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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: Premier Global - Fit for purpose

As ukactive pushes for government to focus on physical activity for healthcare, Brad Tucker, managing director at Premier Global NASM, explains how the training provider is evolving its programmes to help fitness professionals deliver person-centred, holistic health solutions

Published in Health Club Management 2019 issue 11
The NASM Certified Nutrition Coach certification teaches students how to apply behavioural changes coaching techniques
The NASM Certified Nutrition Coach certification teaches students how to apply behavioural changes coaching techniques

Even a few years ago, the majority of people working out in gyms were there to get fit. Yes, some wanted to enhance their health but most simply wanted to be fitter or stronger. Today it is a very different story.

The nation’s inactivity crisis has driven a profound change in government health care strategy, which now recognises the vital role physical activity can play in its ‘prevention rather than cure’ strategy.

The health care sector is looking to our facilities and fitness professionals to support the prescription and implementation of active care plans. This means our gym floors must host personal trainers who are professionally proficient in serving a much wider set of health needs and who can prescribe a more holistic, wraparound plan that incorporates all aspects of life from physical activity to nutrition.

As global leader in the provision of training and education for fitness professionals we take our responsibility to ensure the workforce is able to serve the needs of the market very seriously. Qualifying as a personal trainer is just the start of the journey. In order to meet the health needs of our increasingly diverse population, investment in ongoing education is absolutely vital.

All Premier Global NASM education programmes, from our world renowned personal trainer qualification to all of our CPD education specialisms, base practical application on solid, proven, scientific theory and teach how to adapt the science to deliver a highly bespoke person-centric plan. No two people are the same, so no two plans should be the same.

Take the most recent addition to our CPD arsenal. Following several years of development with input from more than 20 experts in nutrition, metabolism, physiology, psychology and behaviour change, we have recently introduced the NASM Certified Nutrition Coach (NASM-CNC) certification.

With obesity, diabetes, heart disease and cancer all on the rise, the need to adequately equip our workforce with scientifically based nutrition knowledge to support individuals in the pursuit of healthier, lifesaving behaviours has never been greater. There is a minefield of confusing and often contradictory information out there when it comes to nutrition. This course separates myth from fact and teaches students how to practically implement evidence-based strategies into daily life.

Nutritional requirements are highly variable and influenced by a plethora of external factors including allergies, religion, long-term health conditions and ethnic food preferences. The NASM-CNC certification teaches aspiring Nutrition Coaches how to apply behavioural change coaching techniques to help their clients implement and commit to a nutrition plan.

Another example of a CPD certification which directly addresses an emerging market need is the Senior Fitness Specialism (NASM-SFS). The UK has an ageing population. The Office of National Statistics predicts that 75 per cent of UK population growth between 2012 and 2040 will take place in the over-60 age group, with increases from 14 to 22 million people.

Our dedicated product development team has created a course which teaches students how to create training programmes based on our world renowned Optimal Performance TrainingTM (OPTTM) model. The OPTTM model takes into account the physiological, psychological and lifestyle factors specifically affecting this market segment and teaches how to make practical applications.

Teaching methods
All of our education is designed to make learning as enjoyable, accessible and affordable as possible for students. As a result, we have developed a bespoke interactive distance training platform which provides the flexibility to fit learning around both work and family commitments. Working with cutting-edge interactive and multimedia designers, Premier Global NASM has created an instructional experience that is fun, engaging, and immersive.

Closing comment
The role of the gym floor fitness instructor is more diverse than ever and requires a broad knowledge base to serve all segments of the population and deliver wraparound, holistic lifestyle advice and programming. The Premier Global NASM CPD offer supports this need and is constantly reviewed and updated to reflect the ever-changing needs of the fitness market.

For more information visit www.premierglobal.co.uk

Brad Tucker
"The nation’s inactivity crisis has driven a profound change in government health care strategy, which now recognises the vital role physical activity can play in its ‘prevention rather than cure’ strategy" - Brad Tucker, Premier Global NASM

INSTAGRAM: @premierglobalnasm

EMAIL: [email protected]

WEB: www.premierglobal.co.uk

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
With obesity and other weight-related diseases on the rise, adequate nutrition knowledge is becoming more necessary for PTs
With obesity and other weight-related diseases on the rise, adequate nutrition knowledge is becoming more necessary for PTs
http://www.leisureopportunities.com/images/imagesX/91215_165052.jpg
As ukactive pushes for government to focus on physical activity for healthcare, Brad Tucker, managing director at Premier Global NASM, explains how the training provider is evolving its programmes to help fitness professionals deliver person-centred, holistic health solutions
Brad Tucker, Premier Global NASM,Premier Global NASM, ukactive, Brad Tucker,
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
Features
Statistics
88.9% of gym members are expected to return and group ex will be fastest to recover
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Latest News
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Stages Cycling: Fitness equipment
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Fitness Software
FunXtion International BV: Fitness Software
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Promotional feature: Premier Global - Fit for purpose

As ukactive pushes for government to focus on physical activity for healthcare, Brad Tucker, managing director at Premier Global NASM, explains how the training provider is evolving its programmes to help fitness professionals deliver person-centred, holistic health solutions

Published in Health Club Management 2019 issue 11
The NASM Certified Nutrition Coach certification teaches students how to apply behavioural changes coaching techniques
The NASM Certified Nutrition Coach certification teaches students how to apply behavioural changes coaching techniques

Even a few years ago, the majority of people working out in gyms were there to get fit. Yes, some wanted to enhance their health but most simply wanted to be fitter or stronger. Today it is a very different story.

The nation’s inactivity crisis has driven a profound change in government health care strategy, which now recognises the vital role physical activity can play in its ‘prevention rather than cure’ strategy.

The health care sector is looking to our facilities and fitness professionals to support the prescription and implementation of active care plans. This means our gym floors must host personal trainers who are professionally proficient in serving a much wider set of health needs and who can prescribe a more holistic, wraparound plan that incorporates all aspects of life from physical activity to nutrition.

As global leader in the provision of training and education for fitness professionals we take our responsibility to ensure the workforce is able to serve the needs of the market very seriously. Qualifying as a personal trainer is just the start of the journey. In order to meet the health needs of our increasingly diverse population, investment in ongoing education is absolutely vital.

All Premier Global NASM education programmes, from our world renowned personal trainer qualification to all of our CPD education specialisms, base practical application on solid, proven, scientific theory and teach how to adapt the science to deliver a highly bespoke person-centric plan. No two people are the same, so no two plans should be the same.

Take the most recent addition to our CPD arsenal. Following several years of development with input from more than 20 experts in nutrition, metabolism, physiology, psychology and behaviour change, we have recently introduced the NASM Certified Nutrition Coach (NASM-CNC) certification.

With obesity, diabetes, heart disease and cancer all on the rise, the need to adequately equip our workforce with scientifically based nutrition knowledge to support individuals in the pursuit of healthier, lifesaving behaviours has never been greater. There is a minefield of confusing and often contradictory information out there when it comes to nutrition. This course separates myth from fact and teaches students how to practically implement evidence-based strategies into daily life.

Nutritional requirements are highly variable and influenced by a plethora of external factors including allergies, religion, long-term health conditions and ethnic food preferences. The NASM-CNC certification teaches aspiring Nutrition Coaches how to apply behavioural change coaching techniques to help their clients implement and commit to a nutrition plan.

Another example of a CPD certification which directly addresses an emerging market need is the Senior Fitness Specialism (NASM-SFS). The UK has an ageing population. The Office of National Statistics predicts that 75 per cent of UK population growth between 2012 and 2040 will take place in the over-60 age group, with increases from 14 to 22 million people.

Our dedicated product development team has created a course which teaches students how to create training programmes based on our world renowned Optimal Performance TrainingTM (OPTTM) model. The OPTTM model takes into account the physiological, psychological and lifestyle factors specifically affecting this market segment and teaches how to make practical applications.

Teaching methods
All of our education is designed to make learning as enjoyable, accessible and affordable as possible for students. As a result, we have developed a bespoke interactive distance training platform which provides the flexibility to fit learning around both work and family commitments. Working with cutting-edge interactive and multimedia designers, Premier Global NASM has created an instructional experience that is fun, engaging, and immersive.

Closing comment
The role of the gym floor fitness instructor is more diverse than ever and requires a broad knowledge base to serve all segments of the population and deliver wraparound, holistic lifestyle advice and programming. The Premier Global NASM CPD offer supports this need and is constantly reviewed and updated to reflect the ever-changing needs of the fitness market.

For more information visit www.premierglobal.co.uk

Brad Tucker
"The nation’s inactivity crisis has driven a profound change in government health care strategy, which now recognises the vital role physical activity can play in its ‘prevention rather than cure’ strategy" - Brad Tucker, Premier Global NASM

INSTAGRAM: @premierglobalnasm

EMAIL: [email protected]

WEB: www.premierglobal.co.uk

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
With obesity and other weight-related diseases on the rise, adequate nutrition knowledge is becoming more necessary for PTs
With obesity and other weight-related diseases on the rise, adequate nutrition knowledge is becoming more necessary for PTs
http://www.leisureopportunities.com/images/imagesX/91215_165052.jpg
As ukactive pushes for government to focus on physical activity for healthcare, Brad Tucker, managing director at Premier Global NASM, explains how the training provider is evolving its programmes to help fitness professionals deliver person-centred, holistic health solutions
Brad Tucker, Premier Global NASM,Premier Global NASM, ukactive, Brad Tucker,
Latest News
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Stages Cycling: Fitness equipment
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Fitness Software
FunXtion International BV: Fitness Software
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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