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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Dyaco

UFC commercial range offers gyms a brand “synonymous with elite-level performance”

Published in Health Club Management 2018 issue 5
Dyaco has a global licence to bring the UFC brand into the fitness equipment market
Dyaco has a global licence to bring the UFC brand into the fitness equipment market

Global brand UFC (Ultimate Fighting Championship) is on a phenomenal growth curve. After buying the company for US$2 million in 2001, brothers Lorenzo & Frank Fertitta, alongside school friend and UFC president Dana White, sold the business to global sports management company IMG for $3.77 billion in 2016.

UFC currently has over 300 million fans worldwide making it the most popular mixed martial arts brand in the world.

Global fitness company Dyaco holds the global licence to manufacture and distribute UFC-branded fitness equipment and is leveraging the popularity of the iconic brand to provide a diverse offering of premium equipment for both commercial and retail markets.

The wide range of equipment available will enable health clubs to create bespoke ‘UFC Zones’ on the gym floor and engage their members with a brand which is synonymous with elite-level performance.

Something for everyone
The UFC offering is split into four key pillars:

UFC Ultimate Kombat
Combat training equipment including UFC-branded gloves, mitts and punchbags. Products suitable for beginner level right through to professional UFC athletes.

UFC Ultimate MXS (Strength Series)
Premium commercial UFC strength equipment suitable for health clubs of all sizes. Products include selectorised strength and plate-loaded machines, as well as benches.

All machines are in the instantly recognisable red and black UFC colourway.

UFC Ultimate Training
A range of functional training equipment, ranging from rigs to accessories including ab wheels and battle ropes.

The equipment has been designed so it’s synonymous with the UFC brand. For example, the functional training rigs are available in an octagon shape, as well as the weight plates on the free weights and barbells also boasting the iconic octagonal design.

UFC Training and Programming
Complementing the range of UFC equipment are bespoke training programmes to simulate the strength and conditioning of an elite UFC athlete. These will be available to health clubs and individuals in written and video formats.

A specific training programme in development is ‘Championship Rounds’, which consists of 5 x 5-minute rounds (with 1-minute rests) of training, replicating the intensity of championship competition in the UFC.

Exciting times
The commercial line will be available from autumn this year, along with a range of accompanying programming.

“With the ever-growing popularity of functional fitness, we’re excited to see the uptake of the UFC commercial range,” says Dyaco managing director David Hughes.

fitness-kit.net keyword: dyaco

David Hughes, managing director, Dyaco UK
David Hughes, managing director, Dyaco UK

“By becoming a vehicle for this and other exciting brands, Dyaco plans to become a major player in the global fitness industry.” - David Hughes, managing director, Dyaco UK

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/257409_979595.jpg
UFC commercial range offers gyms a brand “synonymous with elite-level performance”
David Hughes, managing director, Dyaco UK,Dyaco, Global brand UFC (Ultimate Fighting Championship),
HCM magazine
I’d like to see the gym sector help champion the social prescribing agenda, as a route to getting more people engaged in physical activity
HCM magazine
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
HCM magazine
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
HCM Magazine
HCM People
The market is there for the taking. We can lay the groundwork to prevent the region and continent from joining the statistics of the global obesity crisis by instilling fitness awareness
HCM Magazine
Editor's letter
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
HCM Magazine
HCM People
Our vision is a future with ethnic diversity in aquatics
HCM Magazine
Everyone’s talking about
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM Magazine
Insight
Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Featured supplier news
Featured supplier news: Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Power Plate: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Dyaco

UFC commercial range offers gyms a brand “synonymous with elite-level performance”

Published in Health Club Management 2018 issue 5
Dyaco has a global licence to bring the UFC brand into the fitness equipment market
Dyaco has a global licence to bring the UFC brand into the fitness equipment market

Global brand UFC (Ultimate Fighting Championship) is on a phenomenal growth curve. After buying the company for US$2 million in 2001, brothers Lorenzo & Frank Fertitta, alongside school friend and UFC president Dana White, sold the business to global sports management company IMG for $3.77 billion in 2016.

UFC currently has over 300 million fans worldwide making it the most popular mixed martial arts brand in the world.

Global fitness company Dyaco holds the global licence to manufacture and distribute UFC-branded fitness equipment and is leveraging the popularity of the iconic brand to provide a diverse offering of premium equipment for both commercial and retail markets.

The wide range of equipment available will enable health clubs to create bespoke ‘UFC Zones’ on the gym floor and engage their members with a brand which is synonymous with elite-level performance.

Something for everyone
The UFC offering is split into four key pillars:

UFC Ultimate Kombat
Combat training equipment including UFC-branded gloves, mitts and punchbags. Products suitable for beginner level right through to professional UFC athletes.

UFC Ultimate MXS (Strength Series)
Premium commercial UFC strength equipment suitable for health clubs of all sizes. Products include selectorised strength and plate-loaded machines, as well as benches.

All machines are in the instantly recognisable red and black UFC colourway.

UFC Ultimate Training
A range of functional training equipment, ranging from rigs to accessories including ab wheels and battle ropes.

The equipment has been designed so it’s synonymous with the UFC brand. For example, the functional training rigs are available in an octagon shape, as well as the weight plates on the free weights and barbells also boasting the iconic octagonal design.

UFC Training and Programming
Complementing the range of UFC equipment are bespoke training programmes to simulate the strength and conditioning of an elite UFC athlete. These will be available to health clubs and individuals in written and video formats.

A specific training programme in development is ‘Championship Rounds’, which consists of 5 x 5-minute rounds (with 1-minute rests) of training, replicating the intensity of championship competition in the UFC.

Exciting times
The commercial line will be available from autumn this year, along with a range of accompanying programming.

“With the ever-growing popularity of functional fitness, we’re excited to see the uptake of the UFC commercial range,” says Dyaco managing director David Hughes.

fitness-kit.net keyword: dyaco

David Hughes, managing director, Dyaco UK
David Hughes, managing director, Dyaco UK

“By becoming a vehicle for this and other exciting brands, Dyaco plans to become a major player in the global fitness industry.” - David Hughes, managing director, Dyaco UK

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/257409_979595.jpg
UFC commercial range offers gyms a brand “synonymous with elite-level performance”
David Hughes, managing director, Dyaco UK,Dyaco, Global brand UFC (Ultimate Fighting Championship),
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Featured supplier news
Featured supplier news: Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Power Plate: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
Les Mills International