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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Introducing the Official Hammer Strength Box

With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting

Published in Health Club Management 2021 issue 7
The new product is ideal for use in small group personal training / photo: life fitness
The new product is ideal for use in small group personal training / photo: life fitness

In response to these demands and in line with a number of popular industry trends, Life Fitness has launched the Official Hammer Strength Box, a unique and complete small group training offering from performance training specialist, Hammer Strength.

Made up of three workout zones, the Official Hammer Strength Box incorporates barbell training, functional training with Hammer Strength accessories and high intensity interval training on cardio equipment.

Together, the three zones deliver an intensive small group training programme for up to 12 participants. 

The Box offers over 30 preconfigured workouts, designed with maximum variation and effectiveness for participants of all fitness abilities. Workshops are delivered as part of all installations to support trainers with programme delivery and to allow instructors to focus on form and coaching techniques.   

Suitable as an in-club solution or standalone studio, the flexible design means that the space can also be used for personal training and individual workouts, outside group training sessions. 

As part of the full package solution, facilities can choose from a range of design concepts incorporating integrated lighting and sound, flooring and artwork, to create an immersive training environment and to inspire and motivate exercisers. Bespoke designs are also available. 

Frank van de Ven, VP International at Life Fitness said: “The Official Hammer Strength Box creates a unique experience that at-home and virtual workouts simply cannot replicate.

“An all-in-one solution, it brings together best-in-class equipment, effective workouts, and a motivating environment, designed to inspire and help members get results.

“For facilities, it’s an exciting and unique selling point that will drive member retention and acquisition.”  

• To support the release of the Hammer Strength Box, Life Fitness is also launching a new blog series, ‘How to create a successful group training experience for your facility’, examining post-COVID opportunities and how facilities can maximise these in a group training setting, as well as how individuals seeking experiences and belonging can translate into the gym environment.

Sign up at: www.HCMmag.com/lifefitnessblog

"The Official Hammer Strength Box creates a unique exerciser experience that at-home and virtual workouts simply cannot replicate" –  Frank van de Ven, VP International, Life Fitness

The Official Hammer Strength Box from Life Fitness / photo: life fitness
The Official Hammer Strength Box from Life Fitness / photo: life fitness
https://www.leisureopportunities.co.uk/images/2021/103320_294321.jpg
Life Fitness has launched the Official Hammer Strength Box: a unique and complete small group training offering from Hammer Strength
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Diary dates
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Locations worldwide,
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13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Introducing the Official Hammer Strength Box

With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting

Published in Health Club Management 2021 issue 7
The new product is ideal for use in small group personal training / photo: life fitness
The new product is ideal for use in small group personal training / photo: life fitness

In response to these demands and in line with a number of popular industry trends, Life Fitness has launched the Official Hammer Strength Box, a unique and complete small group training offering from performance training specialist, Hammer Strength.

Made up of three workout zones, the Official Hammer Strength Box incorporates barbell training, functional training with Hammer Strength accessories and high intensity interval training on cardio equipment.

Together, the three zones deliver an intensive small group training programme for up to 12 participants. 

The Box offers over 30 preconfigured workouts, designed with maximum variation and effectiveness for participants of all fitness abilities. Workshops are delivered as part of all installations to support trainers with programme delivery and to allow instructors to focus on form and coaching techniques.   

Suitable as an in-club solution or standalone studio, the flexible design means that the space can also be used for personal training and individual workouts, outside group training sessions. 

As part of the full package solution, facilities can choose from a range of design concepts incorporating integrated lighting and sound, flooring and artwork, to create an immersive training environment and to inspire and motivate exercisers. Bespoke designs are also available. 

Frank van de Ven, VP International at Life Fitness said: “The Official Hammer Strength Box creates a unique experience that at-home and virtual workouts simply cannot replicate.

“An all-in-one solution, it brings together best-in-class equipment, effective workouts, and a motivating environment, designed to inspire and help members get results.

“For facilities, it’s an exciting and unique selling point that will drive member retention and acquisition.”  

• To support the release of the Hammer Strength Box, Life Fitness is also launching a new blog series, ‘How to create a successful group training experience for your facility’, examining post-COVID opportunities and how facilities can maximise these in a group training setting, as well as how individuals seeking experiences and belonging can translate into the gym environment.

Sign up at: www.HCMmag.com/lifefitnessblog

"The Official Hammer Strength Box creates a unique exerciser experience that at-home and virtual workouts simply cannot replicate" –  Frank van de Ven, VP International, Life Fitness

The Official Hammer Strength Box from Life Fitness / photo: life fitness
The Official Hammer Strength Box from Life Fitness / photo: life fitness
https://www.leisureopportunities.co.uk/images/2021/103320_294321.jpg
Life Fitness has launched the Official Hammer Strength Box: a unique and complete small group training offering from Hammer Strength
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Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
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In a major move against the gym market, Apple has revealed a number of upgrades ...
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Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
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Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
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An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
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David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
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Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
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Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a ...
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Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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