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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Aaron Brooks-ThornettFreely Given PT: founder

A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high

Published in Health Club Management 2020 issue 3
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty

What’s your USP as a PT?
Nature is a great healer and offers the chance to be playful, so I conduct my sessions outdoors as much as possible.

As I’m based in Cornwall, I like to meet clients at the beach, or in the woods, and we do a mixture of cardio and bodyweight exercises using minimal equipment.

I encourage them to appreciate what they have on their doorstep, as many of them don’t make the most of the natural environment that’s all around them.

As our physical, mental and emotional selves are all connected – for example if you put on weight it’s not just your body which is affected – I like to take a holistic approach. I start and end each session with meditation, encouraging people to relax, centre themselves, take in their surroundings and look at the sky.

Exercise has always been a release for me. I have personal experience of using exercise to create a better and healthier life and to feel better about myself, so my aim with Freely Given is to reach out to people who need it most, many of whom are disadvantaged.

How have you gone about this?
I’ve reached out to GP surgeries offering to work with people as part of the social prescribing scheme. Because many of the people who could benefit the most from personal training can’t afford the service, I work on a donation-based system, so people pay what they can afford via an honesty box or an internet link.

A donation system sounds laudable, how does it work out?
I find it works really well. I was inspired by a donation-based meditation retreat I attended, and by the community waste food cafés using the same model.

I encourage people to pay what they can afford – so if money isn’t a problem to give generously in order to let me work more cheaply with those who wouldn’t usually be able to afford PT.

I was very keen to be able to reach out to people who need personal training and not to exclude those who could most benefit from the service.

A donation based system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This challenges me to keep service levels high. I don’t live a lavish lifestyle – that’s not what I aspire to.

My business costs are low and I go to cool and exciting places – both outdoors and people’s homes. Working this way feels exciting and creative and allows me to show my values and attitudes.

Plus, I believe the current economic system is outdated: continuous growth in a finite climate is a farce. I’d rather grow the business for the benefit of people, not money. I like trusting people’s natural trait to want to give and be generous.

You have to have faith and give people the opportunity to show their nice side.

What has been your experience of finding clients?
In Cornwall, it’s easy to find people from marginalised backgrounds – through GP surgeries, food banks, clothing banks. It’s much harder to find affluent people, so far they have come through networking and word of mouth.

Is money the main barrier for low income clients?
Money is a big issue, but sometimes people just don’t know how to get started – where to go or what to do – and need support with their confidence.

Many of my clients are intimidated by gyms and think they’ll be unfriendly environments full of fit, good looking people. I think operators could help to overcome this by offering a buddy system: inviting, or incentivising experienced members to accompany newbies on their first few visits.

What are your ambitions?
My dream is to be able to continue my work and have a positive impact on as many people as possible. I’m also looking for external sources of funding to help me do this and have applied to the National Lottery and also to the Tudor Trust. I hope I can find a source of support which will enable me to extend my work to other vulnerable groups.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Brooks-Thornett works with clients using a donation system for payments
Brooks-Thornett works with clients using a donation system for payments
http://www.leisureopportunities.com/images/2020/60535_648647.jpg
This personal trainer works on a ‘pay what you can’ basis, allowing him to reach those most in need...
Aaron Brooks-Thornett, Freely Given PT: founder,Aaron Brooks-Thornett, Freely Given, personal trainer
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promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
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Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
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Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
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Click on a catalogue to view it online
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Zynk Design Consultants: Design consultants
Flooring
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Property & Tenders
11 - 25 Union St, London SE1 1SD
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Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
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21-24 Sep 2020
Messe Stuttgart, Germany
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22-23 Sep 2020
Heythrop Park, United Kingdom
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07 Oct 2020
Online, Singapore, Singapore
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17-23 Oct 2020
Pinggu, Beijing, China
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03-06 Nov 2020
Online,
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
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03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

HCM People: Aaron Brooks-ThornettFreely Given PT: founder

A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high

Published in Health Club Management 2020 issue 3
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty

What’s your USP as a PT?
Nature is a great healer and offers the chance to be playful, so I conduct my sessions outdoors as much as possible.

As I’m based in Cornwall, I like to meet clients at the beach, or in the woods, and we do a mixture of cardio and bodyweight exercises using minimal equipment.

