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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Dyaco - Something for everyone

Dyaco is shaking things up, with a raft of senior appointments and an exciting array of brands and products. MD David Hughes tells us more

Published in Health Club Management 2018 issue 4
David Hughes, managing director
David Hughes, managing director

Who is Dyaco International and what are the commercial plans globally?
Dyaco International is a global fitness company, founded in 1990, that manufactures world-class fitness and wellness products for home, commercial and medical markets. It owns both Spirit Fitness and Xterra Fitness.

2018 will be an incredibly busy, yet exciting year for Dyaco. Following the launch of our Global Commercial & Medical Division, we’re preparing to unveil a versatile range of new equipment across the Spirit Fitness, UFC (Ultimate Fighting Championship) and Johnny G brands in our portfolio.

By becoming a vehicle for these exciting brands, Dyaco plans to become a major player in the global fitness industry.

We’ve already turned heads with some major senior appointments, which will help us towards our goals. High-profile Dyaco International appointments so far include Daniel Clayton, former Vice President at Johnson Health Tech and Managing Director at Technogym Asia, who has joined as President - Dyaco Commercial & Medical Division. Alongside Daniel, industry renowned names Gary Peak, Robert Lake, Arjan van Dijk and Graham Stoney have also been appointed in senior roles.

What sort of things can we expect to see in the UK?
We’ve launched Dyaco UK, which will have a direct office to drive the commercial, medical and retail business. With a specialist team and investment in resource, products and servicing, we’re able to better serve our existing customers but also attract new customers with a strong portfolio of products and brands.

There are some exciting new Spirit Fitness product launches, including the new Spirit Strength range and additions to the Spirit commercial CV line, which provide leisure club operators with high quality and affordable options for their locations. With the ever-growing popularity of functional fitness, we’re also excited to see the uptake of the UFC commercial range and the ability for clubs to have bespoke ‘UFC Zones’ complete with programming on their gym floors.

Who is the new team in the UK?
We’ve got some great personnel on board. I’ll be heading up the UK business as Managing Director and we’re delighted to have been able to attract some big names from the fitness industry. Andy Loughray joins as UK Sales Director after six years at Matrix Fitness and previously spent over 14 years with Polaris Fitness. Sarah Hitchcock has been appointed as Commercial Director, previously holding the same role at Matrix Fitness UK after initially joining the company in 2009. Janette Rose has been appointed as Marketing Manager and also brings extensive fitness experience to the role, with previous posts at Precor, Matrix Fitness and Technogym.

How is Dyaco different from other fitness equipment suppliers?
We very much see Dyaco as a disruptor in the health and fitness industry. While there are suppliers of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.

In recent years, the industry has moved on significantly in adopting digital technology but at the same time, gone back to basics with the popularity of bodyweight exercises, free weights and functional training. We cater for all markets and aim to be at the cutting edge of any developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

Where can we see you this year?
We’ll be exhibiting at FIBO, Elevate and ukactive events.

The Ultimate fitness equipment

Dyaco holds the global licence to manufacture and distribute UFC branded Kombat and fitness equipment in both professional and retail markets.

With over 300 million fans worldwide, the agreement allows Dyaco and their customers to capitalise on the popularity of mixed martial arts and one of the most popular brands in the world.

The components within Dyaco’s UFC offering comprise:
• UFC Ultimate Kombat – Commercial combat training equipment and accessories, including UFC branded gloves and punchbags.

• UFC Ultimate MXS (Strength Series) – Commercial selectorised strength and plate loaded machines, plus benches.

• UFC Ultimate Training – Functional Training Rigs, free weights and accessories.

UFC at-home products will be distributed directly to consumers through an agreement with global retail giant Amazon.

Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
UFC has over 300 million fans worldwide
UFC has over 300 million fans worldwide

Spirit Fitness

Spirit Fitness has been manufacturing fitness equipment for over 30 years and is the core Commercial CV & Strength brand from Dyaco.

All products are built with premium-grade components to give users a smooth workout experience and the newly released Spirit 900 CV range is already proving a popular upgrade to clubs and facilities across a number of markets. The much-anticipated new strength range is due out later this year.

The new Spirit 900 CV range is proving popular with health club members
The new Spirit 900 CV range is proving popular with health club members

Johnny G by Spirit bikes

Dyaco signed a development agreement with Spinning® inventor Johnny Goldberg and through Spirit Fitness, will manufacture the future generations of Johnny G indoor bikes to be provided alongside the very best programming.

In partnership with Johnny G, Dyaco will be at the forefront of developing the future of this timelessly popular fitness training category. Users will engage body, mind and bike for an authentic riding experience, inspiring them to ride beyond boundaries in a way that only Johnny G knows how.

The first wave of Johnny G by Spirit bikes will be launched this year and available to see at FIBO.

Indoor cycling legend Johnny G is working with Spirit Fitness
Indoor cycling legend Johnny G is working with Spirit Fitness

TEL: 0800 0293865
EMAIL: [email protected]
WEB: www.dyaco.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/157066_833086.jpg
Something for everyone
David Hughes, managing director, Dyaco,Dyaco, David Hughes, UFC Ultimate Training, Functional Training Rigs, Spirit Fitness, Johnny G,
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features

Promotional feature: Dyaco - Something for everyone

Dyaco is shaking things up, with a raft of senior appointments and an exciting array of brands and products. MD David Hughes tells us more

Published in Health Club Management 2018 issue 4
David Hughes, managing director
David Hughes, managing director

Who is Dyaco International and what are the commercial plans globally?
Dyaco International is a global fitness company, founded in 1990, that manufactures world-class fitness and wellness products for home, commercial and medical markets. It owns both Spirit Fitness and Xterra Fitness.

2018 will be an incredibly busy, yet exciting year for Dyaco. Following the launch of our Global Commercial & Medical Division, we’re preparing to unveil a versatile range of new equipment across the Spirit Fitness, UFC (Ultimate Fighting Championship) and Johnny G brands in our portfolio.

By becoming a vehicle for these exciting brands, Dyaco plans to become a major player in the global fitness industry.

We’ve already turned heads with some major senior appointments, which will help us towards our goals. High-profile Dyaco International appointments so far include Daniel Clayton, former Vice President at Johnson Health Tech and Managing Director at Technogym Asia, who has joined as President - Dyaco Commercial & Medical Division. Alongside Daniel, industry renowned names Gary Peak, Robert Lake, Arjan van Dijk and Graham Stoney have also been appointed in senior roles.

What sort of things can we expect to see in the UK?
We’ve launched Dyaco UK, which will have a direct office to drive the commercial, medical and retail business. With a specialist team and investment in resource, products and servicing, we’re able to better serve our existing customers but also attract new customers with a strong portfolio of products and brands.

There are some exciting new Spirit Fitness product launches, including the new Spirit Strength range and additions to the Spirit commercial CV line, which provide leisure club operators with high quality and affordable options for their locations. With the ever-growing popularity of functional fitness, we’re also excited to see the uptake of the UFC commercial range and the ability for clubs to have bespoke ‘UFC Zones’ complete with programming on their gym floors.

Who is the new team in the UK?
We’ve got some great personnel on board. I’ll be heading up the UK business as Managing Director and we’re delighted to have been able to attract some big names from the fitness industry. Andy Loughray joins as UK Sales Director after six years at Matrix Fitness and previously spent over 14 years with Polaris Fitness. Sarah Hitchcock has been appointed as Commercial Director, previously holding the same role at Matrix Fitness UK after initially joining the company in 2009. Janette Rose has been appointed as Marketing Manager and also brings extensive fitness experience to the role, with previous posts at Precor, Matrix Fitness and Technogym.

How is Dyaco different from other fitness equipment suppliers?
We very much see Dyaco as a disruptor in the health and fitness industry. While there are suppliers of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.

In recent years, the industry has moved on significantly in adopting digital technology but at the same time, gone back to basics with the popularity of bodyweight exercises, free weights and functional training. We cater for all markets and aim to be at the cutting edge of any developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

Where can we see you this year?
We’ll be exhibiting at FIBO, Elevate and ukactive events.

The Ultimate fitness equipment

Dyaco holds the global licence to manufacture and distribute UFC branded Kombat and fitness equipment in both professional and retail markets.

With over 300 million fans worldwide, the agreement allows Dyaco and their customers to capitalise on the popularity of mixed martial arts and one of the most popular brands in the world.

The components within Dyaco’s UFC offering comprise:
• UFC Ultimate Kombat – Commercial combat training equipment and accessories, including UFC branded gloves and punchbags.

• UFC Ultimate MXS (Strength Series) – Commercial selectorised strength and plate loaded machines, plus benches.

• UFC Ultimate Training – Functional Training Rigs, free weights and accessories.

UFC at-home products will be distributed directly to consumers through an agreement with global retail giant Amazon.

Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
UFC has over 300 million fans worldwide
UFC has over 300 million fans worldwide

Spirit Fitness

Spirit Fitness has been manufacturing fitness equipment for over 30 years and is the core Commercial CV & Strength brand from Dyaco.

All products are built with premium-grade components to give users a smooth workout experience and the newly released Spirit 900 CV range is already proving a popular upgrade to clubs and facilities across a number of markets. The much-anticipated new strength range is due out later this year.

The new Spirit 900 CV range is proving popular with health club members
The new Spirit 900 CV range is proving popular with health club members

Johnny G by Spirit bikes

Dyaco signed a development agreement with Spinning® inventor Johnny Goldberg and through Spirit Fitness, will manufacture the future generations of Johnny G indoor bikes to be provided alongside the very best programming.

In partnership with Johnny G, Dyaco will be at the forefront of developing the future of this timelessly popular fitness training category. Users will engage body, mind and bike for an authentic riding experience, inspiring them to ride beyond boundaries in a way that only Johnny G knows how.

The first wave of Johnny G by Spirit bikes will be launched this year and available to see at FIBO.

Indoor cycling legend Johnny G is working with Spirit Fitness
Indoor cycling legend Johnny G is working with Spirit Fitness

TEL: 0800 0293865
EMAIL: [email protected]
WEB: www.dyaco.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/157066_833086.jpg
Something for everyone
David Hughes, managing director, Dyaco,Dyaco, David Hughes, UFC Ultimate Training, Functional Training Rigs, Spirit Fitness, Johnny G,
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Music service provider Rehegoo (pronounced Reh-air-go) has launched a streaming service for health clubs, gyms, ...
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A two-year research project will look to find ways to transform the UK's physical activity ...
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The best in the business from across the physical activity sector were honoured last night ...
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Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Video Gallery
Mindbody, Inc
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - A matched philosophy
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
On demand
Fitness On Demand: On demand
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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