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The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: miha bodytec - Electro Muscle Stimulation: more than just a workout

We talk to two high-end operators who've established a valuable USP by offering EMS training

Published in Health Club Management 2020 issue 1
EMS training promises maximum results in a fraction of the time usually required
EMS training promises maximum results in a fraction of the time usually required

In recent years, Electro Muscle Stimulation (EMS) training has grown in popularity as an effective, whole body workout system, promising maximum results in a fraction of the time. Yet originally, it’s most common use was within the physiotherapy world, helping clients recover from injury, improving their posture and targeting particular areas of muscular weakness.

There are multiple studies showing the benefits of EMS for chronic conditions such as lower back pain – and examples of high-profile athletes, like Usain Bolt, using it as part of their rehabilitation.

High end studio
TwentyTwo Training has been running as a successful bespoke fitness and wellness studio in Kensington, London, for over ten years. Attracting clients who seek rehabilitation programmes and more holistic therapies, the studio specialises in providing EMS, hypnotherapy, restorative treatments, nutrition and acupuncture, among other holistic wellness services.

We caught up with Dalton Wong, performance coach and CEO of TwentyTwo Training, to understand more about how he has incorporated tech-based therapies, such as EMS, into his offering to hone a unique and stand-out service in the capital.

Wong explains, “At TwentyTwo Training, we focus on delivering a holistic and scientific approach to fitness, specialising in the use of technology as an added tool for training and recovery. With such huge competition within the industry, finding a unique selling point in EMS training has been key to helping us stand out and build a loyal customer base.

"We’d incorporated many different technologies within our services, but as soon as I tried EMS four years ago, I knew it was the final piece of the puzzle. Results-driven and extremely effective, the technology is perfectly suited to supporting our clients with their goals – whether that be rehabilitation or recovery from injury, muscle strengthening or weight-management," he said.

"EMS is so effective because it targets specific areas of the body, allowing the intensity to be increased or decreased, depending on the level of engagement required. Signals from the device bypass the brain and go directly to the muscles, allowing users to fire up muscles that the brain can’t yet engage,” explains Wong.

Highly targeted
Josh Betteridge, senior physical therapist, often incorporates EMS training into his client’s one-hour physio sessions, spending 10-15 minutes with the machine, either at the beginning to activate the muscles, or at the end for relaxation and massage. He notes, “The equipment is extremely effective, accommodating all major muscle groups in the body and allowing us to work directly with each region independently.

“For example, if my client is recovering from an ACL reconstruction, we can simply use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint. In effect, we can take the joint through its full range of motion without chance of injury.”

Wong continues, “We’ve seen even greater success within the business since we incorporated EMS into our service. We want to be the boutique that offers every form of wellness service under one roof. And with EMS, that’s possible. It’s a premium product which aligns perfectly with our mission statement and gives us something innovative and different to appeal to prospective clients.

“Our users love it because it adds a whole new element to their rehab process and enables us to tailor their session specifically to their needs. It speeds up recovery and gets clients moving around faster than may otherwise be possible.

"While 70 per cent of clients use it for rehab, we also offer it for weight-loss in conjunction with other forms of cardio," says Betteridge. "The technology has allowed us to delve into a wider demographic and deliver fast, visible results to all of our members."

If you’re looking for an innovative service to give your business that standout offering, get in touch with the miha bodytec team for more information.

Dalton Wong
"With such huge competition in the industry, finding a USP in EMS has been key to helping us stand out and build a loyal customer base" - Dalton Wong
Josh Betteridge
"If a client is recovering from an ACL reconstruction, we can use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint" - Josh Betteridge
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
EMS technology can assist with the rehabilitation process
EMS technology can assist with the rehabilitation process
https://www.leisureopportunities.co.uk/images/imagesX/721207_816284.jpg
We talk to two high-end operators who’ve established a valuable USP by offering EMS training
Dalton Wong, performance coach and CEO of TwentyTwo Training Josh Betteridge, Senior physical therapist,miha bodytec, EMS training,
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HCM People

Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
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Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
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Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
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Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
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News report
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Letters
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
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Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
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Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Member feedback software
AskNicely: Member feedback software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Uniforms
Service Sport: Uniforms
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Software
Volution.fit: Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
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Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: miha bodytec - Electro Muscle Stimulation: more than just a workout

We talk to two high-end operators who've established a valuable USP by offering EMS training

Published in Health Club Management 2020 issue 1
EMS training promises maximum results in a fraction of the time usually required
EMS training promises maximum results in a fraction of the time usually required

In recent years, Electro Muscle Stimulation (EMS) training has grown in popularity as an effective, whole body workout system, promising maximum results in a fraction of the time. Yet originally, it’s most common use was within the physiotherapy world, helping clients recover from injury, improving their posture and targeting particular areas of muscular weakness.