I encourage them to appreciate what they have on their doorstep, as many of them don’t make the most of the natural environment that’s all around them.

As our physical, mental and emotional selves are all connected – for example if you put on weight it’s not just your body which is affected – I like to take a holistic approach. I start and end each session with meditation, encouraging people to relax, centre themselves, take in their surroundings and look at the sky.

Exercise has always been a release for me. I have personal experience of using exercise to create a better and healthier life and to feel better about myself, so my aim with Freely Given is to reach out to people who need it most, many of whom are disadvantaged.

How have you gone about this?
I’ve reached out to GP surgeries offering to work with people as part of the social prescribing scheme. Because many of the people who could benefit the most from personal training can’t afford the service, I work on a donation-based system, so people pay what they can afford via an honesty box or an internet link.

A donation system sounds laudable, how does it work out?
I find it works really well. I was inspired by a donation-based meditation retreat I attended, and by the community waste food cafés using the same model.

I encourage people to pay what they can afford – so if money isn’t a problem to give generously in order to let me work more cheaply with those who wouldn’t usually be able to afford PT.

I was very keen to be able to reach out to people who need personal training and not to exclude those who could most benefit from the service.

A donation based system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This challenges me to keep service levels high. I don’t live a lavish lifestyle – that’s not what I aspire to.

My business costs are low and I go to cool and exciting places – both outdoors and people’s homes. Working this way feels exciting and creative and allows me to show my values and attitudes.

Plus, I believe the current economic system is outdated: continuous growth in a finite climate is a farce. I’d rather grow the business for the benefit of people, not money. I like trusting people’s natural trait to want to give and be generous.

You have to have faith and give people the opportunity to show their nice side.

What has been your experience of finding clients?
In Cornwall, it’s easy to find people from marginalised backgrounds – through GP surgeries, food banks, clothing banks. It’s much harder to find affluent people, so far they have come through networking and word of mouth.

Is money the main barrier for low income clients?
Money is a big issue, but sometimes people just don’t know how to get started – where to go or what to do – and need support with their confidence.

Many of my clients are intimidated by gyms and think they’ll be unfriendly environments full of fit, good looking people. I think operators could help to overcome this by offering a buddy system: inviting, or incentivising experienced members to accompany newbies on their first few visits.

What are your ambitions?
My dream is to be able to continue my work and have a positive impact on as many people as possible. I’m also looking for external sources of funding to help me do this and have applied to the National Lottery and also to the Tudor Trust. I hope I can find a source of support which will enable me to extend my work to other vulnerable groups.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Brooks-Thornett works with clients using a donation system for payments
Brooks-Thornett works with clients using a donation system for payments
http://www.leisureopportunities.com/images/2020/60535_648647.jpg
This personal trainer works on a ‘pay what you can’ basis, allowing him to reach those most in need...
Aaron Brooks-Thornett, Freely Given PT: founder,Aaron Brooks-Thornett, Freely Given, personal trainer
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Latest News
Boutique gym attendance and class bookings in some world regions have bounced back to around ...
Latest News
The government has further extended protection from rent enforcement activity until the end of the ...
Latest News
Town Sports International – which operates a raft of brands, including the New York Sports ...
Latest News
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers ...
Latest News
Les Mills has launched a trio of digital solutions to help fitness operators shift towards ...
Latest News
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating ...
Latest News
COVID-19 has changed the world as we know it – and the fitness industry with ...
Latest News
PureGym has secured a £100m cash injection from shareholders to help deal with both the ...
Latest News
Organised fitness, sports and other leisure activities (including swimming) can continue despite the introduction of ...
Latest News
A study by researchers at Emory University in the US has shown how exercise can ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Featured supplier news
Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Volution
Volution uses data to connect the digital with the physical and partners with health and ...
Company profiles
Company profile: Hedgehog Concept Ltd
Ground breaking leisure and fitness club management software. Software that has incisive focus on the ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Fitness Software
FunXtion International BV: Fitness Software
Design consultants
Zynk Design Consultants: Design consultants
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Trade associations
International SPA Association - iSPA: Trade associations
Management software
fibodo Limited: Management software
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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