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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Les Mills

90% of exercisers say they prefer to work out in a group, which is why operators need to ensure their group exercise timetable has pulling power

Published in Health Club Management 2014 issue 11
The Les Mills GRIT™ classes are usually sold out
The Les Mills GRIT™ classes are usually sold out
93% of Les Mills users have recommended their current facility to friends or family

How can an operator tell they are doing a great job motivating people? It’s simple – members attend more often! With more than 30 years of designing and developing group exercise programmes that really drive member motivation and attendance, Les Mills is the most trusted and respected brand in the industry.

Amanda Roberts, Health and Fitness Development Officer from Wrexham Waterworld talks about her partnership with the Les Mills. “It’s been a ten year journey for us. When I first took over the group fitness offering our timetable had in excess of 20 different classes, all with different names, different descriptions and there was no structure. Something had to change!”

Wrexham Waterworld and Les Mills started a partnership in 2005 when the team delivered in-house training to a team of Les Mills BODYPUMP™ instructors. “This was the turning point for me. The professionalism and quality of the education that the Les Mills team provided was incredible, especially when compared to other brands we were working with,” says Amanda.

Since then Wrexham Waterworld has migrated the majority of its group fitness offering and training to Les Mills and now operates eight of the Les Mills programmes, with the view to launching further programmes in 2015 including its new children’s solution – Les Mills BORN TO MOVE™.

Amanda adds: “It’s not just my life that Les Mills makes easier – it’s the members and users who benefit the most. They love the classes. The overall group fitness timetable is easy to understand and is built by applying the Les Mills tried and tested, and more importantly proven approach.

“We launched the new Les Mills GRIT™ programme earlier this year and the success is phenomenal. The classes are full to bursting we are even hosting one of the Les Mills GRIT™ championships heats in the run up for GFX Liverpool.

“And that’s what’s great about working with Les Mills. We get far more value for money. We get support and interaction and the opportunity to be part of something amazing.”

Keith Burnet, CEO of Les Mills UK says: “There are many ‘copycat’ products and programmes in the market which promise to deliver results for operators but in reality this doesn’t happen. Consumers and instructors want to be part of something bigger – a brand and a cause that they feel proud to support and to be part of. What we do works and that’s why there are over 20 million Les Mills workouts enjoyed across the UK each year.”

Follow Les Mills UK - @lesmillsuk
Like Les Mills UK on Facebook/LesMillsUK
Subscribe to Les Mills UK’s YouTube page/LesMillsUK
Follow Les Mills UK on Instagram - LesMillsUK

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Les Mills is a fitness brand that stands out from the pack
Les Mills is a fitness brand that stands out from the pack
The Les Mills GFX Series in 2014 welcomed more than 6,000 people to events across the UK and Ireland
The Les Mills GFX Series in 2014 welcomed more than 6,000 people to events across the UK and Ireland
Les Mills has over 30 years’ experience of designing group-ex classes
Les Mills has over 30 years’ experience of designing group-ex classes
https://www.leisureopportunities.co.uk/images/781805_961397.jpg
90 per cent of exercisers say they prefer to work out in a group. Is your studio timetable up to scratch?
Les Mills, exercises, group exercises
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features

Promotional feature: Les Mills

90% of exercisers say they prefer to work out in a group, which is why operators need to ensure their group exercise timetable has pulling power

Published in Health Club Management 2014 issue 11
The Les Mills GRIT™ classes are usually sold out
The Les Mills GRIT™ classes are usually sold out
93% of Les Mills users have recommended their current facility to friends or family

How can an operator tell they are doing a great job motivating people? It’s simple – members attend more often! With more than 30 years of designing and developing group exercise programmes that really drive member motivation and attendance, Les Mills is the most trusted and respected brand in the industry.

Amanda Roberts, Health and Fitness Development Officer from Wrexham Waterworld talks about her partnership with the Les Mills. “It’s been a ten year journey for us. When I first took over the group fitness offering our timetable had in excess of 20 different classes, all with different names, different descriptions and there was no structure. Something had to change!”

Wrexham Waterworld and Les Mills started a partnership in 2005 when the team delivered in-house training to a team of Les Mills BODYPUMP™ instructors. “This was the turning point for me. The professionalism and quality of the education that the Les Mills team provided was incredible, especially when compared to other brands we were working with,” says Amanda.

Since then Wrexham Waterworld has migrated the majority of its group fitness offering and training to Les Mills and now operates eight of the Les Mills programmes, with the view to launching further programmes in 2015 including its new children’s solution – Les Mills BORN TO MOVE™.

Amanda adds: “It’s not just my life that Les Mills makes easier – it’s the members and users who benefit the most. They love the classes. The overall group fitness timetable is easy to understand and is built by applying the Les Mills tried and tested, and more importantly proven approach.

“We launched the new Les Mills GRIT™ programme earlier this year and the success is phenomenal. The classes are full to bursting we are even hosting one of the Les Mills GRIT™ championships heats in the run up for GFX Liverpool.

“And that’s what’s great about working with Les Mills. We get far more value for money. We get support and interaction and the opportunity to be part of something amazing.”

Keith Burnet, CEO of Les Mills UK says: “There are many ‘copycat’ products and programmes in the market which promise to deliver results for operators but in reality this doesn’t happen. Consumers and instructors want to be part of something bigger – a brand and a cause that they feel proud to support and to be part of. What we do works and that’s why there are over 20 million Les Mills workouts enjoyed across the UK each year.”

Follow Les Mills UK - @lesmillsuk
Like Les Mills UK on Facebook/LesMillsUK
Subscribe to Les Mills UK’s YouTube page/LesMillsUK
Follow Les Mills UK on Instagram - LesMillsUK

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Les Mills is a fitness brand that stands out from the pack
Les Mills is a fitness brand that stands out from the pack
The Les Mills GFX Series in 2014 welcomed more than 6,000 people to events across the UK and Ireland
The Les Mills GFX Series in 2014 welcomed more than 6,000 people to events across the UK and Ireland
Les Mills has over 30 years’ experience of designing group-ex classes
Les Mills has over 30 years’ experience of designing group-ex classes
https://www.leisureopportunities.co.uk/images/781805_961397.jpg
90 per cent of exercisers say they prefer to work out in a group. Is your studio timetable up to scratch?
Les Mills, exercises, group exercises
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
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The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
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Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
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People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
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Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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