There are multiple studies showing the benefits of EMS for chronic conditions such as lower back pain – and examples of high-profile athletes, like Usain Bolt, using it as part of their rehabilitation.

High end studio
TwentyTwo Training has been running as a successful bespoke fitness and wellness studio in Kensington, London, for over ten years. Attracting clients who seek rehabilitation programmes and more holistic therapies, the studio specialises in providing EMS, hypnotherapy, restorative treatments, nutrition and acupuncture, among other holistic wellness services.

We caught up with Dalton Wong, performance coach and CEO of TwentyTwo Training, to understand more about how he has incorporated tech-based therapies, such as EMS, into his offering to hone a unique and stand-out service in the capital.

Wong explains, “At TwentyTwo Training, we focus on delivering a holistic and scientific approach to fitness, specialising in the use of technology as an added tool for training and recovery. With such huge competition within the industry, finding a unique selling point in EMS training has been key to helping us stand out and build a loyal customer base.

"We’d incorporated many different technologies within our services, but as soon as I tried EMS four years ago, I knew it was the final piece of the puzzle. Results-driven and extremely effective, the technology is perfectly suited to supporting our clients with their goals – whether that be rehabilitation or recovery from injury, muscle strengthening or weight-management," he said.

"EMS is so effective because it targets specific areas of the body, allowing the intensity to be increased or decreased, depending on the level of engagement required. Signals from the device bypass the brain and go directly to the muscles, allowing users to fire up muscles that the brain can’t yet engage,” explains Wong.

Highly targeted
Josh Betteridge, senior physical therapist, often incorporates EMS training into his client’s one-hour physio sessions, spending 10-15 minutes with the machine, either at the beginning to activate the muscles, or at the end for relaxation and massage. He notes, “The equipment is extremely effective, accommodating all major muscle groups in the body and allowing us to work directly with each region independently.

“For example, if my client is recovering from an ACL reconstruction, we can simply use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint. In effect, we can take the joint through its full range of motion without chance of injury.”

Wong continues, “We’ve seen even greater success within the business since we incorporated EMS into our service. We want to be the boutique that offers every form of wellness service under one roof. And with EMS, that’s possible. It’s a premium product which aligns perfectly with our mission statement and gives us something innovative and different to appeal to prospective clients.

“Our users love it because it adds a whole new element to their rehab process and enables us to tailor their session specifically to their needs. It speeds up recovery and gets clients moving around faster than may otherwise be possible.

"While 70 per cent of clients use it for rehab, we also offer it for weight-loss in conjunction with other forms of cardio," says Betteridge. "The technology has allowed us to delve into a wider demographic and deliver fast, visible results to all of our members."

If you’re looking for an innovative service to give your business that standout offering, get in touch with the miha bodytec team for more information.

Dalton Wong
"With such huge competition in the industry, finding a USP in EMS has been key to helping us stand out and build a loyal customer base" - Dalton Wong
Josh Betteridge
"If a client is recovering from an ACL reconstruction, we can use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint" - Josh Betteridge
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
EMS technology can assist with the rehabilitation process
EMS technology can assist with the rehabilitation process
https://www.leisureopportunities.co.uk/images/imagesX/721207_816284.jpg
We talk to two high-end operators who’ve established a valuable USP by offering EMS training
Dalton Wong, performance coach and CEO of TwentyTwo Training Josh Betteridge, Senior physical therapist,miha bodytec, EMS training,
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Member feedback software
AskNicely: Member feedback software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Uniforms
Service Sport: Uniforms
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Software
Volution.fit: Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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The Retention Guru
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