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Floors 4 Gyms / TVS Sports Surfaces
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Floors 4 Gyms / TVS Sports Surfaces
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Profile: Ryan Crabbe

Hilton’s new Five Feet to Fitness room promises to take in-room wellness to a whole new level. Jane Kitchen talks to Ryan Crabbe, senior director of global wellness for Hilton, to find out what makes it different

By Jane Kitchen, Spa Business | Published in Health Club Management 2017 issue 7
Crabbe says wellness travellers are ready for 
in-room fitness
Crabbe says wellness travellers are ready for in-room fitness
Hilton’s in-room fitness programme was inspired by a Cornell University study which found 46 per cent of travellers want to work out while they’re staying at a hotel, but only around 20 per cent actually do

Hospitality giant Hilton has unveiled a new in-room concept, Five Feet to Fitness, which brings more than 11 different fitness equipment and accessory options into the hotel room and creates an upselling option for hotel operators. The move is part of Hilton’s goal of modernising its fitness experience, while at the same time making it more inclusive.

Ryan Crabbe, senior director of global wellness for Hilton says the room is a “personal wellbeing stage”.

“We like to describe it as a guestroom dedicated to movement and mindfulness,” he tells Health Club Management. “It really is the first of its kind – a hybrid room.”

What’s in the room?
The Five Feet to Fitness room features an indoor bike from British cycling innovator Wattbike, which can be used for either longer indoor exercise sessions or focused interval-training workouts. A dynamic Gym Rax functional training station delivers strength, suspension, core and high intensity interval training (HIIT).

At the heart of the concept is the Fitness Kiosk, a touch-screen display embedded within the Gym Rax system, where guests can get equipment tutorials and follow guided workout routines.

“Travellers are committed to fitness more than they’ve ever been, and they’re experimenting with non-traditional exercise,” says Crabbe. “Five Feet to Fitness is a programme that’s designed to meet those evolving needs and to keep guests happy and healthy before, during and after their stay. What this means for us is we have to broaden the hotel fitness experience by making it easier to maintain – and start – healthy habits while travelling. We now sense a real opportunity for doing that.”

The fitness space – around 100sq ft (9 sq m) – is located near a room’s window and features sports-performance flooring. “People need to run, move and sweat – and you can’t do that on carpet,” explains Crabbe.

Hilton has created more than 200 bespoke fitness videos in categories in partnership with Aktiv Solutions, including cardio, cycling, endurance, strength, HIIT, yoga, stretch and recovery. Also included in the room is a meditation chair, blackout shades for restorative sleep and Biofreeze products to ease muscle tension.

A different approach
“The room is very different from the way others in the hospitality industry have imagined in-room fitness; often it’s been done by putting in a piece of equipment in the closet or rolling in a piece of cardio, but we really wanted to reimagine the space in its entirety and be empathetic with customers who want to work out but don’t make it to the gym,” says Crabbe. “We want to be empathetic with their pain points and how we can make fitness convenient – and make wellness, mindfulness and fitness more accessible.”

Crabbe says the concept was inspired by a Cornell University study released last year, which found 46 per cent of travellers say they want to work out while they’re at a hotel, but only around 20 per cent actually do. The study inspired Crabbe to do his own guest research, and he found that a quarter of Hilton guests expressed interest in a dedicated in-room fitness concept. This, combined with a growth in popularity for functional training and the capacity challenges that every hotel faces at peak times, led to the development of the concept.

“We know no matter how successful people are at making healthy decisions at home, replicating those choices while travelling is often not as easy as it should be,” says Crabbe. “We’re creating choice for guests and enabling them to control their own fitness experience.”

First locations
The Five for Fitness concept, which has just made its debut at the Parc 55 Hotel San Francisco and the Hilton McLean Tysons Corner in Virginia, will be an upgrade to a standard room, with customers paying US$45 extra. Hotel owners interested in the concept must commit to at least three Five Feet to Fitness rooms; Hiltons in Atlanta, Austin, Chicago, Las Vegas, New York and San Diego have already signed up.

The programme will launch in the US, but Crabbe says there’s “real potential for it to go global,” and that he intentionally partnered with companies with global distribution to create the room.

More fitness from Hilton
This is just one of several new ways Hilton is addressing fitness.

“We’re taking on programmes that have us dreaming outside the confines of the fitness centre,” says Crabbe. That includes expanding outdoor fitness options, such as HIIT and yoga on the beach.

“Fitness doesn’t just need to be about what’s happening inside the hotel’s gym,” Crabbe explains. “We’re developing outdoor programmes and content for hotels with the right geography or spaces.”

Hilton is also looking at how to use other areas in the hotel – such as stairs.

“We’re giving stairwells a makeover in some of our hotels, creating environments with motivational graphics and music to encourage guests to get their steps in and to move.” he explains. “Five Feet to Fitness is just one of the many ways we’re aiming to deliver fitness in different and reinspired ways.”

Hilton begins roll-out of new in-room fitness concept

Hilton’s new Five Feet to Fitness in-room fitness concept has made its debut at two Hilton-partnered properties in North America – the Parc 55 Hotel in San Francisco and the Hilton McLean Tysons Corner in Virginia.

A number of other Hilton properties will follow suit soon, with a good spread across the US. Properties already signed up and waiting to go live are in Atlanta, Austin, Chicago, Las Vegas, New York and San Diego.

Hilton says it will fine tune the concept in the US before undertaking a global rollout to take advantage of the growing wellness travel trend.

Parc 55 San Francisco: one of the first Hiltons to offer fitness rooms
Parc 55 San Francisco: one of the first Hiltons to offer fitness rooms
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
What’s in a Hilton fitness room?
What’s in a Hilton fitness room?
Ryan Crabbe says innovation in fitness is a major focus for Hilton Hotels
Ryan Crabbe says innovation in fitness is a major focus for Hilton Hotels
Guests can get tutorials and workout routines from the Fitness Kiosk
Guests can get tutorials and workout routines from the Fitness Kiosk
Over 200 different workouts have been developed in partnership with a specialist designer
Over 200 different workouts have been developed in partnership with a specialist designer
https://www.leisureopportunities.co.uk/images/300919_694888.jpg
Hilton's new in-room fitness concept – Five Feet to Fitness – promises to take traveller wellness to a whole new level. We talked to Ryan Crabbe, senior director of global wellness, to find out more
Ryan Crabbe, Senior Director of Global Wellness, Hilton,Hilton, in-room fitness, hotel operator, Ryan Crabbe
HCM magazine
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
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This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
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HCM People

Danielle Obe

Chair, The Black Swimming Association
Our vision is a future with ethnic diversity in aquatics
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HCM People
The market is there for the taking. We can lay the groundwork to prevent the region and continent from joining the statistics of the global obesity crisis by instilling fitness awareness
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Research
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
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Policy
As the UK government’s social prescribing initiative gains momentum, Kenny Butler calls on the sector to step up and get involved
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Interview
Gyms have a role to play in collaborating with the social prescribing movement to improve the nation’s health, the CEO of the UK’s National Academy of Social Prescribing tells Kate Cracknell
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Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
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Insight
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
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Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
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Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Power Plate: Exercise equipment
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Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
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Uniforms
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Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
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Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Profile: Ryan Crabbe

Hilton’s new Five Feet to Fitness room promises to take in-room wellness to a whole new level. Jane Kitchen talks to Ryan Crabbe, senior director of global wellness for Hilton, to find out what makes it different

By Jane Kitchen, Spa Business | Published in Health Club Management 2017 issue 7
Crabbe says wellness travellers are ready for 
in-room fitness
Crabbe says wellness travellers are ready for in-room fitness
Hilton’s in-room fitness programme was inspired by a Cornell University study which found 46 per cent of travellers want to work out while they’re staying at a hotel, but only around 20 per cent actually do

Hospitality giant Hilton has unveiled a new in-room concept, Five Feet to Fitness, which brings more than 11 different fitness equipment and accessory options into the hotel room and creates an upselling option for hotel operators. The move is part of Hilton’s goal of modernising its fitness experience, while at the same time making it more inclusive.

Ryan Crabbe, senior director of global wellness for Hilton says the room is a “personal wellbeing stage”.

“We like to describe it as a guestroom dedicated to movement and mindfulness,” he tells Health Club Management. “It really is the first of its kind – a hybrid room.”

What’s in the room?
The Five Feet to Fitness room features an indoor bike from British cycling innovator Wattbike, which can be used for either longer indoor exercise sessions or focused interval-training workouts. A dynamic Gym Rax functional training station delivers strength, suspension, core and high intensity interval training (HIIT).

At the heart of the concept is the Fitness Kiosk, a touch-screen display embedded within the Gym Rax system, where guests can get equipment tutorials and follow guided workout routines.

“Travellers are committed to fitness more than they’ve ever been, and they’re experimenting with non-traditional exercise,” says Crabbe. “Five Feet to Fitness is a programme that’s designed to meet those evolving needs and to keep guests happy and healthy before, during and after their stay. What this means for us is we have to broaden the hotel fitness experience by making it easier to maintain – and start – healthy habits while travelling. We now sense a real opportunity for doing that.”

The fitness space – around 100sq ft (9 sq m) – is located near a room’s window and features sports-performance flooring. “People need to run, move and sweat – and you can’t do that on carpet,” explains Crabbe.

Hilton has created more than 200 bespoke fitness videos in categories in partnership with Aktiv Solutions, including cardio, cycling, endurance, strength, HIIT, yoga, stretch and recovery. Also included in the room is a meditation chair, blackout shades for restorative sleep and Biofreeze products to ease muscle tension.

A different approach
“The room is very different from the way others in the hospitality industry have imagined in-room fitness; often it’s been done by putting in a piece of equipment in the closet or rolling in a piece of cardio, but we really wanted to reimagine the space in its entirety and be empathetic with customers who want to work out but don’t make it to the gym,” says Crabbe. “We want to be empathetic with their pain points and how we can make fitness convenient – and make wellness, mindfulness and fitness more accessible.”

Crabbe says the concept was inspired by a Cornell University study released last year, which found 46 per cent of travellers say they want to work out while they’re at a hotel, but only around 20 per cent actually do. The study inspired Crabbe to do his own guest research, and he found that a quarter of Hilton guests expressed interest in a dedicated in-room fitness concept. This, combined with a growth in popularity for functional training and the capacity challenges that every hotel faces at peak times, led to the development of the concept.

“We know no matter how successful people are at making healthy decisions at home, replicating those choices while travelling is often not as easy as it should be,” says Crabbe. “We’re creating choice for guests and enabling them to control their own fitness experience.”

First locations
The Five for Fitness concept, which has just made its debut at the Parc 55 Hotel San Francisco and the Hilton McLean Tysons Corner in Virginia, will be an upgrade to a standard room, with customers paying US$45 extra. Hotel owners interested in the concept must commit to at least three Five Feet to Fitness rooms; Hiltons in Atlanta, Austin, Chicago, Las Vegas, New York and San Diego have already signed up.

The programme will launch in the US, but Crabbe says there’s “real potential for it to go global,” and that he intentionally partnered with companies with global distribution to create the room.

More fitness from Hilton
This is just one of several new ways Hilton is addressing fitness.

“We’re taking on programmes that have us dreaming outside the confines of the fitness centre,” says Crabbe. That includes expanding outdoor fitness options, such as HIIT and yoga on the beach.

“Fitness doesn’t just need to be about what’s happening inside the hotel’s gym,” Crabbe explains. “We’re developing outdoor programmes and content for hotels with the right geography or spaces.”

Hilton is also looking at how to use other areas in the hotel – such as stairs.

“We’re giving stairwells a makeover in some of our hotels, creating environments with motivational graphics and music to encourage guests to get their steps in and to move.” he explains. “Five Feet to Fitness is just one of the many ways we’re aiming to deliver fitness in different and reinspired ways.”

Hilton begins roll-out of new in-room fitness concept

Hilton’s new Five Feet to Fitness in-room fitness concept has made its debut at two Hilton-partnered properties in North America – the Parc 55 Hotel in San Francisco and the Hilton McLean Tysons Corner in Virginia.

A number of other Hilton properties will follow suit soon, with a good spread across the US. Properties already signed up and waiting to go live are in Atlanta, Austin, Chicago, Las Vegas, New York and San Diego.

Hilton says it will fine tune the concept in the US before undertaking a global rollout to take advantage of the growing wellness travel trend.

Parc 55 San Francisco: one of the first Hiltons to offer fitness rooms
Parc 55 San Francisco: one of the first Hiltons to offer fitness rooms
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
What’s in a Hilton fitness room?
What’s in a Hilton fitness room?
Ryan Crabbe says innovation in fitness is a major focus for Hilton Hotels
Ryan Crabbe says innovation in fitness is a major focus for Hilton Hotels
Guests can get tutorials and workout routines from the Fitness Kiosk
Guests can get tutorials and workout routines from the Fitness Kiosk
Over 200 different workouts have been developed in partnership with a specialist designer
Over 200 different workouts have been developed in partnership with a specialist designer
https://www.leisureopportunities.co.uk/images/300919_694888.jpg
Hilton's new in-room fitness concept – Five Feet to Fitness – promises to take traveller wellness to a whole new level. We talked to Ryan Crabbe, senior director of global wellness, to find out more
Ryan Crabbe, Senior Director of Global Wellness, Hilton,Hilton, in-room fitness, hotel operator, Ryan Crabbe
Latest News
UK Health clubs, gyms, hotels, pubs and other leisure businesses will all receive a 50 ...
Latest News
Fitness First UK has changed its pricing structure and is now offering a flexible membership ...
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
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Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
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Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
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The global health and fitness industry is returning to a busy programme of live trade ...
Featured supplier news
Featured supplier news: FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Featured supplier news
Featured supplier news: Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Power Plate: Exercise equipment
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Floors 4 Gyms / TVS Sports Surfaces
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