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Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: DFC - Members First

Maintaining a successful membership strategy can be challenging, but DFC’s revenue management system can save time and money – and help keep members engaged. Ivan Stevenson explains how it works

Published in Health Club Management 2018 issue 6
With DFC, members can join in the club or at home, work or on the go / PHOTOS: SHUTTERSTOCK.COM
With DFC, members can join in the club or at home, work or on the go / PHOTOS: SHUTTERSTOCK.COM
Our approach to re-engaging with members is proactive, through the deployment of our professional call centre team or the power and ease of use of our MyPayments portal

DFC has a fully managed revenue management system – what does that mean for gyms?
The system incorporates all the key processes required for the management of members, including billing and customer service, credit control, and CRM integration. The system also takes care of security and compliance.

By partnering with DFC, our clients not only decrease their administration costs, but also free up time for key stakeholders within the business to focus on customer interaction and engagement relating to the sales and retention processes. This has a direct impact on their bottom line through increased sales – and decreased attrition.

Tell me about DFC’s Online Joining Portal – how does it work, and how does it make the customer journey easier?
Called FastDD, our Online Joining Portal is a slick, user-friendly 24-hour sales tool. With it, members can join not only from within the club environment, but also, if they’d prefer, from outside the club at their own convenience – at home, work, or on the go – from a variety of devices.

Promotional-code technology means that our clients can plan their marketing throughout the year; these codes can even be linked into social media platforms to further drive sales.

FastDD also automates bank verification, which reduces delays that often rear their heads at first payment.

Can this drive revenues?
By utilising bolt-on technology, our clients have seen an increase in membership yield by asking at point-of-sale if there are other services the member may be interested in, such as personal training or junior memberships or activities bookings.

Throughout this process, the customer journey is of the utmost importance, and we’ve worked in partnership with our clients to ensure maximum conversion rates are achieved. This is also integrated into our clients’ CRM solution.

All this translates into increases in both membership numbers and revenue; in the first 12 months of working with DFC, one of our newest clients has seen an increase in memberships of 13 per cent and an increase in membership revenues of 22 per cent.

How do you decrease attrition?
Decrease in attrition is delivered as a result of our true business partnerships with our clients. By handling all the key aspects of member revenue management, our clients are able to concentrate on their members and ensure they're looked after.

Our approach to re-engaging with members is proactive, through the deployment of our professional call centre team or the power and ease-of-use of our ‘MyPayments’ portal.

As an example, a recent client with approximately 50 sites has seen a decrease in attrition of 2 per cent within six-months of signing up with our services.

How can you help gyms re-engage with customers?
DFC’s values replicate those of our clients and we work together to ensure we're re-engaging with members quickly, efficiently and effectively.

Our ‘MyPayments’ portal makes it easier for members to bring their membership account up to date and get back into the club and all this functionality is integrated into the CRM, to ensure a smooth automated process for members at all times.

This portal can exist as an integrated feature on our clients’ app or website – again making it very easy for members.

What level of management reporting is available?
Accurate and swift reporting to key stakeholders within our clients’ businesses also allows them to re-engage with customers who have suggested they wish to leave the facility or have cancelled their payment to the club.

On average, we increase the length of stay of members by three months.

This means DFC saves clients – and their employees – valuable time. We handle all the key aspects of the process so they can get on with running and growing their business and more importantly, looking after members.

TEL: +44 (0) 1908 422000
EMAIL: [email protected]
WEB: www.debitfinance.co.uk
TWITTER: @debitfinance

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
DFC saves clients and their employees valuable time, so they can look after members / PHOTOS: SHUTTERSTOCK.COM
DFC saves clients and their employees valuable time, so they can look after members / PHOTOS: SHUTTERSTOCK.COM
DFC clients have seen an increase in membership yield by asking at point-of-sale if guests are interested in things like personal training / PHOTOS: SHUTTERSTOCK.COM
DFC clients have seen an increase in membership yield by asking at point-of-sale if guests are interested in things like personal training / PHOTOS: SHUTTERSTOCK.COM
https://www.leisureopportunities.co.uk/images/235585_871300.jpg
Maintaining a successful membership strategy can be challenging, but DFC’s revenue management system can save time and money – and help keep members engaged
Ivan Stevenson, DFC,DFC’s revenue management system, Retention
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Diary dates
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features

Promotional feature: DFC - Members First

Maintaining a successful membership strategy can be challenging, but DFC’s revenue management system can save time and money – and help keep members engaged. Ivan Stevenson explains how it works

Published in Health Club Management 2018 issue 6
With DFC, members can join in the club or at home, work or on the go / PHOTOS: SHUTTERSTOCK.COM
With DFC, members can join in the club or at home, work or on the go / PHOTOS: SHUTTERSTOCK.COM
Our approach to re-engaging with members is proactive, through the deployment of our professional call centre team or the power and ease of use of our MyPayments portal

DFC has a fully managed revenue management system – what does that mean for gyms?
The system incorporates all the key processes required for the management of members, including billing and customer service, credit control, and CRM integration. The system also takes care of security and compliance.

