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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: Physical Company

Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains

Published in Health Club Management 2020 issue 3
Physical Company's James Anderson says it's time to get more ambitious with fitness area design
Physical Company's James Anderson says it's time to get more ambitious with fitness area design

What are the trends shaping fitness and your business in 2020?
The way people are choosing to train has changed dramatically. Exercisers are increasingly seeking activities that give a sense of community and engagement; and deliver a fresh, fun, varied experience; and crucially, give them the results they want.

This is reflected in the ACSM’s Worldwide Survey of Fitness Trends for 2020, which shines the spotlight on activities such as group training, functional training, training with free weights, bodyweight training, HIIT and circuit training.

These are the styles of workout end users are now looking for, both in terms of the results they deliver and the varied, engaging training experiences they provide. They’re also the areas in which Physical Company has decades of expertise.

How has this shaped your new mission statement: First For Fitness Solutions?
We believe the growing demand for effective yet social fitness experiences demands a new approach to facility design – where gyms’ primary focus has tended to be mapping the layout of cardio and strength stations, operators are now prioritising the spaces that can’t be crowbarred in at the end of a design dominated by rows of large equipment – spaces where precedence can be given to group exercise, free weights, functional and small group training.

This brings our expertise into the spotlight. Starting with an empty space is what we do best, working from the ground up to create unique playgrounds where results and fun combine to create an exceptional training experience – workout areas that surprise and delight and make fitness more inspiring.

We specialise in everything today’s fitness spaces should be built around and we thrive on working together with our customers to develop areas that bring their vision to life, with their target audiences at the heart of our solutions.

This is why ‘First for fitness solutions’ is our mission statement – because operators should consider Physical Company as their go-to, their first phone call.

However large or small the fitness space, we’re here to ensure it exceeds expectations, harnessing the expertise of our team and our broad portfolio of world-class brands.

What's new in your portfolio
As anyone who's looked through our catalogue will tell you, our product portfolio is extensive, and we’re continuing to further develop and enhance our offering.

Physical Company-branded products offer good value and high quality. Products are designed to be robust, reliable and enjoyable to use and we continually develop the collection, refining and redesigning to ensure every item is not only great quality, but also functionally excellent.

New launches include redesigned kettlebells, a premium yoga mat and an enhanced version of the multi-functional EVO Bench. We’re also expanding our custom-branded offering, giving customers the option to add their logo to personalise equipment.

We’re delighted to announce ZIVA as the latest brand to be distributed by Physical Company in the UK and Ireland.

ZIVA is a well-respected, global brand that offers strong, functional training products of exceptional quality and detail.

ZIVA complements the other ranges Physical Company has available, as well as offering wall-to-wall training solutions.

The team at Physical Company is often asked for unique products to differentiate a section of the gym floor, or to introduce more variety in training techniques, and Reaxing® meets that brief: fascinating, innovative products that allow gyms to offer something genuinely different to their members.

Reaxing’s unpredictable, neuromuscular training incorporates reaction, balance and function to challenge exercisers and boost their performance. The products are used by numerous top athletes, including Juventus and AC Milan football clubs, motor racing teams, extreme sports pros…and myself (!)

Physical Company is also very proud to partner with AIREX®, a world leader in mats and balance pads, to provide optimum cushioned solutions whatever your training concept, whether that’s yoga, Pilates, fitness, physiotherapy or rehabilitation.

Merrithew™ Pilates reformers are getting a lot of interest at the moment, including from professional sports people who are using Pilates to enhance their performance and protect their bodies from injury.

Ecore™ Athletic products allow us to offer performance flooring that’s second-to-none. We’re seeing a growing recognition among customers of the vital importance of high-quality flooring to the workout experience – that this is, in fact, as important as the equipment they install – and we’re becoming leading experts in this field.

Complementing this, across the board, our approach is always to partner with best-in-class manufacturers, including the likes of suppliers BOSU® and Hyperwear® and Custom Turf.

How do you approach each new project?
We don’t believe in a cookie-cutter approach to gym design. With such a broad range of products, not to mention 30 years' expertise, we work with every client to build a facility that meets their brief, while being focused on results and experience.

As a family-owned company, we believe in delivering a personal touch to every client, and ensure everyone we work with receives seamless, friendly service.

Creating inspiring gym designs, coupled with the ideal equipment choices for the target audience, allows Physical Company to help our clients to provide incredible training experiences which spur their members to love their gym!

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Reaxing's neuromuscular training kit enables operators to offer something new
Reaxing's neuromuscular training kit enables operators to offer something new
Physical Company supplies Airex mats and balance pads to provide cushioned solutions
Physical Company supplies Airex mats and balance pads to provide cushioned solutions
ZIVA is the latest brand to join the portfolio
ZIVA is the latest brand to join the portfolio
https://www.leisureopportunities.co.uk/images/2020/633058_661239.jpg
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
James Anderson, Physical Company,James Anderson, Physical Company,
People
The reopening of the industry, encouraging confidence in consumers and maintaining business is a collective responsibility
People
We believe affordable fitness will be a very substantial part of all significant gym and fitness markets in the future
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
Features
feature
As winter draws nearer in the north of the world, it’s time to set your members up for their indoor workouts by taking advantage of the latest developments in indoor cycling
Features
COVID-19
Your worst nightmare happens – a member with COVID-19 attends three group exercise classes in a period of 18 hours. Sarah Shortt explains how one operator dealt with this crisis while staying open throughout and avoiding community transmission
Features
Stats
Deloitte has produced a report in partnership with EuropeActive, analysing the impact of COVID-19 on the European health and fitness market, as Karsten Hollasch reports
Features
Research
A new study has found that exercise can reduce the symptoms of depression in young adults by amplifying reward processing, as Tom Walker reports
Features
Letters
EuropeActive's David Stalker and Jack Shakespeare from ukactive write to HCM
Features
Rehab
Simon Harling explains how exercise professionals can ensure a safe return to exercise for post-COVID patients
Features
feature
HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years
Features
Latest News
Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months ...
Latest News
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Member feedback software
AskNicely: Member feedback software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Physical Company

Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains

Published in Health Club Management 2020 issue 3
Physical Company's James Anderson says it's time to get more ambitious with fitness area design
Physical Company's James Anderson says it's time to get more ambitious with fitness area design

What are the trends shaping fitness and your business in 2020?
The way people are choosing to train has changed dramatically. Exercisers are increasingly seeking activities that give a sense of community and engagement; and deliver a fresh, fun, varied experience; and crucially, give them the results they want.

This is reflected in the ACSM’s Worldwide Survey of Fitness Trends for 2020, which shines the spotlight on activities such as group training, functional training, training with free weights, bodyweight training, HIIT and circuit training.

These are the styles of workout end users are now looking for, both in terms of the results they deliver and the varied, engaging training experiences they provide. They’re also the areas in which Physical Company has decades of expertise.

How has this shaped your new mission statement: First For Fitness Solutions?
We believe the growing demand for effective yet social fitness experiences demands a new approach to facility design – where gyms’ primary focus has tended to be mapping the layout of cardio and strength stations, operators are now prioritising the spaces that can’t be crowbarred in at the end of a design dominated by rows of large equipment – spaces where precedence can be given to group exercise, free weights, functional and small group training.

This brings our expertise into the spotlight. Starting with an empty space is what we do best, working from the ground up to create unique playgrounds where results and fun combine to create an exceptional training experience – workout areas that surprise and delight and make fitness more inspiring.

We specialise in everything today’s fitness spaces should be built around and we thrive on working together with our customers to develop areas that bring their vision to life, with their target audiences at the heart of our solutions.

This is why ‘First for fitness solutions’ is our mission statement – because operators should consider Physical Company as their go-to, their first phone call.

However large or small the fitness space, we’re here to ensure it exceeds expectations, harnessing the expertise of our team and our broad portfolio of world-class brands.

What's new in your portfolio
As anyone who's looked through our catalogue will tell you, our product portfolio is extensive, and we’re continuing to further develop and enhance our offering.

Physical Company-branded products offer good value and high quality. Products are designed to be robust, reliable and enjoyable to use and we continually develop the collection, refining and redesigning to ensure every item is not only great quality, but also functionally excellent.

New launches include redesigned kettlebells, a premium yoga mat and an enhanced version of the multi-functional EVO Bench. We’re also expanding our custom-branded offering, giving customers the option to add their logo to personalise equipment.

We’re delighted to announce ZIVA as the latest brand to be distributed by Physical Company in the UK and Ireland.

ZIVA is a well-respected, global brand that offers strong, functional training products of exceptional quality and detail.

ZIVA complements the other ranges Physical Company has available, as well as offering wall-to-wall training solutions.

The team at Physical Company is often asked for unique products to differentiate a section of the gym floor, or to introduce more variety in training techniques, and Reaxing® meets that brief: fascinating, innovative products that allow gyms to offer something genuinely different to their members.

Reaxing’s unpredictable, neuromuscular training incorporates reaction, balance and function to challenge exercisers and boost their performance. The products are used by numerous top athletes, including Juventus and AC Milan football clubs, motor racing teams, extreme sports pros…and myself (!)

Physical Company is also very proud to partner with AIREX®, a world leader in mats and balance pads, to provide optimum cushioned solutions whatever your training concept, whether that’s yoga, Pilates, fitness, physiotherapy or rehabilitation.

Merrithew™ Pilates reformers are getting a lot of interest at the moment, including from professional sports people who are using Pilates to enhance their performance and protect their bodies from injury.

Ecore™ Athletic products allow us to offer performance flooring that’s second-to-none. We’re seeing a growing recognition among customers of the vital importance of high-quality flooring to the workout experience – that this is, in fact, as important as the equipment they install – and we’re becoming leading experts in this field.

Complementing this, across the board, our approach is always to partner with best-in-class manufacturers, including the likes of suppliers BOSU® and Hyperwear® and Custom Turf.

How do you approach each new project?
We don’t believe in a cookie-cutter approach to gym design. With such a broad range of products, not to mention 30 years' expertise, we work with every client to build a facility that meets their brief, while being focused on results and experience.

As a family-owned company, we believe in delivering a personal touch to every client, and ensure everyone we work with receives seamless, friendly service.

Creating inspiring gym designs, coupled with the ideal equipment choices for the target audience, allows Physical Company to help our clients to provide incredible training experiences which spur their members to love their gym!

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Reaxing's neuromuscular training kit enables operators to offer something new
Reaxing's neuromuscular training kit enables operators to offer something new
Physical Company supplies Airex mats and balance pads to provide cushioned solutions
Physical Company supplies Airex mats and balance pads to provide cushioned solutions
ZIVA is the latest brand to join the portfolio
ZIVA is the latest brand to join the portfolio
https://www.leisureopportunities.co.uk/images/2020/633058_661239.jpg
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
James Anderson, Physical Company,James Anderson, Physical Company,
Latest News
Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months ...
Latest News
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Member feedback software
AskNicely: Member feedback software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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