GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Dyaco - Something for everyone

Dyaco is shaking things up, with a raft of senior appointments and an exciting array of brands and products. MD David Hughes tells us more

Published in Health Club Management 2018 issue 4
David Hughes, managing director
David Hughes, managing director

Who is Dyaco International and what are the commercial plans globally?
Dyaco International is a global fitness company, founded in 1990, that manufactures world-class fitness and wellness products for home, commercial and medical markets. It owns both Spirit Fitness and Xterra Fitness.

2018 will be an incredibly busy, yet exciting year for Dyaco. Following the launch of our Global Commercial & Medical Division, we’re preparing to unveil a versatile range of new equipment across the Spirit Fitness, UFC (Ultimate Fighting Championship) and Johnny G brands in our portfolio.

By becoming a vehicle for these exciting brands, Dyaco plans to become a major player in the global fitness industry.

We’ve already turned heads with some major senior appointments, which will help us towards our goals. High-profile Dyaco International appointments so far include Daniel Clayton, former Vice President at Johnson Health Tech and Managing Director at Technogym Asia, who has joined as President - Dyaco Commercial & Medical Division. Alongside Daniel, industry renowned names Gary Peak, Robert Lake, Arjan van Dijk and Graham Stoney have also been appointed in senior roles.

What sort of things can we expect to see in the UK?
We’ve launched Dyaco UK, which will have a direct office to drive the commercial, medical and retail business. With a specialist team and investment in resource, products and servicing, we’re able to better serve our existing customers but also attract new customers with a strong portfolio of products and brands.

There are some exciting new Spirit Fitness product launches, including the new Spirit Strength range and additions to the Spirit commercial CV line, which provide leisure club operators with high quality and affordable options for their locations. With the ever-growing popularity of functional fitness, we’re also excited to see the uptake of the UFC commercial range and the ability for clubs to have bespoke ‘UFC Zones’ complete with programming on their gym floors.

Who is the new team in the UK?
We’ve got some great personnel on board. I’ll be heading up the UK business as Managing Director and we’re delighted to have been able to attract some big names from the fitness industry. Andy Loughray joins as UK Sales Director after six years at Matrix Fitness and previously spent over 14 years with Polaris Fitness. Sarah Hitchcock has been appointed as Commercial Director, previously holding the same role at Matrix Fitness UK after initially joining the company in 2009. Janette Rose has been appointed as Marketing Manager and also brings extensive fitness experience to the role, with previous posts at Precor, Matrix Fitness and Technogym.

How is Dyaco different from other fitness equipment suppliers?
We very much see Dyaco as a disruptor in the health and fitness industry. While there are suppliers of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.

In recent years, the industry has moved on significantly in adopting digital technology but at the same time, gone back to basics with the popularity of bodyweight exercises, free weights and functional training. We cater for all markets and aim to be at the cutting edge of any developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

Where can we see you this year?
We’ll be exhibiting at FIBO, Elevate and ukactive events.

The Ultimate fitness equipment

Dyaco holds the global licence to manufacture and distribute UFC branded Kombat and fitness equipment in both professional and retail markets.

With over 300 million fans worldwide, the agreement allows Dyaco and their customers to capitalise on the popularity of mixed martial arts and one of the most popular brands in the world.

The components within Dyaco’s UFC offering comprise:
• UFC Ultimate Kombat – Commercial combat training equipment and accessories, including UFC branded gloves and punchbags.

• UFC Ultimate MXS (Strength Series) – Commercial selectorised strength and plate loaded machines, plus benches.

• UFC Ultimate Training – Functional Training Rigs, free weights and accessories.

UFC at-home products will be distributed directly to consumers through an agreement with global retail giant Amazon.

Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
UFC has over 300 million fans worldwide
UFC has over 300 million fans worldwide

Spirit Fitness

Spirit Fitness has been manufacturing fitness equipment for over 30 years and is the core Commercial CV & Strength brand from Dyaco.

All products are built with premium-grade components to give users a smooth workout experience and the newly released Spirit 900 CV range is already proving a popular upgrade to clubs and facilities across a number of markets. The much-anticipated new strength range is due out later this year.

The new Spirit 900 CV range is proving popular with health club members
The new Spirit 900 CV range is proving popular with health club members

Johnny G by Spirit bikes

Dyaco signed a development agreement with Spinning® inventor Johnny Goldberg and through Spirit Fitness, will manufacture the future generations of Johnny G indoor bikes to be provided alongside the very best programming.

In partnership with Johnny G, Dyaco will be at the forefront of developing the future of this timelessly popular fitness training category. Users will engage body, mind and bike for an authentic riding experience, inspiring them to ride beyond boundaries in a way that only Johnny G knows how.

The first wave of Johnny G by Spirit bikes will be launched this year and available to see at FIBO.

Indoor cycling legend Johnny G is working with Spirit Fitness
Indoor cycling legend Johnny G is working with Spirit Fitness

TEL: 0800 0293865
EMAIL: [email protected]
WEB: www.dyaco.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/157066_833086.jpg
Something for everyone
David Hughes, managing director, Dyaco,Dyaco, David Hughes, UFC Ultimate Training, Functional Training Rigs, Spirit Fitness, Johnny G,
HCM magazine
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM magazine
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM magazine
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
Hybrid
Fiit Pods have been designed for members who prefer individual training to group exercise classes
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Tokyo Olympics
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness equipment
Octane Fitness: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Dyaco - Something for everyone

Dyaco is shaking things up, with a raft of senior appointments and an exciting array of brands and products. MD David Hughes tells us more

Published in Health Club Management 2018 issue 4
David Hughes, managing director
David Hughes, managing director

Who is Dyaco International and what are the commercial plans globally?
Dyaco International is a global fitness company, founded in 1990, that manufactures world-class fitness and wellness products for home, commercial and medical markets. It owns both Spirit Fitness and Xterra Fitness.

