GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Matrix

Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more

Published in Health Club Management 2019 issue 9
MX4 Active trainers must be able to relate authentically to people of different ages and abilities
MX4 Active trainers must be able to relate authentically to people of different ages and abilities

What is MX4 Active?
MX4 Active is an expansion of our range of small group training solutions, targeting the ageing population and the deconditioned. Both MX4 and MX4 Active have similar features, such as periodisation, the equipment used and weekly structures, but the key differences are the coaching style and portfolio of exercises used.

We developed MX4 Active after many consultations on how to effectively connect those with a lower baseline of fitness. Special considerations were made to ensure the programme can serve the needs of older individuals who may have additional age-related conditions and physical limitations. The workouts blend cardio-based modalities with functional training to support fitness improvements.

The programming aims to ease the transition to an active lifestyle by including movements that are low impact yet develop coordination, balance, flexibility and skeletal and muscular strength. Each session lasts 45 minutes and participants are encouraged to train 2-3 times per week.

Why design training specifically for the older population?
The ageing population in the UK is rapidly increasing. The Office of National Statistics states that almost a fifth of the UK is now aged 65 and over. This group is also largely inactive, and we're paying a price for this. ukactive recently estimated that inactivity in this age group costs the NHS around £11bn per decade.

The fitness industry needs to do what we can to turn this around. Everyone may be talking about active ageing now, but we have spent nearly two years developing this programme. We went back to the source, spoke with the people in these groups, discussing the physical and psychological barriers they face to activity, working with experts to find the most adaptable, versatile exercises, performing research and beta testing scenarios in the US, to find a solution that would make an impact.

What were your findings in the research stages?
We already understood the physiological changes we needed to make to the programming in terms of adapting our exercises and intensities, but what was really interesting was the steering our participants gave us regarding trainer attitude.

Trainers need to be empathetic and reassuring in their delivery. Calm, clear and unrushed instructions paired with physical demonstrations. They need to relate, to understand that these people may be older, perhaps retired, but have been at the top of their games before now and deserve respect, not belittling.

When teaching MX4 Active, you can't be the same trainer you are when you’re training a 20-year-old. It’s not uncommon that most trainers have one mode of operation. We had to dig deep into this concept, working with instructors to recognise that their attitude and delivery is key to the success of this programme.

We have selected Matrix Master Trainers to be trained as Active Trainers so they can deliver this method. But this comes down to the operators having a bit of a reality check – ask the question, are your trainers interacting and relating to the population as a whole, or are they skewed towards a certain demographic? This doesn’t mean you need to hire older trainers to instruct active ageing groups, you just need the right trainers who can relate to different abilities and ages authentically.

The type of physical activity encouraged is also important. For years, the focus has been on the relevance of cardiovascular fitness but, over the last decade, studies have documented the hugely positive impact that regular strength training can have on an array of health and wellbeing indicators including: mobility, strength, bone density, mental health and long-term metabolic conditions such as diabetes.

In fact, the NHS website now recommends at least two strength training sessions per week for those aged 65 and over. That’s why the programme also incorporates functional training and weight-bearing exercises to maintain and improve these wellbeing factors.

How does MX4 Active differ from your original MX4 small group training?
MX4 is about never doing the same thing twice, high intensity and variation. There are 156 workouts to choose from. MX4 Active is completely different. From our findings, the ageing population prefer familiarity to their workouts, not variety, so we carefully reduced our training plans to just 26 workouts. We also use periodisation differently, focusing on just two workout plans a month.

With this periodisation, members can 'learn it, then work it', with the familiarity building confidence. The idea is that members will acclimatise to the exercises and movement patterns in the first two weeks and then the trainer can increase the intensity of these for the rest of the month.

We also increased the recovery period, removed any exercises that involved pressure on the back, knees or repetitive floor work. Interestingly, we also had to weigh up the decision regarding music. Normally, in MX4 training this is hugely motivational, but our MX4 Active testing groups found it potentially distracting when trying to listen to the instructor and take guidance.

Many forms of small group training are about the quick, in-and-out model, but the older age group aren’t concerned by time constraints. They aren’t rushing in and out of classes. It became clear that there was a real social aspect at play, not just conversing amongst the members in the group, but the rapport they wanted to build with the instructor.

Overall, we have changed the environment, the experience and the stimulus to engage in the process.

How does a programme targeting the ageing population help the industry?
Getting an increased number of older or deconditioned people active represents a major avenue for growth. We have developed something that specifically engages this avenue.

It’s not necessarily that this age group isn’t already represented in the memberships of gyms, but it is true that they're not being catered for in a way that suits their exercise needs. Clubs are taking their membership fees, which in many cases simply equates to giving the member a key to the door of the gym but nothing beyond that. By providing solutions specifically designed for this age group, facilities have the opportunity to stand out from their competition. This is a group that, if satisfied, will build an incredible boost in loyalty and promote through word of mouth.

We need to encourage this age group to trade an inactive lifestyle for an active one. Maintaining health and functionality for as long as possible will have a profound effect on an individual’s quality of life and will also save the health service literally millions of pounds, delivering widespread benefits to the nation as a whole.

MX4 Active is an ideal addition to facility timetables, helping older and less fit members form a habit of exercise. Old age does not have to mean ill health and a lack of mobility. Keeping physically active and performing regular cardiovascular and resistance training is scientifically proven to positively impact mental and physical health in older adults.

MX4 Active is now available across the UK. To find out more about MX4 Active visit www.matrixfitness.co.uk

Steve Barrett, Matrix Fitness
"The ageing population in the UK is rapidly increasing. The Office of National Statistics states that almost a fifth of the UK is now aged 65 and over. This group is also largely inactive, and we're paying a price for this" - Steve Barrett, Matrix Fitness

TEL: +44 (0)1782 644900

EMAIL: [email protected]

WEB: www.matrixfitness.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
MX4 Active has been designed to enable participants to quickly feel comfortable and familiar with the exercises
MX4 Active has been designed to enable participants to quickly feel comfortable and familiar with the exercises
https://www.leisureopportunities.co.uk/images/imagesX/354885_454477.jpg
Matrix is launching MX4 Active. 'MX4 Active is an expansion of our range of small group training solutions, targeting the ageing population and the deconditioned'- Steve Barrett, Director of Global Group Education and Training, 'old age does not have to mean ill health and a lack of mobility'.
Matrix Fitness, Steve Barrett, Fitness, Ageing Population,Fitness, Ageing Population, Matrix Fitness,
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM magazine
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
HCM Magazine
Policy
The new monitoring and evaluation tool will analyse participation at public leisure facilities and provide insight into the sector’s performance, sustainability and social value
HCM Magazine
Reopening
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM Magazine
Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
Research
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
HCM Magazine
HCM People
Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Video Gallery
MyZone Group Ltd
Pendex
FreeMotion Fitness
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Octane Fitness: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Matrix

Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more

Published in Health Club Management 2019 issue 9
MX4 Active trainers must be able to relate authentically to people of different ages and abilities
MX4 Active trainers must be able to relate authentically to people of different ages and abilities

What is MX4 Active?
MX4 Active is an expansion of our range of small group training solutions, targeting the ageing population and the deconditioned. Both MX4 and MX4 Active have similar features, such as periodisation, the equipment used and weekly structures, but the key differences are the coaching style and portfolio of exercises used.

We developed MX4 Active after many consultations on how to effectively connect those with a lower baseline of fitness. Special considerations were made to ensure the programme can serve the needs of older individuals who may have additional age-related conditions and physical limitations. The workouts blend cardio-based modalities with functional training to support fitness improvements.

The programming aims to ease the transition to an active lifestyle by including movements that are low impact yet develop coordination, balance, flexibility and skeletal and muscular strength. Each session lasts 45 minutes and participants are encouraged to train 2-3 times per week.

Why design training specifically for the older population?
The ageing population in the UK is rapidly increasing. The Office of National Statistics states that almost a fifth of the UK is now aged 65 and over. This group is also largely inactive, and we're paying a price for this. ukactive recently estimated that inactivity in this age group costs the NHS around £11bn per decade.

The fitness industry needs to do what we can to turn this around. Everyone may be talking about active ageing now, but we have spent nearly two years developing this programme. We went back to the source, spoke with the people in these groups, discussing the physical and psychological barriers they face to activity, working with experts to find the most adaptable, versatile exercises, performing research and beta testing scenarios in the US, to find a solution that would make an impact.

What were your findings in the research stages?
We already understood the physiological changes we needed to make to the programming in terms of adapting our exercises and intensities, but what was really interesting was the steering our participants gave us regarding trainer attitude.

Trainers need to be empathetic and reassuring in their delivery. Calm, clear and unrushed instructions paired with physical demonstrations. They need to relate, to understand that these people may be older, perhaps retired, but have been at the top of their games before now and deserve respect, not belittling.

When teaching MX4 Active, you can't be the same trainer you are when you’re training a 20-year-old. It’s not uncommon that most trainers have one mode of operation. We had to dig deep into this concept, working with instructors to recognise that their attitude and delivery is key to the success of this programme.

