GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Dyaco

UFC commercial range offers gyms a brand “synonymous with elite-level performance”

Published in Health Club Management 2018 issue 5
Dyaco has a global licence to bring the UFC brand into the fitness equipment market
Dyaco has a global licence to bring the UFC brand into the fitness equipment market

Global brand UFC (Ultimate Fighting Championship) is on a phenomenal growth curve. After buying the company for US$2 million in 2001, brothers Lorenzo & Frank Fertitta, alongside school friend and UFC president Dana White, sold the business to global sports management company IMG for $3.77 billion in 2016.

UFC currently has over 300 million fans worldwide making it the most popular mixed martial arts brand in the world.

Global fitness company Dyaco holds the global licence to manufacture and distribute UFC-branded fitness equipment and is leveraging the popularity of the iconic brand to provide a diverse offering of premium equipment for both commercial and retail markets.

The wide range of equipment available will enable health clubs to create bespoke ‘UFC Zones’ on the gym floor and engage their members with a brand which is synonymous with elite-level performance.

Something for everyone
The UFC offering is split into four key pillars:

UFC Ultimate Kombat
Combat training equipment including UFC-branded gloves, mitts and punchbags. Products suitable for beginner level right through to professional UFC athletes.

UFC Ultimate MXS (Strength Series)
Premium commercial UFC strength equipment suitable for health clubs of all sizes. Products include selectorised strength and plate-loaded machines, as well as benches.

All machines are in the instantly recognisable red and black UFC colourway.

UFC Ultimate Training
A range of functional training equipment, ranging from rigs to accessories including ab wheels and battle ropes.

The equipment has been designed so it’s synonymous with the UFC brand. For example, the functional training rigs are available in an octagon shape, as well as the weight plates on the free weights and barbells also boasting the iconic octagonal design.

UFC Training and Programming
Complementing the range of UFC equipment are bespoke training programmes to simulate the strength and conditioning of an elite UFC athlete. These will be available to health clubs and individuals in written and video formats.

A specific training programme in development is ‘Championship Rounds’, which consists of 5 x 5-minute rounds (with 1-minute rests) of training, replicating the intensity of championship competition in the UFC.

Exciting times
The commercial line will be available from autumn this year, along with a range of accompanying programming.

“With the ever-growing popularity of functional fitness, we’re excited to see the uptake of the UFC commercial range,” says Dyaco managing director David Hughes.

fitness-kit.net keyword: dyaco

David Hughes, managing director, Dyaco UK
David Hughes, managing director, Dyaco UK

“By becoming a vehicle for this and other exciting brands, Dyaco plans to become a major player in the global fitness industry.” - David Hughes, managing director, Dyaco UK

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/257409_979595.jpg
UFC commercial range offers gyms a brand “synonymous with elite-level performance”
David Hughes, managing director, Dyaco UK,Dyaco, Global brand UFC (Ultimate Fighting Championship),
HCM magazine
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM magazine
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM magazine
We’re spending circa £800,000 a month on incremental COVID measures to ensure people feel comfortable, and that expectations aren’t just met, but are exceeded
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Uniforms
Service Sport: Uniforms
Salt therapy products
Saltability: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Dyaco

UFC commercial range offers gyms a brand “synonymous with elite-level performance”

Published in Health Club Management 2018 issue 5
Dyaco has a global licence to bring the UFC brand into the fitness equipment market
Dyaco has a global licence to bring the UFC brand into the fitness equipment market

Global brand UFC (Ultimate Fighting Championship) is on a phenomenal growth curve. After buying the company for US$2 million in 2001, brothers Lorenzo & Frank Fertitta, alongside school friend and UFC president Dana White, sold the business to global sports management company IMG for $3.77 billion in 2016.

UFC currently has over 300 million fans worldwide making it the most popular mixed martial arts brand in the world.

Global fitness company Dyaco holds the global licence to manufacture and distribute UFC-branded fitness equipment and is leveraging the popularity of the iconic brand to provide a diverse offering of premium equipment for both commercial and retail markets.

The wide range of equipment available will enable health clubs to create bespoke ‘UFC Zones’ on the gym floor and engage their members with a brand which is synonymous with elite-level performance.

Something for everyone
The UFC offering is split into four key pillars:

UFC Ultimate Kombat
Combat training equipment including UFC-branded gloves, mitts and punchbags. Products suitable for beginner level right through to professional UFC athletes.

UFC Ultimate MXS (Strength Series)
Premium commercial UFC strength equipment suitable for health clubs of all sizes. Products include selectorised strength and plate-loaded machines, as well as benches.

All machines are in the instantly recognisable red and black UFC colourway.

UFC Ultimate Training
A range of functional training equipment, ranging from rigs to accessories including ab wheels and battle ropes.

The equipment has been designed so it’s synonymous with the UFC brand. For example, the functional training rigs are available in an octagon shape, as well as the weight plates on the free weights and barbells also boasting the iconic octagonal design.

UFC Training and Programming
Complementing the range of UFC equipment are bespoke training programmes to simulate the strength and conditioning of an elite UFC athlete. These will be available to health clubs and individuals in written and video formats.

A specific training programme in development is ‘Championship Rounds’, which consists of 5 x 5-minute rounds (with 1-minute rests) of training, replicating the intensity of championship competition in the UFC.

Exciting times
The commercial line will be available from autumn this year, along with a range of accompanying programming.

“With the ever-growing popularity of functional fitness, we’re excited to see the uptake of the UFC commercial range,” says Dyaco managing director David Hughes.

fitness-kit.net keyword: dyaco

David Hughes, managing director, Dyaco UK
David Hughes, managing director, Dyaco UK

“By becoming a vehicle for this and other exciting brands, Dyaco plans to become a major player in the global fitness industry.” - David Hughes, managing director, Dyaco UK

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/257409_979595.jpg
UFC commercial range offers gyms a brand “synonymous with elite-level performance”
David Hughes, managing director, Dyaco UK,Dyaco, Global brand UFC (Ultimate Fighting Championship),
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Uniforms
Service Sport: Uniforms
Salt therapy products
Saltability: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym