GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

fitness-kit.net: Product innovations

Lauren Heath-Jones rounds up the products and services launched at FIBO 2019

By Lauren Heath-Jones, Leisure Media | Published in Health Club Management 2019 issue 7
Keepme revolutionises the approach to member retention, says Ian Mullane
Ian Mullane

Keepme, a new AI tool for health clubs, is set to increase member retention for gyms.

It provides an intelligence-based approach to member-retention and works by analysing individual member data. That data is then applied to an algorithm which generates a score showing the member’s risk of leaving.

The algorithm is capable of identifying patterns of behaviour which correlate with membership exits, and is designed to provide operators with in-depth and actionable insights, enabling them to re-engage the member to prevent the loss.

"We’ve designed the Keepme tool to revolutionise the approach to keeping customers and maximising revenue streams effectively"

Stats published by IHRSA show that member subscriptions generate more than 80 per cent of the fitness industry’s revenue, reportedly worth £68bn.

With annual membership retention at less than 60 per cent it is vital that clubs have retention strategies in place.

Ian Mullane, Keepme founder, says: “Membership retention is one of the most resource -intensive and time consuming to manage. That’s why we’ve designed the Keepme tool – to revolutionise the approach to keeping customers.”

fitness-kit.net keyword: KEEPME

Keepme predicts member’s risk of leaving
Archery training tool, RecoveRing, unites functionality and education, says Su-Mi Kim
Su-Mi Kim

RecoveRing, a South-Korean company specialising in fitness education and products, has created a tool, also called RecoveRing, to help relax the muscles, improve balance and increase range of motion. An archery training tool, the RecoveRing is essentially a moulded wooden hoop featuring a number of curves and edges that can be used for multiple purposes, each relating to a different stage in archery.

Pulling relieves tension in the muscles and improves circulation, while holding can enhance range of motion and improve strength and mobility. Releasing reduces muscle pain and fatigue. It can also be used in massage to aid muscle recovery following a workout.

"We believe that fitness equipment must be accompanied by education, so we didn’t launch the product until the system was fully developed" - Su-Mi Kim

Additionally, the company, which was founded by Su-Mi Kim in 2009, has developed an education programme to teach users how to get the most out of the RecoveRing.

Kim says: “We believe that fitness equipment must be accompanied by education, so we didn’t launch the product until the system was fully developed and we strive to educate experts and general users through the content we create,” she adds.

fitness-kit.net keyword: RECOVERING

RecoveRing can be used to increase range of motion
Jordan HIIT Bench combines unique programming with storage solutions, says Neil Jordan
Neil Jordan

Jordan Fitness, a UK-based supplier of fitness equipment, has launched its new HIIT Bench, a multi-use workout bench which serves as a functional workout training station, weight bench, plyo box and storage unit.

As a standard, each bench is capable of storing five sets of dumbbells, two kettlebells, a medicine ball and smaller items, such as skipping ropes, power bands and aerobic resistance bands.

Designed and made in the UK, the HIIT Bench is as solution for smaller boutique gyms and studios, where space is at a premium, but can also be used in larger gyms and workout spaces.

"We wanted to create something really special using local British manufacturers" - Neil Jordan

The HIIT Bench is also customisable, giving operators the opportunity to add their logo and select the colour they want.

Neil Jordan, founder and chair of Jordan Fitness, says: “We wanted to create something really special using local British manufacturers.

“With our gyms and franchise directors demanding storage solutions and unique programming for their clubs, the opportunity to bring the two together just made sense.”

fitness-kit.net keyword: JORDAN FITNESS

The bench is a functional workout training station
Firstbeat Lifestyle Assessment the ‘key to reducing stress’, says Toby Murray
Toby Murray

Firstbeat, a Finnish company specialising in performance analytics, has developed the Firstbeat Lifestyle Assessment, which uses a Heart Rate Variability (HRV) – the time interval in milliseconds between consecutive heartbeats – to offer participants a snapshot of their stress reactions and help them to manage stress recovery.

