GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: FIBO

FIBO 2017 is fast approaching. FIBO’s Cornelia Tautenhahn went behind the scenes with event director Ralph Scholz to find out what goes into the organisation of this global trade show

Published in Health Club Management 2017 issue 1
Event director Ralph Scholtz
Event director Ralph Scholtz

In the over 30-year history of FIBO, fitness has developed from an exotic pastime into a sport for the masses – driven by numerous innovations from manufacturers and new concepts promoted by fitness club operators. Illness prevention and health promotion, digitisation and the emergence of special-interest clubs are just some examples of the changes this market has seen over the years.

FIBO has actively promoted this development. As fitness became a popular activity, the range of training methods for various target groups has become increasingly overwhelming. We want to present trends to trade visitors in a way that’s easy to digest, so they can find the products they need.

In 2017, we will focus on nutrition and its importance in the business models of both club operators and retailers.

Furthermore, we’re stepping up our efforts as an active player in the industry. We see the trade show as an industry leader and a promoter of a healthy lifestyle. Every year, approximately 1,000 journalists relay the industry innovations presented at FIBO to the public. We consider FIBO, along with the European Health and Fitness Forum (EHFF), which takes place the day before, to be an influential voice directed at policy makers.

What do you see as the big trends in fitness for 2017, and how is FIBO responding to these?
Market diversification means there’s no such thing as one big trend. We’re more concerned with the challenges facing the industry and how we can rise to them. One such challenge is the rise of low-cost clubs, which is a cause for concern for many owner-managed clubs.

Operators must give better justification for high membership fees than ever before. Apart from the equipment and programmes offered, support by skilled staff plays a decisive role. This will be a key theme at FIBO this year.

What’s your main focus for the 2017 show, and why?
As mentioned, we have a strong focus on skilled staff in clubs. To assist with this, we’re collaborating with the Federation of International Sports, Aerobics and Fitness (FISAF), the European Register of Exercise Professionals (EREPS), INLINE consultancy and EuropeActive, to name a few.

We’d like to present trainers with an extensive overview of the latest workouts and training methods. To make this happen, we’re completely re-arranging the Group Fitness Area in Hall 4.1. Themes covered in this area will include virtual group exercise classes, the recurring trend of hip-hop and courses for kids.

A very special highlight will be the inaugural FIBO European Convention – powered by FISAF and supported by EuropeActive and EREPS – which will bring together trainers from all over Europe. The aim is to create the biggest line-up of education and further training courses for fitness trainers in Europe.

What have you learnt from organising FIBO over the years?
We learn with each and every trade show. This year, visitor management and safety will be a major focus for us. Managing visitor flow is a constant challenge due to the growth of the event. In response, we’ll have a completely new allocation of exhibition space for FIBO PASSION, with visitor access made easier thanks to the new Group Fitness Hall.

FIBO 2017 is also the first year that bags will be controlled at the entrances. Given that we’re expecting over 150,000 visitors, this has already been a mammoth project, requiring a great deal of planning to ensure smooth access to the event. We will, of course, be relying on the understanding and co-operation of exhibitors, visitors and the press, who may have to allow for longer waiting times.

How do you reflect the different interests of visitors from all over the globe?
We have visitors from well over 100 countries, and our wide range of exhibitors successfully reflects international fitness trends. This is complemented by a focus on global trends in the accompanying programme.

But we believe an international approach is not only a question of content, but also about the way we address and attract visitors. To attract trade visitors from around the world, we collaborate with numerous FIBO ambassadors. Every market has its own language, challenges and information needs. These ambassadors liaise with industry representatives in their respective countries to determine their requirements and expectations for the show.

What are your key aims for 2017?
We’ve seen strong increases in visitor numbers over the past few years, which has often exceeded our expectations. But qualitative growth has always been the main focus for us – both for the international industry decision-makers who attend FIBO EXPERT, and for all the fitness fans with high purchasing power who visit FIBO PASSION.

The aim for 2017 is, therefore, to further develop the trade show content and to cover emerging and future trends. We want visitors to go home with a ‘knowledge headstart’.

