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FITNESS, HEALTH, WELLNESS

features

Promotional feature: Gladstone

The launch of Gladstone’s mobile booking app at Edinburgh Leisure sites has brought great benefits to both customers and staff

Published in Health Club Management 2014 issue 6

Ever since 2002, Edinburgh Leisure has had good results with a wide range of Gladstone products, from the company’s signature Plus2 membership management software to the Connect and Join@Home modules for online booking and joining. So when Gladstone announced they were launching a new smart phone app called MobilePro, we knew right away that we wanted to be early adopters.

Our customers have been asking us for while now if they can access our website and book fitness classes on their smart phones, and we knew that if we wanted to stay competitive, it was vital for us to offer this kind of flexibility.

In January and February, we soft-launched MobilePro in 15 out of our 30 sites, and started to actively promote it on 3 March via our website and Facebook page. The results have been incredible. During the soft-launch period we had 1,000 downloads, but just 16 days after the official launch those numbers had already topped 3,500.

So far, 75 per cent of downloads have been for booking classes – on 3 March alone, 486 bookings were made using MobilePro – and our pool timetables module is also popular. Customer feedback has been terrific. They love being able to book and cancel classes on the go, even when sites are closed, and they like how easy it is to access information on how many spaces are left in a class or where they are on a waiting list.

As well as having a real impact on customer satisfaction, the app is great for sending push messages to inform people of maintenance/downtime issues on site or time-limited promotions. This is in addition to dedicated News and Offers tiles on the home screen, which can be updated as necessary. Adding or amending content using the MobilePro Web Cockpit is very straightforward, and navigating the system has been made even easier since the launch thanks to the developers taking on board some of our feedback.

When it comes to making the most of the app, the real-time reporting feature is extremely useful. Not only does it give us an instant overview of the number of downloads in any given period, but it also breaks this down by venue, as well as showing us which modules are most popular. Having this data will be invaluable moving forward, as it will help us decide which modules we definitely want to keep and which ones we need to either change or promote more.

Overall, we are delighted with the results we’ve seen from MobilePro so far. Looking ahead, we’d like to incorporate bookings for activities outside the gym or fitness studio – such as golf, tennis, badminton and squash – into the app. As soon as this functionality becomes available in the next couple of months, we plan to roll it out to some of our other sites.

Stuart Fairbairn, ICT manager, Edinburgh Leisure

Tel +44 (0)1491 201010
Web www.gladstonemrm.com
Twitter @gladstonemrm

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Using the MobilePro app to access and book swimming classes is very popular
Using the MobilePro app to access and book swimming classes is very popular
Customers can now book, change or cancel gym classes on the go
Customers can now book, change or cancel gym classes on the go
https://www.leisureopportunities.co.uk/images/HCM2014_6gladstone.jpg
The launch of Gladstone's mobile booking app at Edinburgh Leisure sites has brought great benefits to both customers and staff
Stuart Fairbairn, ICT manager, Edinburgh Leisure,Gladstone’s mobile booking
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features

Promotional feature: Gladstone

The launch of Gladstone’s mobile booking app at Edinburgh Leisure sites has brought great benefits to both customers and staff

Published in Health Club Management 2014 issue 6

Ever since 2002, Edinburgh Leisure has had good results with a wide range of Gladstone products, from the company’s signature Plus2 membership management software to the Connect and Join@Home modules for online booking and joining. So when Gladstone announced they were launching a new smart phone app called MobilePro, we knew right away that we wanted to be early adopters.

Our customers have been asking us for while now if they can access our website and book fitness classes on their smart phones, and we knew that if we wanted to stay competitive, it was vital for us to offer this kind of flexibility.

In January and February, we soft-launched MobilePro in 15 out of our 30 sites, and started to actively promote it on 3 March via our website and Facebook page. The results have been incredible. During the soft-launch period we had 1,000 downloads, but just 16 days after the official launch those numbers had already topped 3,500.

So far, 75 per cent of downloads have been for booking classes – on 3 March alone, 486 bookings were made using MobilePro – and our pool timetables module is also popular. Customer feedback has been terrific. They love being able to book and cancel classes on the go, even when sites are closed, and they like how easy it is to access information on how many spaces are left in a class or where they are on a waiting list.

As well as having a real impact on customer satisfaction, the app is great for sending push messages to inform people of maintenance/downtime issues on site or time-limited promotions. This is in addition to dedicated News and Offers tiles on the home screen, which can be updated as necessary. Adding or amending content using the MobilePro Web Cockpit is very straightforward, and navigating the system has been made even easier since the launch thanks to the developers taking on board some of our feedback.

When it comes to making the most of the app, the real-time reporting feature is extremely useful. Not only does it give us an instant overview of the number of downloads in any given period, but it also breaks this down by venue, as well as showing us which modules are most popular. Having this data will be invaluable moving forward, as it will help us decide which modules we definitely want to keep and which ones we need to either change or promote more.

Overall, we are delighted with the results we’ve seen from MobilePro so far. Looking ahead, we’d like to incorporate bookings for activities outside the gym or fitness studio – such as golf, tennis, badminton and squash – into the app. As soon as this functionality becomes available in the next couple of months, we plan to roll it out to some of our other sites.

Stuart Fairbairn, ICT manager, Edinburgh Leisure

Tel +44 (0)1491 201010
Web www.gladstonemrm.com
Twitter @gladstonemrm

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Using the MobilePro app to access and book swimming classes is very popular
Using the MobilePro app to access and book swimming classes is very popular
Customers can now book, change or cancel gym classes on the go
Customers can now book, change or cancel gym classes on the go
https://www.leisureopportunities.co.uk/images/HCM2014_6gladstone.jpg
The launch of Gladstone's mobile booking app at Edinburgh Leisure sites has brought great benefits to both customers and staff
Stuart Fairbairn, ICT manager, Edinburgh Leisure,Gladstone’s mobile booking
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Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
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Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
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Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
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Click on a catalogue to view it online
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Greenwich Leisure Limited press release: ‘Better’ managers get a ‘taste’ for volunteering
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KeepMe press release: Gymnation appoints Keepme CEO Ian Mullane to board of directors
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Art of Cryo: Cryotherapy
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
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