By partnering with DFC, our clients not only decrease their administration costs, but also free up time for key stakeholders within the business to focus on customer interaction and engagement relating to the sales and retention processes. This has a direct impact on their bottom line through increased sales – and decreased attrition.

Tell me about DFC’s Online Joining Portal – how does it work, and how does it make the customer journey easier?
Called FastDD, our Online Joining Portal is a slick, user-friendly 24-hour sales tool. With it, members can join not only from within the club environment, but also, if they’d prefer, from outside the club at their own convenience – at home, work, or on the go – from a variety of devices.

Promotional-code technology means that our clients can plan their marketing throughout the year; these codes can even be linked into social media platforms to further drive sales.

FastDD also automates bank verification, which reduces delays that often rear their heads at first payment.

Can this drive revenues?
By utilising bolt-on technology, our clients have seen an increase in membership yield by asking at point-of-sale if there are other services the member may be interested in, such as personal training or junior memberships or activities bookings.

Throughout this process, the customer journey is of the utmost importance, and we’ve worked in partnership with our clients to ensure maximum conversion rates are achieved. This is also integrated into our clients’ CRM solution.

All this translates into increases in both membership numbers and revenue; in the first 12 months of working with DFC, one of our newest clients has seen an increase in memberships of 13 per cent and an increase in membership revenues of 22 per cent.

How do you decrease attrition?
Decrease in attrition is delivered as a result of our true business partnerships with our clients. By handling all the key aspects of member revenue management, our clients are able to concentrate on their members and ensure they're looked after.

Our approach to re-engaging with members is proactive, through the deployment of our professional call centre team or the power and ease-of-use of our ‘MyPayments’ portal.

As an example, a recent client with approximately 50 sites has seen a decrease in attrition of 2 per cent within six-months of signing up with our services.

How can you help gyms re-engage with customers?
DFC’s values replicate those of our clients and we work together to ensure we're re-engaging with members quickly, efficiently and effectively.

Our ‘MyPayments’ portal makes it easier for members to bring their membership account up to date and get back into the club and all this functionality is integrated into the CRM, to ensure a smooth automated process for members at all times.

This portal can exist as an integrated feature on our clients’ app or website – again making it very easy for members.

What level of management reporting is available?
Accurate and swift reporting to key stakeholders within our clients’ businesses also allows them to re-engage with customers who have suggested they wish to leave the facility or have cancelled their payment to the club.

On average, we increase the length of stay of members by three months.

This means DFC saves clients – and their employees – valuable time. We handle all the key aspects of the process so they can get on with running and growing their business and more importantly, looking after members.

TEL: +44 (0) 1908 422000
EMAIL: [email protected]
WEB: www.debitfinance.co.uk
TWITTER: @debitfinance

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
DFC saves clients and their employees valuable time, so they can look after members / PHOTOS: SHUTTERSTOCK.COM
DFC saves clients and their employees valuable time, so they can look after members / PHOTOS: SHUTTERSTOCK.COM
DFC clients have seen an increase in membership yield by asking at point-of-sale if guests are interested in things like personal training / PHOTOS: SHUTTERSTOCK.COM
DFC clients have seen an increase in membership yield by asking at point-of-sale if guests are interested in things like personal training / PHOTOS: SHUTTERSTOCK.COM
https://www.leisureopportunities.co.uk/images/235585_871300.jpg
Maintaining a successful membership strategy can be challenging, but DFC’s revenue management system can save time and money – and help keep members engaged
Ivan Stevenson, DFC,DFC’s revenue management system, Retention
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F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
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At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
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Establishing new data and insight services and strengthening relationships with both government and the NHS ...
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Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
On demand
Fitness On Demand: On demand
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
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Carmarthenshire County Council
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Halton Borough Council
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Diary dates
12-13 Sep 2022
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Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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