Participants wear a HRV monitoring device which, over the course of three days, measures their stress reactions, physical activity levels, daytime recovery and sleep patterns. A comprehensive report, delivered by a consultant, gives users a clear idea of how they can improve their stress-recovery balance.

Understanding their HRV gives participants an insight into the way their body functions, and how it reacts to everyday life. Firstbeat’s assessment uses this information to map stress, recovery and exercise performance. A report based on these findings is delivered during a consultation with a Firstbeat Assessor. Quarterly retests are recommended to track progress.

"The key to reducing stress and improving general wellbeing lies in understanding how your body reacts to certain triggers" - Toby Murray

The test has recently become available in the UK, with organisations such as the NHS adopting it to help reduce stress levels in their staff.

Toby Murray, director of Wellness Services at Firstbeat UK, says: “The key to reducing stress and improving general wellbeing lies in understanding how your body reacts to certain triggers. By measuring HRV, our technology gives a breakdown of the effects of daily activities on the body, providing an overall lifestyle assessment of general wellbeing.”

“Once you can physically see the visual impact of these stressors, you can put in place measures to tackle stress and keep your mind and body functioning as best as possible to achieve optimum health,” Murray adds.

fitness-kit.net keyword: FIRSTBEAT

The Firstbeat device tracks stress reactions
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/HCM2019_7kit.jpg
Check out the latest product innovations from @keepme_ai @jordanfitnessuk @firstbeat
Ian Mullane, KeepMe Su-Mi Kim, RecoveRing Neil Jordan, JORDAN FITNESS Toby Murray, FIRSTBEAT,KeepMe, RecoveRing, Jordan Fitness, Firstbeat UK
People
It felt as though we were building a new business
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
People
HCM people

Dr Darshan Shah

Next Health: co-founder
Our vision is that health is not the absence of disease but the abundance of vitality
Features
feature
A like or a share on Instagram has never paid the rent. MZ-Remote has allowed me to continue revenue streams during Covid-19 that covered my operating expenses and effectively kept my business open
Features
feature
Hussle is offering operators the opportunity to take part in a pilot for its new MAP service to enable them to secure new members without upfront costs. Hussle’s Jamie Owens tells us more about the insights that drove this initiative
Features
feature
Bristol University has commited to embracing body positivity, creating more inclusive physical activity environments, rejecting diet culture and raising awareness of eating disorders across its sports and fitness provision. Should the rest of the fitness sector follow suit? Kath Hudson reports
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
fibodo Limited: Management software
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Software
Volution.fit: Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

fitness-kit.net: Product innovations

Lauren Heath-Jones rounds up the products and services launched at FIBO 2019

By Lauren Heath-Jones, Leisure Media | Published in Health Club Management 2019 issue 7
Keepme revolutionises the approach to member retention, says Ian Mullane
Ian Mullane

Keepme, a new AI tool for health clubs, is set to increase member retention for gyms.

It provides an intelligence-based approach to member-retention and works by analysing individual member data. That data is then applied to an algorithm which generates a score showing the member’s risk of leaving.

The algorithm is capable of identifying patterns of behaviour which correlate with membership exits, and is designed to provide operators with in-depth and actionable insights, enabling them to re-engage the member to prevent the loss.

"We’ve designed the Keepme tool to revolutionise the approach to keeping customers and maximising revenue streams effectively"

Stats published by IHRSA show that member subscriptions generate more than 80 per cent of the fitness industry’s revenue, reportedly worth £68bn.

With annual membership retention at less than 60 per cent it is vital that clubs have retention strategies in place.

Ian Mullane, Keepme founder, says: “Membership retention is one of the most resource -intensive and time consuming to manage. That’s why we’ve designed the Keepme tool – to revolutionise the approach to keeping customers.”

fitness-kit.net keyword: KEEPME

Keepme predicts member’s risk of leaving
Archery training tool, RecoveRing, unites functionality and education, says Su-Mi Kim
Su-Mi Kim

RecoveRing, a South-Korean company specialising in fitness education and products, has created a tool, also called RecoveRing, to help relax the muscles, improve balance and increase range of motion. An archery training tool, the RecoveRing is essentially a moulded wooden hoop featuring a number of curves and edges that can be used for multiple purposes, each relating to a different stage in archery.

