Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

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Health Club Management

Health Club Management

features

Precor Promotion

We discovered people weren’t afraid of strength training, they were afraid of the machines. Meet the first serious strength line designed to be more inviting than intimidating...

Published in Health Club Management 2014 issue 3

Precor’s commitment to resistance training was made clear with the 2010 opening of its 230,000 sq ft dedicated strength factory in North Carolina, USA, which houses an independent design, engineering and product management team focussed exclusively on strength.

And with more exercisers relying on conventional strength training to achieve their fitness goals than ever before* it’s easy to see why strength is such a focus for Precor.

“We’re extremely fortunate to have such a wealth of experience within the strength development team,” said Chris Torggler, Senior Vice President and General Manager of Precor Strength. “The mechanical engineers and product managers have over 100 years of combined industry experience, which is highly evident in the level of detail applied to the design of our premium range, the Discovery Strength Series.”

The Discovery Strength Series, a complete range of selectorised and plate-loaded machines, has been designed to cater for all exercisers, from just 5’ to 6’7” tall, and from the newest member to the strongest alike. From the QR codes linking to ‘how-to’ videos to the low starting weights and gas-assisted seat positioning, the attractive, biomechanically-designed stations deliver performance, reliability and ease-of-use, whatever a members’ favoured strength training method.

This month sees the launch of five new pieces. “From the fixed movement pieces, enabling new exercisers to work out with confidence, to the converging and diverging stations, which improve our offering for more experienced users, the new pieces complete the range, taking members on a three-stage journey into strength training,” says Torggler.

Stage 1: Fixed movement selectorised:
Fixed movement machines encourage proper technique, which reduces injuries, and ease of use and educating the user is paramount. Precor took inspiration from consumer products, having observed people using their smart phones.

“We focussed on taking away the intimidation, and making the equipment inviting, and intuitive. We even incorporated easy to understand graphics and QR codes that enable members to view short instruction videos,” continues Torggler. Translucent shrouds allow light to pass through, making the strength environment appear more open, and enabling the user to see the weight moving, while giving enough privacy to ensure others can’t see what they are lifting. Uniform weight stack heights give clear, consistent lines of sight across the gym.

Stage 2: Selectorised converging and diverging:
The independent moving arms and converging/diverging movement patterns on Precor’s new pieces are ideal for exercisers confident with fixed resistance stations.

The progressive Advanced Movement Design (AMD) platform challenges the body by engaging more muscles to functionally develop strength and stabilise movement patterns. Users will experience more freedom and better results as they work their muscles through a greater, more natural range of motion.

Step 3: Plate loaded stations:
Whilst the entire Discovery Series has been designed to provide an authentic experience for even the most serious strength exerciser, Precor’s plate-loaded stations offer the most advanced workout capabilities. The contemporary line combines all the foundational performance elements demanded from a strength range, and is designed with independent arm resistance and converging and diverging movement paths that provide a greater range of motion and usage of muscle groups.

For further information on the Discovery Series Strength Line visit www.precor or call 01276 404900

The Discovery Strength Series is a complete range of selectorised and plate-loaded machines
The Discovery Strength Series is a complete range of selectorised and plate-loaded machines
The Discovery Strength Series is a complete range of selectorised and plate-loaded machines
The Discovery Strength Series is a complete range of selectorised and plate-loaded machines
http://www.leisureopportunities.com/images/HCM2014_3precor.gif
We discovered people weren't afraid of strength training, they were afraid of the machines. Meet the first serious strength line designed to be more inviting than intimidating..
People
you can never sit back and say ‘yeah, we’ve got it now, it’s all sorted’. With each change of government, each change of minister, you have to keep working on those relationships
People
HCM people

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
People
HCM people

Gita Sjahrir

Founder, R-FITNESS
We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
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features

Precor Promotion

We discovered people weren’t afraid of strength training, they were afraid of the machines. Meet the first serious strength line designed to be more inviting than intimidating...

Published in Health Club Management 2014 issue 3

Precor’s commitment to resistance training was made clear with the 2010 opening of its 230,000 sq ft dedicated strength factory in North Carolina, USA, which houses an independent design, engineering and product management team focussed exclusively on strength.

And with more exercisers relying on conventional strength training to achieve their fitness goals than ever before* it’s easy to see why strength is such a focus for Precor.

“We’re extremely fortunate to have such a wealth of experience within the strength development team,” said Chris Torggler, Senior Vice President and General Manager of Precor Strength. “The mechanical engineers and product managers have over 100 years of combined industry experience, which is highly evident in the level of detail applied to the design of our premium range, the Discovery Strength Series.”

The Discovery Strength Series, a complete range of selectorised and plate-loaded machines, has been designed to cater for all exercisers, from just 5’ to 6’7” tall, and from the newest member to the strongest alike. From the QR codes linking to ‘how-to’ videos to the low starting weights and gas-assisted seat positioning, the attractive, biomechanically-designed stations deliver performance, reliability and ease-of-use, whatever a members’ favoured strength training method.

This month sees the launch of five new pieces. “From the fixed movement pieces, enabling new exercisers to work out with confidence, to the converging and diverging stations, which improve our offering for more experienced users, the new pieces complete the range, taking members on a three-stage journey into strength training,” says Torggler.

Stage 1: Fixed movement selectorised:
Fixed movement machines encourage proper technique, which reduces injuries, and ease of use and educating the user is paramount. Precor took inspiration from consumer products, having observed people using their smart phones.

“We focussed on taking away the intimidation, and making the equipment inviting, and intuitive. We even incorporated easy to understand graphics and QR codes that enable members to view short instruction videos,” continues Torggler. Translucent shrouds allow light to pass through, making the strength environment appear more open, and enabling the user to see the weight moving, while giving enough privacy to ensure others can’t see what they are lifting. Uniform weight stack heights give clear, consistent lines of sight across the gym.

Stage 2: Selectorised converging and diverging:
The independent moving arms and converging/diverging movement patterns on Precor’s new pieces are ideal for exercisers confident with fixed resistance stations.

The progressive Advanced Movement Design (AMD) platform challenges the body by engaging more muscles to functionally develop strength and stabilise movement patterns. Users will experience more freedom and better results as they work their muscles through a greater, more natural range of motion.

Step 3: Plate loaded stations:
Whilst the entire Discovery Series has been designed to provide an authentic experience for even the most serious strength exerciser, Precor’s plate-loaded stations offer the most advanced workout capabilities. The contemporary line combines all the foundational performance elements demanded from a strength range, and is designed with independent arm resistance and converging and diverging movement paths that provide a greater range of motion and usage of muscle groups.

For further information on the Discovery Series Strength Line visit www.precor or call 01276 404900

The Discovery Strength Series is a complete range of selectorised and plate-loaded machines
The Discovery Strength Series is a complete range of selectorised and plate-loaded machines
The Discovery Strength Series is a complete range of selectorised and plate-loaded machines
The Discovery Strength Series is a complete range of selectorised and plate-loaded machines
http://www.leisureopportunities.com/images/HCM2014_3precor.gif
We discovered people weren't afraid of strength training, they were afraid of the machines. Meet the first serious strength line designed to be more inviting than intimidating..
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A large-scale study on genetics has shown that being more physically active reduces the risk ...
Latest News
The Gym Group has confirmed plans to roll out a new small box format in ...
Latest News
Representatives from the three main political parties have backed the view that physical activity has ...
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
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Almost half of children and young people (46.8 per cent) in England are doing the ...
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A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
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Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Featured supplier news
Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
Video Gallery
Harlands Group testimonial
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Harlands Group - Testimonial from 'Unity Leisure'. Read more
More videos:
Company profiles
Company profile: Balanced Body®
Stocked in the UK for fast, costeffective delivery, Balanced Body® delivers versatile and space-saving mind-body ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Stages Cycling: Fitness equipment
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Deloitte UK: Professional services
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Comfort Zone - Davines S.p.A: Skincare
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Ojmar: Locking solutions
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Harlands Group: Direct debit solutions
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Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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Zimmer MedizinSysteme GmbH / icelab
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