We have selected Matrix Master Trainers to be trained as Active Trainers so they can deliver this method. But this comes down to the operators having a bit of a reality check – ask the question, are your trainers interacting and relating to the population as a whole, or are they skewed towards a certain demographic? This doesn’t mean you need to hire older trainers to instruct active ageing groups, you just need the right trainers who can relate to different abilities and ages authentically.

The type of physical activity encouraged is also important. For years, the focus has been on the relevance of cardiovascular fitness but, over the last decade, studies have documented the hugely positive impact that regular strength training can have on an array of health and wellbeing indicators including: mobility, strength, bone density, mental health and long-term metabolic conditions such as diabetes.

In fact, the NHS website now recommends at least two strength training sessions per week for those aged 65 and over. That’s why the programme also incorporates functional training and weight-bearing exercises to maintain and improve these wellbeing factors.

How does MX4 Active differ from your original MX4 small group training?
MX4 is about never doing the same thing twice, high intensity and variation. There are 156 workouts to choose from. MX4 Active is completely different. From our findings, the ageing population prefer familiarity to their workouts, not variety, so we carefully reduced our training plans to just 26 workouts. We also use periodisation differently, focusing on just two workout plans a month.

With this periodisation, members can 'learn it, then work it', with the familiarity building confidence. The idea is that members will acclimatise to the exercises and movement patterns in the first two weeks and then the trainer can increase the intensity of these for the rest of the month.

We also increased the recovery period, removed any exercises that involved pressure on the back, knees or repetitive floor work. Interestingly, we also had to weigh up the decision regarding music. Normally, in MX4 training this is hugely motivational, but our MX4 Active testing groups found it potentially distracting when trying to listen to the instructor and take guidance.

Many forms of small group training are about the quick, in-and-out model, but the older age group aren’t concerned by time constraints. They aren’t rushing in and out of classes. It became clear that there was a real social aspect at play, not just conversing amongst the members in the group, but the rapport they wanted to build with the instructor.

Overall, we have changed the environment, the experience and the stimulus to engage in the process.

How does a programme targeting the ageing population help the industry?
Getting an increased number of older or deconditioned people active represents a major avenue for growth. We have developed something that specifically engages this avenue.

It’s not necessarily that this age group isn’t already represented in the memberships of gyms, but it is true that they're not being catered for in a way that suits their exercise needs. Clubs are taking their membership fees, which in many cases simply equates to giving the member a key to the door of the gym but nothing beyond that. By providing solutions specifically designed for this age group, facilities have the opportunity to stand out from their competition. This is a group that, if satisfied, will build an incredible boost in loyalty and promote through word of mouth.

We need to encourage this age group to trade an inactive lifestyle for an active one. Maintaining health and functionality for as long as possible will have a profound effect on an individual’s quality of life and will also save the health service literally millions of pounds, delivering widespread benefits to the nation as a whole.

MX4 Active is an ideal addition to facility timetables, helping older and less fit members form a habit of exercise. Old age does not have to mean ill health and a lack of mobility. Keeping physically active and performing regular cardiovascular and resistance training is scientifically proven to positively impact mental and physical health in older adults.

MX4 Active is now available across the UK. To find out more about MX4 Active visit www.matrixfitness.co.uk

Steve Barrett, Matrix Fitness
"The ageing population in the UK is rapidly increasing. The Office of National Statistics states that almost a fifth of the UK is now aged 65 and over. This group is also largely inactive, and we're paying a price for this" - Steve Barrett, Matrix Fitness

TEL: +44 (0)1782 644900

EMAIL: [email protected]

WEB: www.matrixfitness.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
MX4 Active has been designed to enable participants to quickly feel comfortable and familiar with the exercises
MX4 Active has been designed to enable participants to quickly feel comfortable and familiar with the exercises
https://www.leisureopportunities.co.uk/images/imagesX/354885_454477.jpg
Matrix is launching MX4 Active. 'MX4 Active is an expansion of our range of small group training solutions, targeting the ageing population and the deconditioned'- Steve Barrett, Director of Global Group Education and Training, 'old age does not have to mean ill health and a lack of mobility'.
Matrix Fitness, Steve Barrett, Fitness, Ageing Population,Fitness, Ageing Population, Matrix Fitness,
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Video Gallery
MyZone Group Ltd
Pendex
FreeMotion Fitness
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Octane Fitness: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FreeMotion Fitness
FreeMotion Fitness