2018 will be an incredibly busy, yet exciting year for Dyaco. Following the launch of our Global Commercial & Medical Division, we’re preparing to unveil a versatile range of new equipment across the Spirit Fitness, UFC (Ultimate Fighting Championship) and Johnny G brands in our portfolio.

By becoming a vehicle for these exciting brands, Dyaco plans to become a major player in the global fitness industry.

We’ve already turned heads with some major senior appointments, which will help us towards our goals. High-profile Dyaco International appointments so far include Daniel Clayton, former Vice President at Johnson Health Tech and Managing Director at Technogym Asia, who has joined as President - Dyaco Commercial & Medical Division. Alongside Daniel, industry renowned names Gary Peak, Robert Lake, Arjan van Dijk and Graham Stoney have also been appointed in senior roles.

What sort of things can we expect to see in the UK?
We’ve launched Dyaco UK, which will have a direct office to drive the commercial, medical and retail business. With a specialist team and investment in resource, products and servicing, we’re able to better serve our existing customers but also attract new customers with a strong portfolio of products and brands.

There are some exciting new Spirit Fitness product launches, including the new Spirit Strength range and additions to the Spirit commercial CV line, which provide leisure club operators with high quality and affordable options for their locations. With the ever-growing popularity of functional fitness, we’re also excited to see the uptake of the UFC commercial range and the ability for clubs to have bespoke ‘UFC Zones’ complete with programming on their gym floors.

Who is the new team in the UK?
We’ve got some great personnel on board. I’ll be heading up the UK business as Managing Director and we’re delighted to have been able to attract some big names from the fitness industry. Andy Loughray joins as UK Sales Director after six years at Matrix Fitness and previously spent over 14 years with Polaris Fitness. Sarah Hitchcock has been appointed as Commercial Director, previously holding the same role at Matrix Fitness UK after initially joining the company in 2009. Janette Rose has been appointed as Marketing Manager and also brings extensive fitness experience to the role, with previous posts at Precor, Matrix Fitness and Technogym.

How is Dyaco different from other fitness equipment suppliers?
We very much see Dyaco as a disruptor in the health and fitness industry. While there are suppliers of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.

In recent years, the industry has moved on significantly in adopting digital technology but at the same time, gone back to basics with the popularity of bodyweight exercises, free weights and functional training. We cater for all markets and aim to be at the cutting edge of any developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

Where can we see you this year?
We’ll be exhibiting at FIBO, Elevate and ukactive events.

The Ultimate fitness equipment

Dyaco holds the global licence to manufacture and distribute UFC branded Kombat and fitness equipment in both professional and retail markets.

With over 300 million fans worldwide, the agreement allows Dyaco and their customers to capitalise on the popularity of mixed martial arts and one of the most popular brands in the world.

The components within Dyaco’s UFC offering comprise:
• UFC Ultimate Kombat – Commercial combat training equipment and accessories, including UFC branded gloves and punchbags.

• UFC Ultimate MXS (Strength Series) – Commercial selectorised strength and plate loaded machines, plus benches.

• UFC Ultimate Training – Functional Training Rigs, free weights and accessories.

UFC at-home products will be distributed directly to consumers through an agreement with global retail giant Amazon.

Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
UFC has over 300 million fans worldwide
UFC has over 300 million fans worldwide

Spirit Fitness

Spirit Fitness has been manufacturing fitness equipment for over 30 years and is the core Commercial CV & Strength brand from Dyaco.

All products are built with premium-grade components to give users a smooth workout experience and the newly released Spirit 900 CV range is already proving a popular upgrade to clubs and facilities across a number of markets. The much-anticipated new strength range is due out later this year.

The new Spirit 900 CV range is proving popular with health club members
The new Spirit 900 CV range is proving popular with health club members

Johnny G by Spirit bikes

Dyaco signed a development agreement with Spinning® inventor Johnny Goldberg and through Spirit Fitness, will manufacture the future generations of Johnny G indoor bikes to be provided alongside the very best programming.

In partnership with Johnny G, Dyaco will be at the forefront of developing the future of this timelessly popular fitness training category. Users will engage body, mind and bike for an authentic riding experience, inspiring them to ride beyond boundaries in a way that only Johnny G knows how.

The first wave of Johnny G by Spirit bikes will be launched this year and available to see at FIBO.

Indoor cycling legend Johnny G is working with Spirit Fitness
Indoor cycling legend Johnny G is working with Spirit Fitness

TEL: 0800 0293865
EMAIL: [email protected]
WEB: www.dyaco.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/157066_833086.jpg
Something for everyone
David Hughes, managing director, Dyaco,Dyaco, David Hughes, UFC Ultimate Training, Functional Training Rigs, Spirit Fitness, Johnny G,
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness equipment
Octane Fitness: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FIBO Exhibition
FIBO Exhibition