What can you tell us about this year’s EHFF?
‘Consumer engagement’ is the theme for this year’s EHFF (European Health and Fitness Forum). We will again bring together managers from Europe’s top manufacturers and leading European industry insiders who will share ideas.

Speakers already confirmed for the event include professor Luis Huete of the IESE Business School in Barcelona. Meanwhile Christophe Collinet, director of marketing and strategy at Fitness First, will explain consumer engagement using his clubs as a concrete example.

What other events are coming up in the near future?
We look forward to the imminent FIBO Innovation Tour, which will kick off in London on 26 January 2017. The tour provides valuable insights into the innovations and challenges of the sector.

This tour is not only a joy to organise, but has also become an indispensable learning opportunity for us as organisers. The exchange with local industry representatives and the insights we gain into the European fitness markets inform our organisation of future events.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
FIBO presents instructors with the latest workouts and training methods
FIBO presents instructors with the latest workouts and training methods
Visitors to the show will find everything that is new and innovative in fitness, from the latest technology
Visitors to the show will find everything that is new and innovative in fitness, from the latest technology
Visitors to the show will find everything that is new and innovative in fitness, like new group exercise classes
Visitors to the show will find everything that is new and innovative in fitness, like new group exercise classes
Visitors to the show will find everything that is new and innovative in fitness, like state-of-the-art equipment
Visitors to the show will find everything that is new and innovative in fitness, like state-of-the-art equipment
https://www.leisureopportunities.co.uk/images/53789_433703.jpg
FIBO 2017 is fast approaching. FIBO’s Cornelia Tautenhahn went behind the scenes with event director Ralph Scholz to find out what goes into the organisation of this global trade show
Cornelia Tautenhahn, FIBO Ralph Scholz, Events Director, FIBO,FIBO 2017
HCM magazine
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM magazine
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM magazine
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
HCM People
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM Magazine
Supplier launch
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM Magazine
Policy
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM Magazine
Latest News
Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see ...
Latest News
Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman ...
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Uniforms
Service Sport: Uniforms
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: FIBO

FIBO 2017 is fast approaching. FIBO’s Cornelia Tautenhahn went behind the scenes with event director Ralph Scholz to find out what goes into the organisation of this global trade show

Published in Health Club Management 2017 issue 1
Event director Ralph Scholtz
Event director Ralph Scholtz

In the over 30-year history of FIBO, fitness has developed from an exotic pastime into a sport for the masses – driven by numerous innovations from manufacturers and new concepts promoted by fitness club operators. Illness prevention and health promotion, digitisation and the emergence of special-interest clubs are just some examples of the changes this market has seen over the years.

FIBO has actively promoted this development. As fitness became a popular activity, the range of training methods for various target groups has become increasingly overwhelming. We want to present trends to trade visitors in a way that’s easy to digest, so they can find the products they need.

In 2017, we will focus on nutrition and its importance in the business models of both club operators and retailers.

Furthermore, we’re stepping up our efforts as an active player in the industry. We see the trade show as an industry leader and a promoter of a healthy lifestyle. Every year, approximately 1,000 journalists relay the industry innovations presented at FIBO to the public. We consider FIBO, along with the European Health and Fitness Forum (EHFF), which takes place the day before, to be an influential voice directed at policy makers.

What do you see as the big trends in fitness for 2017, and how is FIBO responding to these?
Market diversification means there’s no such thing as one big trend. We’re more concerned with the challenges facing the industry and how we can rise to them. One such challenge is the rise of low-cost clubs, which is a cause for concern for many owner-managed clubs.

Operators must give better justification for high membership fees than ever before. Apart from the equipment and programmes offered, support by skilled staff plays a decisive role. This will be a key theme at FIBO this year.

What’s your main focus for the 2017 show, and why?
As mentioned, we have a strong focus on skilled staff in clubs. To assist with this, we’re collaborating with the Federation of International Sports, Aerobics and Fitness (FISAF), the European Register of Exercise Professionals (EREPS), INLINE consultancy and EuropeActive, to name a few.

