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Technogym
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: Physical Company Ltd

As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age

Published in Health Club Management 2019 issue 9
John Halls is managing director of Physical Company
John Halls is managing director of Physical Company

Physical Company recently turned 30. Have you celebrated?
We have made quite a lot of noise about it! We have launched a new brochure and freshened up the brand, bringing the typeface up to date, and losing the icon from our products. Now all our staff are proud to wear our branded clothes and love the brand from within. We’ve also dropped the word Company from our product branding, so it will just have Physical. The aim was to create a strong, modern feel, which I think we have achieved.

Added to this, we have simplified the mission statement. Because this started out as a family business, it was small enough for everyone to understand the culture and mission. However as the company grew, we needed to formalise this, but our mission statement was wordy, long winded and hard to remember. Now it is very easy: we are First For Fitness Solutions.

This mission is supported by our core values, which are unparalleled customer service; high quality, good value products; teamwork and commitment. All our team understand our aims and objectives. We are not just a seller of kit, but a provider of the overall solution – from designing the workout space to delivering the equipment and programming.

It started out as a family business, do you still see Physical as a family business or have you evolved?
I think it’s a bit of both. My parents started the company in 1989 so my two brothers and I were immersed in it at an early age, and although we have all had other careers, we have gravitated back to the family business and my parents have retired.

We have also developed beyond that. Some of our larger customers don’t tend to want to be sold to by a company working out of a cottage in Buckinghamshire. Our HQ now boasts 30,000sq ft of office, warehouse and showroom space, with room for growth. We have a fit and healthy team of 24. We offer a massive range of equipment, including flooring, and products for mind/body exercise, strength and conditioning, as well as functional.

What are the big trends you're witnessing at the moment?
One of the big trends at the moment is flooring – we’re delivering many elaborate floor installations, including features such as branding, patterns and programming prompts, all of which we are embedding during the manufacturing process.

Technology is another ongoing trend and is a way in which we have added value to our products. Our Physical Company app offers a number of different programmes for the gym floor, which users can also access by hovering their phone over the embedded NFC chip. One of our newest launches is a multi-functional exercise bench with storage, the Evo Bench. The App offers a wide variety of training exercises and instruction videos which maximise the user’s experience. The App also houses APEX - a range of programmes for different exercise protocols, which are supported by four new releases each year. Club operators love APEX – Serco have just bought functional kit from us and can access the programming to back it up.

As an equipment supplier you have to stay one step ahead of the operators. How do you do this?
You have to keep moving and exploring. Each year, members of our team travel to various global destinations to meet with existing and potential new suppliers. It is important to attend all the main shows, as well as take a risk, investing in stock and technology. We are always looking to partner with world class suppliers, for example we are now the UK distributor for Merrithew™ Pilates Reformers, and the Italian brand, Reaxing, which offers products for instability training. We work closely with operators to determine what plans they have for the future, and what equipment they are likely to require.

Do you have any predictions for the industry?
I think we will continue to see the market polarise with the budgets and boutiques at opposite ends. Both ends are vibrant, but the guys in the middle are still getting squeezed. A number of these are looking at improvements they can make to their facility, equipment and services to differentiate themselves and improve experience at their facility. I think there might be hard times ahead for the industry: everyone is a bit nervous about Brexit and the Brexit hangover.

As a population, I believe more people will start to exercise, however their choice as to where they do this has further increased with some good quality home training options now available. Boosted by Peloton, I think there will be rise in home training, possibly with the introduction of augmented reality products, so people can put on glasses and see an instructor in their room.

TEL: +44 (0) 1494 769 222

EMAIL: [email protected]

WEB: www.physicalcompany.co.uk

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Physical Company aims to provide high quality, good value products
Physical Company aims to provide high quality, good value products
Halls says the supplier is constantly exploring new opportunities and innovations
Halls says the supplier is constantly exploring new opportunities and innovations
http://www.leisureopportunities.com/images/imagesX/280902_598569.jpg
As Physical Company's 30th anniversary arrives, HCM speaks to its Managing Director John Halls about the brand's ethos and what his hopes are for the future of the brand.
John Hall, Managing Director of Physical Company, Physical Company,John Hall, Physical Company, Fitness, Digital Fitness
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
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It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
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feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
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ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
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Bannatyne has driven member engagement with Les Mills during the lockdown
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As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
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Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
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A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
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Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
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Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
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Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
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Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
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Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
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Catalogue Gallery
Click on a catalogue to view it online
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Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
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22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
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Messe Stuttgart, Germany
Diary dates
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Online,
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
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03-06 Jun 2021
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16-17 Jun 2021
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features

Promotional feature: Physical Company Ltd

As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age

Published in Health Club Management 2019 issue 9
John Halls is managing director of Physical Company
John Halls is managing director of Physical Company

Physical Company recently turned 30. Have you celebrated?
We have made quite a lot of noise about it! We have launched a new brochure and freshened up the brand, bringing the typeface up to date, and losing the icon from our products. Now all our staff are proud to wear our branded clothes and love the brand from within. We’ve also dropped the word Company from our product branding, so it will just have Physical. The aim was to create a strong, modern feel, which I think we have achieved.

Added to this, we have simplified the mission statement. Because this started out as a family business, it was small enough for everyone to understand the culture and mission. However as the company grew, we needed to formalise this, but our mission statement was wordy, long winded and hard to remember. Now it is very easy: we are First For Fitness Solutions.

This mission is supported by our core values, which are unparalleled customer service; high quality, good value products; teamwork and commitment. All our team understand our aims and objectives. We are not just a seller of kit, but a provider of the overall solution – from designing the workout space to delivering the equipment and programming.

It started out as a family business, do you still see Physical as a family business or have you evolved?
I think it’s a bit of both. My parents started the company in 1989 so my two brothers and I were immersed in it at an early age, and although we have all had other careers, we have gravitated back to the family business and my parents have retired.

We have also developed beyond that. Some of our larger customers don’t tend to want to be sold to by a company working out of a cottage in Buckinghamshire. Our HQ now boasts 30,000sq ft of office, warehouse and showroom space, with room for growth. We have a fit and healthy team of 24. We offer a massive range of equipment, including flooring, and products for mind/body exercise, strength and conditioning, as well as functional.

What are the big trends you're witnessing at the moment?
One of the big trends at the moment is flooring – we’re delivering many elaborate floor installations, including features such as branding, patterns and programming prompts, all of which we are embedding during the manufacturing process.

Technology is another ongoing trend and is a way in which we have added value to our products. Our Physical Company app offers a number of different programmes for the gym floor, which users can also access by hovering their phone over the embedded NFC chip. One of our newest launches is a multi-functional exercise bench with storage, the Evo Bench. The App offers a wide variety of training exercises and instruction videos which maximise the user’s experience. The App also houses APEX - a range of programmes for different exercise protocols, which are supported by four new releases each year. Club operators love APEX – Serco have just bought functional kit from us and can access the programming to back it up.

As an equipment supplier you have to stay one step ahead of the operators. How do you do this?
You have to keep moving and exploring. Each year, members of our team travel to various global destinations to meet with existing and potential new suppliers. It is important to attend all the main shows, as well as take a risk, investing in stock and technology. We are always looking to partner with world class suppliers, for example we are now the UK distributor for Merrithew™ Pilates Reformers, and the Italian brand, Reaxing, which offers products for instability training. We work closely with operators to determine what plans they have for the future, and what equipment they are likely to require.

Do you have any predictions for the industry?
I think we will continue to see the market polarise with the budgets and boutiques at opposite ends. Both ends are vibrant, but the guys in the middle are still getting squeezed. A number of these are looking at improvements they can make to their facility, equipment and services to differentiate themselves and improve experience at their facility. I think there might be hard times ahead for the industry: everyone is a bit nervous about Brexit and the Brexit hangover.

As a population, I believe more people will start to exercise, however their choice as to where they do this has further increased with some good quality home training options now available. Boosted by Peloton, I think there will be rise in home training, possibly with the introduction of augmented reality products, so people can put on glasses and see an instructor in their room.

TEL: +44 (0) 1494 769 222

EMAIL: [email protected]

WEB: www.physicalcompany.co.uk

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Physical Company aims to provide high quality, good value products
Physical Company aims to provide high quality, good value products
Halls says the supplier is constantly exploring new opportunities and innovations
Halls says the supplier is constantly exploring new opportunities and innovations
http://www.leisureopportunities.com/images/imagesX/280902_598569.jpg
As Physical Company's 30th anniversary arrives, HCM speaks to its Managing Director John Halls about the brand's ethos and what his hopes are for the future of the brand.
John Hall, Managing Director of Physical Company, Physical Company,John Hall, Physical Company, Fitness, Digital Fitness
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
TRX Training: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Fisikal: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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