Pulling relieves tension in the muscles and improves circulation, while holding can enhance range of motion and improve strength and mobility. Releasing reduces muscle pain and fatigue. It can also be used in massage to aid muscle recovery following a workout.

"We believe that fitness equipment must be accompanied by education, so we didn’t launch the product until the system was fully developed" - Su-Mi Kim

Additionally, the company, which was founded by Su-Mi Kim in 2009, has developed an education programme to teach users how to get the most out of the RecoveRing.

Kim says: “We believe that fitness equipment must be accompanied by education, so we didn’t launch the product until the system was fully developed and we strive to educate experts and general users through the content we create,” she adds.

fitness-kit.net keyword: RECOVERING

RecoveRing can be used to increase range of motion
Jordan HIIT Bench combines unique programming with storage solutions, says Neil Jordan
Neil Jordan

Jordan Fitness, a UK-based supplier of fitness equipment, has launched its new HIIT Bench, a multi-use workout bench which serves as a functional workout training station, weight bench, plyo box and storage unit.

As a standard, each bench is capable of storing five sets of dumbbells, two kettlebells, a medicine ball and smaller items, such as skipping ropes, power bands and aerobic resistance bands.

Designed and made in the UK, the HIIT Bench is as solution for smaller boutique gyms and studios, where space is at a premium, but can also be used in larger gyms and workout spaces.

"We wanted to create something really special using local British manufacturers" - Neil Jordan

The HIIT Bench is also customisable, giving operators the opportunity to add their logo and select the colour they want.

Neil Jordan, founder and chair of Jordan Fitness, says: “We wanted to create something really special using local British manufacturers.

“With our gyms and franchise directors demanding storage solutions and unique programming for their clubs, the opportunity to bring the two together just made sense.”

fitness-kit.net keyword: JORDAN FITNESS

The bench is a functional workout training station
Firstbeat Lifestyle Assessment the ‘key to reducing stress’, says Toby Murray
Toby Murray

Firstbeat, a Finnish company specialising in performance analytics, has developed the Firstbeat Lifestyle Assessment, which uses a Heart Rate Variability (HRV) – the time interval in milliseconds between consecutive heartbeats – to offer participants a snapshot of their stress reactions and help them to manage stress recovery.

Participants wear a HRV monitoring device which, over the course of three days, measures their stress reactions, physical activity levels, daytime recovery and sleep patterns. A comprehensive report, delivered by a consultant, gives users a clear idea of how they can improve their stress-recovery balance.

Understanding their HRV gives participants an insight into the way their body functions, and how it reacts to everyday life. Firstbeat’s assessment uses this information to map stress, recovery and exercise performance. A report based on these findings is delivered during a consultation with a Firstbeat Assessor. Quarterly retests are recommended to track progress.

"The key to reducing stress and improving general wellbeing lies in understanding how your body reacts to certain triggers" - Toby Murray

The test has recently become available in the UK, with organisations such as the NHS adopting it to help reduce stress levels in their staff.

Toby Murray, director of Wellness Services at Firstbeat UK, says: “The key to reducing stress and improving general wellbeing lies in understanding how your body reacts to certain triggers. By measuring HRV, our technology gives a breakdown of the effects of daily activities on the body, providing an overall lifestyle assessment of general wellbeing.”

“Once you can physically see the visual impact of these stressors, you can put in place measures to tackle stress and keep your mind and body functioning as best as possible to achieve optimum health,” Murray adds.

fitness-kit.net keyword: FIRSTBEAT

The Firstbeat device tracks stress reactions
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/HCM2019_7kit.jpg
Check out the latest product innovations from @keepme_ai @jordanfitnessuk @firstbeat
Ian Mullane, KeepMe Su-Mi Kim, RecoveRing Neil Jordan, JORDAN FITNESS Toby Murray, FIRSTBEAT,KeepMe, RecoveRing, Jordan Fitness, Firstbeat UK
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
fibodo Limited: Management software
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Software
Volution.fit: Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym