Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

Promotional Feature: Cybex named official fitness equipment supplier to Williams Racing

From the gym to the race track: Cybex and Williams F1

Published in Sports Management Aug 2016 issue 125
The equipment has been custom made to incorporate the Williams logo and branding
The equipment has been custom made to incorporate the Williams logo and branding
As an F1 team we’re at the pinnacle of motorsport and we ask the best of all of the individuals involved – it’s not just performance of the car but also that of the individuals, so we sought out the best kit that we could find. Cybex’s equipment is amazing – it’s really versatile, it’s reliable and it can cater for everybody; from first-time gym goers to elite athletes - Gemma Fisher, Human Performance Specialist, Williams Racing

How Cybex are supporting the Williams F1 drivers, support team and 700+ UK-based staff
In March 2016, Cybex was named as the Official Fitness Equipment Supplier to Williams Racing, the globally renowned 16-time FIA World Championship winning Formula One team.

The exclusive five-year partnership was announced at the opening of the new Williams Cybex Gym, a 330m² training facility onsite at the team’s headquarters in Grove, Oxfordshire.

Home to an extensive range of premium cardiovascular and strength training equipment from Cybex, the new gym will be used by Williams’ 700 staff, including the team’s pitstop crew and drivers Felipe Massa and Valtteri Bottas when onsite at the team’s headquarters.

First-time gym goers to elite athletes
Cybex were tasked with delivering a facility that catered for everyone; from Williams’ office staff for whom this would be their first experience in a gym, to elite level athletes where physical conditioning levels are tantamount to their success on the track.

“It’s an unusual brief to cover first time gym users, to pitstop crews to F1 drivers so the equipment was carefully selected to not only provide a state-of-the art training facility that is accessible to Williams’ growing team at Grove, but to also maximise the portfolio of equipment where athlete conditioning is of paramount importance,” explained Rob Thurston, Cybex UK sales director.

The gym comprises equipment from Cybex’s 700 cardio series and the new SPARC, Cybex’s self-powered resisted cardio machine designed for HIIT and circuit-based workouts. The gym also includes equipment from the Eagle NX and Prestige VRS selectorised strength lines, Bravo Functional Trainer, Big Iron lifting platform and a range of plate loaded and free weights equipment. Also installed was a functional training rig, group exercise bikes and a range of functional training equipment in the gym’s studio.

Ready to race
Physical conditioning forms a significant part of any Formula One driver’s race preparation, the outcome of which could mean the difference between success and failure on the circuit.

Today’s drivers are highly-conditioned athletes, who can experience forces of up to 5G under heavy breaking; burn up to 1400 calories and lose up to 5% of their bodyweight in water in just one race.

And it’s not just the drivers for whom peak physical fitness is essential; races are often won and lost on the success and speed of a pitstop turnaround. For Williams, they have a reputation to uphold, having achieved the fastest overall pitstop times on numerous occasions during the 2016 Formula One season so far.

“Pitstops in modern day Formula One are complex and require the mechanics to be in peak physical condition,” explained Claire Williams, deputy team principal and commercial director of Williams Racing. “Our team members have thorough training regimes and the Williams Cybex Gym will be the focal point of their fitness work going forwards when away from the track.”

The team behind the team
Williams’ Oxfordshire-based headquarters is in operation 24/7; more than 700 employees and contractors work around the clock to deliver car performance of the highest level and consequently, the health and wellbeing of its staff is paramount to the team’s performance on the track, as Nicola Salter, Group HR director at Williams Racing, confirms: “At Williams we encourage a fit and healthy workforce and we truly believe that human performance is an important aspect to delivering world class engineering; having the Williams Cybex gym onsite means that our staff can focus both on their work and their health and wellbeing and we’re very proud to be able to offer this fantastic facility.”

Shared brand values
For both Cybex and Williams, the partnership goes way beyond that of a traditional supplier-customer relationship: “With performance, results and innovation being key values of both brands, it makes Cybex and Williams a natural fit,” confirms Williams.

This belief is also echoed by Cybex, as Thurston concludes: “The team and the business that has been built around producing racing cars to the highest performance standards is centred around innovation, excellence, precision and world class engineering and we are proud to partner with Williams and proud to work with an organisation that shares so many of our values.”

Cybex International UK Ltd.
Premier House, Beveridge Lane, Coalville, Leicestershire, LE67 1TB
Tel: 0845 606 0228

Email: [email protected]

Web: www.cybexintl.com

Williams F1
Williams F1
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
https://www.leisureopportunities.co.uk/images/157598_446829.jpg
From the gym to the race track: Cybex and Williams F1
CYBEX,CYBEX, Williams F1,
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
HCM magazine
Industry suppliers are responding to the exponential increase in consumer demand for strength training with a raft of new and innovative launches and concepts, as Steph Eaves reports
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
McFit, the original budget gym is undergoing a transformation with a new look and estate-wide overhaul, as Liz Terry reports
HCM promotional features
Sponsored
We saw a 58 per cent growth in companies launching one of our schemes from 2022 to 2023, which demonstrates prioritisation of employee health and wellbeing
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: GANTNER
GANTNER optimizes and simplifies the organisation of fitness clubs....
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Zoom Media press release: Zoom Media launches ‘livegood' wellness channel to deliver in-club entertainment on consoles and screens
Zoom Media, a leading provider of digital media solutions for health clubs, has launched a proprietary wellness content channel called Livegood – a digital hub of health and wellness media.
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Salt therapy products
Himalayan Source: Salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Promotional Feature: Cybex named official fitness equipment supplier to Williams Racing

From the gym to the race track: Cybex and Williams F1

Published in Sports Management Aug 2016 issue 125
The equipment has been custom made to incorporate the Williams logo and branding
The equipment has been custom made to incorporate the Williams logo and branding
As an F1 team we’re at the pinnacle of motorsport and we ask the best of all of the individuals involved – it’s not just performance of the car but also that of the individuals, so we sought out the best kit that we could find. Cybex’s equipment is amazing – it’s really versatile, it’s reliable and it can cater for everybody; from first-time gym goers to elite athletes - Gemma Fisher, Human Performance Specialist, Williams Racing

How Cybex are supporting the Williams F1 drivers, support team and 700+ UK-based staff
In March 2016, Cybex was named as the Official Fitness Equipment Supplier to Williams Racing, the globally renowned 16-time FIA World Championship winning Formula One team.

The exclusive five-year partnership was announced at the opening of the new Williams Cybex Gym, a 330m² training facility onsite at the team’s headquarters in Grove, Oxfordshire.

Home to an extensive range of premium cardiovascular and strength training equipment from Cybex, the new gym will be used by Williams’ 700 staff, including the team’s pitstop crew and drivers Felipe Massa and Valtteri Bottas when onsite at the team’s headquarters.

First-time gym goers to elite athletes
Cybex were tasked with delivering a facility that catered for everyone; from Williams’ office staff for whom this would be their first experience in a gym, to elite level athletes where physical conditioning levels are tantamount to their success on the track.

“It’s an unusual brief to cover first time gym users, to pitstop crews to F1 drivers so the equipment was carefully selected to not only provide a state-of-the art training facility that is accessible to Williams’ growing team at Grove, but to also maximise the portfolio of equipment where athlete conditioning is of paramount importance,” explained Rob Thurston, Cybex UK sales director.

The gym comprises equipment from Cybex’s 700 cardio series and the new SPARC, Cybex’s self-powered resisted cardio machine designed for HIIT and circuit-based workouts. The gym also includes equipment from the Eagle NX and Prestige VRS selectorised strength lines, Bravo Functional Trainer, Big Iron lifting platform and a range of plate loaded and free weights equipment. Also installed was a functional training rig, group exercise bikes and a range of functional training equipment in the gym’s studio.

Ready to race
Physical conditioning forms a significant part of any Formula One driver’s race preparation, the outcome of which could mean the difference between success and failure on the circuit.

Today’s drivers are highly-conditioned athletes, who can experience forces of up to 5G under heavy breaking; burn up to 1400 calories and lose up to 5% of their bodyweight in water in just one race.

And it’s not just the drivers for whom peak physical fitness is essential; races are often won and lost on the success and speed of a pitstop turnaround. For Williams, they have a reputation to uphold, having achieved the fastest overall pitstop times on numerous occasions during the 2016 Formula One season so far.

“Pitstops in modern day Formula One are complex and require the mechanics to be in peak physical condition,” explained Claire Williams, deputy team principal and commercial director of Williams Racing. “Our team members have thorough training regimes and the Williams Cybex Gym will be the focal point of their fitness work going forwards when away from the track.”

The team behind the team
Williams’ Oxfordshire-based headquarters is in operation 24/7; more than 700 employees and contractors work around the clock to deliver car performance of the highest level and consequently, the health and wellbeing of its staff is paramount to the team’s performance on the track, as Nicola Salter, Group HR director at Williams Racing, confirms: “At Williams we encourage a fit and healthy workforce and we truly believe that human performance is an important aspect to delivering world class engineering; having the Williams Cybex gym onsite means that our staff can focus both on their work and their health and wellbeing and we’re very proud to be able to offer this fantastic facility.”

Shared brand values
For both Cybex and Williams, the partnership goes way beyond that of a traditional supplier-customer relationship: “With performance, results and innovation being key values of both brands, it makes Cybex and Williams a natural fit,” confirms Williams.

This belief is also echoed by Cybex, as Thurston concludes: “The team and the business that has been built around producing racing cars to the highest performance standards is centred around innovation, excellence, precision and world class engineering and we are proud to partner with Williams and proud to work with an organisation that shares so many of our values.”

Cybex International UK Ltd.
Premier House, Beveridge Lane, Coalville, Leicestershire, LE67 1TB
Tel: 0845 606 0228

Email: [email protected]

Web: www.cybexintl.com

Williams F1
Williams F1
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
The studio features the new SPARC – Cybex’s self-powered resisted cardio machine designed for HIIT and circuit training
https://www.leisureopportunities.co.uk/images/157598_446829.jpg
From the gym to the race track: Cybex and Williams F1
CYBEX,CYBEX, Williams F1,
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: GANTNER
GANTNER optimizes and simplifies the organisation of fitness clubs....
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Zoom Media press release: Zoom Media launches ‘livegood' wellness channel to deliver in-club entertainment on consoles and screens
Zoom Media, a leading provider of digital media solutions for health clubs, has launched a proprietary wellness content channel called Livegood – a digital hub of health and wellness media.
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Salt therapy products
Himalayan Source: Salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites