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Health Club Management

Health Club Management

features

Promotional feature: Legend Club Management Systems

Extracurricular activities are key to keeping students physically and mentally healthy. Working with Legend, the universities of Nottingham and Bristol are working to improve the user experience of their facilities to increase student participation

Published in Health Club Management 2019 issue 9
Using the Legend system has enabled Bristol to increase revenues
Using the Legend system has enabled Bristol to increase revenues

Universities recognise the importance of extracurricular activities for student wellbeing. Jo Blackett, business development manager at the University of Bristol, says: “We know participating in sporting activities can really help students to settle into university life, so encouraging and enabling this is a top priority for us.”

Sporting facilities and programming in Higher Education Institutes (HEIs) can be extensive, serving diverse communities, and are, therefore, inherently complex to manage. Nottingham has three main sports centres, 75 sports clubs, over 220 group exercise classes a week, and millions of visits annually. Bristol’s very wide service offering caters for students, staff and children. Service delivery also includes key aspects of student welfare, from outreach to halls of residence to monitoring participation.

“A big part of improving participation is improving the user experience,” Blackett explains. “From ease of booking, to accessing facilities and seamless payment, we want to make the entire customer journey frictionless, easy and accessible for all students, to encourage participation.”

One-System One-Solution
A key part of the universities’ strategies to increase sporting participation among students is leveraging Legend’s One-System One-Solution software.

Both universities cite the breadth of information and reporting capability as a key benefit. Nottingham uses Legend to provide managers with dashboard snapshots of their individual Key Performance Indicators, to drive day-to-day decision making.

Marcus Spain, assistant director of sport, University of Nottingham, explains: “We can track occupancy levels by space and user group. We can also track frequency of use, enabling us to spot students that we may be worried about, and with whom we need to re-engage.”

Legend’s business intelligence capability is a key feature at Bristol too. Blackett says: “Going from a place where we had to manually count bookings, to an instant huge depth of information by class, club, location, and by many different demographics, was simply amazing.”

Frictionless Journey
Legend’s ease of use for both staff and students is a key factor, while the single sign-on between Legend and the student database is vital. “Membership is linked to a student’s university account, so they can seamlessly make bookings or opt for pay-as-you-go, without having to create a login and password,” explains Arron Godfrey, deputy business development manager at Bristol. “In addition, Legend enables flexible payments, including monthly direct debit, which students often prefer as an alternative to annual payments”.

Students typically prefer minimal interaction in accessing facilities. Legend’s integrated Access Control Management (ACM) enables easy access to facilities and by-passes reception. This meets student preferences while tightening control, which has enabled Nottingham to control access remotely and Bristol to recoup income.

Nottingham’s Spain says: “We use ACM to switch turnstiles on and off in different areas of our facilities, which means we can allow only specific customers into certain areas at specific times, which is incredibly useful.”

Bristol recently trialled Legend’s Customer Communications module within its sports medicine clinic, with an automated customer journey. “We've noticed a big change in behaviour,” says Godfrey. “Customers are not turning up late and they're paying on time.”

Collaboration
Legend’s responsiveness to customer needs was an important aspect for the University of Nottingham. Spain cites the development of Legend's Clubs and Interest Groups functionality as a key example. “It was added to Legend’s development roadmap for us. It was important to students and is now a core component of the solution,” he says.

Similarly, Bristol’s Blackett says Legend’s Interest Groups functionality allowed over 120 student groups to access their training session information. Critically, attendance information is also used to improve facility allocation.

The Journey Continues
Current projects focus on further improvements to the customer journey. With students’ eager adoption of smartphone apps, Legend’s native app with its customer journey benefits, classes and hall activities bookings is key. Another project leverages Legend’s leading role in OpenActive's Open Data Initiative, working with Nottingham and third-party innovators to advertise spaces outside term times and drive additional revenues.

Both universities play leading roles in Legend’s Higher Education Working Group, a forum for the sharing of ideas about product development.

Spain says: “We've been actively requesting additional features and functionality over the past few years and Legend’s dogged capacity to deliver a continuous stream of improvements that meet our needs has been really impressive. "We have a high degree of trust and collaboration with Legend. Conversations are honest, productive, positive and deliver benefits to the university.”

Crucially, both universities have realised their objectives to increase participation. Godfrey concludes: “We've refurbished our gym and refreshed our offer, but Legend has been a big part of our success at massively driving up participation over the last few years.” Spain agrees: “Legend has grown and strengthened our position within the university in terms of the quality of service we can provide.”

Arron Godfrey
"We've noticed a big change in behaviour. Customers are not turning up late and they're even paying on time" - Arron Godfrey, University of Bristol

TEL: +44 (0)1904 529 575

EMAIL: [email protected]

WEB: www.legendware.co.uk

The University of Nottingham is working in partnership with Legend to increase student participation
The University of Nottingham is working in partnership with Legend to increase student participation
The University of Bristol reports significant increases in uptake using Legend's software
The University of Bristol reports significant increases in uptake using Legend's software
http://www.leisureopportunities.com/images/imagesX/400035_187177.jpg
Legend Club Management Systems understand that extracurricular activities are crucial to student's physical and mental health. Now Legend is working alongside the Universities of Bristol and Nottingham to increase participation.
Legend Club Management Systems, University of Bristol, University of Nottingham, mental health, students,Fitness, mental health, Legend Club Management Systems
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features

Promotional feature: Legend Club Management Systems

Extracurricular activities are key to keeping students physically and mentally healthy. Working with Legend, the universities of Nottingham and Bristol are working to improve the user experience of their facilities to increase student participation

Published in Health Club Management 2019 issue 9
Using the Legend system has enabled Bristol to increase revenues
Using the Legend system has enabled Bristol to increase revenues

Universities recognise the importance of extracurricular activities for student wellbeing. Jo Blackett, business development manager at the University of Bristol, says: “We know participating in sporting activities can really help students to settle into university life, so encouraging and enabling this is a top priority for us.”

Sporting facilities and programming in Higher Education Institutes (HEIs) can be extensive, serving diverse communities, and are, therefore, inherently complex to manage. Nottingham has three main sports centres, 75 sports clubs, over 220 group exercise classes a week, and millions of visits annually. Bristol’s very wide service offering caters for students, staff and children. Service delivery also includes key aspects of student welfare, from outreach to halls of residence to monitoring participation.

“A big part of improving participation is improving the user experience,” Blackett explains. “From ease of booking, to accessing facilities and seamless payment, we want to make the entire customer journey frictionless, easy and accessible for all students, to encourage participation.”

One-System One-Solution
A key part of the universities’ strategies to increase sporting participation among students is leveraging Legend’s One-System One-Solution software.

Both universities cite the breadth of information and reporting capability as a key benefit. Nottingham uses Legend to provide managers with dashboard snapshots of their individual Key Performance Indicators, to drive day-to-day decision making.

Marcus Spain, assistant director of sport, University of Nottingham, explains: “We can track occupancy levels by space and user group. We can also track frequency of use, enabling us to spot students that we may be worried about, and with whom we need to re-engage.”

Legend’s business intelligence capability is a key feature at Bristol too. Blackett says: “Going from a place where we had to manually count bookings, to an instant huge depth of information by class, club, location, and by many different demographics, was simply amazing.”

Frictionless Journey
Legend’s ease of use for both staff and students is a key factor, while the single sign-on between Legend and the student database is vital. “Membership is linked to a student’s university account, so they can seamlessly make bookings or opt for pay-as-you-go, without having to create a login and password,” explains Arron Godfrey, deputy business development manager at Bristol. “In addition, Legend enables flexible payments, including monthly direct debit, which students often prefer as an alternative to annual payments”.

Students typically prefer minimal interaction in accessing facilities. Legend’s integrated Access Control Management (ACM) enables easy access to facilities and by-passes reception. This meets student preferences while tightening control, which has enabled Nottingham to control access remotely and Bristol to recoup income.

Nottingham’s Spain says: “We use ACM to switch turnstiles on and off in different areas of our facilities, which means we can allow only specific customers into certain areas at specific times, which is incredibly useful.”

Bristol recently trialled Legend’s Customer Communications module within its sports medicine clinic, with an automated customer journey. “We've noticed a big change in behaviour,” says Godfrey. “Customers are not turning up late and they're paying on time.”

Collaboration
Legend’s responsiveness to customer needs was an important aspect for the University of Nottingham. Spain cites the development of Legend's Clubs and Interest Groups functionality as a key example. “It was added to Legend’s development roadmap for us. It was important to students and is now a core component of the solution,” he says.

Similarly, Bristol’s Blackett says Legend’s Interest Groups functionality allowed over 120 student groups to access their training session information. Critically, attendance information is also used to improve facility allocation.

The Journey Continues
Current projects focus on further improvements to the customer journey. With students’ eager adoption of smartphone apps, Legend’s native app with its customer journey benefits, classes and hall activities bookings is key. Another project leverages Legend’s leading role in OpenActive's Open Data Initiative, working with Nottingham and third-party innovators to advertise spaces outside term times and drive additional revenues.

Both universities play leading roles in Legend’s Higher Education Working Group, a forum for the sharing of ideas about product development.

Spain says: “We've been actively requesting additional features and functionality over the past few years and Legend’s dogged capacity to deliver a continuous stream of improvements that meet our needs has been really impressive. "We have a high degree of trust and collaboration with Legend. Conversations are honest, productive, positive and deliver benefits to the university.”

Crucially, both universities have realised their objectives to increase participation. Godfrey concludes: “We've refurbished our gym and refreshed our offer, but Legend has been a big part of our success at massively driving up participation over the last few years.” Spain agrees: “Legend has grown and strengthened our position within the university in terms of the quality of service we can provide.”

Arron Godfrey
"We've noticed a big change in behaviour. Customers are not turning up late and they're even paying on time" - Arron Godfrey, University of Bristol

TEL: +44 (0)1904 529 575

EMAIL: [email protected]

WEB: www.legendware.co.uk

The University of Nottingham is working in partnership with Legend to increase student participation
The University of Nottingham is working in partnership with Legend to increase student participation
The University of Bristol reports significant increases in uptake using Legend's software
The University of Bristol reports significant increases in uptake using Legend's software
http://www.leisureopportunities.com/images/imagesX/400035_187177.jpg
Legend Club Management Systems understand that extracurricular activities are crucial to student's physical and mental health. Now Legend is working alongside the Universities of Bristol and Nottingham to increase participation.
Legend Club Management Systems, University of Bristol, University of Nottingham, mental health, students,Fitness, mental health, Legend Club Management Systems
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A new report has revealed the likely timescales and shape of the UK fitness market's ...
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There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
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Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Power Plate: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
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REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Fitlockers: Lockers/interior design
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Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
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Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
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Diary dates
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Diary dates
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Athena, Leicester, United Kingdom
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