We’d like to present trainers with an extensive overview of the latest workouts and training methods. To make this happen, we’re completely re-arranging the Group Fitness Area in Hall 4.1. Themes covered in this area will include virtual group exercise classes, the recurring trend of hip-hop and courses for kids.

A very special highlight will be the inaugural FIBO European Convention – powered by FISAF and supported by EuropeActive and EREPS – which will bring together trainers from all over Europe. The aim is to create the biggest line-up of education and further training courses for fitness trainers in Europe.

What have you learnt from organising FIBO over the years?
We learn with each and every trade show. This year, visitor management and safety will be a major focus for us. Managing visitor flow is a constant challenge due to the growth of the event. In response, we’ll have a completely new allocation of exhibition space for FIBO PASSION, with visitor access made easier thanks to the new Group Fitness Hall.

FIBO 2017 is also the first year that bags will be controlled at the entrances. Given that we’re expecting over 150,000 visitors, this has already been a mammoth project, requiring a great deal of planning to ensure smooth access to the event. We will, of course, be relying on the understanding and co-operation of exhibitors, visitors and the press, who may have to allow for longer waiting times.

How do you reflect the different interests of visitors from all over the globe?
We have visitors from well over 100 countries, and our wide range of exhibitors successfully reflects international fitness trends. This is complemented by a focus on global trends in the accompanying programme.

But we believe an international approach is not only a question of content, but also about the way we address and attract visitors. To attract trade visitors from around the world, we collaborate with numerous FIBO ambassadors. Every market has its own language, challenges and information needs. These ambassadors liaise with industry representatives in their respective countries to determine their requirements and expectations for the show.

What are your key aims for 2017?
We’ve seen strong increases in visitor numbers over the past few years, which has often exceeded our expectations. But qualitative growth has always been the main focus for us – both for the international industry decision-makers who attend FIBO EXPERT, and for all the fitness fans with high purchasing power who visit FIBO PASSION.

The aim for 2017 is, therefore, to further develop the trade show content and to cover emerging and future trends. We want visitors to go home with a ‘knowledge headstart’.

What can you tell us about this year’s EHFF?
‘Consumer engagement’ is the theme for this year’s EHFF (European Health and Fitness Forum). We will again bring together managers from Europe’s top manufacturers and leading European industry insiders who will share ideas.

Speakers already confirmed for the event include professor Luis Huete of the IESE Business School in Barcelona. Meanwhile Christophe Collinet, director of marketing and strategy at Fitness First, will explain consumer engagement using his clubs as a concrete example.

What other events are coming up in the near future?
We look forward to the imminent FIBO Innovation Tour, which will kick off in London on 26 January 2017. The tour provides valuable insights into the innovations and challenges of the sector.

This tour is not only a joy to organise, but has also become an indispensable learning opportunity for us as organisers. The exchange with local industry representatives and the insights we gain into the European fitness markets inform our organisation of future events.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
FIBO presents instructors with the latest workouts and training methods
FIBO presents instructors with the latest workouts and training methods
Visitors to the show will find everything that is new and innovative in fitness, from the latest technology
Visitors to the show will find everything that is new and innovative in fitness, from the latest technology
Visitors to the show will find everything that is new and innovative in fitness, like new group exercise classes
Visitors to the show will find everything that is new and innovative in fitness, like new group exercise classes
Visitors to the show will find everything that is new and innovative in fitness, like state-of-the-art equipment
Visitors to the show will find everything that is new and innovative in fitness, like state-of-the-art equipment
https://www.leisureopportunities.co.uk/images/53789_433703.jpg
FIBO 2017 is fast approaching. FIBO’s Cornelia Tautenhahn went behind the scenes with event director Ralph Scholz to find out what goes into the organisation of this global trade show
Cornelia Tautenhahn, FIBO Ralph Scholz, Events Director, FIBO,FIBO 2017
Latest News
Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see ...
Latest News
Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman ...
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Uniforms
Service Sport: Uniforms
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FreeMotion Fitness
FreeMotion Fitness