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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Perfect Gym - Improving retention with AI

Perfect Gym’s improved management solution takes a new approach to boosting health club retention rates: using artificial intelligence (AI) to analyse member data and predict future behaviour

Published in Health Club Management 2018 issue 4
The software allows clubs to send push notifications to members on- or off -site
The software allows clubs to send push notifications to members on- or off -site
Using an interactive model, Perfect Gym’s management system provides gym managers and owners with an in-depth analysis of their data

Despite the annual surge in new member signups seen every year, most gym newcomers lose focus and motivation after a month or two. While many health clubs try to remedy this problem with new promotions, improved PT-member communication and new studio classes, there’s a highly effective approach that’s often overlooked: an intelligent gym management software system.

A multidimensional fitness management solution is vital for customer retention because it allows clubs to:

• Collect essential data to improve member interactions
• Remind members about their personal goals
• Send push notifications about upcoming classes or promotions
• Send tips that are specific to each member’s goals and fitness interests
• Reward members through a loyalty programme

In short, an effective management system enables clubs to actively and consistently interact with customers through personalised campaigns designed with their specific goals in mind.

MEMBER DATA
Effective member communication requires a good understanding of member preferences and behaviour above all else. Armed with this information, operators can build a successful strategy for keeping members motivated in the long term.

To facilitate this goal, Perfect Gym’s management system generates member datasets, and displays the information on dashboards and in reports that management staff can access and interpret with ease. The system has recently been updated to use machine learning. This approach makes data analysis more interactive, while creating opportunities for operators to predict future member behaviour based on existing information.

Such technology-driven processes for analysing data and presenting actionable information to management staff makes fitness businesses more predictable through the use of AI. This computer science, which involves the creation of intelligent machines that work and react like humans includes the more recently developed area of machine learning – the ability of computers to automatically apply complex mathematical calculations to big datasets over and over again.

THE PERFECT GYM ADVANTAGE
Perfect Gym understands that fast and efficient data analysis is crucial for health clubs that are eager to achieve business success. As such, Perfect Gym’s software has been created to provide gym and health club owners with a comprehensive assessment of their business’ operations. The company has been working with business intelligence specialists to improve the existing system, as well as to develop entirely new, advanced tools that aim to revolutionise the way gyms are managed.

Using an interactive model, Perfect Gym’s management system provides gym managers and owners with an in-depth analysis of their data, allowing them to increase both cost effectiveness and overall performance. And by implementing AI into the updated system, club owners will now have access to predictions about member behaviour. They will also be able to identify clients who are ready to end their membership, and, as such, react quickly and accordingly to prevent the loss of members.

RECOMMENDATION SYSTEM
Perfect Gym’s goal is to ensure that operators can help their members to achieve their goals. That is why Perfect Gym’s updated software includes a recommendation system for members. This system provides members with fitness class suggestions and training programme adjustments while motivating them to attend the gym regularly. By keeping in touch with members in this way, clubs can improve their relationship with gym-goers – encouraging loyalty and attendance.

The system’s machine learning capabilities will also allow gyms to better predict club visit rates and timings, which, in turn, will help to improve staff management and shift scheduling.

SALES BENEFITS
Not only can AI help with increasing retention rates and predicting club visits, it can be used to forecast product sales and monitor stock levels with greater accuracy, as machine learning enables inclub product demand to be predicted with greater precision. This ensures that staff can order and replenish stock as needed, which, in turn, eliminates the waste that comes from over ordering stock and avoids the poor impression that empty shelves can give to members.

PERSONALISED CAMPAIGNS
The impact of understanding member preferences and behaviour extends beyond targeting those who are at risk of ending their membership. Perfect Gym’s predictive capabilities allow operators to create targeted campaigns for specific member groups. Using data drawn from interactive dashboards and reports, communication strategies can be adjusted to meet the differing needs and preferences of members. This allows clubs to send emails, push notifications and SMS messages to members who have shown an interest in a specific topic or activity, encouraging them to use the services available in-club.

Want to know more about retention and data-driven software solutions?

Join Perfect Gym at IHRSA 2018 in San Diego on 21 to 24 March. Visit booth 4305 to find out more about
Perfect Gym's innovations.

TEL: +48 698 883 000
EMAIL: [email protected]
WEB: www.perfectgym.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Using an interactive model, Perfect Gym’s
management system provides gym managers and owners with an in-depth analysis of their data
Using an interactive model, Perfect Gym’s management system provides gym managers and owners with an in-depth analysis of their data
The use of AI in Perfect Gym's
system allows operators to access
the information they need to
really understand their members
The use of AI in Perfect Gym's system allows operators to access the information they need to really understand their members
The use of AI in Perfect Gym's
system allows operators to access
the information they need to
really understand their members
The use of AI in Perfect Gym's system allows operators to access the information they need to really understand their members
https://www.leisureopportunities.co.uk/images/271498_640809.jpg
Improving retention with AI
Perfect Gym, retention, artificial intelligence (AI),
HCM magazine
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
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How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
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Hybrid
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Architects/designers
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Uniforms
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Flooring
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Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Perfect Gym - Improving retention with AI

Perfect Gym’s improved management solution takes a new approach to boosting health club retention rates: using artificial intelligence (AI) to analyse member data and predict future behaviour

Published in Health Club Management 2018 issue 4
The software allows clubs to send push notifications to members on- or off -site
The software allows clubs to send push notifications to members on- or off -site
Using an interactive model, Perfect Gym’s management system provides gym managers and owners with an in-depth analysis of their data

Despite the annual surge in new member signups seen every year, most gym newcomers lose focus and motivation after a month or two. While many health clubs try to remedy this problem with new promotions, improved PT-member communication and new studio classes, there’s a highly effective approach that’s often overlooked: an intelligent gym management software system.

