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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Gladstone

The launch of Gladstone’s mobile booking app at Edinburgh Leisure sites has brought great benefits to both customers and staff

Published in Health Club Management 2014 issue 6

Ever since 2002, Edinburgh Leisure has had good results with a wide range of Gladstone products, from the company’s signature Plus2 membership management software to the Connect and [email protected] modules for online booking and joining. So when Gladstone announced they were launching a new smart phone app called MobilePro, we knew right away that we wanted to be early adopters.

Our customers have been asking us for while now if they can access our website and book fitness classes on their smart phones, and we knew that if we wanted to stay competitive, it was vital for us to offer this kind of flexibility.

In January and February, we soft-launched MobilePro in 15 out of our 30 sites, and started to actively promote it on 3 March via our website and Facebook page. The results have been incredible. During the soft-launch period we had 1,000 downloads, but just 16 days after the official launch those numbers had already topped 3,500.

So far, 75 per cent of downloads have been for booking classes – on 3 March alone, 486 bookings were made using MobilePro – and our pool timetables module is also popular. Customer feedback has been terrific. They love being able to book and cancel classes on the go, even when sites are closed, and they like how easy it is to access information on how many spaces are left in a class or where they are on a waiting list.

As well as having a real impact on customer satisfaction, the app is great for sending push messages to inform people of maintenance/downtime issues on site or time-limited promotions. This is in addition to dedicated News and Offers tiles on the home screen, which can be updated as necessary. Adding or amending content using the MobilePro Web Cockpit is very straightforward, and navigating the system has been made even easier since the launch thanks to the developers taking on board some of our feedback.

When it comes to making the most of the app, the real-time reporting feature is extremely useful. Not only does it give us an instant overview of the number of downloads in any given period, but it also breaks this down by venue, as well as showing us which modules are most popular. Having this data will be invaluable moving forward, as it will help us decide which modules we definitely want to keep and which ones we need to either change or promote more.

Overall, we are delighted with the results we’ve seen from MobilePro so far. Looking ahead, we’d like to incorporate bookings for activities outside the gym or fitness studio – such as golf, tennis, badminton and squash – into the app. As soon as this functionality becomes available in the next couple of months, we plan to roll it out to some of our other sites.

Stuart Fairbairn, ICT manager, Edinburgh Leisure

Tel +44 (0)1491 201010
Web www.gladstonemrm.com
Twitter @gladstonemrm

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Using the MobilePro app to access and book swimming classes is very popular
Using the MobilePro app to access and book swimming classes is very popular
Customers can now book, change or cancel gym classes on the go
Customers can now book, change or cancel gym classes on the go
https://www.leisureopportunities.co.uk/images/HCM2014_6gladstone.jpg
The launch of Gladstone's mobile booking app at Edinburgh Leisure sites has brought great benefits to both customers and staff
Stuart Fairbairn, ICT manager, Edinburgh Leisure,Gladstone’s mobile booking
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features

Promotional feature: Gladstone

The launch of Gladstone’s mobile booking app at Edinburgh Leisure sites has brought great benefits to both customers and staff

Published in Health Club Management 2014 issue 6

Ever since 2002, Edinburgh Leisure has had good results with a wide range of Gladstone products, from the company’s signature Plus2 membership management software to the Connect and [email protected] modules for online booking and joining. So when Gladstone announced they were launching a new smart phone app called MobilePro, we knew right away that we wanted to be early adopters.

Our customers have been asking us for while now if they can access our website and book fitness classes on their smart phones, and we knew that if we wanted to stay competitive, it was vital for us to offer this kind of flexibility.

In January and February, we soft-launched MobilePro in 15 out of our 30 sites, and started to actively promote it on 3 March via our website and Facebook page. The results have been incredible. During the soft-launch period we had 1,000 downloads, but just 16 days after the official launch those numbers had already topped 3,500.

So far, 75 per cent of downloads have been for booking classes – on 3 March alone, 486 bookings were made using MobilePro – and our pool timetables module is also popular. Customer feedback has been terrific. They love being able to book and cancel classes on the go, even when sites are closed, and they like how easy it is to access information on how many spaces are left in a class or where they are on a waiting list.

As well as having a real impact on customer satisfaction, the app is great for sending push messages to inform people of maintenance/downtime issues on site or time-limited promotions. This is in addition to dedicated News and Offers tiles on the home screen, which can be updated as necessary. Adding or amending content using the MobilePro Web Cockpit is very straightforward, and navigating the system has been made even easier since the launch thanks to the developers taking on board some of our feedback.

When it comes to making the most of the app, the real-time reporting feature is extremely useful. Not only does it give us an instant overview of the number of downloads in any given period, but it also breaks this down by venue, as well as showing us which modules are most popular. Having this data will be invaluable moving forward, as it will help us decide which modules we definitely want to keep and which ones we need to either change or promote more.

Overall, we are delighted with the results we’ve seen from MobilePro so far. Looking ahead, we’d like to incorporate bookings for activities outside the gym or fitness studio – such as golf, tennis, badminton and squash – into the app. As soon as this functionality becomes available in the next couple of months, we plan to roll it out to some of our other sites.

Stuart Fairbairn, ICT manager, Edinburgh Leisure

Tel +44 (0)1491 201010
Web www.gladstonemrm.com
Twitter @gladstonemrm

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Using the MobilePro app to access and book swimming classes is very popular
Using the MobilePro app to access and book swimming classes is very popular
Customers can now book, change or cancel gym classes on the go
Customers can now book, change or cancel gym classes on the go
https://www.leisureopportunities.co.uk/images/HCM2014_6gladstone.jpg
The launch of Gladstone's mobile booking app at Edinburgh Leisure sites has brought great benefits to both customers and staff
Stuart Fairbairn, ICT manager, Edinburgh Leisure,Gladstone’s mobile booking
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Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
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Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
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In a major move against the gym market, Apple has revealed a number of upgrades ...
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During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
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Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
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Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Octane Fitness: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Diary dates
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Online,
Diary dates
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Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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