilitation.

Merrithew™ Pilates reformers are getting a lot of interest at the moment, including from professional sports people who are using Pilates to enhance their performance and protect their bodies from injury.

Ecore™ Athletic products allow us to offer performance flooring that’s second-to-none. We’re seeing a growing recognition among customers of the vital importance of high-quality flooring to the workout experience – that this is, in fact, as important as the equipment they install – and we’re becoming leading experts in this field.

Complementing this, across the board, our approach is always to partner with best-in-class manufacturers, including the likes of suppliers BOSU® and Hyperwear® and Custom Turf.

How do you approach each new project?
We don’t believe in a cookie-cutter approach to gym design. With such a broad range of products, not to mention 30 years' expertise, we work with every client to build a facility that meets their brief, while being focused on results and experience.

As a family-owned company, we believe in delivering a personal touch to every client, and ensure everyone we work with receives seamless, friendly service.

Creating inspiring gym designs, coupled with the ideal equipment choices for the target audience, allows Physical Company to help our clients to provide incredible training experiences which spur their members to love their gym!

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Reaxing's neuromuscular training kit enables operators to offer something new
Reaxing's neuromuscular training kit enables operators to offer something new
Physical Company supplies Airex mats and balance pads to provide cushioned solutions
Physical Company supplies Airex mats and balance pads to provide cushioned solutions
ZIVA is the latest brand to join the portfolio
ZIVA is the latest brand to join the portfolio
https://www.leisureopportunities.co.uk/images/2020/633058_661239.jpg
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
James Anderson, Physical Company,James Anderson, Physical Company,
Latest News
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities ...
Latest News
A national survey has launched to chart the mental health of the fitness and physical ...
Latest News
One of England's highest ranking police officers has called on government ministers to clearly define ...
Latest News
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Latest News
An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
Latest News
The government needs to provide the fitness and physical activity sector with a plan which ...
Latest News
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, ...
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Featured supplier news
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Video Gallery
Excite Live Experience: Join the party with Technogym
Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Read more
More videos:
Company profiles
Company profile: Volution
Volution uses data to connect the digital with the physical and partners with health and ...
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Software
Volution.fit: Software
Fitness Software
FunXtion International BV: Fitness Software
Management software
fibodo Limited: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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