A multidimensional fitness management solution is vital for customer retention because it allows clubs to:

• Collect essential data to improve member interactions
• Remind members about their personal goals
• Send push notifications about upcoming classes or promotions
• Send tips that are specific to each member’s goals and fitness interests
• Reward members through a loyalty programme

In short, an effective management system enables clubs to actively and consistently interact with customers through personalised campaigns designed with their specific goals in mind.

MEMBER DATA
Effective member communication requires a good understanding of member preferences and behaviour above all else. Armed with this information, operators can build a successful strategy for keeping members motivated in the long term.

To facilitate this goal, Perfect Gym’s management system generates member datasets, and displays the information on dashboards and in reports that management staff can access and interpret with ease. The system has recently been updated to use machine learning. This approach makes data analysis more interactive, while creating opportunities for operators to predict future member behaviour based on existing information.

Such technology-driven processes for analysing data and presenting actionable information to management staff makes fitness businesses more predictable through the use of AI. This computer science, which involves the creation of intelligent machines that work and react like humans includes the more recently developed area of machine learning – the ability of computers to automatically apply complex mathematical calculations to big datasets over and over again.

THE PERFECT GYM ADVANTAGE
Perfect Gym understands that fast and efficient data analysis is crucial for health clubs that are eager to achieve business success. As such, Perfect Gym’s software has been created to provide gym and health club owners with a comprehensive assessment of their business’ operations. The company has been working with business intelligence specialists to improve the existing system, as well as to develop entirely new, advanced tools that aim to revolutionise the way gyms are managed.

Using an interactive model, Perfect Gym’s management system provides gym managers and owners with an in-depth analysis of their data, allowing them to increase both cost effectiveness and overall performance. And by implementing AI into the updated system, club owners will now have access to predictions about member behaviour. They will also be able to identify clients who are ready to end their membership, and, as such, react quickly and accordingly to prevent the loss of members.

RECOMMENDATION SYSTEM
Perfect Gym’s goal is to ensure that operators can help their members to achieve their goals. That is why Perfect Gym’s updated software includes a recommendation system for members. This system provides members with fitness class suggestions and training programme adjustments while motivating them to attend the gym regularly. By keeping in touch with members in this way, clubs can improve their relationship with gym-goers – encouraging loyalty and attendance.

The system’s machine learning capabilities will also allow gyms to better predict club visit rates and timings, which, in turn, will help to improve staff management and shift scheduling.

SALES BENEFITS
Not only can AI help with increasing retention rates and predicting club visits, it can be used to forecast product sales and monitor stock levels with greater accuracy, as machine learning enables inclub product demand to be predicted with greater precision. This ensures that staff can order and replenish stock as needed, which, in turn, eliminates the waste that comes from over ordering stock and avoids the poor impression that empty shelves can give to members.

PERSONALISED CAMPAIGNS
The impact of understanding member preferences and behaviour extends beyond targeting those who are at risk of ending their membership. Perfect Gym’s predictive capabilities allow operators to create targeted campaigns for specific member groups. Using data drawn from interactive dashboards and reports, communication strategies can be adjusted to meet the differing needs and preferences of members. This allows clubs to send emails, push notifications and SMS messages to members who have shown an interest in a specific topic or activity, encouraging them to use the services available in-club.

Want to know more about retention and data-driven software solutions?

Join Perfect Gym at IHRSA 2018 in San Diego on 21 to 24 March. Visit booth 4305 to find out more about
Perfect Gym's innovations.

TEL: +48 698 883 000
EMAIL: [email protected]
WEB: www.perfectgym.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Using an interactive model, Perfect Gym’s
management system provides gym managers and owners with an in-depth analysis of their data
Using an interactive model, Perfect Gym’s management system provides gym managers and owners with an in-depth analysis of their data
The use of AI in Perfect Gym's
system allows operators to access
the information they need to
really understand their members
The use of AI in Perfect Gym's system allows operators to access the information they need to really understand their members
The use of AI in Perfect Gym's
system allows operators to access
the information they need to
really understand their members
The use of AI in Perfect Gym's system allows operators to access the information they need to really understand their members
https://www.leisureopportunities.co.uk/images/271498_640809.jpg
Improving retention with AI
Perfect Gym, retention, artificial intelligence (AI),
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
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Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
Service Sport: Uniforms
Salt therapy products
Saltability: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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