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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Matrix

Matrix Fitness's first dedicated industry event offered a successful and lively mix of product demonstrations, trainings, seminar discussions and networking opportunities

Published in Health Club Management 2016 issue 11
A show-stopping performance was headlined by dance crew Flawless
A show-stopping performance was headlined by dance crew Flawless
We organised this event to provide existing and potential customers with a full show experience. It’s not just about selling gym equipment, visitors want more from an event

HUNDREDS of visitors experienced the latest in gym equipment innovation, industry insight and unforgettable entertainment at the annual Matrix International Show in October.

Offering something completely different, the show, held at the Ricoh Arena in Coventry, delivered a diverse display of product demonstrations and training, topical seminar discussions, industry networking and more.

Supported by EuropeActive, ukactive, EREPS and CIMSPA, and joined by a host of third party suppliers, it was the first time that Matrix had organised its own dedicated show. The event ran across two days and included a show-stopping performance headlined by famed Britain’s Got Talent dance crew, Flawless.

Organising the event was director of strategic marketing EMEA and UK for Matrix, Gemma Bonnett.

She said: “We organised this event to provide existing and potential customers with a full show experience. It’s not just about selling gym equipment, visitors want more from an event.

“By delivering a jam-packed speaker schedule we've provided education, qualified trainers have given live demos of the equipment and of course, our show-stopping entertainment proved that fitness is worthy of being a breath-taking performance.

“Not only that, but we were able to host the InstructAbility Pull-Up Challenge with Paralympic triathlete and Matrix Ambassador, Joe Townsend.

"Les Mills also delivered a full programme of classes and our other event partners were able to host presentations throughout the show.

“We're delighted that so many people attended and enjoyed the experience. Because that's what Matrix is really about – providing a full fitness solution that connects with the user and what they experience when they exercise.”

As well as Les Mills, Matrix was supported by Speedflex, Hatton Boxing, High Octane Ride, Immersion Virtual Reality, MyZone, TRX, D2F, Ziva and FitPro. LFX business network also hosted their Midlands meeting at the show.

The speaker line-up included Herman Rutgers of EuropeActive who spoke about 'The Current State of the International Fitness Market; Key Challenges and Opportunities'. Steve Barrett delivered a presentation on 'The Personality of Fitness', while Bevis Moynan spoke on 'How to be an Inspiring and Engaging Leader'.

Tara Dillan and Julian Berriman joined forces to answer the question, 'What’s the Point; CIMSPA & EREPS?'. Dr Steven Mann spoke about 'Making Data Work for the Physical Activity Sector' and Dr Marc Jones completed the line-up with a presentation entitled 'The Winning Mindset of Business & Sport'.

Dates for the Matrix International Show 2017 will be available soon. In the meantime, please visit www.matrixfitness.co.uk for news and updates.

TEL: +44 (0)1782 654 482
EMAIL: [email protected]
WEB: www.matrixfitness.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Matrix 
https://www.leisureopportunities.co.uk/images/619965_663394.jpg
The first annual Matrix International Show attracted hundreds of visitors, providing a lively mix of product demos, training, seminars and networking.
Matrix,Matrix
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features

Promotional feature: Matrix

Matrix Fitness's first dedicated industry event offered a successful and lively mix of product demonstrations, trainings, seminar discussions and networking opportunities

Published in Health Club Management 2016 issue 11
A show-stopping performance was headlined by dance crew Flawless
A show-stopping performance was headlined by dance crew Flawless
We organised this event to provide existing and potential customers with a full show experience. It’s not just about selling gym equipment, visitors want more from an event

HUNDREDS of visitors experienced the latest in gym equipment innovation, industry insight and unforgettable entertainment at the annual Matrix International Show in October.

Offering something completely different, the show, held at the Ricoh Arena in Coventry, delivered a diverse display of product demonstrations and training, topical seminar discussions, industry networking and more.

Supported by EuropeActive, ukactive, EREPS and CIMSPA, and joined by a host of third party suppliers, it was the first time that Matrix had organised its own dedicated show. The event ran across two days and included a show-stopping performance headlined by famed Britain’s Got Talent dance crew, Flawless.

Organising the event was director of strategic marketing EMEA and UK for Matrix, Gemma Bonnett.

She said: “We organised this event to provide existing and potential customers with a full show experience. It’s not just about selling gym equipment, visitors want more from an event.

“By delivering a jam-packed speaker schedule we've provided education, qualified trainers have given live demos of the equipment and of course, our show-stopping entertainment proved that fitness is worthy of being a breath-taking performance.

“Not only that, but we were able to host the InstructAbility Pull-Up Challenge with Paralympic triathlete and Matrix Ambassador, Joe Townsend.

"Les Mills also delivered a full programme of classes and our other event partners were able to host presentations throughout the show.

“We're delighted that so many people attended and enjoyed the experience. Because that's what Matrix is really about – providing a full fitness solution that connects with the user and what they experience when they exercise.”

As well as Les Mills, Matrix was supported by Speedflex, Hatton Boxing, High Octane Ride, Immersion Virtual Reality, MyZone, TRX, D2F, Ziva and FitPro. LFX business network also hosted their Midlands meeting at the show.

The speaker line-up included Herman Rutgers of EuropeActive who spoke about 'The Current State of the International Fitness Market; Key Challenges and Opportunities'. Steve Barrett delivered a presentation on 'The Personality of Fitness', while Bevis Moynan spoke on 'How to be an Inspiring and Engaging Leader'.

Tara Dillan and Julian Berriman joined forces to answer the question, 'What’s the Point; CIMSPA & EREPS?'. Dr Steven Mann spoke about 'Making Data Work for the Physical Activity Sector' and Dr Marc Jones completed the line-up with a presentation entitled 'The Winning Mindset of Business & Sport'.

Dates for the Matrix International Show 2017 will be available soon. In the meantime, please visit www.matrixfitness.co.uk for news and updates.

TEL: +44 (0)1782 654 482
EMAIL: [email protected]
WEB: www.matrixfitness.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Matrix 
https://www.leisureopportunities.co.uk/images/619965_663394.jpg
The first annual Matrix International Show attracted hundreds of visitors, providing a lively mix of product demos, training, seminars and networking.
Matrix,Matrix
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The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
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Hyatt is piloting private gyms in five of its US hotels as part of its ...
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Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured supplier news
Featured supplier news: What’s the first thing you think about when selling gym equipment?
According to our poll the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Mindbody, Inc
Company profiles
Company profile: YOUR Personal Training
YOUR Personal Training is the UK’s largest and most successful PT Management company, offering a ...
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
trade associations
International SPA Association - iSPA: trade associations
On demand
Fitness On Demand: On demand
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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